Director of Growth Marketing

📌 Core Information

🔹 Job Title: Director of Growth Marketing

🔹 Company: Sirona Medical

🔹 Location: San Francisco, CA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated digital marketing campaigns across various channels
• Optimizing the company's web presence to drive traffic and increase lead conversion
• Managing agencies and contractors to scale execution
• Collaborating cross-functionally with sales, marketing ops, and analytics to align lead quality and funnel metrics

ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and a proven track record in B2B demand generation.

📋 Key Responsibilities

✅ Own the demand generation strategy and execution across digital channels including website, paid media (e.g., Google Ads, LinkedIn), SEO, email, and social media

✅ Define and track KPIs such as MQLs, CAC, pipeline contribution, and channel performance

✅ Develop integrated campaign plans aligned with sales and product priorities

✅ Launch and manage high-performing digital campaigns across Google Ads, paid social, display, and retargeting

✅ Oversee landing page strategy and conversion rate optimization (CRO)

✅ Partner with content, product marketing, and design teams to create compelling assets

✅ Own the website as a growth channel—driving traffic, optimizing user experience, and increasing lead conversion

✅ A/B test messaging, CTAs, and layouts to continuously improve performance

✅ Manage agencies and contractors (e.g., PPC, SEO) to scale execution

✅ Work cross-functionally with sales, marketing ops, and analytics to align lead quality and funnel metrics

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive growth and improve marketing performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years in digital marketing or demand generation, with experience managing full-funnel B2B campaigns

Required Skills:

• Proven success generating MQLs through channels like Google Ads, LinkedIn, SEO, and website optimization
• Deep understanding of web analytics, marketing attribution, and conversion optimization
• Hands-on experience with HubSpot, Google Analytics, Google Ads, LinkedIn Campaign Manager, and A/B testing tools
• Strong analytical mindset with the ability to turn data into actionable insights
• Excellent project management and cross-functional communication skills

Preferred Skills:

• Experience in the healthcare or tech industry
• Familiarity with healthcare-specific marketing channels

ASSUMPTION: Candidates with a strong background in B2B digital marketing and a proven track record in demand generation are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $155,000 - $175,000 per year (USD) + equity + benefits. Pay scale is flexible depending on experience and location.

Benefits:

• Equity
• Benefits

Working Hours: Full-time, 40 hours per week. Remote work is allowed.

ASSUMPTION: The salary range provided is competitive for a Director of Growth Marketing role in the San Francisco Bay Area. Benefits are not specified but typically include health insurance, retirement plans, and other perks.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare technology (Healthtech)

Company Size: Small (11-50 employees)

Founded: 2015

Company Description:

• Sirona Medical is a healthcare recruitment agency based in the UK, specializing in nursing, healthcare, and medical staffing
• The company has an excellent reputation for providing reliable healthcare professionals to both the NHS and private sector
• Sirona Medical believes in building relationships with clients and candidates, providing high-quality service and exceeding expectations

Company Specialties:

• Nursing
• Healthcare
• Physiotherapy
• Occupational therapy
• Care
• Endoscopy
• Medical
• Clinical
• Insourcing
• Agency
• Recruitment
• Hospital
• NHS
• Health
• Hospital agency
• ODP
• Theatres
• Support workers
• And insourcing

Company Website: http://www.sirona-medical.co.uk

ASSUMPTION: Although the job listing is for a role in the US, the company's LinkedIn profile and website suggest it is a UK-based healthcare recruitment agency. The role may involve international collaboration or the company may have US expansion plans.

📊 Role Analysis

Career Level: Mid-level to senior, with potential for growth into a leadership role

Reporting Structure: This role reports directly to the CEO or a senior marketing leader

Work Arrangement: Remote OK, with flexibility for on-site work in San Francisco or other offices

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunity to shape the company's marketing strategy and make a significant impact
• Chance to learn and gain experience in the healthtech industry

ASSUMPTION: As a small company, Sirona Medical offers growth opportunities for the right candidate who can make a significant impact and help shape the company's marketing strategy.

🌍 Location & Work Environment

Office Type: Hybrid (remote and on-site work available)

Office Location(s): San Francisco, CA (with employees working from all over the world)

Geographic Context:

• San Francisco is a major tech hub with a vibrant job market and numerous networking opportunities
• The city offers a diverse cultural scene, with numerous restaurants, museums, and outdoor activities
• San Francisco has a Mediterranean climate, with mild winters and cool summers

Work Schedule: Full-time, 40 hours per week, with flexibility for remote work

ASSUMPTION: The work environment at Sirona Medical is likely collaborative and dynamic, with a focus on results and continuous improvement.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• In-depth interview with the CEO or senior marketing leader
• Case study or project presentation (if applicable)
• Final interview with the CEO or other senior stakeholders

Key Assessment Areas:

• Strategic thinking and planning
• Data analysis and interpretation
• Campaign execution and optimization
• Cross-functional collaboration and communication
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your B2B digital marketing experience and demand generation successes
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
• Research the company and industry to demonstrate your understanding of the healthcare technology landscape

ATS Keywords: Digital Marketing, Demand Generation, B2B Campaigns, Google Ads, LinkedIn, SEO, Website Optimization, Web Analytics, Marketing Attribution, Conversion Optimization, Project Management, Cross-Functional Communication

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on finding candidates with a strong background in B2B digital marketing and a proven track record in demand generation.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• Google Ads
• LinkedIn Campaign Manager
• A/B testing tools (e.g., Optimizely, VWO)

ASSUMPTION: The tools and technologies required for this role are standard for B2B digital marketing and demand generation. Candidates should have experience with these tools or be willing to learn them quickly.

👔 Cultural Fit Considerations

Company Values:

• Excellence in service
• Relationship-building
• Continuous improvement
• Integrity
• Collaboration

Work Style:

• Data-driven and results-oriented
• Collaborative and cross-functional
• Adaptable and responsive to change
• Proactive and innovative

Self-Assessment Questions:

• Do you have a proven track record in B2B digital marketing and demand generation?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you thrive in a dynamic and fast-paced work environment?
• Are you committed to continuous learning and improvement?

ASSUMPTION: Sirona Medical values candidates who are data-driven, results-oriented, and committed to continuous improvement. Successful candidates will be able to work collaboratively with cross-functional teams and thrive in a dynamic work environment.

⚠️ Potential Challenges

• Working in a small company with limited resources may require wearing multiple hats and prioritizing tasks effectively
• The role may involve international collaboration, requiring adaptability to different time zones and cultural norms
• The healthcare industry is subject to regulatory changes and compliance requirements, which may impact marketing strategies
• The competitive job market for digital marketing roles may make it challenging to attract and retain top talent

ASSUMPTION: These potential challenges are common to small companies and the healthcare industry. Successful candidates will be able to adapt to changing circumstances, prioritize tasks effectively, and navigate regulatory requirements.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Manager or Director of Demand Generation in other healthtech or B2B companies
• However, the small company size may offer more opportunities for growth and impact compared to larger organizations
• Candidates should research similar roles in the healthtech industry to understand the market demand and competitive landscape

ASSUMPTION: While this role is similar to other growth marketing positions, the small company size offers unique opportunities for growth and impact. Candidates should research similar roles in the healthtech industry to understand the market demand and competitive landscape.

📝 Sample Projects

• Developing and executing a multi-channel campaign to generate MQLs for a new product launch
• Optimizing the company's website to improve user experience and increase lead conversion
• Conducting A/B tests to optimize messaging, CTAs, and layouts for improved performance

ASSUMPTION: These sample projects are representative of the types of initiatives a Director of Growth Marketing might undertake to drive growth and improve marketing performance.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing technology stack and how it supports growth initiatives?
• How does the company approach cross-functional collaboration and communication between marketing and other departments?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the company's marketing efforts, and how can this role help address them?

ASSUMPTION: These key questions are designed to help candidates better understand the company's marketing strategy, culture, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your B2B digital marketing experience and demand generation successes
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
• Research the company and industry to demonstrate your understanding of the healthcare technology landscape
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.