📌 Core Information
🔹 Job Title: Director of Growth Marketing (E-Commerce)
🔹 Company: Whitecollars
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Driving customer acquisition and scaling a beloved product from $3M to over $20M+
- Leading a team including a Junior Media Buyer, senior CRO specialist, Klaviyo email marketer, and dev support
- Refining creative and messaging, owning the growth P&L, and scaling acquisition channels
- Elevating the team by setting OKRs, mentoring, and making key hiring or team adjustments
ASSUMPTION: This role requires a strategic, data-driven marketer with a proven track record in scaling DTC brands and managing significant ad budgets.
📋 Key Responsibilities
✅ Refine Creative & Messaging: Build a rapid testing pipeline to sharpen hooks focused on bonding rituals and educational value.
✅ Own the growth P&L: Take charge of revenue and LTV: CAC targets; plan and manage paid media budgets with precision.
✅ Scale Acquisition Channels: Lead paid growth across Meta (top priority), AppLovin, TikTok, Google, and new platforms, always aiming for strong, profitable ROAS.
✅ Drive Lifecycle Revenue: Optimize Klaviyo flows and campaigns, using smart segmentation to lift LTV and deepen customer relationships.
✅ Elevate the Team: Set OKRs, mentor team members, and make key hiring or team adjustments to maintain high performance.
✅ Report With Clarity: Keep dashboards live and actionable; share weekly updates on cohorts and unit economics directly with the founders.
ASSUMPTION: This role requires a hands-on approach to managing multiple channels and budgets, with a focus on maximizing ROAS and lifetime value.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in growth marketing, with a focus on E-Commerce platforms and Klaviyo
Required Skills:
- Deep expertise in E-Commerce platforms and Klaviyo, plus savvy with pixel and server-side attribution
- Mastered $300K+ monthly Meta ad budgets, driving impressive, sustainable ROAS that fuels real growth
- Fueled explosive growth for a DTC brand, scaling it past $10M in revenue, and loved every minute of the hustle
- Hands-on experience with WooCommerce
- Fluency in English, both verbal and written, is a must
Preferred Skills:
- Experience with AppLovin, TikTok, and Google ad platforms
- Familiarity with agile methodologies
ASSUMPTION: Candidates with a proven track record in driving customer acquisition and retention through lifecycle marketing will be highly sought after for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a Director of Growth Marketing with 5-10 years of experience)
Benefits:
- Flexible working hours with availability from 9 AM to 5 PM EST time zone
Working Hours: Full-time, with flexible hours within the specified time zone
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources
Company Size: 11-50 employees (Small to Medium-sized company)
Founded: 2018
Company Description:
- Whitecollars is a global Human Resource consulting and recruitment agency that supports business growth
- They offer affordable, flat-fee recruitment solutions and tailored HR services to help build organizational resilience
- With a focus on cultivating a team of extraordinary employees, they pride themselves on 98% customer satisfaction
Company Specialties:
- Recruitment & Selection
- Human Resources Consulting
Company Website: http://www.whitecollars.net/
ASSUMPTION: As a small to medium-sized company, Whitecollars offers a more personal and agile work environment, with the opportunity to make a significant impact on the business.
📊 Role Analysis
Career Level: Director (High-level leadership role)
Reporting Structure: Reports directly to the two founders (Tech & Product Marketing)
Work Arrangement: Fully Remote (with availability during EST business hours)
Growth Opportunities:
- Potential to scale the product from $3M to over $20M+ in revenue
- Opportunity to lead a team and make key hiring or team adjustments
- Chance to collaborate on the product roadmap and brand guidelines
ASSUMPTION: This role offers significant growth potential, with the opportunity to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Fully Remote (with no physical office location)
Office Location(s): N/A
Geographic Context:
- San Francisco, California, United States (Remote work with availability during EST business hours)
Work Schedule: Full-time, with flexible hours within the specified time zone
ASSUMPTION: The fully remote work arrangement offers flexibility and the opportunity to work from anywhere, with the expectation of being available during EST business hours.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the founders
- Final round interview with key team members
Key Assessment Areas:
- Strategic thinking and growth planning
- Data analysis and cohort interpretation
- Budget management and financial acumen
- Team leadership and mentoring skills
Application Tips:
- Tailor your resume and cover letter to highlight your experience with E-Commerce platforms, Klaviyo, and managing significant ad budgets
- Prepare examples of your past successes in driving customer acquisition and retention through lifecycle marketing
- Be ready to discuss your approach to refining creative and messaging, as well as your experience with paid media channels
ATS Keywords: E-Commerce, Klaviyo, Paid Media, Customer Acquisition, Lifecycle Marketing, Data Analysis, Team Leadership, CRO, Email Marketing, Creative Optimization, Budget Management, Strategic Planning, Performance Metrics, Agile Operations, Retention Strategies
ASSUMPTION: The application process for this role will be competitive, with a focus on candidates who can demonstrate a proven track record in driving customer acquisition and retention through lifecycle marketing.
🛠️ Tools & Technologies
- E-Commerce platforms (e.g., WooCommerce)
- Klaviyo
- Paid media channels (e.g., Meta, AppLovin, TikTok, Google)
- Data analysis tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: Candidates should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- People-first approach
- Affordable, flat-fee recruitment solutions
- Tailored HR services to build organizational resilience
Work Style:
- Agile and flexible, with a focus on delivering cost-effective solutions
- Collaborative and team-oriented, with a commitment to cultivating extraordinary employees
- Data-driven and results-focused, with a strong emphasis on customer satisfaction
Self-Assessment Questions:
- Do you thrive in a fast-paced, agile environment that prioritizes results and customer satisfaction?
- Are you comfortable working remotely and collaborating with a distributed team?
- Do you have a proven track record of driving customer acquisition and retention through lifecycle marketing?
ASSUMPTION: Candidates who are a strong cultural fit for Whitecollars will be self-motivated, data-driven, and committed to delivering exceptional results in a fast-paced, agile environment.
⚠️ Potential Challenges
- Managing a remote team with availability during EST business hours
- Balancing the need for speed and quality in testing and scaling
- Adapting to a small to medium-sized company culture, with a focus on personal and agile work environments
- Potential time zone differences and communication challenges when working with a distributed team
ASSUMPTION: Candidates should be prepared to navigate the unique challenges and opportunities that come with working for a small to medium-sized company in a fully remote capacity.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on E-Commerce platforms and Klaviyo, as well as experience managing significant ad budgets
- This role offers the opportunity to lead a team and make key hiring or team adjustments, with a focus on driving customer acquisition and retention through lifecycle marketing
- Compared to other growth marketing roles, this position offers significant growth potential, with the chance to scale the product from $3M to over $20M+ in revenue
ASSUMPTION: Candidates should be prepared to differentiate this role from other marketing positions and highlight their unique qualifications and experience in driving customer acquisition and retention through lifecycle marketing.
📝 Sample Projects
- Developing and executing a comprehensive growth strategy for a DTC brand, resulting in a 300% increase in revenue within one year
- Optimizing Klaviyo flows and campaigns for a subscription-based business, leading to a 25% increase in LTV and a 15% improvement in customer retention
- Managing a $500K monthly ad budget for an E-Commerce platform, driving a 20% increase in ROAS and a 10% improvement in CAC
ASSUMPTION: Candidates should be prepared to provide specific examples of their past successes in driving customer acquisition and retention through lifecycle marketing, with a focus on their experience with E-Commerce platforms, Klaviyo, and managing significant ad budgets.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to cultivating a team of extraordinary employees, and how this role fits into that strategy?
- How does the company support the growth and development of its employees, particularly in remote work environments?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does the company approach data-driven decision making, and what tools and technologies are used to support this process?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
ASSUMPTION: Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their understanding of the role and their commitment to driving customer acquisition and retention through lifecycle marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with E-Commerce platforms, Klaviyo, and managing significant ad budgets
- Prepare examples of your past successes in driving customer acquisition and retention through lifecycle marketing
- Be ready to discuss your approach to refining creative and messaging, as well as your experience with paid media channels
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
