📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Parachute Health
🔹 Location: Atlanta, GA, New York, NY
🔹 Job Type: Full-Time
🔹 Category: Hospitals and Health Care
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Architecting and running demand generation engine
- Partnering with Product Marketing and Sales to align messaging and convert awareness into revenue
- Creating and executing growth strategy while being hands-on
- Working cross-functionally to identify growth hacking opportunities
ASSUMPTION: This role requires a strategic mindset and the ability to balance both high-level planning and tactical execution. The ideal candidate will have experience in B2B SaaS growth marketing or demand generation and be comfortable working in a dynamic, startup-like environment.
📋 Key Responsibilities
✅ Define and execute a multi-channel demand generation strategy that supports pipeline goals across key personas
✅ Run campaigns from idea to impact, leveraging data and AI to optimize results
✅ Collaborate with Product Marketing to align messaging to segments and with Sales to convert awareness into revenue
✅ Continuously evolve the marketing tech stack to improve segmentation, personalization, automation, and analytics across the funnel
✅ Make events work harder by owning the marketing motion around key conferences and webinars
ASSUMPTION: This role requires strong analytical skills, a bias for action, and the ability to work effectively with cross-functional teams. The ideal candidate will be comfortable using data to inform decision-making and driving results through multi-channel marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of B2B SaaS growth marketing or demand generation experience, ideally in a startup or growth-stage company
Required Skills:
- Proven track record of owning goals and delivering results through multi-channel marketing campaigns
- Deep experience in a few growth channels, with working knowledge across the rest
- Hands-on experience with modern marketing and ops tools including HubSpot
- Strong analytical mindset and comfort pulling attribution reports, defining KPIs, and acting on insights
- Bias for action and ability to build campaign strategy and execute on it
Preferred Skills:
- Healthcare industry experience
- Strong command of content distribution and repurposing
- Deep understanding of HubSpot, ZoomInfo, customer.io, and similar tools
- Familiarity with building executive dashboards and attribution reports
ASSUMPTION: The ideal candidate will have a proven track record of driving growth in a B2B SaaS environment and be comfortable working in a fast-paced, dynamic startup setting. They should also have a strong understanding of marketing technology and be able to leverage data to inform decision-making.
💰 Compensation & Benefits
Salary Range: $125,000 - $150,000 per year, plus bonus and equity
Benefits:
- Medical, Dental, and Vision Coverage
- 401(k) Retirement Plan
- Remote-First Company with the option to work from New York City or Denver offices
- Equity Incentive Plan
- Annual Company-Wide Bonus (up to 15%)
- Flexible Vacation Policy
- Summer Fridays - 5 Fridays Off During Summer (Separate From PTO)
- Monthly Internet Stipend
- Annual Home Office Stipend
- Co-Working Space Reimbursement
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a growth marketing manager role in a B2B SaaS company. The benefits listed are typical for a company of Parachute Health's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Parachute Health operates in the Hospitals and Health Care industry, focusing on modernizing healthcare through digital connectivity. The company specializes in ePrescribing platforms for medical equipment, supplies, and services, as well as digital transformation tools for suppliers.
Company Size: Parachute Health is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.
Founded: Parachute Health was founded in 2015 and is headquartered in New York, NY.
Company Description:
- Parachute Health empowers healthcare providers with delightfully simple ePrescribing for medical equipment, supplies, and services
- The company's platform generates clean, complete orders, reducing hassles for providers and insurers and enhancing patient care
- Parachute Health also powers suppliers with digital transformation tools to streamline workflows, increase clinician satisfaction, and improve patient outcomes
Company Specialties:
- DME ePrescribing Platform
- HME ePrescribing Platform
- DME Digital Ordering and eSigning workflows
Company Website: www.parachutehealth.com
ASSUMPTION: Parachute Health is a well-established company in the healthcare industry, with a strong focus on innovation and digital transformation. The company's size and industry provide opportunities for growth and impact in the role of Growth Marketing Manager.
📊 Role Analysis
Career Level: This role is at the manager level, with the opportunity to make a significant impact on the company's growth and success.
Reporting Structure: The Growth Marketing Manager will report directly to the Chief Revenue Officer and work closely with cross-functional teams, including Product Marketing and Sales.
Work Arrangement: This role offers a remote-first work arrangement with the option to work from the company's New York City or Denver offices.
Growth Opportunities:
- As the first dedicated Growth Marketing hire, there is significant potential for growth and impact in this role
- The ideal candidate will have the opportunity to shape the demand generation strategy and build a high-performing team
- With the company's focus on growth and expansion, there may be opportunities for career progression within the marketing function or beyond
ASSUMPTION: This role offers a unique opportunity to drive growth and make a significant impact on the company's success. The ideal candidate will be a strategic thinker with a strong bias for action and a proven track record of driving results in a B2B SaaS environment.
🌍 Location & Work Environment
Office Type: Remote-first, with the option to work from the company's New York City or Denver offices
Office Location(s): 200 Park Ave S, New York, NY 10010, US
Geographic Context:
- Atlanta, GA, and New York, NY are major metropolitan areas with diverse populations and vibrant cultures
- Both locations offer a mix of urban and suburban living options, with access to various amenities and attractions
- The cost of living in both cities is relatively high compared to the national average, with median home prices ranging from $300,000 to $500,000
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The remote-first work arrangement provides flexibility and work-life balance, while the option to work from the company's offices offers opportunities for collaboration and in-person interaction with colleagues.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with cross-functional team members
- Final round interview with the Chief Revenue Officer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Ability to execute and drive results through multi-channel marketing campaigns
- Understanding of the B2B SaaS landscape and healthcare industry trends
- Cultural fit and alignment with Parachute Health's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your approach to demand generation strategy and campaign execution
- Showcase your ability to work collaboratively with cross-functional teams
- Demonstrate your understanding of the healthcare industry and Parachute Health's unique value proposition
ATS Keywords: B2B SaaS, Growth Marketing, Demand Generation, Multi-Channel Marketing, Campaign Strategy, Data Analysis, HubSpot, Lead Scoring, Event Marketing, Cross-Functional Collaboration, Content Distribution, Attribution Reporting, Marketing Technology, SEO, Email Marketing, Paid Advertising, Webinars
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, execution skills, and cultural fit. The ideal candidate will have a proven track record of driving growth in a B2B SaaS environment and be comfortable working in a fast-paced, dynamic startup setting.
🛠️ Tools & Technologies
- HubSpot
- ZoomInfo
- customer.io
- Marketo (or similar marketing automation tools)
- Google Analytics
- SEO tools (e.g., SEMrush, Ahrefs)
- Paid advertising platforms (e.g., Google Ads, LinkedIn Ads)
- Event management tools (e.g., Hopin, Bizzabo)
ASSUMPTION: The ideal candidate will have experience with modern marketing and ops tools, including HubSpot, and be comfortable leveraging data to inform decision-making and optimize campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: We put patients first in everything we do
- Innovative: We embrace change and continuously improve
- Collaborative: We work together to achieve our goals
- Accountable: We take ownership and deliver on our commitments
Work Style:
- Dynamic and fast-paced, with a focus on execution and results
- Collaborative and cross-functional, with a strong emphasis on teamwork
- Data-driven, with a focus on using data to inform decision-making and optimize performance
- Adaptable and resilient, with a willingness to pivot and adjust as needed
Self-Assessment Questions:
- How do you align with Parachute Health's patient-centric value, and how have you demonstrated this in your previous roles?
- Describe a time when you had to adapt to a significant change in your work environment or strategy. How did you approach this, and what was the outcome?
- How do you ensure that your marketing efforts are data-driven and optimized for maximum impact?
ASSUMPTION: The ideal candidate will be a strong cultural fit with Parachute Health's values and work style. They will be patient-centric, innovative, collaborative, and accountable, with a strong bias for action and a proven track record of driving results in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- As the first dedicated Growth Marketing hire, there may be limited resources and infrastructure in place, requiring the candidate to build and scale the demand generation engine from scratch
- The healthcare industry can be complex and regulated, with unique challenges and considerations for marketing and sales efforts
- The remote-first work arrangement may present communication and collaboration challenges, requiring the candidate to be proactive and adaptable
- The fast-paced, dynamic nature of the role may require the candidate to manage multiple priorities and deadlines simultaneously
ASSUMPTION: The ideal candidate will be comfortable working in a startup-like environment and be able to thrive in a fast-paced, dynamic setting. They will be proactive, adaptable, and comfortable managing multiple priorities and deadlines simultaneously.
📈 Similar Roles Comparison
- Compared to other growth marketing roles in B2B SaaS companies, this role offers a unique opportunity to drive growth and make a significant impact on the company's success
- The healthcare industry presents unique challenges and considerations, requiring the candidate to have a strong understanding of the landscape and be able to navigate regulatory complexities
- As the first dedicated Growth Marketing hire, this role offers significant potential for growth and career progression within the marketing function or beyond
ASSUMPTION: The ideal candidate will have experience in B2B SaaS growth marketing or demand generation and be comfortable working in a fast-paced, dynamic startup setting. They will also have a strong understanding of the healthcare industry and be able to navigate regulatory complexities.
📝 Sample Projects
- Developing and executing a multi-channel demand generation strategy that supports pipeline goals across key personas
- Running campaigns from idea to impact, leveraging data and AI to optimize results
- Collaborating with cross-functional teams to identify growth hacking opportunities and turn messaging into high-converting content
ASSUMPTION: The ideal candidate will have a proven track record of driving growth in a B2B SaaS environment and be comfortable working in a fast-paced, dynamic startup setting. They will also have a strong understanding of marketing technology and be able to leverage data to inform decision-making.
❓ Key Questions to Ask During Interview
- How does Parachute Health differentiate itself in the competitive healthcare landscape, and how can marketing efforts support this differentiation?
- What are the key priorities for the first 90 days in this role, and how can I ensure a smooth transition into the team?
- How does Parachute Health approach collaboration and communication in a remote-first work environment, and what tools and processes are in place to support this?
- What are the key performance indicators (KPIs) for this role, and how will success be measured and tracked?
- How does Parachute Health support the professional development and growth of its employees, particularly in the marketing function?
ASSUMPTION: The ideal candidate will be proactive, inquisitive, and comfortable asking questions to ensure a strong fit with the role and the company. They will also be strategic and forward-thinking, with a focus on driving results and making a significant impact on the organization's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for your interview by researching Parachute Health's mission, values, and industry landscape
- Be ready to discuss your approach to demand generation strategy and campaign execution
- Practice common interview questions and prepare thoughtful responses that demonstrate your qualifications and fit for the role
- Follow up with the hiring manager after your interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
