📌 Core Information
🔹 Job Title: Director of Inbound Marketing (Remote)
🔹 Company: KnowBe4
🔹 Location: Remote (US only)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Managing inbound marketing team and processes to achieve company goals for brand awareness and demand generation.
- Executing strategies across various inbound marketing channels, including website/blog strategy, SEO, paid search, paid and organic social media.
- Overseeing website expansion and optimization, including traffic/conversion analysis, personalization, online chat, heat mapping, etc.
- Collaborating with marketing team members to maintain a consistent brand voice and message across all programs.
- Staying up-to-date with digital marketing trends and potential new channels and strategies to keep KnowBe4 ahead.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of inbound marketing channels and tactics.
📋 Key Responsibilities
✅ Manage inbound marketing team members and processes to achieve company goals for brand awareness, demand generation, and opportunity creation.
✅ Execute strategy for inbound marketing channels, including website/blog strategy, SEO, paid search, paid and organic social media.
✅ Oversee expansion of websites, including knowbe4.com, localized international websites, and other websites as needed, including traffic/conversion analysis, personalization, online chat, heat mapping, etc.
✅ Measure and optimize inbound marketing programs using vendor-specific reports, internal dashboards/reports, and CRM data.
✅ Identify, evaluate, and test new marketing programs with existing and new vendors to improve lead quality and conversion.
✅ Collaborate with marketing team members to maintain a consistent brand voice and message across all programs.
✅ Review and approve promotional content such as advertisements, blogs, infographics, etc.
✅ Stay up-to-date with digital marketing trends and potential new channels and strategies to keep KnowBe4 ahead.
✅ Identify, evaluate, and manage marketing agencies, vendors, and platforms.
✅ Provide genuine recommendations as to the hiring, firing, promotion, and discipline of subordinate employees to which the Company gives significant weight.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and teams simultaneously.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing or similar field, or equivalent work experience.
Experience: 3+ years of experience managing teams relating to websites, SEO/paid search, and organic/paid social media.
Required Skills:
- Significant experience with all aspects of the inbound marketing function and processes.
- Experience partnering with executive leaders in Sales, RevOps, Product, etc.
- Experience with B2B marketing in the technology industry (IT Security and SaaS marketing a plus).
- Experience handling marketing budgets and forecasting/reporting results.
- Experience with Salesforce and Google Analytics.
- Significant management experience overseeing teams of 2 or more.
- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
- Expert in end-to-end marketing for inbound marketing functions.
- Strong analytical skills and the ability to extract meaning from data and apply that meaning to improving program performance.
- Significant experience managing and negotiating with demand generation vendors and platform providers.
Preferred Skills:
- Fluency in additional languages (Spanish, French, German, etc.) for international website management.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo).
ASSUMPTION: Candidates with experience in the cybersecurity industry and familiarity with KnowBe4's products and services may have an advantage.
💰 Compensation & Benefits
Salary Range: $145,000 - $150,000 per year (based on experience and qualifications)
Benefits:
- Company-wide bonuses based on monthly sales targets.
- Employee referral bonuses.
- Adoption assistance.
- Tuition reimbursement.
- Certification reimbursement and completion bonuses.
- Relaxed dress code.
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: KnowBe4 operates in the cybersecurity industry, focusing on security awareness training and simulated phishing. The company is a leader in its field, with a strong focus on innovation and customer success.
Company Size: KnowBe4 is a mid-sized company with 1,001-5,000 employees, providing a dynamic and collaborative work environment.
Founded: KnowBe4 was founded in 2010 and has since grown to become a public company with a strong global presence.
Company Description:
- KnowBe4 is the provider of the world's largest security awareness training and simulated phishing platform, used by tens of thousands of organizations around the globe.
- The company enables organizations to manage the ongoing problem of social engineering by helping them train employees to make smarter security decisions, every day.
- KnowBe4 has been certified as a "Great Place To Work" in multiple countries and has earned numerous prestigious awards, including Fortune's best places to work for women, millennials, and in technology for four years in a row.
Company Specialties:
- Internet Security Awareness Training
- Network Security
- Cybercrime Prevention
- Simulated Phishing
- Security Awareness Training
- Cybersecurity
- Governance
- Risk & Compliance
- World's Largest Security Awareness Training Library
- Free IT Security Tools
- Inoculating Employees Against Social Engineering
- Enable Employees To Make Smarter Security Decisions
- KCM GRC Platform
- Phishing Security Test
- Phish Alert Button
- Ransomware Simulator
- Cybersecurity Webinars
- Cybersecurity Whitepapers
- and Human Risk Management
Company Website: www.knowbe4.com
ASSUMPTION: KnowBe4's focus on employee development, collaboration, and work-life balance makes it an attractive place to work for marketing professionals seeking to grow their careers in the cybersecurity industry.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Chief Marketing Officer (CMO) or another senior marketing leader.
Reporting Structure: The Director of Inbound Marketing will oversee a team of inbound marketing specialists and may collaborate with other marketing teams, such as content, social media, and events.
Work Arrangement: This is a remote position open to candidates based in the United States.
Growth Opportunities:
- As KnowBe4 continues to grow, there may be opportunities for the Director of Inbound Marketing to expand their team or take on additional responsibilities.
- KnowBe4 offers tuition reimbursement and certification completion bonuses, providing opportunities for professional development.
- The company's focus on innovation and customer success creates an environment where high-performing employees can make a significant impact on the organization's growth and success.
ASSUMPTION: This role offers a unique opportunity for a senior marketing professional to make a significant impact on a growing company in the cybersecurity industry.
🌍 Location & Work Environment
Office Type: Remote (work from home)
Office Location(s): N/A (remote position)
Geographic Context:
- KnowBe4 is headquartered in Clearwater, Florida, with additional offices worldwide.
- The company has a strong global presence, with customers in over 180 countries.
- As a remote position, the Director of Inbound Marketing will have the flexibility to work from any location within the United States.
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely.
ASSUMPTION: The remote work arrangement for this position may provide greater flexibility and work-life balance for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Interview with the hiring manager and/or other team members
- Final interview with the CMO or another senior marketing leader
- Background check and offer
Key Assessment Areas:
- Inbound marketing strategy and execution
- Team management and leadership skills
- Data analysis and reporting
- Budget management and forecasting
- Collaboration and communication skills
- Cultural fit and alignment with KnowBe4's values
Application Tips:
- Tailor your resume and cover letter to highlight your experience and skills related to inbound marketing, team management, and data analysis.
- Be prepared to discuss your experience with inbound marketing channels, including SEO, paid search, and social media.
- Demonstrate your understanding of KnowBe4's products and services and how your skills and experience align with the company's mission and values.
- Showcase your ability to work independently and manage multiple projects and teams simultaneously.
ATS Keywords: Inbound Marketing, SEO, Paid Search, Social Media, Team Management, Data Analysis, B2B Marketing, Budget Management, Vendor Management, Content Creation, Digital Marketing Trends, CRM, Google Analytics, Creative Thinking, Analytical Skills
ASSUMPTION: KnowBe4's interview process is designed to assess candidates' technical skills, leadership potential, and cultural fit with the company's values and mission.
🛠️ Tools & Technologies
- Salesforce
- Google Analytics
- HubSpot or other marketing automation platforms (preferred)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The Director of Inbound Marketing will be expected to have proficiency in the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Radical Transparency
- Extreme Ownership
- Continuous Professional Development
- Work-Life Balance
- Customer Success
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Innovative and adaptable
- Customer-centric
- Fun and engaging work environment
Self-Assessment Questions:
- Do you thrive in a collaborative and data-driven work environment?
- Are you comfortable managing multiple projects and teams simultaneously?
- Do you have a proven track record of success in inbound marketing and team leadership?
- Are you passionate about customer success and continuous professional development?
- Do you enjoy working in a fast-paced and dynamic industry, such as cybersecurity?
ASSUMPTION: Candidates who align with KnowBe4's values and work style are more likely to succeed in this role and make a positive impact on the company's growth and success.
⚠️ Potential Challenges
- Managing a remote team and maintaining productivity and engagement.
- Keeping up with the latest trends and best practices in inbound marketing and digital marketing trends.
- Balancing multiple projects and priorities, often with tight deadlines.
- Collaborating effectively with cross-functional teams, including sales, product, and customer success.
- Adapting to changes in the cybersecurity industry and KnowBe4's product offerings.
ASSUMPTION: The Director of Inbound Marketing must be able to navigate these challenges and thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- This role is similar to other senior-level marketing positions, such as Senior Marketing Manager, Senior Demand Generation Manager, or Senior Inbound Marketing Manager.
- However, this role is unique in its focus on the cybersecurity industry and KnowBe4's products and services.
- Career path comparison: This role may lead to promotions within the marketing department, such as Vice President of Marketing or Chief Marketing Officer, or to other senior leadership roles within the organization.
ASSUMPTION: Candidates with experience in the cybersecurity industry and familiarity with KnowBe4's products and services may have an advantage in this role.
📝 Sample Projects
- Developing and executing a comprehensive inbound marketing strategy to drive brand awareness and demand generation for KnowBe4's products and services.
- Managing a team of inbound marketing specialists to execute campaigns across various channels, including website/blog strategy, SEO, paid search, and social media.
- Overseeing website expansion and optimization, including traffic/conversion analysis, personalization, online chat, heat mapping, etc.
- Collaborating with cross-functional teams to develop and execute promotional content, such as advertisements, blogs, infographics, etc.
- Identifying, evaluating, and testing new marketing programs with existing and new vendors to improve lead quality and conversion.
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of responsibilities and initiatives they may encounter in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the inbound marketing team currently, and how can this role help address them?
- How does this role collaborate with other marketing teams, such as content, social media, and events?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does KnowBe4 support the professional development and growth of its employees?
- What is the company's long-term vision for the inbound marketing team, and how does this role fit into that vision?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your understanding of the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience and skills related to inbound marketing, team management, and data analysis.
- Prepare for your interview by researching KnowBe4's products and services and demonstrating your understanding of the company's mission and values.
- Be ready to discuss your experience with inbound marketing channels, including SEO, paid search, and social media.
- Follow up with the hiring manager within 48 hours after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
