🔹 Job Title: Director of Influencer Activations
🔹 Company: Cinemark
🔹 Location: CORP - Cinemark Service Center, Plano, TX
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-20
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of influencer marketing.
✅ Lead end-to-end influencer campaigns and evergreen content from planning to execution
✅ Stay up-to-date on the latest industry trends, emerging platforms mechanics, and influencer best practices
✅ Collaborate with marketing, social, and creative teams to ensure cohesive messaging
✅ Identify influencers across platforms and vet them to ensure unity between Cinemark’s brand, the creator's brand, and their audience
✅ Manage budgets, timelines, set performance goals, and brief creators while using data to track results and write wrap reports that optimize and identify keys to success
✅ Continue ongoing relationships with influencers, talent agencies, and other key stakeholders to build trust and partnerships
ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills.
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 7+ years of experience working in influencer marketing at an agency, for a brand, or as a creator
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, experience in the entertainment industry and bilingual/multilingual skills could be beneficial for this role.
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Influencer Marketing with 7+ years of experience)
Benefits:
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on project needs
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
Industry: Cinemark is a global theatrical exhibition company, operating in the United States and Latin America. They provide premium out-of-home entertainment experiences.
Company Size: Cinemark has 10,000+ employees, making it a large organization with ample opportunities for growth and collaboration.
Founded: 1984, with a rich history in the entertainment industry
Company Description:
Company Specialties:
Company Website: www.cinemark.com
ASSUMPTION: Cinemark's large size and global presence offer numerous opportunities for career growth and exposure to diverse markets.
Career Level: This role is at the senior management level, reporting directly to the Vice President of Marketing or a similar position.
Reporting Structure: The Director of Influencer Activations will likely oversee a team of influencer marketing specialists and coordinators.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for meetings or events.
Growth Opportunities:
ASSUMPTION: Given Cinemark's size and global presence, there are ample opportunities for career growth and development within the company.
Office Type: Corporate office environment with a casual dress code
Office Location(s): CORP - Cinemark Service Center, Plano, TX
Geographic Context:
Work Schedule: Full-time, typically Monday-Friday, with flexibility based on project needs and deadlines
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Influencer marketing, campaign management, budget management, data analysis, negotiation skills, presentation skills, social media, collaboration, trend research, content creation, relationship management, performance tracking, brand strategy, audience engagement
ASSUMPTION: The interview process is likely to be comprehensive and competitive, with a strong focus on assessing strategic thinking and communication skills.
ASSUMPTION: The tools and technologies required for this role are industry-standard and may vary based on the team's preferences and the company's internal systems.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Cinemark values employees who are customer-focused, innovative, and results-driven, with a strong ability to collaborate and adapt in a fast-paced environment.
ASSUMPTION: The potential challenges of this role are primarily related to the fast-paced nature of the industry and the need to manage multiple projects and relationships effectively.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries or companies.
ASSUMPTION: The sample projects for this role are likely to involve strategic planning, campaign execution, and relationship management, with a strong focus on data-driven decision-making.
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.