Director of Influencer & Affiliate Marketing

📌 Core Information

🔹 Job Title: Director of Influencer & Affiliate Marketing

🔹 Company: Freebird

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Driving ROI-focused influencer collaborations across TikTok, Instagram, and YouTube
• Building and scaling a high-throughput gifting and seeding machine
• Launching a massive TikTok Shop and social commerce program
• Owning and growing the affiliate channel
• Creating ambassador and loyalty programs
• Measuring, optimizing, and scaling performance

ASSUMPTION: This role requires a strategic mindset and strong operational skills to manage multiple channels and programs simultaneously. Success will depend on the candidate's ability to balance creative and analytical aspects of the job.

📋 Key Responsibilities

✅ Drive ROI-focused influencer collaborations by launching and managing high-performing partnerships, negotiating contracts, and licensing content

✅ Build and scale a high-throughput seeding engine to drive reviews, testimonials, and social proof

✅ Launch a massive TikTok Shop and social commerce program by building a creator community and partnering with agencies

✅ Own and grow the affiliate channel by recruiting high-converting affiliates and securing top roundups

✅ Create ambassador and loyalty programs to turn customers and creators into long-term brand advocates

✅ Measure, optimize, and scale performance by setting up dashboards, tracking key metrics, and working cross-functionally with other teams

ASSUMPTION: This role requires a hands-on approach to managing creator and affiliate relationships, as well as a data-driven mindset to optimize performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-8+ years of experience in influencer, affiliate, creator marketing, or DTC growth

Required Skills:

• Proven success building and scaling high-performance creator and affiliate programs
• Deep expertise in TikTok Shop, Spark Ads, and social commerce ecosystems
• Hands-on experience with affiliate platforms (e.g., Impact, Refersion, Social Snowball, Amazon Influencer)
• Strong ability to recruit, manage, and scale creators and affiliates across all tiers
• Data-obsessed, ROI-driven mindset with experience tracking CAC, ROAS, revenue, and LTV
• Skilled at blending brand storytelling with performance marketing to drive both awareness and conversions
• Natural operator and builder with experience creating scalable systems from scratch

Preferred Skills:

• Experience using creators to support growth on Amazon or retail channels

ASSUMPTION: Candidates with a strong background in influencer and affiliate marketing, as well as a proven track record of scaling programs, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (based on industry standards for a Director of Marketing role with 5-10 years of experience in a remote, startup environment)

Benefits:

• Competitive salary + performance-based bonuses
• Health, dental, and vision insurance
• 401(k) with company match
• Unlimited PTO & flexible work hours
• Fully remote team

Working Hours: Full-time (40 hours/week) with flexible work hours

ASSUMPTION: The salary range is estimated based on industry standards for a Director of Marketing role with the given experience level and work arrangement. Actual compensation may vary based on the candidate's skills and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Travel Arrangements (Freebird was acquired by Capital One in August 2020)

Company Size: 11-50 employees (Small, agile team with significant growth potential)

Founded: 2015 (Established startup with a proven track record)

Company Description:

• Freebird empowers travelers to skip the line and instantly book a new ticket after a flight disruption
• Offers a user-friendly mobile app that allows customers to book new tickets on any airline for free
• Focuses on providing a seamless and convenient travel experience

Company Specialties:

• Travel arrangements
• Flight disruptions
• Mobile app development

Company Website: getfreebird.com

ASSUMPTION: Freebird's acquisition by Capital One may provide additional resources and opportunities for growth, but the company maintains a startup-like culture and agility.

📊 Role Analysis

Career Level: Director (High-level strategic role with significant impact on the company's growth)

Reporting Structure: This role reports directly to the CEO and works cross-functionally with other teams, such as Paid, Amazon, and Retention

Work Arrangement: Remote (US only) with flexible work hours and unlimited PTO

Growth Opportunities:

• Potential for this role to evolve into a senior leadership position as the company grows
• Opportunity to shape the future of influencer and affiliate marketing within the company
• Chance to work with a world-class growth, product, and creative team

ASSUMPTION: This role offers significant growth potential for the right candidate, as Freebird continues to expand its offerings and user base.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): N/A (Fully remote team)

Geographic Context:

• Freebird is headquartered in Cambridge, MA, but the team is fully remote
• The company operates primarily in the United States, with a focus on the travel industry
• Freebird's acquisition by Capital One may provide opportunities for international expansion

Work Schedule: Full-time (40 hours/week) with flexible work hours and unlimited PTO

ASSUMPTION: Freebird's remote work environment allows for greater flexibility and work-life balance, but may also require strong self-motivation and time management skills.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral interview to discuss past experiences and achievements
• Skills assessment or case study to evaluate problem-solving and strategic thinking
• Final interview with the CEO to discuss long-term goals and fit within the leadership team

Key Assessment Areas:

• Cultural fit and alignment with Freebird's mission and values
• Strategic thinking and problem-solving skills
• Proven track record of scaling influencer and affiliate marketing programs
• Data-driven mindset and ability to optimize performance

Application Tips:

• Tailor your resume and cover letter to highlight your experience with influencer and affiliate marketing, as well as your ability to drive revenue and awareness
• Prepare examples of past collaborations, campaigns, and data-driven decisions that demonstrate your skills and achievements
• Research Freebird's history, mission, and values to show your enthusiasm for the company and its products

ATS Keywords: Influencer Marketing, Affiliate Marketing, Social Commerce, Performance Marketing, Data Analysis, Creator Partnerships, Content Creation, Negotiation, Automation, Community Building, Brand Storytelling, ROI Tracking, E-commerce, Customer Advocacy, Seeding Strategy, Program Management

ASSUMPTION: Freebird's interview process is designed to assess both technical skills and cultural fit, with a focus on finding candidates who can drive growth and contribute to the company's long-term success.

🛠️ Tools & Technologies

• Social media platforms: TikTok, Instagram, YouTube, TikTok Shop
• Affiliate marketing platforms: Impact, Refersion, Social Snowball, Amazon Influencer
• Data analysis and visualization tools: Google Analytics, Tableau, Looker
• Project management and collaboration tools: Asana, Trello, Slack

ASSUMPTION: The specific tools and technologies used in this role may evolve over time as Freebird continues to grow and adapt its marketing strategies.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Freebird prioritizes the needs and preferences of its customers above all else
• Innovative: The company encourages creativity, experimentation, and continuous learning
• Collaborative: Freebird fosters a culture of teamwork and cross-functional collaboration
• Data-driven: The company makes decisions based on data and analytics to optimize performance

Work Style:

• Agile and adaptable: Freebird's small team requires employees to be flexible and responsive to changing priorities
• Results-oriented: The company values outcomes and impact over process and procedure
• Remote-friendly: Freebird's fully remote work environment requires strong self-motivation and time management skills

Self-Assessment Questions:

• How do you align with Freebird's customer-centric approach to business?
• Can you provide an example of a time when you took a creative approach to solving a marketing challenge?
• How do you prefer to work in a remote team environment, and what strategies do you use to stay productive and engaged?

ASSUMPTION: Freebird's culture values innovation, collaboration, and data-driven decision-making, and candidates who can demonstrate these qualities will be most successful in the role.

⚠️ Potential Challenges

• Managing a high volume of creator and affiliate relationships while maintaining quality and performance
• Balancing creative and analytical aspects of the role to drive both awareness and conversions
• Adapting to a fully remote work environment and maintaining productivity and engagement
• Navigating the unique challenges and opportunities presented by Freebird's acquisition by Capital One

ASSUMPTION: The potential challenges in this role are offset by the opportunity to shape the future of influencer and affiliate marketing within a growing, innovative company.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on influencer and affiliate marketing strategies to drive revenue and awareness
• Freebird's acquisition by Capital One may provide opportunities for collaboration and integration with other brands and platforms
• As a director-level role, this position offers significant growth potential and the opportunity to shape the company's marketing strategy

ASSUMPTION: This role is unique in its focus on influencer and affiliate marketing, but offers similar growth and leadership opportunities as other director-level marketing positions.

📝 Sample Projects

• Developing and executing a high-performing influencer collaboration strategy that drives revenue and awareness across multiple channels
• Building and scaling a high-throughput seeding engine that drives reviews, testimonials, and social proof for Freebird's products
• Launching a massive TikTok Shop and social commerce program that integrates creator content and boosts performance across channels

ASSUMPTION: These sample projects are designed to highlight the strategic and operational aspects of the role, as well as the opportunity to drive significant impact on the company's growth.

❓ Key Questions to Ask During Interview

• How does this role fit into Freebird's overall marketing strategy, and what are the key priorities for the first 90 days?
• Can you describe the team structure and how this role will collaborate with other departments, such as Paid, Amazon, and Retention?
• How does Freebird support the growth and development of its employees, and what opportunities are there for professional advancement within the company?
• What are the key challenges and opportunities presented by Freebird's acquisition by Capital One, and how can this role contribute to the company's long-term success?
• How does Freebird measure and optimize the performance of its influencer and affiliate marketing programs, and what tools and technologies are used to track and analyze data?

ASSUMPTION: These interview questions are designed to assess the strategic fit and growth potential of the role, as well as the candidate's ability to drive performance and contribute to the company's long-term success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with influencer and affiliate marketing, as well as your ability to drive revenue and awareness
• Prepare examples of past collaborations, campaigns, and data-driven decisions that demonstrate your skills and achievements
• Research Freebird's history, mission, and values to show your enthusiasm for the company and its products
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.