📌 Core Information
🔹 Job Title: Director of International Product Marketing
🔹 Company: TransUnion
🔹 Location: London, United Kingdom
🔹 Job Type: Hybrid (2+ days on-site)
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading and managing a global team of product marketers
- Developing and executing go-to-market strategies for international regions
- Collaborating with cross-functional teams to enhance product positioning and market awareness
- Performing market research and competitive analysis to drive sales enablement
- Engaging with senior stakeholders and influencing decision-making processes
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a complex, matrix organization.
📋 Key Responsibilities
✅ Lead and manage a team of talented product marketers with deep knowledge of our solutions, customers, and the market across international regions
✅ Lead activation of global Product Marketing teams to deliver GTM strategy, storytelling, messaging, pitch decks, promotional collateral, sales enablement material, and competitive positioning across regions
✅ Partner with product management leadership to develop GTM strategy, track KPIs, and co-manage pipeline and revenue
✅ Partner with sales and vertical regional leadership to evaluate and prioritize segments for focused marketing efforts, and develop value propositions and product messaging for go-to-market activities
✅ Build market awareness of our solutions by participation with industry events and speaking engagements
✅ Perform market research, win/loss analysis, and competitive analysis for product positioning and to drive sales enablement.
✅ Work closely with respective functions in marketing to execute on GTM strategies and report/synthesize results against KPIs globally
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Four-year accredited college degree required. MBA preferred
Experience: 5+ years leading Product Marketing teams with diverse skill sets and experience levels in a variety of regions
Required Skills:
- Proven track record of years of experience in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, or Product Strategy working across international markets
- Familiarity with working cross-functionally in a complex matrix organization and an ability to indirectly manage cross-functional roles across regions
- Ability to engage and influence senior level stakeholders across the organization and regions
- Self-motivated and able to work in an organized way in a fast-paced environment with minimal supervision
- Ability to adjust to frequently changing priorities and fast-paced environments and drive team towards results
- Strong ability to train, develop and unlock talent while streamlining best practices broadly
- Strong project management skills, attention to detail, and bias towards execution
- Exceptional content writing and presentation skills
Preferred Skills:
- Bilingual or multilingual skills (not required but a plus)
- Experience working in the credit reporting or information services industry
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the global nature of the company and the need to communicate effectively with international teams and stakeholders.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (based on industry standards for a Director-level role in London)
Benefits:
- 26 days’ annual leave + bank holidays (increasing with service)
- Global paid wellness days off + a bonus day off to celebrate your birthday
- A generous contributory pension scheme + access to the TransUnion Employee Stock Purchase Plan
- Private health care + a variety of physical, mental and financial fitness wellbeing programmes such as access to mindfulness tools
- Access to diversity forums and communities so you can get involved in causes close to your heart
Working Hours: Full-time, typically 9:00 AM - 5:30 PM GMT, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in London. Actual compensation may vary based on factors such as skills, experience, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: TransUnion operates in the information and insights industry, focusing on credit reporting, information management, and risk management solutions.
Company Size: TransUnion is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: TransUnion was founded in 1968 and has since grown into a global company with a presence in over 30 countries.
Company Description:
- TransUnion is a global information and insights company that makes trust possible in the modern economy.
- The company provides an actionable picture of each person so they can be reliably represented in the marketplace.
- TransUnion's solutions help businesses and consumers transact with confidence and achieve great things.
Company Specialties:
- Credit and information management
- Big data
- Information technology
- Lending data
- Identity
- Fraud prevention
- Risk management
- Credit data
- And financial inclusion
Company Website: http://www.transunion.com
ASSUMPTION: TransUnion's global presence and diverse range of services offer unique opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the Director level, reporting directly to the Senior Vice President of Global Product Marketing.
Reporting Structure: The Director of International Product Marketing will have a global team of product marketers reporting directly to them and will collaborate with various cross-functional teams, including product management, sales, and marketing.
Work Arrangement: This is a hybrid position, involving regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities as the company grows
- Opportunities to work on global projects and collaborate with diverse teams
- possibility to transition into other leadership roles within the organization as experience and skills develop
ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and career progression within the organization.
🌍 Location & Work Environment
Office Type: TransUnion's London office is a modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): 1 Park Lane, LS3 1EP, Leeds, England, GB
Geographic Context:
- London is a major global city with a thriving business ecosystem
- The office is conveniently located near public transportation, with easy access to shops, restaurants, and other amenities
- The city offers a wide range of cultural, entertainment, and recreational opportunities
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM - 5:30 PM GMT, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a good balance between in-person collaboration and remote flexibility, allowing employees to optimize their work environment based on their individual preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Talent Acquisition team
- Video interview with the hiring manager and/or team members
- Final interview with the Senior Vice President of Global Product Marketing
- Background check and onboarding
Key Assessment Areas:
- Leadership and team management skills
- Strategic thinking and problem-solving abilities
- Cross-functional collaboration and stakeholder management skills
- Communication and presentation skills
- Industry knowledge and market awareness
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience leading global teams and driving go-to-market strategies
- Showcase your ability to influence senior stakeholders and drive results in a complex, matrix organization
- Demonstrate your understanding of the credit reporting and information services industry
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
ATS Keywords: Product Marketing, Global Team Leadership, Go-To-Market Strategy, Cross-Functional Collaboration, Stakeholder Management, Credit Reporting, Information Services
ASSUMPTION: The interview process will focus on assessing the candidate's leadership, strategic, and collaborative skills, as well as their industry knowledge and cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, JIRA, Trello)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Presentation software (e.g., Keynote, Prezi)
- Video conferencing tools (e.g., Zoom, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary based on the candidate's role and team preferences.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive
- Innovative
- Performance-driven
- Trustworthy
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Data-driven and analytical
- Results-focused and accountable
- Open and transparent
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment with changing priorities?
- Are you comfortable working in a matrix organization and collaborating with diverse teams?
- Do you have strong leadership skills and the ability to influence senior stakeholders?
- Are you passionate about driving results and continuous improvement?
- Do you embrace a customer-centric and inclusive work culture?
ASSUMPTION: TransUnion values a diverse and inclusive work environment, and candidates who align with the company's values and work style will be a strong fit for the organization.
⚠️ Potential Challenges
- The role requires managing a global team with diverse time zones and cultural backgrounds
- The fast-paced, dynamic nature of the role may present challenges in balancing multiple priorities
- The need to engage with senior stakeholders and influence decision-making processes may require strong communication and presentation skills
- The hybrid work arrangement may present challenges in maintaining work-life balance
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development in the role.
📈 Similar Roles Comparison
- This role is unique in its focus on international product marketing and global team leadership within the credit reporting and information services industry
- Compared to other Director-level roles, this position offers a broader scope of responsibilities and the opportunity to work with a diverse range of teams and stakeholders
- Career progression in this role may lead to other leadership positions within the organization, such as Senior Vice President or Chief Marketing Officer
ASSUMPTION: This role offers a unique blend of strategic, leadership, and cross-functional responsibilities, making it an attractive opportunity for experienced product marketing professionals looking to take their career to the next level.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch in the EMEA region
- Conducting market research and competitive analysis to inform product positioning and messaging for the APAC market
- Leading a team to create sales enablement materials and training for a global product portfolio
ASSUMPTION: These sample projects demonstrate the strategic, leadership, and cross-functional nature of the role, as well as the global scope of the responsibilities.
❓ Key Questions to Ask During Interview
- What are the key priorities for the first 90 days in this role?
- How does this role collaborate with other teams and functions within the organization?
- What are the most significant challenges facing the product marketing team, and how can this role address them?
- What opportunities are there for growth and development within the team and the organization?
- How does the company support work-life balance for employees working in a hybrid arrangement?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their ability to think critically about the organization and its challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching the company, industry, and role-specific requirements
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
- Follow up with the hiring manager or talent acquisition team within one week of the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
