Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Asbury Theological Seminary

🔹 Location: Wilmore, Kentucky, United States

🔹 Job Type: Staff - Full Time

🔹 Category: Education

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership and brand development
• Team leadership and cross-departmental collaboration
• Enrollment and digital marketing strategy
• Website and user experience optimization
• Social media and content strategy

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and proficiency in digital marketing to drive enrollment and enhance the seminary's brand identity.

📋 Key Responsibilities

✅ Develop and execute a holistic marketing strategy aligned with the institution's mission and enrollment goals

✅ Promote branding, messaging, and visual identity to maintain consistency across digital and print platforms

✅ Conduct market research and competitive analysis to refine messaging and outreach strategies

✅ Lead and manage a marketing team, overseeing strategy, execution, and collaboration across enrollment marketing, digital content, branding, social media, and web development to support institutional goals

✅ Oversee SEO, SEM, and digital advertising strategies to increase inquiries and applications

✅ Develop and manage multi-channel marketing campaigns (email, social media, print, web) targeting prospective students

✅ Ensure effective communication flows and recruitment messaging in collaboration with the Admissions Office

✅ Ensure the seminary's website is optimized for usability, accessibility, SEO, and lead generation

✅ Oversee content updates, UX enhancements, and seamless integration with enrollment platforms

✅ Lead efforts to enhance mobile accessibility and site performance

✅ Establish key performance indicators (KPIs) and reporting systems to measure ROI on marketing campaigns

✅ Track and analyze enrollment marketing performance using data-driven insights

✅ Research, write, edit, and publish compelling content to engage prospective students and external audiences

✅ Ensure clarity, consistency, and adherence to Asbury Seminary's voice, brand guidelines, and theological positioning

ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on content creation, requiring a versatile and experienced marketing professional.

🎯 Required Qualifications

Education: Degree in Marketing, Communications, Digital Media, or a related field

Experience: 5-10 years of experience in marketing or enrollment-related fields, preferably in higher education or nonprofit marketing

Required Skills:

• Excellent communication, collaboration, and leadership skills
• Proficiency in SEO, Google Analytics, and content marketing
• Experience with CRM, preferably Slate, and marketing automation tools
• Strong attention to detail and data-driven decision-making
• Ability to work well under pressure and manage multiple projects

Preferred Skills:

• Familiarity with WordPress, UX/UI best practices, and accessibility standards
• Knowledge of Adobe Creative Suite, Canva, and video production tools
• Ability to manage relationships with marketing agencies and vendors
• Commitment to ongoing professional development

ASSUMPTION: Candidates with a strong background in higher education or nonprofit marketing, along with proven leadership and digital marketing skills, are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Director of Marketing role in higher education)

Benefits:

• Health, dental, and vision insurance
• Retirement plan with employer contribution
• Paid time off (vacation, sick, and holidays)
• Tuition remission for employees and dependents
• Professional development opportunities

Working Hours: Minimum of 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: The salary range is estimated based on industry standards for a Director of Marketing role in higher education, with benefits and working hours typical for a full-time position.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education

Company Size: Small (less than 250 employees)

Founded: 1835 (Asbury Theological Seminary)

Company Description:

• Asbury Theological Seminary is a graduate-level institution offering master's and doctoral degrees in theology and ministry
• Committed to preparing students for Christian ministry and leadership roles
• Affiliated with the United Methodist Church, but welcomes students from various denominations

Company Specialties:

• Theological education
• Ministry preparation
• Spiritual formation

Company Website: asburyseminary.edu

ASSUMPTION: Asbury Theological Seminary is a small, faith-based institution with a specific focus on preparing students for ministry and leadership roles within the Christian church.

📊 Role Analysis

Career Level: Mid-level to senior management

Reporting Structure: Reports directly to the Vice President for Enrollment Management and Marketing

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Potential for career advancement within the institution's marketing or enrollment management departments
• Opportunities for professional development and training
• Chance to make a significant impact on the seminary's enrollment and brand identity

ASSUMPTION: This role offers opportunities for professional growth and development within a small, mission-driven institution.

🌍 Location & Work Environment

Office Type: On-site, with a historic campus setting

Office Location(s): Kentucky Campus - Wilmore, KY

Geographic Context:

• Wilmore, Kentucky, is a small city located in central Kentucky, approximately 30 miles southwest of Lexington
• The area offers a mix of rural and urban environments, with easy access to outdoor recreation and cultural attractions
• Asbury Theological Seminary is located on a beautiful, historic campus with scenic views and walking trails

Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM, with flexibility for remote work as needed

ASSUMPTION: The work environment is located on a historic campus in a small city, offering a mix of rural and urban amenities, with a flexible work schedule.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• On-campus interview with key stakeholders, including the Vice President for Enrollment Management and Marketing
• Final interview with the President of the seminary

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership and team management skills
• Cultural fit and alignment with the seminary's mission and values
• Technical proficiency in digital marketing and analytics

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the seminary's mission and values in your application materials
• Prepare for behavioral interview questions that focus on your leadership, collaboration, and problem-solving skills

ATS Keywords: Marketing strategy, brand development, team leadership, enrollment management, digital marketing, SEO, Google Analytics, content marketing, CRM, Slate

ASSUMPTION: The application process involves multiple interviews with key stakeholders, focusing on strategic thinking, leadership skills, and cultural fit. Applicants should tailor their application materials to highlight their relevant experience and alignment with the seminary's mission and values.

🛠️ Tools & Technologies

• Slate CRM
• Google Analytics
• SEO and SEM tools (e.g., Google Search Console, Google Ads)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Content management systems (e.g., WordPress)
• Graphic design tools (e.g., Adobe Creative Suite, Canva)
• Video production tools (e.g., iMovie, Adobe Premiere Pro)

ASSUMPTION: This role requires proficiency in a range of marketing and design tools, with a focus on CRM, analytics, and content management systems.

👔 Cultural Fit Considerations

Company Values:

• Christ-centered approach to education and ministry
• Commitment to academic excellence and spiritual formation
• Collaboration and community within the seminary and broader church

Work Style:

• Collegial and collaborative work environment
• Focus on mission-driven outcomes and institutional priorities
• Flexibility and adaptability in a small, dynamic organization

Self-Assessment Questions:

• Do you have a strong commitment to the seminary's mission and values, and how would you demonstrate this in your work?
• How do you approach collaboration and teamwork in a small, mission-driven organization?
• How do you balance institutional priorities with your own creative vision and strategic goals?

ASSUMPTION: Asbury Theological Seminary values a Christ-centered approach to education and ministry, with a focus on academic excellence, spiritual formation, and collaboration. Applicants should assess their alignment with these values and work style preferences before applying.

⚠️ Potential Challenges

• Balancing strategic marketing initiatives with day-to-day operational tasks
• Managing a team with varying levels of experience and expertise
• Adapting to changes in institutional priorities and enrollment trends
• Working within a small budget and resource constraints

ASSUMPTION: This role presents challenges related to balancing strategic and operational tasks, managing a team, adapting to changes, and working within budget constraints.

📈 Similar Roles Comparison

• Compared to similar roles in larger institutions, this position offers more autonomy and direct impact on enrollment and brand identity
• However, it may also require more hands-on involvement in day-to-day tasks and limited resources
• Career progression may be slower in a small institution, but opportunities for professional development and growth are still available

ASSUMPTION: This role offers more autonomy and direct impact in a small institution, but may also require more hands-on involvement and limited resources. Career progression may be slower, but professional development opportunities are still available.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign to increase enrollment for a specific degree program
• Conducting market research and competitive analysis to refine the seminary's brand positioning and messaging
• Leading a website redesign project to improve usability, accessibility, and lead generation

ASSUMPTION: Sample projects for this role involve strategic planning, market research, and project management, with a focus on driving enrollment and enhancing the seminary's brand identity.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader enrollment management and marketing strategy for the seminary?
• What are the key priorities for this role in the first 90 days?
• How does the seminary support the professional development and growth of its marketing team?
• What are the biggest challenges facing the seminary's enrollment and how can this role address them?
• How does the seminary measure the success of its marketing initiatives and what metrics are most important?

ASSUMPTION: Key questions to ask during the interview focus on strategic alignment, priorities, professional development, challenges, and metrics for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your leadership, collaboration, and problem-solving skills
• Research the seminary's mission, values, and enrollment trends to demonstrate your understanding and alignment
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.