📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: JMARK Business Solutions, Inc.
🔹 Location: Springfield, MO
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: Mid to Senior Level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to grow JMARK's brand and generate qualified leads
- Leading campaign creation and execution across multiple channels
- Managing a marketing budget and team
- Collaborating with sales leadership to improve funnel performance and lead quality
- Ensuring brand consistency and compliance with MDF processes
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles and tactics.
📋 Key Responsibilities
✅ Develop and execute strategic marketing plans to grow JMARK's brand and generate MQLs aligned with Target Customer Profiles (TCPs)
✅ Lead campaign creation and execution across digital, content, email, and event channels
✅ Allocate approximately 20% of marketing efforts to internal communication and client engagement initiatives
✅ Utilize AI-powered tools, marketing automation platforms, and real-time analytics to personalize outreach and optimize performance
✅ Define and monitor KPIs for all campaigns, regularly evaluating ROI to prioritize and adjust strategies
✅ Oversee and ensure consistency in brand standards, messaging, and creative execution across all platforms
✅ Collaborate with sales leadership to align on funnel definitions, improve MQL-to-SQL conversion, develop ABM initiatives, and strengthen campaign targeting
✅ Lead trade show strategy and digital event execution to enhance market engagement and brand positioning
✅ Lead competitive analysis processes to stay informed on market dynamics and trends
✅ Stay informed on emerging marketing technologies, strategies, and trends; test and adopt new approaches to maintain an innovative edge
✅ Manage the marketing budget and resources, balancing long-term strategic goals with near-term pipeline performance
✅ Build and nurture a high-performing marketing team, fostering collaboration, accountability, and professional development
✅ Partner with other departments, executives, and external stakeholders to support joint initiatives and strategic growth opportunities
ASSUMPTION: This role requires a high degree of autonomy and the ability to manage multiple projects and teams simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, with at least 3 years in a leadership role
Required Skills:
- Proven ability to develop and execute strategic marketing plans
- Experience leading and managing high-performing marketing teams
- Strong analytical skills and data-driven decision-making
- Excellent communication, presentation, and interpersonal skills
- Proficient in marketing automation platforms, CRM, and web analytics tools
- Familiarity with AI-driven personalization and marketing technologies
Preferred Skills:
- Experience in the IT or technology industry
- Fluency in Spanish or another foreign language
- Certified in Google Analytics or a similar web analytics platform
ASSUMPTION: Candidates with experience in the IT or technology industry may have a competitive advantage due to the nature of JMARK's business.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Marketing with 5-10 years of experience in the IT industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Employee assistance program
Working Hours: Full-time (40 hours per week), with flexible hours available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing with 5-10 years of experience in the IT industry. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Information Technology and Services
Company Size: Medium-sized (100-249 employees)
Founded: 1994, with over 25 years of experience in the IT industry
Company Description:
- JMARK Business Solutions, Inc. is a leading provider of managed IT services, cloud solutions, and cybersecurity services for small and mid-sized businesses
- The company is committed to delivering exceptional customer service and innovative technology solutions to help businesses thrive in the digital age
- JMARK's mission is to empower businesses with the technology they need to succeed, while providing exceptional customer support and expertise
Company Specialties:
- Managed IT Services
- Cloud Solutions
- Cybersecurity Services
- Backup and Disaster Recovery
- Network Services
Company Website: https://www.jmark.com/
ASSUMPTION: JMARK's focus on exceptional customer service and innovative technology solutions sets it apart in the competitive IT industry.
📊 Role Analysis
Career Level: Mid to Senior Level (5-10 years of experience)
Reporting Structure: Reports directly to the CEO or another senior executive
Work Arrangement: On-site, with occasional remote work available for specific projects or tasks
Growth Opportunities:
- Potential to advance to a VP or C-level role within the marketing department
- Opportunities to lead and manage larger teams as the company grows
- Chance to gain experience in a variety of marketing channels and tactics
ASSUMPTION: This role offers significant growth potential for the right candidate, as JMARK continues to expand its services and client base.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional and collaborative work environment
Office Location(s): Springfield, MO (with remote work options available for specific projects or tasks)
Geographic Context:
- Springfield, MO, is located in the southwestern region of the state, with a population of approximately 167,000 people
- The city offers a mix of urban and suburban living, with a low cost of living compared to other major metropolitan areas
- Springfield is home to several major industries, including healthcare, manufacturing, and retail, as well as a growing technology sector
Work Schedule: Full-time (40 hours per week), with flexible hours available
ASSUMPTION: Springfield, MO, offers a pleasant and affordable living environment, with a growing technology industry and a low cost of living compared to other major metropolitan areas.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or other team members
- Final interview with the CEO or another senior executive
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Industry knowledge and marketing expertise
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership, strategic planning, and problem-solving skills
- Research JMARK's company culture and values to demonstrate your fit for the organization
- Be prepared to discuss your experience with marketing automation platforms, CRM, and web analytics tools
ATS Keywords: Marketing strategy, lead generation, brand management, campaign execution, team leadership, performance analytics, AI-driven personalization, internal communications, client engagement, budget management, collaboration, competitive analysis, marketing technologies
ASSUMPTION: JMARK's hiring process is designed to assess candidates' strategic thinking, leadership skills, and marketing expertise, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
- CRM (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Web analytics tools (e.g., Google Analytics, Adobe Analytics)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Project management tools (e.g., Asana, Trello, Jira)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
- SEO and SEM tools (e.g., Google Ads, SEMrush, Ahrefs)
ASSUMPTION: Familiarity with industry-standard marketing automation platforms, CRM, and web analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Adaptable
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable leading and managing teams, and driving results through collaboration?
- Do you have a proven track record of developing and executing strategic marketing plans?
- Are you comfortable working with a variety of marketing channels and tactics, and adapting to new technologies and trends?
ASSUMPTION: JMARK's culture values innovation, collaboration, and adaptability, and candidates who demonstrate these qualities are likely to be a strong fit for the organization.
⚠️ Potential Challenges
- Managing a marketing budget and resources, balancing long-term strategic goals with near-term pipeline performance
- Staying informed on emerging marketing technologies, strategies, and trends, and adapting to a rapidly changing industry landscape
- Leading and managing a high-performing marketing team, fostering collaboration, accountability, and professional development
- Partnering with other departments, executives, and external stakeholders to support joint initiatives and strategic growth opportunities
- Balancing the demands of internal communications and client engagement with external marketing efforts
ASSUMPTION: These challenges require strong leadership, strategic planning, and adaptability, as well as a deep understanding of marketing principles and tactics.
📈 Similar Roles Comparison
- Compared to other Director of Marketing roles, this position may require more frequent travel for trade shows and client meetings
- JMARK's focus on exceptional customer service and innovative technology solutions may necessitate more frequent communication with clients and internal stakeholders
- This role may offer more opportunities for growth and advancement within the marketing department, as JMARK continues to expand its services and client base
ASSUMPTION: While this role shares many similarities with other Director of Marketing positions, its unique focus on customer service and innovative technology solutions sets it apart in the competitive IT industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to launch a new cloud-based service offering
- Leading a team to create and execute a targeted email marketing campaign to re-engage existing clients and cross-sell additional services
- Managing a project to optimize the company's website for improved user experience and SEO performance
ASSUMPTION: These sample projects demonstrate the strategic, leadership, and tactical skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy for the next fiscal year, and how this role fits into that plan?
- How does the marketing department collaborate with other departments, such as sales and product development, to drive growth and innovation?
- What are the key priorities for this role in the first 90 days, and how will my success be measured?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing campaign that the company has executed, and what made it successful?
ASSUMPTION: These questions are designed to assess the company's marketing strategy, culture, and commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership, strategic planning, and problem-solving skills
- Research JMARK's company culture and values to demonstrate your fit for the organization
- Be prepared to discuss your experience with marketing automation platforms, CRM, and web analytics tools
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
