📌 Core Information
🔹 Job Title: Director of Marketing Analytics and Insights
🔹 Company: Verkada
🔹 Location: San Mateo, CA, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and driving the analytics strategy for Marketing
- Building and leading a high-performing analytics team
- Partnering with cross-functional leaders to deliver actionable insights
- Overseeing the design and implementation of analytical models and reporting systems
ASSUMPTION: This role requires a strategic thinker with a strong ability to translate data into actionable insights that drive executive-level decision-making.
📋 Key Responsibilities
✅ Establishing clear metrics, reporting frameworks, and performance dashboards to measure, forecast, and optimize marketing outcomes
✅ Building and leading a high-performing analytics team, fostering a culture of curiosity, analytical rigor, and cross-functional collaboration
✅ Partnering with leaders across Finance, Sales, Marketing, and Product to deliver actionable insights, support strategic decision-making, and identify new market opportunities
✅ Overseeing the design and implementation of analytical models and reporting systems that provide end-to-end visibility into marketing performance, strategic initiatives, and customer engagement
✅ Supporting annual planning, resource allocation, and long-term growth initiatives by aligning analytics strategies with broader business objectives
✅ Leading the development and continuous improvement of marketing attribution models to evaluate campaign effectiveness, inform investment decisions, and enable data-driven optimizations across channels
ASSUMPTION: The role involves a high degree of cross-functional collaboration and influencing outcomes through partnership.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Economics, or a related discipline). Advanced degree preferred.
Experience: 7+ years of experience in analytics, go-to-market (GTM) strategy, or related fields, with a strong track record of success in senior leadership roles.
Required Skills:
- Advanced proficiency with analytics and business intelligence tools such as SQL, dbt, Looker, and Python
- Demonstrated success in building, mentoring, and leading high-performing analytics teams, as well as managing complex cross-functional initiatives
- Proven ability to foster strong, collaborative relationships across GTM teams and influence outcomes through partnership
- Strategic thinker with a strong ability to translate data into actionable insights that drive executive-level decision-making
- Exceptional communication and data storytelling skills, with the ability to clearly present complex analyses to diverse audiences
Preferred Skills:
- Experience with marketing attribution models and multi-touch attribution
- Familiarity with marketing automation platforms (e.g., Marketo, HubSpot, or Pardot)
- Knowledge of the software development lifecycle (SDLC) and agile methodologies
ASSUMPTION: Candidates with experience in marketing analytics, data-driven decision-making, and cross-functional team leadership are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $230,000 - $280,000 USD per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO and flexible work hours
- Parental leave and family planning benefits
- Employee assistance program
Working Hours: Full-time, typically 40 hours per week, with flexible work arrangements available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Verkada is a leader in cloud-based B2B physical security, offering six product lines integrated with a single cloud-based software platform.
Company Size: Verkada has expanded rapidly with 16 offices and 2,000+ full-time employees worldwide.
Founded: 2016, with more than $460M in funding raised to-date.
Company Description:
- Verkada's products include video security cameras, access control, environmental sensors, alarms, workplace, and intercoms
- Over 28,000 organizations, including 82 companies in the Fortune 500, across 85 countries worldwide trust Verkada as their physical security layer
- The company was founded by computer scientists and security experts from Stanford University, and Hans Robertson, the former co-founder and COO of Cisco Meraki
Company Specialties:
- Security
- Physical security
- IoT
- Computer vision
- Access control
- Sensors
- Intrusion
- VMS
- AI
- Alarms
- Video security
Company Website: https://www.verkada.com/
ASSUMPTION: Verkada's focus on simplicity, scalability, and data-driven decision-making makes it an attractive employer for candidates seeking a dynamic and innovative work environment.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Chief Marketing Officer (CMO) or a similar executive.
Reporting Structure: This role will oversee a team of analytics professionals, with the potential to manage cross-functional projects and influence outcomes across the organization.
Work Arrangement: On-site, with flexible work arrangements available. The role may require occasional travel to meet with team members, clients, or stakeholders.
Growth Opportunities:
- Potential to grow into a VP or C-level role within the organization
- Opportunities to expand the team and take on additional responsibilities
- Chance to work on cutting-edge technology and innovative marketing strategies
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the organization's success.
🌍 Location & Work Environment
Office Type: Verkada's headquarters is located in San Mateo, CA, with additional offices in major cities worldwide.
Office Location(s): 406 E 3rd Ave, San Mateo, California 94401, US
Geographic Context:
- San Mateo is located in the San Francisco Bay Area, offering a mix of urban and suburban living
- The area is known for its diverse culture, vibrant tech industry, and high quality of life
- San Mateo is well-connected by public transportation, with easy access to nearby cities and attractions
Work Schedule: Full-time, with flexible work arrangements available. The role may require occasional overtime or weekend work to meet project deadlines.
ASSUMPTION: The San Mateo office offers a dynamic and collaborative work environment, with opportunities to engage with a diverse and talented team.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Technical interview with a member of the analytics team
- On-site or virtual interview with the hiring manager and other team members
- Final interview with the CMO or a similar executive
Key Assessment Areas:
- Technical skills and proficiency with relevant tools
- Problem-solving abilities and analytical thinking
- Communication and presentation skills
- Leadership and team management capabilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on data-driven results and impact
- Prepare a portfolio or case studies demonstrating your analytical skills and marketing expertise
- Tailor your cover letter to emphasize your fit with Verkada's mission and company culture
- Research Verkada's products, industry, and competitors to show your enthusiasm and understanding of the role
ATS Keywords: Marketing analytics, data-driven decision-making, cross-functional team leadership, marketing attribution, SQL, dbt, Looker, Python
ASSUMPTION: Applicants should emphasize their relevant experience, technical skills, and ability to drive strategic initiatives through data-driven insights.
🛠️ Tools & Technologies
- SQL
- dbt
- Looker
- Python
- Marketing automation platforms (e.g., Marketo, HubSpot, or Pardot)
- Data visualization tools (e.g., Tableau or Power BI)
ASSUMPTION: Proficiency with relevant analytics and marketing tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- Scalability
- Data-driven decision-making
- Innovation
- Collaboration
Work Style:
- Fast-paced and dynamic environment
- Cross-functional team collaboration
- Data-driven and results-oriented approach
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable working with large datasets and complex analytical models?
- Are you an effective communicator, able to present complex analyses to diverse audiences and influence outcomes through partnership?
- Do you have a proven track record of success in building, mentoring, and leading high-performing analytics teams?
ASSUMPTION: Candidates who align with Verkada's values and work style, and who are passionate about driving data-driven growth initiatives, will be well-suited to this role.
⚠️ Potential Challenges
- Managing a high-performing analytics team in a fast-paced, dynamic environment
- Balancing strategic, long-term initiatives with tactical, day-to-day tasks
- Working with large datasets and complex analytical models to drive actionable insights
- Communicating effectively with diverse stakeholders, including executives, team members, and cross-functional partners
ASSUMPTION: Candidates should be comfortable working in a challenging, high-pressure environment and be able to balance multiple priorities and deadlines.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Analytics Manager or Director of Marketing Analytics, but with a greater emphasis on strategic decision-making and cross-functional collaboration
- Unlike traditional marketing analytics roles, this position requires a strong understanding of the software development lifecycle (SDLC) and agile methodologies
- Career progression in this role may lead to VP or C-level positions within the organization
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path for professional growth and development.
📝 Sample Projects
- Developing and implementing a marketing attribution model to evaluate campaign effectiveness and inform investment decisions
- Building and optimizing a marketing analytics dashboard to provide real-time insights into marketing performance, strategic initiatives, and customer engagement
- Conducting a comprehensive analysis of market trends and customer behavior to identify new growth opportunities
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they drove data-driven results and impact.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy and organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the analytics team collaborate with other marketing functions and cross-functional partners?
- What are the most significant challenges facing the marketing organization, and how can this role help address them?
- What opportunities are there for professional growth and development within the organization?
ASSUMPTION: Candidates should use the interview process to assess the fit of the role and company culture with their personal and professional goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Verkada's careers page
- Tailor your resume and cover letter to highlight your relevant experience, skills, and alignment with Verkada's mission and values
- Prepare a portfolio or case studies demonstrating your analytical skills and marketing expertise
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
