📌 Core Information
🔹 Job Title: Director of Marketing Analytics
🔹 Company: SciPlay
🔹 Location: Israel, Tel Aviv - 2A Jabotinsky
🔹 Job Type: Full-Time
🔹 Category: Computer Games
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling the marketing analytics function across user acquisition, retention, and monetization efforts
- Collaborating with various teams to optimize campaigns and shape growth strategies across global markets
- Transforming complex data into actionable insights to drive performance for mobile game portfolio
- Building and mentoring a high-performing marketing analytics team
ASSUMPTION: This role requires a strategic, data-driven mindset with a strong background in marketing analytics, preferably within the mobile gaming industry.
📋 Key Responsibilities
✅ Lead the development and execution of marketing analytics frameworks for user acquisition (UA), paid media, influencer campaigns, and ASO
✅ Drive measurement and attribution strategies (including SKAN, MMPs) to optimize ROAS and LTV across channels and geographies
✅ Partner with UA, creative, and product teams to design experiments (A/B tests), interpret results, and recommend actions
✅ Oversee marketing data science projects including various models such as LTV, MMM, Churn and more
✅ Analyze player funnel behavior and segment performance to inform targeting and creative strategy
✅ Build and mentor a high-performing marketing analytics team
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and team leadership, requiring strong communication and business-oriented skills.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Economics, or a related discipline). A Master's degree would be an asset.
Experience: 8+ years in marketing analytics or growth analytics, with a strong preference for experience in the mobile gaming industry.
Required Skills:
- Deep expertise with mobile attribution platforms (e.g., AppsFlyer, Adjust, Singular)
- Strong SQL skills; Good familiarity with Python, R, or similar tools
- Solid foundation in statistics, predictive modeling, and data architecture
- Excellent communication skills and a business-oriented mindset
Preferred Skills:
- Experience leading and mentoring analytics teams
- Familiarity with gaming-specific analytics tools and platforms
ASSUMPTION: Candidates should have a strong analytical mindset, with a proven track record in driving data-driven decisions and optimizing marketing campaigns.
💰 Compensation & Benefits
Salary Range: Industry standard for a Director of Marketing Analytics role in the mobile gaming industry in Israel is approximately ₪250,000 - ₪350,000 annually. This estimate is based on market research and comparable roles in the region.
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee stock purchase plan
- Professional development opportunities
Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work as needed.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: SciPlay operates in the competitive and rapidly evolving computer games industry, focusing on social casino and casual games.
Company Size: SciPlay is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.
Founded: SciPlay was founded in 2012 and has since grown to become a global leader in providing iGaming and Social Casino solutions.
Company Description:
- SciPlay is a leading developer and publisher of digital games on mobile and web platforms, offering a portfolio of highly entertaining free-to-play games that millions of people play every day.
- The company utilizes a disciplined, data-driven approach to create a portfolio of games that spans markets and appeals to a wide range of players.
- SciPlay is powered by a culture of innovation, with a diverse, collaborative team spanning three continents and five studios.
Company Specialties:
- Social casino games (e.g., Jackpot Party Casino, Gold Fish Casino, Hot Shot Casino)
- Casual games (e.g., MONOPOLY Slots, Bingo Showdown, 88 Fortunes Slots)
- Data-driven game development and optimization
Company Website: https://www.sciplay.com/
ASSUMPTION: SciPlay's focus on data-driven decision making and continuous improvement makes it an attractive employer for data-driven professionals.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Chief Marketing Officer or a similar executive.
Reporting Structure: The Director of Marketing Analytics will oversee a team of marketing analysts and collaborate with various departments, including user acquisition, creative, product, data, and finance teams.
Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The work arrangement may include occasional travel to other SciPlay offices or industry events.
Growth Opportunities:
- Potential career progression into a Vice President or Chief Marketing Officer role
- Expanding the team and mentoring junior analysts for career growth
- Gaining experience in a fast-paced, growing company with a global reach
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and the opportunity to make a substantial impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: SciPlay's Tel Aviv office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 2 Ze'ev Jabotinsky, 25th & 27th Floor, Tel Aviv, Israel
Geographic Context:
- Tel Aviv is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
- The office is located in the heart of Tel Aviv's business district, with easy access to public transportation and numerous amenities.
- Israel is known for its strong gaming industry, providing ample opportunities for networking and professional growth.
Work Schedule: The work schedule is primarily Monday to Friday, with occasional weekend or evening work required to support global marketing campaigns.
ASSUMPTION: The Tel Aviv office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Technical interview with the marketing analytics team
- On-site interview with the marketing leadership team
- Final interview with the Chief Marketing Officer or a similar executive
Key Assessment Areas:
- Data analysis and interpretation skills
- Strategic thinking and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with SciPlay's values
Application Tips:
- Tailor your resume to highlight relevant marketing analytics experience and skills
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for SciPlay's mission
- Be ready to discuss your experience with mobile attribution platforms and data analysis tools during the technical interview
- Research SciPlay's games and marketing strategies to show your familiarity with the company and its products
ATS Keywords: Marketing Analytics, User Acquisition, Paid Media, Influencer Campaigns, ASO, Measurement Strategies, Attribution Strategies, SQL, Python, R, Statistics, Predictive Modeling, Data Architecture, Team Leadership, Data-Driven Decision Making, Experiment Design, Campaign Optimization
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their expertise in marketing analytics and their ability to drive data-driven decisions.
🛠️ Tools & Technologies
- Mobile attribution platforms (e.g., AppsFlyer, Adjust, Singular)
- SQL databases and data warehouses
- Data analysis tools (e.g., Python, R, SQL, Excel)
- Marketing analytics platforms (e.g., Google Analytics, AppsFlyer, Adjust)
- Project management tools (e.g., Asana, JIRA, Trello)
ASSUMPTION: Candidates should have experience with mobile attribution platforms and data analysis tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing creativity and continuous improvement
- Collaboration: Working together to achieve common goals
- Integrity: Upholding the highest ethical standards in all actions
- Accountability: Taking responsibility for one's actions and decisions
- Customer Focus: Prioritizing the needs and preferences of players
Work Style:
- Data-driven: Making decisions based on data and analytics
- Agile: Adapting to change and responding quickly to new opportunities
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Innovative: Embracing creativity and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working with diverse teams and stakeholders to drive marketing strategies?
- Do you have a proven track record of using data to optimize marketing campaigns and drive business growth?
ASSUMPTION: Candidates should be comfortable working in a dynamic, data-driven environment and be able to collaborate effectively with cross-functional teams.
⚠️ Potential Challenges
- Managing a high volume of data and ensuring accurate, timely analysis
- Balancing the need for data-driven decisions with the need for quick action in a fast-paced environment
- Effectively communicating complex data insights to non-technical stakeholders
- Adapting to changes in the gaming industry and marketing trends
ASSUMPTION: This role presents unique challenges that require strong analytical skills, strategic thinking, and effective communication.
📈 Similar Roles Comparison
- Compared to other marketing analytics roles, this position places a strong emphasis on user acquisition and global market optimization
- In the gaming industry, this role is unique in its focus on social casino and casual games, requiring a deep understanding of these specific genres
- Career progression in this role may lead to opportunities in marketing leadership or other senior management positions within SciPlay or the broader gaming industry
ASSUMPTION: This role offers a unique blend of marketing analytics and gaming industry-specific experience, providing a strong foundation for career growth in the industry.
📝 Sample Projects
- Developing and implementing a new user acquisition strategy to drive player growth in a specific region
- Analyzing player funnel behavior to identify optimization opportunities and improve retention rates
- Designing and executing A/B tests to optimize in-app purchases and monetization strategies
ASSUMPTION: These sample projects illustrate the data-driven, strategic nature of the role and the impact it can have on SciPlay's marketing efforts.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for SciPlay's games?
- What are the biggest challenges facing the marketing analytics team in the next 6-12 months?
- How does SciPlay support the professional development and growth of its employees?
- What is the expected timeline for building and expanding the marketing analytics team?
- How does SciPlay approach data privacy and compliance in its marketing efforts?
ASSUMPTION: These interview questions are designed to provide insight into the role's strategic importance, the company's culture, and the opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing analytics experience and skills, with a focus on user acquisition, paid media, and data-driven decision making
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for SciPlay's mission
- Be ready to discuss your experience with mobile attribution platforms and data analysis tools during the technical interview
- Follow up with SciPlay's HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
