Director of Marketing and Community Relations

📌 Core Information

🔹 Job Title: Director of Marketing and Community Relations

🔹 Company: Chapters Living of San Antonio

🔹 Location: San Antonio, Texas, United States

🔹 Job Type: On-site

🔹 Category: Healthcare

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic sales plans to achieve occupancy and revenue goals.
• Building and maintaining relationships with prospective residents, families, and referral sources.
• Collaborating with internal teams to ensure exceptional resident experiences.
• Staying current with industry best practices through networking and events.
• Ensuring compliance with state and federal regulations related to sales and marketing activities.

ASSUMPTION: This role requires a balance of strategic thinking, relationship-building skills, and a strong understanding of the healthcare industry and its regulations.

📋 Key Responsibilities

✅ Develop and execute strategic sales plans to achieve occupancy and revenue goals.

✅ Build and maintain relationships with prospective residents, families, and referral sources.

✅ Collaborate with internal teams, such as operations and clinical staff, to ensure exceptional resident experiences.

✅ Participate in industry events and conferences to network and stay current with industry best practices.

✅ Ensure compliance with all state and federal regulations related to sales and marketing activities.

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple priorities.

🎯 Required Qualifications

Education: A bachelor's degree in marketing, business administration, or a related field is preferred.

Experience: A minimum of 3 years of experience in sales, with a proven track record of achieving sales goals and driving revenue growth, is preferred.

Required Skills:

• Excellent communication and interpersonal skills.
• Strong analytical skills, with the ability to conduct market research and analyze sales data.
• Ability to build relationships with a wide range of stakeholders.

Preferred Skills:

• Experience in the healthcare industry.
• Bilingual or multilingual skills (Spanish proficiency is a plus).

ASSUMPTION: While not explicitly stated, experience in the healthcare industry or a related field would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Director of Marketing and Community Relations in San Antonio, Texas)

Benefits:

• Medical, Dental, and Vision Coverage
• Flexible Spending Accounts (FSA, HSA, Dependent Care)
• Employee Assistance Program (EAP) when enrolled in medical plan
• Generous Front-Loaded Paid Time Off

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for events and meetings.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare, specifically Senior Living and Assisted Living Facilities

Company Size: Chapters Living is a mid-sized company with multiple locations, providing a supportive and collaborative work environment.

Founded: Chapters Living was founded in [Year], with a mission to provide exceptional care and services to seniors.

Company Description:

• Chapters Living focuses on creating a home-like environment for residents, with a strong emphasis on community and personalized care.
• The company offers a range of services, including independent living, assisted living, and memory care.
• Chapters Living is committed to providing exceptional customer service and building strong relationships with residents and their families.

Company Specialties:

• Personalized Care Plans
• Engaging Social Activities
• Nutritious Meal Plans
• 24/7 On-Site Care

Company Website: Chapters Living

ASSUMPTION: Chapters Living is a well-established company in the senior living industry, with a strong focus on providing high-quality care and services to its residents.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Executive Director or a similar role.

Reporting Structure: The Director of Marketing and Community Relations may oversee Marketing Coordinators, Community Relations Specialists, or other similar roles.

Work Arrangement: This role is on-site, with a flexible work schedule that may include evenings and weekends for events and meetings.

Growth Opportunities:

• Advancement to a regional or corporate-level marketing role within the company.
• Expanding the company's reach and services through strategic marketing initiatives.
• Developing and implementing innovative community engagement programs.

ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to make a significant impact on the organization's success.

🌍 Location & Work Environment

Office Type: On-site, with a modern and inviting facility designed to feel like home for both residents and employees.

Office Location(s): 10910 Town Center Dr, San Antonio, TX 78251

Geographic Context:

• San Antonio is the second-largest city in Texas and the seventh-largest city in the United States.
• The city offers a diverse range of cultural, historical, and recreational attractions.
• San Antonio has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for events and meetings.

ASSUMPTION: The work environment at Chapters Living is supportive, collaborative, and focused on providing exceptional care and services to residents.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to discuss qualifications and experience.
• On-site interview with the Executive Director and other key stakeholders.
• Final interview with the company's leadership team.

Key Assessment Areas:

• Sales and marketing experience and achievements.
• Communication and interpersonal skills.
• Understanding of the healthcare industry and its regulations.
• Cultural fit and alignment with the company's mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight your sales and marketing experience, as well as any experience in the healthcare industry.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and customer service experiences.
• Research the company and its mission to demonstrate your enthusiasm and alignment with their values.

ATS Keywords: Sales, Marketing, Strategic Planning, Relationship Building, Healthcare, Senior Living, Assisted Living, Compliance, Customer Service

ASSUMPTION: The application process for this role may be competitive, and candidates with relevant experience and a strong understanding of the healthcare industry will be well-positioned for success.

🛠️ Tools & Technologies

• Customer Relationship Management (CRM) software, such as Salesforce or HubSpot
• Marketing automation tools, such as Mailchimp or Constant Contact
• Social media platforms, such as Facebook, Twitter, and LinkedIn
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The tools and technologies required for this role are standard for marketing and sales professionals, with a focus on customer relationship management and marketing automation.

👔 Cultural Fit Considerations

Company Values:

• Compassion: We care deeply about our residents and their families.
• Integrity: We act with honesty and transparency in all our interactions.
• Excellence: We strive for continuous improvement in all that we do.
• Community: We foster a sense of belonging and connection among our residents, their families, and our team members.

Work Style:

• Collaborative: We work together to achieve our goals and support one another's success.
• Adaptable: We embrace change and are open to new ideas and approaches.
• Results-driven: We focus on achieving measurable outcomes and continuously improving our performance.

Self-Assessment Questions:

• Do I have a genuine passion for working with seniors and their families?
• Am I comfortable working in a fast-paced, dynamic environment?
• Do I thrive in a collaborative, team-oriented work culture?

ASSUMPTION: Chapters Living values a work environment that is supportive, collaborative, and focused on providing exceptional care and services to residents. Candidates who share these values and are passionate about working with seniors will be well-suited for this role.

⚠️ Potential Challenges

• Managing competing priorities and multiple projects simultaneously.
• Adapting to the unique needs and preferences of individual residents and their families.
• Navigating the complex regulations and compliance requirements of the healthcare industry.
• Balancing the demands of marketing and community relations with the need to maintain a strong focus on resident care and satisfaction.

ASSUMPTION: This role presents a unique set of challenges, but also offers significant opportunities for professional growth and development within the company.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong understanding of the healthcare industry and its regulations.
• While this role focuses on marketing and community relations, it also requires a strong commitment to resident care and satisfaction.
• Career progression in this role may involve advancing to a regional or corporate-level marketing position within the company.

ASSUMPTION: This role offers a unique blend of marketing and healthcare experience, with a strong focus on resident care and satisfaction.

📝 Sample Projects

• Developing and implementing a strategic marketing plan to increase occupancy and revenue for a new assisted living facility.
• Creating and executing a community engagement program to build relationships with local healthcare providers, social workers, and community organizations.
• Analyzing sales data and market trends to identify opportunities for growth and improvement in the company's marketing strategies.

ASSUMPTION: These sample projects illustrate the strategic, analytical, and relationship-building skills required for success in this role.

❓ Key Questions to Ask During Interview

• How does the company support the professional growth and development of its marketing and community relations team members?
• What are the biggest challenges facing the company in the next 1-3 years, and how can this role help address them?
• How does the company measure the success of its marketing and community relations efforts, and how can I contribute to these metrics?
• What is the company's approach to building and maintaining relationships with residents, their families, and referral sources?
• How does the company foster a culture of collaboration and teamwork among its marketing and community relations team members?

ASSUMPTION: These interview questions are designed to provide insight into the company's priorities, culture, and expectations for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your sales and marketing experience, as well as any experience in the healthcare industry.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and customer service experiences.
• Research the company and its mission to demonstrate your enthusiasm and alignment with their values.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.