📌 Core Information
🔹 Job Title: Director of Marketing at The Hemp Co by Curaleaf
🔹 Company: Curaleaf
🔹 Location: Stamford, Connecticut, United States
🔹 Job Type: Full Time | Exempt
🔹 Category: Not Specified
🔹 Date Posted: Sat Mar 29 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Leading the B2C marketing strategy for The Hemp Company, emphasizing ecommerce growth.
- Managing CRM and Rewards programs to enhance customer engagement and loyalty.
- Collaborating with internal teams for optimized product launches and existing product enhancements.
- Supervising digital strategy and customer journey optimization to maximize conversions.
ASSUMPTION: It is assumed the role focuses heavily on ecommerce due to the emphasis on driving ecommerce growth and managing CRM systems. Additionally, the collaborative nature suggests close work with sales and marketing teams for strategic initiatives.
📋 Key Responsibilities
✅ Develop and execute Curaleaf Hemp’s B2C marketing strategy.
✅ Lead CRM and Rewards marketing strategy for Hemp, Select, and ecommerce merch stores.
✅ Align brand strategy, ecommerce execution, and retail expansion.
✅ Create and execute an omnichannel marketing strategy.
✅ Manage Hemp's social media strategy and optimize campaigns.
✅ Partner with external agencies to support marketing initiatives.
✅ Lead and mentor the Sr. Manager of Ecommerce/Digital.
ASSUMPTION: Responsibilities suggest strong cross-functional collaboration is necessary to align various marketing channels and drive brand growth across platforms.
🎯 Required Qualifications
Education: Not specified
Experience: 8-10+ years in consumer-packaged goods and marketing
Required Skills:
- Understanding of CPG marketing and marketing mix.
- Leadership and project management proficiency.
- Analytical skills for strategic decision-making.
- Proficiency in Meta & Google Ads, Shopify, etc.
Preferred Skills:
- Experience in cannabis, hemp, or highly regulated industries.
ASSUMPTION: The focus on CPG and related tools implies that a strong background in fast-paced environments with marketing expertise is highly valuable.
💰 Compensation & Benefits
Salary Range: $165,000 - $180,000 USD
Benefits:
- Career growth opportunities and competitive pay
- Comprehensive health, dental, and vision coverage
- Generous PTO and parental leave
- 401(K) retirement plan and life/AD&D insurance
- Community involvement initiatives and employee discounts
Working Hours: 40 hours per week
ASSUMPTION: The benefits suggest a focus on employee well-being and career advancement, typical of large corporate entities.
📌 Applicant Insights
🔍 Company Context
Industry: Cannabis industry, focusing on both medical and adult-use markets
Company Size: Not specified
Founded: Not specified
Company Description:
- Leading global cannabis provider
- Innovator in medical and adult-use cannabis products
- Emphasis on corporate social responsibility
Company Specialties:
- Cannabis product development
- Retail and ecommerce markets
- Community outreach initiatives
Company Website: Curaleaf Website
ASSUMPTION: The company plays a significant role in the cannabis industry with a strong presence in both the US and European markets.
📊 Role Analysis
Career Level: Senior-level management
Reporting Structure: Likely reports to senior marketing/operations executives
Work Arrangement: On-site in Stamford, CT
Growth Opportunities:
- Significant impact on a growing vertical within the company
- Opportunities for shaping company-wide strategies
- Mentoring and leadership development
ASSUMPTION: The leadership role indicates substantial opportunities to influence key company strategies and initiatives.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Stamford, Connecticut
Geographic Context:
- Proximity to major urban centers providing a strategic location for a corporate hub
- Access to a vibrant local economy with diverse industries
- Potential for regional market influence
Work Schedule: Standard full-time hours
ASSUMPTION: Stamford's location offers strategic advantages for conducting business due to proximity to New York City.
💼 Interview & Application Insights
Typical Process:
- Initial application review
- Phone or video interview
- In-person interviews with multiple stakeholders
Key Assessment Areas:
- Leadership and strategic thinking
- Cultural fit within the organization
- Technical proficiency in relevant marketing tools
Application Tips:
- Highlight experience with B2C ecommerce marketing
- Demonstrate ability to manage multi-channel campaigns
- Emphasize leadership in cross-functional teams
ATS Keywords: B2C Marketing, Ecommerce Growth, CRM Management, Leadership
ASSUMPTION: The application process likely involves multiple interview stages to assess both technical skills and cultural fit.
🛠️ Tools & Technologies
- Meta & Google Ads
- Shopify
- Microsoft Suite
ASSUMPTION: Familiarity with these tools is assumed crucial for executing the role's responsibilities efficiently.
👔 Cultural Fit Considerations
Company Values:
- Lead and Inspire
- Commit to Win
- ONE Curaleaf
Work Style:
- Proactive and innovative approach
- Strong team collaboration
- Focused on results and growth
Self-Assessment Questions:
- Do I thrive in a fast-paced, hands-on role?
- Am I skilled in leading cross-functional teams?
- Can I effectively manage multi-channel marketing initiatives?
ASSUMPTION: Candidates' alignment with company values and ability to contribute to a team-driven environment are critical for success.
⚠️ Potential Challenges
- Navigating the evolving regulatory landscape in the cannabis industry
- Achieving alignment across diverse marketing channels
- Adapting quickly to market changes and consumer trends
- Managing complex projects with multiple stakeholders
ASSUMPTION: Challenges arise primarily from the industry’s dynamic nature and the role's multifaceted demands.
📈 Similar Roles Comparison
- Comparison to similar roles in other industries, noting the unique regulatory challenges
- Emphasis on ecommerce growth compared to traditional marketing roles
- Greater focus on cross-functional leadership within the marketing team
ASSUMPTION: Similar roles would likely require adaptation to industry-specific regulations and ecommerce focus.
📝 Sample Projects
- Launch of a new ecommerce product line
- Development and execution of a multi-channel marketing campaign
- Implementation of a customer loyalty and rewards program
ASSUMPTION: The projects assume a focus on innovation and enhancing customer engagement through digital channels.
❓ Key Questions to Ask During Interview
- What are the key metrics of success for this role?
- How does the company adapt to changes in cannabis regulations?
- What opportunities exist for professional growth in the company?
- How does the team currently handle ecommerce and CRM challenges?
- What is the vision for The Hemp Company's brand growth in the next 5 years?
ASSUMPTION: These questions address strategic priorities, growth opportunities, and team dynamics critical for success in this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Curaleaf's internal job board or via external application portals.
- Ensure your resume highlights relevant marketing and leadership experience.
- Prepare a cover letter that outlines your strategic vision for ecommerce growth.
- Research the company’s recent marketing campaigns to discuss during interviews.
- Contact Human Resources for any questions regarding the application process or role details.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
