📌 Core Information
🔹 Job Title: Director of Marketing Automation and Digital Strategy
🔹 Company: S&P Global
🔹 Location: Virtual, SC
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Leading the evolution of the digital marketing ecosystem
- Driving advanced marketing automation tools and integrated digital strategies
- Managing vendor relationships and optimizing performance
- Collaborating cross-functionally to ensure successful execution of digital marketing strategies
ASSUMPTION: This role requires a strategic, data-driven, and technically adept marketing professional with a strong background in marketing automation and digital strategy.
📋 Key Responsibilities
✅ Lead the development and implementation of the new marketing platform, collaborating with cross-functional teams to define requirements and oversee implementation from concept to launch.
✅ Design scalable automation workflows to ensure seamless data flow and campaign execution, supporting lead generation, nurturing, and customer lifecycle marketing initiatives.
✅ Identify opportunities to automate manual processes and improve operational efficiency across marketing functions.
✅ Develop and execute digital marketing strategies across email, SMS, paid media, and social channels, building and optimizing dynamic content frameworks and segmentation strategies to tailor messaging to audience needs and lifecycle stages.
✅ Optimize email deliverability and sender reputation through testing, automation, and performance monitoring, ensuring compliance with data privacy regulations and maintaining data hygiene standards.
✅ Lead A/B testing, multivariate testing, and conversion rate optimization efforts, presenting regular reporting and insights to stakeholders to guide strategic decisions and continuous improvement.
✅ Manage relationships with marketing technology vendors and platforms to ensure project timelines are met and campaigns are successfully executed.
✅ Work closely with Marketing Development, Product, and Engineering teams to ensure successful execution of digital marketing strategies and implementation of new tooling, serving as a subject matter expert and internal consultant on digital marketing best practices.
ASSUMPION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration, requiring a versatile marketing professional with a strong technical background.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in digital marketing, with a strong focus on marketing automation and digital strategy
Required Skills:
- Proven experience evaluating and implementing marketing automation platforms
- Deep understanding of email marketing best practices, deliverability, and compliance
- Strong analytical skills and experience interpreting marketing performance data
- Excellent communication, project management, and stakeholder engagement skills
- Exceptional problem-solving abilities with the capacity to identify issues, analyze root causes, and implement effective solutions in a timely manner
Preferred Skills:
- Experience with specific marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- Familiarity with SQL or other data analysis tools
ASSUMPION: Given the strategic and technical nature of this role, candidates should have a proven track record in marketing automation and digital strategy, with a strong analytical and problem-solving mindset.
💰 Compensation & Benefits
Salary Range: $93,144 to $140,000 (US Applicants Only)
Benefits:
- Health & Wellness: Health care coverage designed for the mind and body
- Flexible Downtime: Generous time off helps keep you energized for your time on
- Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills
- Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs
- Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families
- Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference
Working Hours: This is a full-time position. Generally, work is performed Monday through Friday, though holidays and weekends may be required.
ASSUMPION: The salary range provided is based on the individual’s geographical location as well as experience and qualifications for the role. The benefits package is designed to support the well-being and growth of employees.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1909 (as Standard & Poor's)
Company Description:
- S&P Global provides governments, businesses, and individuals with market data, expertise, and technology solutions for confident decision-making
- The company offers a range of services, including credit ratings, competitive benchmarking, and data-driven analytics in global capital markets, commodity, and automotive markets
- S&P Global is committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions
Company Specialties:
- Analytics
- Credit ratings
- Finance
- Energy & commodities information
- Intelligence
- Commodities
- Benchmarks
- Portfolio and enterprise risk solutions
- ESG
- and Sustainable Finance
Company Website: http://www.spglobal.com
ASSUMPION: S&P Global is a well-established and respected company in the financial services industry, offering a wide range of services and a comprehensive benefits package to support employee growth and well-being.
📊 Role Analysis
Career Level: Professional (EEO-2 Job Categories-United States of America)
Reporting Structure: This role reports directly to the Chief Marketing Officer or a similar executive
Work Arrangement: On-site with remote flexibility
Growth Opportunities:
- Potential career progression into senior marketing leadership roles
- Opportunities to expand skills and expertise in marketing automation and digital strategy
- Possibility to work on high-impact projects with significant business impact
ASSUMPION: This role offers significant growth potential for the right candidate, with opportunities to expand skills, take on more responsibility, and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Virtual (with on-site collaboration opportunities)
Office Location(s): Virtual, SC
Geographic Context:
- The role is based in South Carolina, with a virtual work arrangement, allowing for flexibility and remote collaboration
- South Carolina offers a mild climate, low cost of living, and a growing tech industry
- The state is home to numerous Fortune 500 companies and has a strong focus on innovation and entrepreneurship
Work Schedule: Generally, work is performed Monday through Friday, though holidays and weekends may be required
ASSUMPTION: The virtual work arrangement offers flexibility and work-life balance, while the location in South Carolina provides a supportive and growing professional environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Technical skills in marketing automation and digital strategy
- Analytical and problem-solving abilities
- Communication and stakeholder engagement skills
- Cultural fit and alignment with S&P Global's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Be prepared to discuss specific examples of your marketing automation and digital strategy expertise
- Demonstrate your ability to think critically and solve problems in a marketing context
- Showcase your understanding of S&P Global's mission, values, and company culture
ATS Keywords: Marketing Automation, Digital Strategy, Email Marketing, Data Analysis, Project Management, Stakeholder Engagement, Problem Solving, Compliance, Vendor Management, A/B Testing, Performance Monitoring, Cross-Functional Collaboration, Customer Engagement, Operational Efficiency, Dynamic Content, Segmentation Strategies
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and fit for the position.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Uphold the highest ethical standards and act with honesty and transparency
- Discovery: Foster a culture of curiosity and continuous learning
- Partnership: Collaborate effectively with colleagues, clients, and other stakeholders
Work Style:
- Data-driven and analytical approach to decision-making
- Strategic and forward-thinking mindset
- Strong communication and collaboration skills
- Adaptable and resilient in a dynamic work environment
Self-Assessment Questions:
- How do you align with S&P Global's values of integrity, discovery, and partnership?
- How comfortable are you working in a virtual, remote-first environment?
- How do you approach continuous learning and professional development in a fast-paced, evolving role?
ASSUMPTION: S&P Global values a strong cultural fit, with candidates who embody their core values and thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a large organization
- Keeping up with the latest marketing automation tools and technologies
- Balancing strategic planning with hands-on execution and project management
- Navigating a virtual work environment and building relationships with remote colleagues
ASSUMPTION: This role presents unique challenges that require a versatile, adaptable, and strategic marketing professional to succeed.
📈 Similar Roles Comparison
- Compared to related roles, this position places a stronger emphasis on marketing automation and digital strategy
- Industry-specific context: Financial Services industry experience may be beneficial but is not always required
- Career path comparison: This role can serve as a stepping stone to senior marketing leadership positions within the organization
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on marketing automation and digital strategy sets it apart in the industry.
📝 Sample Projects
- Developing and implementing a new marketing automation platform to improve campaign performance and customer engagement
- Optimizing email deliverability and sender reputation through A/B testing and performance monitoring
- Collaborating with cross-functional teams to execute integrated digital marketing campaigns and drive customer lifecycle marketing initiatives
ASSUMPTION: The specific projects and initiatives undertaken in this role will depend on the organization's priorities and the candidate's areas of expertise.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing automation tools and technologies used by the organization, and how this role will contribute to their evolution?
- How does this role collaborate with other marketing teams and stakeholders to ensure successful execution of digital marketing strategies?
- What are the primary challenges facing the marketing department, and how does this role address them?
- How does the organization support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your marketing automation and digital strategy expertise
- Prepare for behavioral and technical interviews by practicing common marketing scenarios and brushing up on your industry knowledge
- Research S&P Global's mission, values, and company culture to demonstrate your fit for the organization
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
