📌 Core Information
🔹 Job Title: Director of Marketing Automation and Digital Strategy
🔹 Company: automotiveMastermind
🔹 Location: Virtual, SC
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-28
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the evolution of the digital marketing ecosystem
- Implementing advanced marketing automation tools
- Driving integrated digital strategies
- Managing vendor relationships
- Leveraging data to optimize performance and customer engagement
ASSUMPTION: This role requires a strategic, data-driven, and technically adept individual to drive marketing automation and digital strategy for the company.
📋 Key Responsibilities
Marketing Automation & Innovation
- Drive the development of automotiveMastermind’s new marketing platform, collaborating with cross-functional teams to define requirements, and oversee implementation from concept to launch.
- Design scalable automation workflows that ensure seamless data flow and campaign execution to support lead generation, nurturing, and customer lifecycle marketing initiatives.
- Identify opportunities to automate manual processes and improve operational efficiency across marketing functions.
Digital Strategy
- Develop and execute digital marketing strategies across email, SMS, paid media, and social channels.
- Build and optimize dynamic content frameworks and segmentation strategies to tailor messaging to audience needs and lifecycle stages.
- Optimize email deliverability and sender reputation through testing, automation, and performance monitoring.
- Ensure compliance with data privacy regulations and maintain data hygiene standards.
Vendor & Technology Management
- Lead the evaluation, selection, and implementation of marketing automation platforms, vendors, and related technologies.
- Manage relationships with marketing technology vendors and platforms to ensure project timelines are met and campaigns are successfully executed.
Analytics & Optimization
- Define and track KPIs to measure the success of marketing initiatives.
- Lead A/B testing, multivariate testing, and conversion rate optimization efforts.
- Present regular reporting and insights to stakeholders to guide strategic decisions and continuous improvement.
Cross-Functional Collaboration
- Work closely with Marketing Development, Product, and Engineering teams to ensure successful execution of digital marketing strategies and implementation of new tooling.
- Serve as a subject matter expert and internal consultant on digital marketing best practices.
ASSUMPTION: The ideal candidate will have a proven track record in marketing automation and digital strategy, with strong analytical skills and excellent communication and project management abilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree preferred.
Experience: 10+ years of experience in digital marketing, with a strong focus on marketing automation and digital strategy.
Required Skills:
- Proven experience evaluating and implementing marketing automation platforms
- Deep understanding of email marketing best practices, deliverability, and compliance
- Strong analytical skills and experience interpreting marketing performance data
- Excellent communication, project management, and stakeholder engagement skills
- Exceptional problem-solving abilities with the capacity to identify issues, analyze root causes, and implement effective solutions in a timely manner
Preferred Skills:
- Experience with specific marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- Familiarity with SQL or other data analysis tools
- Knowledge of the automotive industry
ASSUMPTION: The required skills listed above are essential for success in this role, and the preferred skills would be a significant advantage.
💰 Compensation & Benefits
Salary Range: $93,144 to $140,000 per year. Final base salary for this role will be based on the individual’s geographical location as well as experience and qualifications for the role.
Benefits:
- Health & Wellness: Health care coverage designed for the mind and body.
- Flexible Downtime: Generous time off helps keep you energized for your time on.
- Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
- Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
- Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
- Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.
Working Hours: This is a full-time position. Generally, work is performed Monday through Friday, though holidays and weekends may be required.
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The final base salary will be determined based on the individual’s qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 201-500 employees. As a mid-sized company, automotiveMastermind offers the benefits of a well-established organization with the agility and growth opportunities of a startup.
Founded: 2012. automotiveMastermind has been providing predictive analytics and marketing automation solutions for the automotive industry for over a decade.
Company Description:
- Founded in 2012, automotiveMastermind is a leading provider of predictive analytics and marketing automation solutions for the automotive industry and believes that technology can transform data, revealing key customer insights to accurately predict automotive sales.
- Through its proprietary automated sales and marketing platform, Mastermind, the company empowers dealers to close more deals by predicting future buyers and consistently marketing to them.
- automotiveMastermind is headquartered in New York City and is part of S&P Global Mobility.
Company Specialties:
- Behavior Prediction
- Predictive Marketing
- Equity Mining
- Big Data
- Omni-Channel Marketing
- Retention
- Conquest
- and Service Drive Sales
Company Website: http://www.automotiveMastermind.com
ASSUMPTION: automotiveMastermind’s expertise in predictive analytics and marketing automation makes it a strong player in the automotive industry, with a focus on driving customer engagement and sales through data-driven insights.
📊 Role Analysis
Career Level: This role is at the professional level, requiring significant experience and expertise in marketing automation and digital strategy.
Reporting Structure: The Director of Marketing Automation & Digital Strategy will report directly to the Chief Marketing Officer (CMO) or another senior marketing leader within the organization.
Work Arrangement: This is an on-site position, with the primary office location in New York City. However, the role may require occasional travel to other office locations or client sites.
Growth Opportunities:
- As automotiveMastermind continues to grow, there will be opportunities for the Director of Marketing Automation & Digital Strategy to expand their team and take on additional responsibilities.
- The company’s focus on innovation and technology also presents opportunities for the role to evolve and take on new challenges as the industry and company progress.
ASSUMPTION: The Director of Marketing Automation & Digital Strategy will have the opportunity to grow both personally and professionally within the role, as well as contribute to the company’s overall success and expansion.
🌍 Location & Work Environment
Office Type: automotiveMastermind’s headquarters is a modern, collaborative workspace in New York City, with additional offices in other major cities. The company fosters a dynamic and engaging work environment that encourages creativity and innovation.
Office Location(s): 55 Water Street, 44th Floor, New York, New York 10041, US
Geographic Context:
- New York City is a major global hub for finance, technology, and media, providing ample opportunities for networking and professional growth.
- The city’s diverse and multicultural population offers a rich talent pool and a wide range of perspectives.
- New York City is also home to a significant automotive industry, with numerous dealerships and related businesses.
Work Schedule: The work schedule for this role is typically Monday through Friday, with standard business hours. However, the role may require occasional work on weekends or holidays to meet project deadlines or attend industry events.
ASSUMPTION: The Director of Marketing Automation & Digital Strategy will enjoy a dynamic and engaging work environment, with ample opportunities for professional growth and development within the role and the company.
💼 Interview & Application Insights
Typical Process:
- The application process typically involves submitting a resume and cover letter through the company’s careers portal.
- Candidates who meet the qualifications will be contacted for a phone or video screening, followed by one or more in-depth interviews with hiring managers and other team members.
- Finalists may be asked to complete a skills assessment or provide a portfolio of their work.
- After the interview process, the company will extend an offer to the selected candidate.
Key Assessment Areas:
- Marketing automation and digital strategy expertise
- Analytical skills and data-driven decision-making
- Communication and project management abilities
- Problem-solving skills and ability to work collaboratively with cross-functional teams
- Alignment with the company’s mission, values, and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of marketing automation and digital strategy, as well as your familiarity with the automotive industry.
- Showcase your ability to analyze data and make data-driven decisions to optimize marketing campaigns and customer engagement.
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability.
- Research automotiveMastermind and the automotive industry to demonstrate your enthusiasm for the role and your understanding of the company’s mission and values.
ATS Keywords: Marketing Automation, Digital Strategy, Email Marketing, Data Analysis, Project Management, Stakeholder Engagement, Problem Solving, Vendor Management, A/B Testing, Compliance, Performance Monitoring, Cross-Functional Collaboration, Customer Engagement, Operational Efficiency, Dynamic Content Frameworks, Segmentation Strategies
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills, as well as their ability to thrive in a dynamic and collaborative work environment.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis tools (e.g., SQL, Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The Director of Marketing Automation & Digital Strategy will be expected to have proficiency in relevant marketing automation tools, as well as experience with data analysis and project management software.
👔 Cultural Fit Considerations
Company Values:
- Drive: automotiveMastermind’s culture is characterized by high energy and a passion for success, with a strong focus on driving results and continuous improvement.
- Help: The company fosters a collaborative and supportive work environment, with a commitment to helping team members grow both personally and professionally.
Work Style:
- The work style at automotiveMastermind is fast-paced and dynamic, with a focus on innovation, creativity, and continuous learning.
- The company encourages a culture of experimentation and calculated risk-taking, with a strong emphasis on data-driven decision-making.
- The work environment is collaborative and supportive, with a focus on teamwork and cross-functional collaboration.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment with a strong focus on driving results and continuous improvement?
- Are you comfortable working collaboratively with cross-functional teams and taking on new challenges as they arise?
- Do you have a strong commitment to data-driven decision-making and a passion for leveraging data to optimize marketing campaigns and customer engagement?
ASSUMPTION: Applicants should assess their fit with automotiveMastermind’s culture and work style, ensuring that their personal values and work preferences align with the company’s mission, values, and work environment.
⚠️ Potential Challenges
- The Director of Marketing Automation & Digital Strategy role may require occasional travel to client sites or industry events, which could present challenges for individuals with personal or family commitments.
- The role may involve working with tight deadlines and managing multiple projects simultaneously, which could be challenging for individuals who prefer a more structured or predictable work environment.
- The automotive industry is subject to market fluctuations and regulatory changes, which could impact the role’s priorities and responsibilities over time.
- The role may require working with complex data sets and advanced marketing automation tools, which could present challenges for individuals with limited experience in these areas.
ASSUMPTION: Applicants should carefully consider the potential challenges associated with this role and assess their ability to thrive in a dynamic and fast-paced work environment with a strong focus on driving results and continuous improvement.
📈 Similar Roles Comparison
- Compared to related roles in marketing, such as Marketing Manager or Digital Marketing Specialist, the Director of Marketing Automation & Digital Strategy role requires a higher level of experience and expertise in marketing automation and digital strategy.
- The automotive industry presents unique challenges and opportunities, with a strong focus on data-driven decision-making and customer engagement. This role may require a deeper understanding of the automotive industry and its specific marketing challenges and opportunities compared to similar roles in other industries.
- Career progression in this role may involve expanding the team and taking on additional responsibilities, such as managing a team of marketing automation and digital strategy specialists or moving into a senior leadership role within the marketing department.
ASSUMPTION: Applicants should carefully consider the unique aspects of this role and assess their fit with the specific challenges and opportunities presented by the automotive industry and the company’s marketing goals.
📝 Sample Projects
- Developing and implementing a new marketing automation platform to streamline campaign execution and improve customer engagement
- Optimizing email deliverability and sender reputation through testing, automation, and performance monitoring to ensure consistent and effective email communication with customers
- Designing and executing a targeted digital marketing campaign to drive customer acquisition and retention in a specific geographic region or market segment
ASSUMPTION: Applicants should be prepared to discuss their experience with relevant marketing automation and digital strategy projects, as well as their ability to drive results and optimize customer engagement through data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the company’s approach to marketing automation and digital strategy, and how this role fits into that overall strategy?
- How does the company measure the success of marketing campaigns and initiatives, and how does this role contribute to those metrics?
- What opportunities are there for growth and professional development within this role and the company?
- How does the company support work-life balance for employees in this role, and what resources are available to help manage stress and maintain a healthy work-life balance?
- What is the company’s approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the company’s marketing strategy, work environment, and commitment to diversity, equity, and inclusion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://spgi.wd5.myworkdayjobs.com/aM_Careers/job/Virtual-SC/Director-of-Marketing-Automation-and-Digital-Strategy_316699
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on marketing automation and digital strategy.
- Prepare for the interview process by researching automotiveMastermind and the automotive industry, as well as brushing up on your knowledge of marketing automation tools and data analysis techniques.
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about next steps in the interview process.
- If you are selected for an interview, be prepared to discuss your experience with marketing automation and digital strategy, as well as your ability to drive results and optimize customer engagement through data-driven decision-making.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
