📌 Core Information
🔹 Job Title: Director of Marketing & Communications
🔹 Company: Minor International
🔹 Location: Ubud, Bali, Indonesia
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth.
- Overseeing brand communications and managing public relations efforts to enhance brand reputation.
- Leading and developing a high-performing team of marketing and communications professionals.
- Collaborating with regional and global teams to align marketing activities and leverage global initiatives.
- Monitoring market trends, competitor activities, and customer feedback to inform strategic decisions.
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive marketing efforts and team success in a dynamic environment.
📋 Key Responsibilities
✅ Lead the development and execution of comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth across all channels.
✅ Oversee and manage the brand's communications, ensuring consistency in messaging and positioning across all digital, print, and media platforms.
✅ Develop creative campaigns and initiatives to promote Anantara Ubud luxury offerings, services, and unique experiences, focusing on key target markets.
✅ Collaborate with regional and global teams to align marketing activities and leverage global initiatives while adapting them for local relevance.
✅ Manage public relations efforts, working with media outlets, influencers, and key industry stakeholders to enhance brand reputation and visibility.
✅ Lead and develop a high-performing team of marketing and communications professionals.
✅ Monitor and analyze market trends, competitor activities, and customer feedback to inform strategic decisions and ensure Anantara remains a leader in the luxury hotel sector.
✅ Oversee budget planning, allocation, and performance reporting for all marketing and communications activities.
✅ Build and maintain strong relationships with external agencies, partners, and vendors to ensure the successful execution of marketing initiatives.
ASSUMPTION: This role involves a mix of strategic planning, creative campaign development, and team leadership, requiring a well-rounded marketing professional.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field. Master’s degree preferred.
Experience: Minimum of 8-10 years of experience in marketing and communications, with at least 5 years in a leadership role, ideally within the hospitality or luxury sector.
Required Skills:
- Proven track record of developing and executing successful marketing campaigns, both digital and traditional.
- Strong understanding of brand strategy, market positioning, and customer behavior in the luxury hospitality industry.
- Exceptional leadership skills with the ability to inspire and lead a team of marketing professionals.
- Strong communication and presentation skills, with the ability to engage internal and external stakeholders at all levels.
- Ability to thrive in a fast-paced, dynamic environment, with a strategic mindset and attention to detail.
- Fluency in English is required; additional languages are a plus.
Preferred Skills:
- Experience working with luxury hospitality brands.
- Familiarity with the Indonesian market and consumer behavior.
ASSUMPTION: Candidates with a strong background in luxury hospitality marketing and proven leadership skills will be most successful in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Director of Marketing & Communications role in the luxury hospitality sector in Bali, the estimated salary range is IDR 30,000,000 - 45,000,000 per year (USD $2,070 - $3,100 per month).
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Opportunities for professional development and growth within the Minor International group.
- Employee discounts on hotel stays, dining, and spa services across the Minor Hotels portfolio.
Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional weekend work may be required to support events or campaigns.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Minor International is a global hospitality leader with a network of over 560 hotels across six continents. They drive growth through eight diverse hotel brands and a portfolio of related hospitality businesses.
Company Size: With over 10,000 employees, Minor International offers a large and diverse work environment with ample opportunities for growth and development.
Founded: Minor International was founded in 1961 and has since grown into a global hospitality powerhouse.
Company Description:
- Minor International is a global hospitality leader with a network of over 560 hotels across six continents.
- They drive growth through eight diverse hotel brands and a portfolio of related hospitality businesses, including luxury residences, private jets, restaurants, and river cruises.
- Their mission is to create better brands, businesses, and partnerships by focusing on what matters most to their guests, team members, and partners.
Company Specialties:
- Hotel operations and management
- Luxury hospitality
- Global brand development
- Related hospitality businesses
Company Website: http://www.minorhotels.com
ASSUMPTION: Working for Minor International offers opportunities to gain experience in a global hospitality leader with diverse brands and businesses.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the General Manager of Anantara Ubud.
Reporting Structure: The Director of Marketing & Communications will lead a team of marketing and communications professionals and may have indirect reports from other departments, such as sales and revenue management.
Work Arrangement: This is an on-site role, with standard office hours and occasional weekend work as needed.
Growth Opportunities:
- Progression to regional or global marketing roles within the Minor International group.
- Expanding skills and expertise in luxury hospitality marketing and leadership.
- Potential to work on cross-brand or cross-regional projects to gain diverse experience.
ASSUMPTION: This role offers opportunities for professional growth and development within the Minor International group.
🌍 Location & Work Environment
Office Type: The Anantara Ubud resort is a luxury property located in the heart of Bali, offering a beautiful and serene work environment.
Office Location(s): Ubud, Bali, Indonesia
Geographic Context:
- Ubud is known for its lush rice terraces, ancient temples, and vibrant arts scene.
- Bali is a popular tourist destination, attracting visitors from around the world.
- The island offers a tropical climate, with warm weather year-round.
Work Schedule: Standard office hours, Monday to Friday, with occasional weekend work as needed.
ASSUMPTION: Working in Ubud offers a unique blend of natural beauty, cultural experiences, and international exposure.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person or video call interview with the General Manager and/or other senior leadership team members
- Final interview or assessment with the Executive Vice President of Marketing and Communications
- Job offer and onboarding
Key Assessment Areas:
- Marketing and communications strategy development
- Campaign planning and execution
- Leadership and team management
- Communication and presentation skills
- Cultural fit and alignment with Minor International's values
Application Tips:
- Highlight your experience in luxury hospitality marketing and leadership roles.
- Tailor your resume and cover letter to emphasize your skills and accomplishments relevant to this role.
- Prepare examples of successful marketing campaigns you've led and their outcomes.
- Research Minor International and Anantara Ubud to demonstrate your understanding of the brand and its values.
ATS Keywords: Marketing strategy, brand management, public relations, team leadership, campaign development, market analysis, customer engagement, communication skills, presentation skills, budget management, stakeholder engagement, digital marketing, traditional marketing, luxury hospitality, strategic thinking, attention to detail
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates with strong marketing and leadership skills and a passion for luxury hospitality.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for growth
- Integrity
- Respect
- Excellence
- Sustainability
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and resilient
- Culturally sensitive and inclusive
Self-Assessment Questions:
- Do you share Minor International's passion for growth and commitment to excellence?
- Are you comfortable working in a multicultural environment and collaborating with diverse teams?
- Do you thrive in a fast-paced, dynamic work environment and enjoy taking on new challenges?
ASSUMPTION: Candidates who align with Minor International's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a team in a remote or hybrid work environment, with team members spread across different locations and time zones.
- Balancing the needs of global marketing initiatives with local market requirements and preferences.
- Adapting to the dynamic and sometimes unpredictable nature of the hospitality industry.
- Navigating cultural differences and language barriers in a multicultural work environment.
ASSUMPTION: Successful candidates will be adaptable, resilient, and comfortable working in a diverse and dynamic environment.
📈 Similar Roles Comparison
- Compared to other Director of Marketing & Communications roles in the luxury hospitality sector, this role may offer more exposure to global marketing initiatives and cross-brand collaborations.
- Working for a global hospitality leader like Minor International provides opportunities for professional growth and development not available at smaller or regional companies.
- This role may have more responsibility for public relations and stakeholder engagement compared to marketing-focused roles in other industries.
ASSUMPTION: Candidates should consider the unique opportunities and challenges offered by this role compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new luxury resort or hotel within the Anantara portfolio.
- Managing a rebranding effort for an existing property, including updating the brand identity, website, and marketing materials.
- Conducting market research to identify new target markets and customer segments for Anantara Ubud.
ASSUMPTION: Successful candidates will have experience managing marketing projects from conception to execution and evaluating their outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing team structure and how this role fits within the organization?
- How does Minor International support the growth and development of its marketing professionals?
- What are the most significant marketing challenges facing Anantara Ubud, and how can this role address them?
- How does Minor International approach sustainability and responsible tourism in its marketing efforts?
- What opportunities exist for collaboration with other brands or departments within the Minor International group?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in luxury hospitality marketing and leadership roles.
- Prepare examples of successful marketing campaigns you've led and their outcomes.
- Research Minor International and Anantara Ubud to demonstrate your understanding of the brand and its values.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
