Director of Marketing & Communications

📌 Core Information

🔹 Job Title: Director of Marketing & Communications

🔹 Company: Accor

🔹 Location: Istanbul, Turkey

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing communications strategies for Fairmont Quasar Istanbul
• Overseeing branding operations and maintaining the company's image
• Acting as a liaison between media and the hotel, enhancing public awareness
• Driving advertising and branding campaigns, and measuring results
• Managing the marketing, PR, and social media efforts for all hotel outlets

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in hotel marketing to effectively plan, develop, and implement marketing strategies.

📋 Key Responsibilities

✅ Responsible for planning, development, and implementation of all marketing communications and public relations activities for Fairmont Quasar Istanbul

✅ Oversees branding operations and acts as a liaison between media and the hotel, enhancing the company's market position and public awareness

✅ Drives all advertising and branding campaigns, measurements, and results

✅ Responsible for the brand marketing, PR, social media, partner marketing, web marketing of all the outlets of the hotels, including restaurants/bars and spa

✅ Manages advertising campaigns and prepares and executes yearly marketing plan

✅ Manages the website and writes content, analyzes web analytical reports and social media reports, and prepares monthly clipping reports

✅ Coordinates and records marketing activities and campaigns of the brand, determines type, location, and frequency of media, and negotiates contracts with media companies

✅ Responsible for the overall launch events, PR activities, and sponsorship activities, and organizes special festivals, parties, and events

✅ Prepares all collaterals such as poster, flyer, and invitation, plans PR activities, and is Manager on Duty twice a month and substitutes for General Manager

✅ Welcomes delegations and participates in special events such as royal/ministerial visits, conferences, trade, and economy-related events

ASSUMPTION: This role involves a wide range of responsibilities, requiring strong organizational skills and the ability to multitask and prioritize effectively.

🎯 Required Qualifications

Education: Four-year college degree preferred

Experience: Minimum of five (5) years of hotel sales or marketing experience

Required Skills:

• Highly professional presentations and communication (oral and written) skills
• Proficiency with standard Microsoft Office
• Ability to perform critical analysis
• Fluency in English and Turkish (or ability to communicate in Turkish)

Preferred Skills:

• Experience in the hospitality industry
• Knowledge of the local market and culture

ASSUMPTION: Candidates should have a strong background in marketing, excellent communication skills, and a proven track record in the hospitality industry.

💰 Compensation & Benefits

Salary Range: Industry standard for a Director of Marketing & Communications role in Istanbul, Turkey, with 5-10 years of experience is approximately ₺150,000 - ₺250,000 per year (€17,000 - €29,000).

Benefits:

• Employee discounts on hotel stays and food & beverage
• Opportunities for career growth and development within Accor
• Health insurance and retirement plans
• On-site gym and spa access

Working Hours: Full-time position, typically Monday-Friday, 9:00 AM - 6:00 PM, with flexibility to work evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Accor is a global hospitality company, operating in the competitive hotel and tourism industry, with a focus on luxury and upscale brands.

Company Size: Accor is a large corporation with over 96,000 employees worldwide, offering a structured and professional work environment with ample opportunities for growth and development.

Founded: Accor was founded in 1967 and has since grown to become one of the largest hotel operators in the world, with a presence in over 100 countries.

Company Description:

• Accor operates in the hospitality industry, offering a wide range of hotel brands and services to meet the needs of various customer segments
• The company is committed to sustainable development and responsible tourism, aiming to minimize its environmental impact and contribute positively to local communities
• Accor values diversity and inclusion, fostering a work environment that promotes respect, equality, and teamwork

Company Specialties:

• Hotel operations and management
• Restaurant and food & beverage services
• Conference and events management
• Loyalty programs and customer relationship management

Company Website: https://www.group.accor.com

ASSUMPTION: Accor's extensive experience in the hospitality industry and global presence provide a solid foundation for career growth and development opportunities.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Director of Sales & Marketing and working closely with other departments to achieve the hotel's marketing objectives.

Reporting Structure: The Director of Marketing & Communications will report to the Director of Sales & Marketing and oversee the marketing, communications, and public relations staff.

Work Arrangement: This is an on-site, full-time position, with the possibility of working remotely for specific tasks or projects, as agreed with the manager.

Growth Opportunities:

• Progression to a regional or corporate marketing role within Accor
• Expanding responsibilities within the hotel, such as overseeing additional departments or managing a larger team
• Developing expertise in specific areas of marketing, such as digital marketing or brand management

ASSUMPTION: This role offers a unique opportunity to gain experience in a senior marketing position within a global hospitality company, with potential for career growth and development.

🌍 Location & Work Environment

Office Type: The Fairmont Quasar Istanbul is a luxury hotel located in the heart of Istanbul's main business district, offering a modern and upscale work environment.

Office Location(s): Istanbul, Turkey

Geographic Context:

• Istanbul is the largest city in Turkey, with a population of over 15 million people, and is a major cultural, historical, and economic hub
• The city is situated on the Bosphorus Strait, connecting the Black Sea and the Sea of Marmara, and is home to numerous historic sites, museums, and vibrant neighborhoods
• Istanbul offers a mix of traditional and modern amenities, with a rich culinary scene, lively nightlife, and numerous shopping opportunities

Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 6:00 PM, with flexibility to work evenings and weekends as needed to attend events or manage crises.

ASSUMPTION: Working in a luxury hotel environment offers unique opportunities to interact with high-profile guests and clients, and to contribute to the hotel's reputation and success.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the Director of Sales & Marketing and/or other department heads
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Marketing and communications skills and experience
• Strategic thinking and planning abilities
• Communication and presentation skills
• Cultural fit and alignment with Accor's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and communications experience and skills
• Prepare examples of successful marketing campaigns or projects you've led in the past
• Research Accor and the Fairmont Quasar Istanbul to demonstrate your understanding of the company and its brand

ATS Keywords: Marketing, Communications, Public Relations, Branding, Advertising, Social Media, Content Writing, Critical Analysis, Event Planning, Negotiation, Team Leadership, Strategic Planning, Media Relations, Market Analysis, Customer Engagement, Project Management

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and communications skills, as well as their cultural fit and alignment with Accor's values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Mailchimp, Hootsuite)
• Web analytics tools (e.g., Google Analytics)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the hotel's existing systems.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Diversity
• Spirit of Conquest

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and flexible
• Creative and innovative

Self-Assessment Questions:

• Do you share Accor's values and can you demonstrate how you embody them in your professional life?
• How do you approach working in a diverse and multicultural environment?
• Can you provide an example of a time when you had to adapt to a new situation or challenge, and how did you approach it?

ASSUMPTION: Accor places a strong emphasis on cultural fit and values-driven behavior, and candidates should be prepared to demonstrate their alignment with the company's core values during the interview process.

⚠️ Potential Challenges

• Managing a diverse team with varying levels of experience and expertise
• Balancing multiple projects and priorities, often with tight deadlines
• Adapting to a dynamic and changing work environment, with new challenges and opportunities emerging regularly
• Navigating a large and complex organization, with numerous stakeholders and competing priorities

ASSUMPTION: The potential challenges of this role are common to many senior-level marketing positions within large organizations, and successful candidates will have experience navigating similar environments.

📈 Similar Roles Comparison

• Compared to other Director of Marketing & Communications roles, this position offers a unique opportunity to work in a luxury hotel environment, with a focus on high-end branding and customer experience
• In the hospitality industry, marketing and communications roles often involve a blend of strategic planning, tactical execution, and stakeholder management, with a strong emphasis on creativity and innovation
• Career progression in marketing and communications roles within Accor may involve moving to a regional or corporate position, or taking on additional responsibilities within the hotel

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing and communications responsibilities, with a focus on high-end branding and customer experience within the luxury hospitality sector.

📝 Sample Projects

• Developing and executing a comprehensive marketing and communications plan for the launch of a new hotel or restaurant outlet
• Managing a team to create and implement a successful social media campaign, driving brand awareness and engagement
• Conducting market research and analysis to inform strategic marketing decisions and identify new opportunities for growth

ASSUMPTION: The specific projects required for this role may vary depending on the hotel's needs and the candidate's background and expertise.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing and communications strategy for the hotel and the Accor group?
• What are the key challenges facing the marketing and communications department, and how can this role help to address them?
• What opportunities are there for professional development and growth within this role and the Accor group?
• How does Accor support work-life balance for its employees, particularly in senior-level roles?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the organization's needs and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Accor Hotel Careers portal
• Tailor your resume and cover letter to highlight your relevant marketing and communications experience and skills
• Prepare examples of successful marketing campaigns or projects you've led in the past, and be ready to discuss them during the interview
• Research Accor and the Fairmont Quasar Istanbul to demonstrate your understanding of the company and its brand
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.