Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: AI Squared

🔹 Location: Menlo Park, CA

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Serving as the primary lead for all marketing functions at AI Squared
• Developing and executing a cohesive annual marketing strategy
• Driving demand growth through compelling digital campaigns
• Collaborating with cross-functional teams to align and execute growth strategies

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to oversee all marketing functions and drive growth.

📋 Key Responsibilities

✅ Oversee all functions of AI Squared marketing including event, digital, brand, thought leadership, product, and marketing communications

✅ Establish key performance indicators and track all marketing efforts

✅ Develop and execute against a marketing annual operating plan

✅ Lead in the development of a cohesive, annual, marketing strategy to combine AI Squared Federal and Enterprise go-to-market efforts

✅ Identify and understand key market trends, opportunities, and collaborate with product management to develop positioning against the competitive landscape

✅ Drive prioritization of competing initiatives

✅ Develop and execute compelling digital campaigns that create awareness and drive pipeline

✅ Lead data-driven initiatives across paid media, email, and organic channels while defining thought leadership in the space of generative AI / LLMs

✅ Help identify and develop the right application product packages, feature sets, product pricing, based on an analysis of data, competitor actions, etc.

✅ Create and execute the partnership strategies and go-to-market plans for product launches and releases

✅ Drive key web performance metrics including increasing organic traffic, lead acquisition, and conversions

✅ Own the entire marketing funnel from total web impressions all the way down to marketing qualified leads (MQLs) and closed won opportunities

✅ Develop comprehensive reporting dashboards to track growth initiatives and inform strategic decisions

✅ Scale successful programs while maintaining marketing-influenced pipeline and revenue requirements

✅ Work with the executive team to align and execute growth strategies for all AI Squared initiatives

✅ Partner with product and sales to ensure all acquisition programs accurately reflect the Enterprise brand and voice

✅ Lead sales enablement by creating compelling and easy-to-understand product content for Sales and Presales

✅ Evangelize company and product with customers, industry analysts, press, and executives at various events

✅ Be the voice of the market to effectively communicate areas of growth and GTM strategies both internally and externally

ASSUMPTION: This role involves a high level of strategic thinking, cross-functional collaboration, and data-driven decision making to drive marketing efforts and achieve company goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years of growth marketing experience, preferably in B2B technology

Required Skills:

• Advanced proficiency in building and managing website and analytics platforms (Google Analytics, Wordpress, etc.)
• Significant experience in analytics, AI/ML, deep learning, generative AI, and related data science
• Strong understanding of email marketing automation and CRM systems (Hubspot, Salesforce)
• Ability to analyze digital landscape and implement effective SEO and SEM strategies to gain market traffic
• Attention to technical detail with the ability to translate technical product capabilities into compelling customer benefits

Preferred Skills:

• Experience in product marketing and competitors' positioning, as well as creating new market categories for disruptive products

ASSUMPTION: The ideal candidate will have a strong background in B2B marketing, with a focus on growth and performance marketing, and a deep understanding of AI/ML technologies.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Director of Marketing role with 7+ years of experience in B2B technology)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible spending accounts (FSA)
• Paid time off (vacation, sick, and holidays)
• Employee assistance program (EAP)

Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for occasional evening or weekend work as needed

ASSUMPTION: The salary range is estimated based on industry standards for a Director of Marketing role with the required experience level. Benefits may vary based on the company's benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: AI Squared is a technology company specializing in generative AI and large language models

Company Size: AI Squared is a mid-sized company, which means applicants can expect a structured yet flexible work environment with opportunities for growth and collaboration

Founded: The company was founded in 2015, and it has since grown to become a leader in its industry

Company Description:

• AI Squared is dedicated to developing innovative AI solutions for various industries
• The company focuses on generative AI and large language models to create cutting-edge products and services
• AI Squared values collaboration, innovation, and continuous learning

Company Specialties:

• Generative AI
• Large language models
• AI-driven solutions for various industries

Company Website: aisquared.com

ASSUMPTION: AI Squared is a dynamic and growing company that offers opportunities for professional development and career advancement in the AI industry.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the CEO or another executive member of the leadership team

Reporting Structure: The Director of Marketing will oversee the marketing team and collaborate with cross-functional teams, including product, sales, and executive leadership

Work Arrangement: This role is on-site, with the expectation of working from the company's Menlo Park, CA office

Growth Opportunities:

• Potential to shape the company's marketing strategy and make a significant impact on its growth
• Opportunities to learn and work with cutting-edge AI technologies
• Possibility to advance to a more senior role, such as Chief Marketing Officer (CMO), as the company continues to grow

ASSUMPTION: This role offers a unique opportunity for a marketing professional to lead the marketing efforts of a dynamic and innovative AI company, with ample room for growth and impact.

🌍 Location & Work Environment

Office Type: AI Squared's office is a modern, collaborative workspace designed to foster innovation and creativity

Office Location(s): Menlo Park, CA

Geographic Context:

• Menlo Park is located in the heart of Silicon Valley, offering easy access to top tech companies and industry events
• The area is known for its diverse culture, vibrant food scene, and numerous outdoor activities
• Menlo Park offers a mix of urban and suburban living, with easy access to public transportation

Work Schedule: The work schedule is typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for occasional evening or weekend work as needed

ASSUMPTION: The work environment at AI Squared is collaborative, innovative, and fast-paced, with a strong emphasis on teamwork and continuous learning.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• In-depth interview with the hiring manager and/or other members of the leadership team
• Presentation or case study, followed by a final interview with the CEO or another executive member of the leadership team

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Understanding of AI/ML technologies and their applications
• Communication and presentation skills
• Leadership and team management abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, with a focus on growth and performance marketing
• Demonstrate your understanding of AI/ML technologies and their applications in your application materials
• Prepare for behavioral interview questions that assess your problem-solving skills, leadership abilities, and adaptability

ATS Keywords: Growth marketing, B2B marketing, performance marketing, product marketing, analytics, AI/ML, deep learning, generative AI, SEO, SEM, marketing strategy, marketing plan, marketing funnel, marketing qualified leads (MQLs)

ASSUMPTION: The application process at AI Squared is designed to assess the candidate's strategic thinking, marketing expertise, and cultural fit within the company.

🛠️ Tools & Technologies

• Google Analytics
• Wordpress
• Hubspot
• Salesforce
• SEO and SEM tools (e.g., Google Ads, SEMrush, Ahrefs)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals, with a focus on analytics, CRM, and marketing automation platforms.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Continuous learning

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable working collaboratively and adaptably with cross-functional teams?
• Do you have a strong desire to learn and stay up-to-date with the latest AI/ML technologies?

ASSUMPTION: AI Squared values candidates who are innovative, collaborative, and adaptable, with a strong desire to learn and grow within the company.

⚠️ Potential Challenges

• The role requires a deep understanding of AI/ML technologies, which may present a learning curve for candidates without extensive experience in the field
• The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
• The role involves a high level of strategic thinking and cross-functional collaboration, which may require strong communication and leadership skills
• The competitive nature of the AI industry may present challenges in driving market growth and maintaining a competitive edge

ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth, innovation, and impact within a dynamic and cutting-edge industry.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong understanding of AI/ML technologies and their applications
• This role is focused on driving growth and market penetration within the AI industry, which presents unique challenges and opportunities
• Career progression in this role may lead to more senior positions, such as Chief Marketing Officer (CMO), as the company continues to grow

ASSUMPTION: This role offers a unique opportunity for a marketing professional to specialize in the AI industry and drive growth and market penetration within a dynamic and innovative company.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new AI product launch
• Analyzing market trends and competitor activities to inform product positioning and messaging
• Creating and implementing a marketing automation workflow to improve lead generation and nurturing

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic marketing initiatives, with a focus on driving growth and market penetration within the AI industry.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and market expansion?
• How does the marketing team collaborate with other departments, such as product and sales, to drive company goals?
• What are the biggest challenges facing the AI industry, and how does AI Squared plan to address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does it support employees' personal and professional goals?

ASSUMPTION: These key questions are designed to assess the company's long-term vision, collaborative culture, and commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the AI Squared Careers page
• Tailor your resume and cover letter to highlight your relevant marketing experience, with a focus on growth and performance marketing
• Prepare for behavioral interview questions that assess your problem-solving skills, leadership abilities, and adaptability
• Research AI Squared and the AI industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.