📌 Core Information
🔹 Job Title: Director of Marketing Operations
🔹 Company: EcoVadis
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK (Canada, US)
🚀 Job Overview
Key aspects of this role include:
- Shaping and scaling a growing demand generation program in a traditionally sales-led organization
- Leading marketing technology, process optimization, and data-driven decision-making to improve pipeline efficiency and revenue impact
- Collaborating with demand generation, revenue operations, and sales teams to ensure seamless execution, attribution, and performance tracking
- Managing and optimizing the MarTech stack to support scalable execution
- Refining lead enrichment, scoring, compliance, and routing to improve lead quality and conversion
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive marketing operations and influence stakeholders in a growing, investment-focused marketing team.
📋 Key Responsibilities
✅ Marketing technology & automation - Manage and optimize the MarTech stack (HubSpot, Salesforce, Pardot, Google Analytics, ZoomInfo, VWO, HighSpot) to support scalable execution
✅ Process optimization - Streamline workflows and system integrations to enhance marketing efficiency and effectiveness
✅ Lead scoring & lifecycle management - Implement and refine lead enrichment, scoring, compliance, and routing to improve lead quality and conversion
✅ Marketing attribution & spend optimization - Own and refine attribution models (multi-touch, first/last touch, MMM) to evaluate campaign performance and optimize spend allocation
✅ Data insights & reporting - Develop dashboards and reports to track pipeline impact, optimize investments, and inform strategy
✅ Support ABM & intent-based targeting - Enable predictive analytics, database enrichment, and account-level engagement tracking to improve targeting and personalization
✅ Compliance & data governance - Monitor lead accuracy, ensure seamless handoff to sales, and enforce GDPR, CCPA, and internal governance policies
ASSUMPTION: This role requires a strong technical background and data proficiency to manage and optimize marketing technology, processes, and data-driven decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years in B2B Marketing Operations, including 5+ years in a leadership role
Required Skills:
- Expertise in marketing automation (HubSpot, Marketo, Pardot, Salesforce)
- Strong SQL skills; Python or R is a plus
- Experience with Tableau, Looker Studio, and data visualization tools
- Knowledge of attribution modeling, segmentation, and machine learning applications in marketing
Preferred Skills:
- Experience with ABM and intent-based targeting
- Fluency in French or other languages
ASSUMPTION: Candidates should have a proven track record in marketing operations, with a strong technical and data background, as well as excellent communication and leadership skills.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 USD (Based on industry standards for a Director of Marketing Operations with 10+ years of experience in B2B Marketing)
Benefits:
- Casual and friendly work environment
- International atmosphere
- GRSP and TFSA matching programs
- Health, Wellness, and Dental Benefits
- Life Insurance, Critical Illness, Accidental Death, Long-term, and Short-term Disability Insurance
- Flexi-time
- Home office allowance program
- Work from home & work from anywhere policy
- Employee referral bonus policy
- Paid employee volunteer day
- Access to E-learning platform
- Virtual and in-person team-building events
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a Director of Marketing Operations role with the required experience level. Benefits are comprehensive and include health, wellness, and insurance coverage, as well as various perks and learning opportunities.
📌 Applicant Insights
🔍 Company Context
Industry: Software as a Service (SaaS), Sustainability
Company Size: 1,700+ employees worldwide, expanding demand generation program with executive support and investment in marketing
Founded: 2012, with a mission to guide companies toward a sustainable world by providing business sustainability ratings
Company Description:
- EcoVadis is the leading provider of business sustainability ratings, backed by an international team of experts and powerful technology
- Their solutions analyze data and build sustainability scorecards, giving companies actionable insights into their environmental, social, and ethical risks
- EcoVadis is committed to guiding all companies toward a sustainable world, with a purpose-driven culture that values smart work, fun, and making an impact
Company Specialties:
- Sustainability ratings
- Data analysis and scorecard building
- Risk management and compliance
- Sustainable supply chain management
Company Website: https://ecovadis.com/
ASSUMPTION: EcoVadis is a well-established SaaS company in the sustainability sector, with a strong focus on data-driven solutions and a mission to guide companies toward sustainability.
📊 Role Analysis
Career Level: Director/Manager level, with the opportunity to shape and scale a growing function
Reporting Structure: This role collaborates with demand generation, revenue operations, and sales teams, reporting directly to the VP of Marketing
Work Arrangement: Remote OK (Canada, US), with flexible work arrangements and a casual, friendly work environment
Growth Opportunities:
- As the demand generation program expands, there will be opportunities to grow the marketing operations team and take on additional responsibilities
- With strong performance, there may be opportunities to advance to a VP or C-level role within the marketing organization
- EcoVadis offers access to an E-learning platform and virtual/in-person team-building events to support professional development
ASSUMPTION: This role offers significant growth potential as the demand generation program expands, with opportunities to build and lead a team, as well as advance within the marketing organization.
🌍 Location & Work Environment
Office Type: EcoVadis has offices in Toronto, Ontario, Canada, and other global locations, with a remote-friendly work environment
Office Location(s): 4773 Yonge St, 5E, Toronto, Ontario M2N 0G2, CA
Geographic Context:
- Toronto is a multicultural city with a high quality of life, offering a mix of urban and natural environments
- The office is located in North York, a suburban district of Toronto, with easy access to public transportation and amenities
- EcoVadis offers a flexible work arrangement, allowing employees to work remotely or from the office, as needed
Work Schedule: Full-time (40 hours/week) with flexible work arrangements, including remote work and work from anywhere policy
ASSUMPTION: The work environment at EcoVadis is casual, friendly, and international, with a strong focus on work-life balance and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or virtual interview with the marketing team and other stakeholders
- Final interview with the VP of Marketing
Key Assessment Areas:
- Technical skills in marketing automation and data analysis
- Leadership and communication skills
- Strategic thinking and problem-solving
- Cultural fit and alignment with EcoVadis' mission and values
Application Tips:
- Highlight your experience with marketing automation, data analysis, and leadership in your resume
- Tailor your cover letter to demonstrate your understanding of EcoVadis' mission and how your skills align with the role's requirements
- Prepare for the technical assessment or case study by reviewing your knowledge of marketing automation tools and data analysis techniques
- Research EcoVadis' company culture and values to demonstrate your cultural fit during the interview
ATS Keywords: Marketing Operations, B2B Marketing, Demand Generation, Marketing Automation, Data Analysis, Leadership, Strategy, Stakeholder Management, Attribution Modeling, SQL, Python, R, Tableau, Looker Studio
ASSUMPTION: The application process for this role will involve a technical assessment or case study, as well as multiple interviews with various stakeholders to assess the candidate's technical skills, leadership, and cultural fit.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Pardot
- Google Analytics
- ZoomInfo
- VWO
- HighSpot
- Tableau
- Looker Studio
- SQL, Python, R
ASSUMPTION: This role requires proficiency in various marketing automation tools, data analysis software, and programming languages to manage and optimize marketing technology, processes, and data-driven decision-making.
👔 Cultural Fit Considerations
Company Values:
- Work smart, have fun, and make an impact
- Guide all companies toward a sustainable world
- Collaborate and innovate
- Be a trusted advisor
Work Style:
- Data-driven and strategic
- Collaborative and innovative
- Flexible and remote-friendly
- Focused on making an impact and driving results
Self-Assessment Questions:
- How do you align with EcoVadis' mission to guide all companies toward a sustainable world?
- How do you ensure seamless collaboration and communication with cross-functional teams in a remote work environment?
- How do you prioritize and manage multiple projects and stakeholders to drive results and make an impact?
ASSUMPTION: EcoVadis values candidates who are data-driven, strategic, and collaborative, with a strong commitment to sustainability and making an impact in their role.
⚠️ Potential Challenges
- Managing and optimizing marketing technology in a rapidly growing and evolving organization
- Balancing the need for data-driven decision-making with the need for agility and speed in a dynamic business environment
- Ensuring seamless collaboration and communication with cross-functional teams in a remote work environment
- Adapting to a casual and international work culture that may differ from previous work experiences
ASSUMPTION: This role presents unique challenges related to managing marketing technology in a growing organization, balancing data-driven decision-making with agility, and adapting to a casual and international work culture.
📈 Similar Roles Comparison
- This role differs from other marketing operations roles in its focus on shaping and scaling a growing demand generation program in a traditionally sales-led organization, with unprecedented executive support and investment in marketing
- As a SaaS company in the sustainability sector, EcoVadis offers unique opportunities to work on cutting-edge data-driven solutions and make a significant impact on business sustainability
- Career paths in marketing operations can vary depending on the organization's size, industry, and growth stage, with opportunities to advance to VP or C-level roles in larger organizations
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the marketing operations field, with a focus on shaping and scaling a growing demand generation program in a SaaS company in the sustainability sector.
📝 Sample Projects
- Developing and implementing a new lead scoring model to improve lead quality and conversion
- Optimizing marketing attribution models to evaluate campaign performance and optimize spend allocation
- Streamlining workflows and system integrations to enhance marketing efficiency and effectiveness
ASSUMPTION: These sample projects illustrate the data-driven and strategic nature of the role, with a focus on improving lead quality, optimizing marketing performance, and enhancing marketing efficiency.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy and roadmap for the company?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the marketing team collaborate with other departments, such as sales and revenue operations, to ensure seamless execution, attribution, and performance tracking?
- What opportunities are there for growth and professional development within the marketing organization?
- How does EcoVadis support work-life balance and employee well-being in a remote-friendly work environment?
ASSUMPTION: These key questions help candidates understand the strategic context of the role, the priorities and expectations for the first 90 days, the dynamics of cross-functional collaboration, opportunities for growth, and the company's approach to work-life balance and employee well-being.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with marketing automation, data analysis, leadership, and strategic thinking
- Prepare for the technical assessment or case study by reviewing your knowledge of marketing automation tools and data analysis techniques
- Research EcoVadis' company culture and values to demonstrate your cultural fit during the interview
- Follow up with the hiring team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
