Director of Marketing Operations

📌 Core Information

🔹 Job Title: Director of Marketing Operations

🔹 Company: Builders Capital

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing technology strategy across diverse business lines
• Managing and optimizing the HubSpot platform and other marketing technologies
• Ensuring data integrity and driving marketing automation to maximize ROI
• Collaborating with cross-functional teams to streamline marketing processes and workflows

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and deep expertise in HubSpot to succeed in a dynamic and fast-paced environment.

📋 Key Responsibilities

✅ Develop and execute marketing technology strategy, ensuring alignment with marketing goals and business objectives across all business lines

✅ Evaluate, select, implement, and manage marketing technology platforms and integrations, with a primary focus on HubSpot as the central marketing automation platform

✅ Maintain a comprehensive understanding of HubSpot's capabilities and best practices, and oversee its integration with other critical business systems

✅ Serve as the primary marketing administrator for HubSpot, managing user access, workflows, integrations, and data hygiene

✅ Design, build, and optimize marketing automation workflows within HubSpot to nurture leads, segment audiences, and personalize communications across various business lines

✅ Develop and manage HubSpot email templates, landing pages, forms, and other marketing assets, ensuring brand consistency and optimal performance

✅ Implement and manage HubSpot reporting and analytics dashboards to provide insights into campaign performance, lead generation, and overall marketing effectiveness

✅ Establish and enforce data governance policies and procedures to ensure data accuracy, consistency, and completeness within HubSpot and integrated systems

✅ Develop and maintain data segmentation strategies to enable targeted and personalized marketing campaigns

✅ Analyze marketing data to identify trends, opportunities for optimization, and insights to inform strategic decisions across all business lines

✅ Create and deliver regular reports and dashboards on key marketing metrics to stakeholders

✅ Lead and mentor high-performing marketing operations professionals, fostering a collaborative and innovative team environment

✅ Work closely with marketing managers across different business lines, as well as sales, IT, and other cross-functional teams

ASSUMPTION: This role requires a strong understanding of marketing technology, data management, and analytics to drive effective marketing strategies and operations.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field

Experience: 10+ years of experience in marketing operations, with a significant portion dedicated to managing and optimizing the HubSpot platform

Required Skills:

• Expert-level proficiency in HubSpot Marketing Hub (required), with strong knowledge of Sales Hub preferred
• Strong expertise within the Microsoft suite
• Strong expertise in Google Analytics and Google Tag Manager
• Proven ability to build and manage complex marketing automation workflows in HubSpot
• Deep understanding of marketing analytics, reporting, and data management best practices
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously across different business lines
• Strong communication, collaboration, and interpersonal skills

Preferred Skills:

• Experience with Webflow, Zapier, and Tableau
• Experience integrating HubSpot with other marketing and business systems

ASSUMPTION: Candidates with a strong background in marketing operations, particularly with HubSpot, and a proven track record of driving marketing success will excel in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (Estimated based on industry standards for a Director of Marketing Operations with 10+ years of experience in the United States)

Benefits:

• Innovative Environment
• Work Flexibility
• National Impact
• Health Insurance
• Health Savings Account (HSA)
• Competitive Compensation
• Paid Time Off
• Paid Holidays

Working Hours: Full-time (40 hours per week), with flexible work arrangements

ASSUMPTION: The estimated salary range is based on industry standards for a Director of Marketing Operations role with the required experience level and location. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Construction Lending and Financing

Company Size: Medium (201-500 employees), offering a dynamic and collaborative work environment with opportunities for growth and impact

Founded: 2009, with over a decade of experience in the construction lending industry

Company Description:

• Builders Capital is the nation’s largest private construction lender, offering innovative financing solutions to a wide spectrum of developers and homebuilders
• The company provides various loan products, including Acquisition, Development, Construction, and Bridge financing, in the form of single asset loans, portfolio loans, and revolving credit facilities
• In addition to financing opportunities, Builders Capital borrowers can leverage national accounts for material purchase discounts and access cutting-edge technology for project management, accounting, and BIM technology tools

Company Specialties:

• Real Estate Financing
• Construction Lending
• Private Lending
• Wholesale Lending
• Development Lending
• Bridge Loans
• Vertical Construction Loans
• Horizontal Development Loans
• Bridge Financing

Company Website: http://www.builderscapital.com

ASSUMPTION: Builders Capital is a well-established company in the construction lending industry, offering a range of financial services and technology solutions to its clients.

📊 Role Analysis

Career Level: Mid to Senior-level position, offering opportunities for growth and leadership within the marketing operations function

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may have supervisory responsibilities for marketing operations professionals

Work Arrangement: Remote OK, with flexible work arrangements and the opportunity to work from home or in one of the company's offices

Growth Opportunities:

• Potential to advance to a senior leadership role within the marketing department or the company
• Opportunities to expand the marketing technology stack and drive innovation in marketing operations
• Chance to collaborate with cross-functional teams and gain exposure to various aspects of the business

ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's marketing efforts and drive growth through effective marketing operations and technology management.

🌍 Location & Work Environment

Office Type: Hybrid (Remote OK, with the option to work from one of the company's offices)

Office Location(s): Puyallup, Washington, and Fort Lauderdale, Florida

Geographic Context:

• The United States offers a large and diverse market for construction lending and financing, with opportunities for growth and expansion
• The company's offices are located in the Pacific Northwest and Southeast regions, providing access to various markets and clients
• The remote work arrangement allows for greater flexibility and the ability to work from various locations within the United States

Work Schedule: Full-time (40 hours per week), with flexible work arrangements and the opportunity to work remotely

ASSUMPTION: The remote work arrangement and flexible work schedule provide candidates with the opportunity to balance their personal and professional lives while still making a significant impact on the company's marketing efforts.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and technical interviews with marketing and senior leadership teams
• Final interview with the Chief Marketing Officer (CMO) or another senior executive
• Background check and reference checks

Key Assessment Areas:

• HubSpot expertise and marketing automation workflows
• Data management and analytics skills
• Project management and organizational skills
• Communication and collaboration abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight your relevant experience with HubSpot and marketing automation workflows in your resume and cover letter
• Demonstrate your strong analytical and problem-solving skills through specific examples and case studies
• Showcase your ability to manage multiple projects simultaneously and collaborate effectively with cross-functional teams
• Tailor your application materials to emphasize your fit with the company's culture and values

ATS Keywords: HubSpot, Marketing Automation, Data Management, Analytics, Project Management, Collaboration, Marketing Operations, Construction Lending, Financial Services

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, cultural fit, and ability to drive marketing success through effective marketing operations and technology management.

🛠️ Tools & Technologies

• HubSpot (Marketing Hub, Sales Hub)
• Google Analytics
• Google Tag Manager
• Microsoft Suite (Excel, PowerPoint, Word)
• Webflow (preferred)
• Zapier (preferred)
• Tableau (preferred)

ASSUMPTION: This role requires expertise in HubSpot and other marketing technologies, as well as strong proficiency in Microsoft Suite and other relevant tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and continuous improvement
• Collaboration: Working together to achieve common goals
• Integrity: Upholding ethical standards and acting with honesty and transparency
• Excellence: Striving for the highest standards in all aspects of the business
• Customer Focus: Prioritizing the needs and satisfaction of clients and customers

Work Style:

• Dynamic and fast-paced environment, requiring strong adaptability and resilience
• Collaborative and team-oriented culture, with a focus on cross-functional collaboration and communication
• Data-driven decision-making and a strong emphasis on analytics and performance metrics
• Opportunities for growth and professional development, with a focus on continuous learning and improvement

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in marketing technology and operations?
• Describe a time when you had to manage multiple projects simultaneously and prioritize your workload effectively
• How do you approach data-driven decision-making and using analytics to inform marketing strategies?
• How do you collaborate effectively with cross-functional teams and stakeholders to drive marketing success?
• How do you balance innovation and continuous improvement with a strong focus on operational excellence and efficiency?

ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style, as well as a passion for driving marketing success through effective marketing operations and technology management, will excel in this role.

⚠️ Potential Challenges

• Managing a complex marketing technology stack and ensuring seamless integration with other business systems
• Balancing the need for innovation and continuous improvement with operational excellence and efficiency
• Collaborating effectively with cross-functional teams and stakeholders, often with competing priorities and demands
• Adapting to a dynamic and fast-paced work environment, with a strong focus on data-driven decision-making and performance metrics
• Managing a remote team and fostering a collaborative and innovative team environment

ASSUMPTION: These challenges require strong leadership, communication, and project management skills, as well as a deep understanding of marketing technology and operations.

📈 Similar Roles Comparison

• Unlike traditional marketing operations roles, this position requires a strong focus on driving marketing success through effective technology management and data-driven decision-making
• This role offers a unique opportunity to work in the construction lending and financing industry, with exposure to various aspects of the business and opportunities for growth and impact
• Career progression in this role may include advancing to a senior leadership position within the marketing department or the company, with the potential to expand the marketing technology stack and drive innovation in marketing operations

ASSUMPTION: This role offers a unique blend of marketing operations, technology management, and strategic decision-making, with opportunities for growth and impact in the dynamic and fast-paced construction lending industry.

📝 Sample Projects

• Developing and implementing a comprehensive marketing automation strategy for a new business line, resulting in a 30% increase in lead generation and a 20% improvement in conversion rates
• Optimizing HubSpot workflows and data management processes to improve marketing efficiency and effectiveness, leading to a 15% reduction in marketing costs and a 25% increase in ROI
• Collaborating with cross-functional teams to develop and launch a new marketing campaign, exceeding targets for lead generation and customer acquisition by 20% within the first six months

ASSUMPTION: These sample projects demonstrate the candidate's ability to drive marketing success through effective marketing operations and technology management, as well as their strong analytical and problem-solving skills.

❓ Key Questions to Ask During Interview

• How does the company support the professional development and growth of its marketing operations team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does the company approach data-driven decision-making and using analytics to inform marketing strategies?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does the company foster a collaborative and innovative team environment, and what role does this position play in maintaining that culture?

ASSUMPTION: These questions will help the candidate better understand the company's priorities, culture, and expectations for this role, as well as their own fit with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience with HubSpot, marketing automation workflows, data management, and analytics
• Prepare examples of your past projects and achievements that demonstrate your ability to drive marketing success through effective marketing operations and technology management
• Follow up with the hiring manager or recruiter one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.