📌 Core Information
🔹 Job Title: Director of Marketing Operations
🔹 Company: EcoVadis
🔹 Location: Toronto, Ontario, Canada & New York, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading marketing technology, process optimization, and data-driven decision-making to improve pipeline efficiency and revenue impact.
- Collaborating with demand generation, revenue operations, and sales teams to ensure seamless execution, attribution, and performance tracking.
- Managing and optimizing the MarTech stack to support scalable execution.
- Streamlining workflows and system integrations to enhance marketing efficiency and effectiveness.
- Implementing and refining lead enrichment, scoring, compliance, and routing to improve lead quality and conversion.
ASSUMPTION: This role requires a strategic mindset, strong technical skills, and the ability to work cross-functionally to drive marketing performance.
📋 Key Responsibilities
✅ Lead marketing technology, process optimization, and data-driven decision-making to improve pipeline efficiency and revenue impact.
✅ Collaborate with demand generation, revenue operations, and sales teams to ensure seamless execution, attribution, and performance tracking.
✅ Manage and optimize the MarTech stack (HubSpot, Salesforce, Pardot, Google Analytics, ZoomInfo, VWO, HighSpot) to support scalable execution.
✅ Streamline workflows and system integrations to enhance marketing efficiency and effectiveness.
✅ Implement and refine lead enrichment, scoring, compliance, and routing to improve lead quality and conversion.
✅ Own and refine attribution models (multi-touch, first/last touch, MMM) to evaluate campaign performance and optimize spend allocation.
✅ Develop dashboards and reports to track pipeline impact, optimize investments, and inform strategy.
✅ Support ABM and intent-based targeting by enabling predictive analytics, database enrichment, and account-level engagement tracking.
✅ Monitor lead accuracy, ensure seamless handoff to sales, and enforce GDPR, CCPA, and internal governance policies.
ASSUMPTION: This role involves a mix of strategic planning, hands-on implementation, and cross-functional collaboration to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years in B2B Marketing Operations, including 5+ years in a team leadership role
Required Skills:
- Expertise in marketing automation (HubSpot, Marketo, Pardot, Salesforce)
- Strong SQL skills; Python or R is a plus
- Experience with Tableau, Looker Studio, and data visualization tools
- Knowledge of attribution modeling, segmentation, and machine learning applications in marketing
- Strategic communication and leadership abilities
Preferred Skills:
- Experience with ABM and intent-based targeting
- Fluency in French or Spanish
ASSUMPTION: Candidates should have a strong background in marketing operations, with a focus on data-driven decision-making and process optimization.
💰 Compensation & Benefits
Salary Range: $165,000 - $185,000 OTE
Benefits:
- Support with all the necessary office and IT equipment
- Flexible working hours
- Wellness allowance for mental and physical wellbeing
- Access to professional mental health support
- Referral bonus policy
- Learning and development opportunities
- Sustainability events and community involvement
- Peer recognition program
- Employee-led resource groups
- Great 401K matching program
- Medical coverage benefits for you and your dependents including health, vision, and dental
- Monthly allowance for electricity and Internet
- Hybrid work organization (from the office or from home)
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is based on industry standards for a Director of Marketing Operations role with 10+ years of experience. Benefits are comprehensive and aimed at supporting employee wellbeing and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: EcoVadis is a leading provider of business sustainability ratings, helping companies analyze data and build sustainability scorecards to identify and mitigate environmental, social, and ethical risks.
Company Size: EcoVadis has 1,700+ employees worldwide, making it a large organization with significant resources and growth opportunities.
Founded: EcoVadis was founded in 2007, with a mission to guide all companies toward a sustainable world.
Company Description:
- EcoVadis is a profitable, scaled SaaS company expanding its demand generation program.
- The company has strong executive support and investment in marketing, with a rare opportunity to shape and scale a growing function in a traditionally sales-led organization.
- EcoVadis offers a global sustainability change in business, career growth, and the chance to work with extraordinary people in a valued contribution environment.
Company Specialties:
- Business sustainability ratings
- Data analysis and scorecard building
- Risk mitigation and environmental, social, and ethical impact assessment
- Sustainability consulting and advisory services
Company Website: https://ecovadis.com/
ASSUMPTION: EcoVadis is a well-established company in the sustainability industry, with a strong focus on data-driven decision-making and a commitment to guiding businesses toward sustainability.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Chief Marketing Officer (CMO).
Reporting Structure: The Director of Marketing Operations will lead a team of marketing operations professionals and collaborate with demand generation, revenue operations, and sales teams.
Work Arrangement: This is a hybrid role, with a mix of remote and on-site work. The specific office location(s) and remote work arrangement details are not specified in the job description.
Growth Opportunities:
- As a senior leadership role, this position offers opportunities for career advancement within the marketing department or the broader organization.
- The company's growth and expansion present opportunities for the Director of Marketing Operations to shape and scale the marketing operations function.
- The role's focus on data-driven decision-making and process optimization provides opportunities for professional development in these areas.
ASSUMPTION: This role offers significant growth opportunities, both within the marketing department and the broader organization, as EcoVadis continues to expand and invest in its marketing function.
🌍 Location & Work Environment
Office Type: EcoVadis has offices in Toronto, Ontario, Canada, and New York, United States. The specific office location for this role is not specified.
Office Location(s): Toronto, Ontario, Canada & New York, United States
Geographic Context:
- Toronto, Ontario, Canada: A multicultural city with a strong tech industry and a high quality of life.
- New York, United States: A global financial and cultural hub with a fast-paced business environment.
Work Schedule: The work schedule for this hybrid role is not specified in the job description.
ASSUMPTION: The specific office location and work schedule for this role may be discussed during the interview process or upon hiring.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing leadership team
- Final interview with the Chief Marketing Officer (CMO)
Key Assessment Areas:
- Technical skills in marketing automation and data analysis
- Strategic thinking and problem-solving abilities
- Leadership and team management skills
- Cross-functional collaboration and communication skills
Application Tips:
- Highlight relevant experience in marketing operations, with a focus on data-driven decision-making and process optimization.
- Demonstrate your ability to lead and manage a team, as well as collaborate with cross-functional stakeholders.
- Showcase your expertise in marketing automation and data analysis, with specific examples of how you've used these skills to drive marketing success.
- Tailor your resume and cover letter to emphasize your fit for this role and EcoVadis' mission.
ATS Keywords: Marketing Operations, Marketing Automation, Data-Driven Decision-Making, Process Optimization, Lead Scoring, Attribution Modeling, SQL, Python, R, Tableau, Looker Studio
ASSUMPTION: The interview process for this role is likely to focus on technical skills, strategic thinking, leadership abilities, and cultural fit with EcoVadis' mission and values.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Pardot
- Google Analytics
- ZoomInfo
- VWO
- HighSpot
- Tableau
- Looker Studio
- SQL, Python, R
ASSUMPTION: The specific tools and technologies listed are required for this role, with additional tools and technologies potentially being used based on the candidate's expertise and the organization's needs.
👔 Cultural Fit Considerations
Company Values:
- Work smart, have fun, and make an impact
- Guide all companies toward a sustainable world
- Provide exceptional service and support to our customers
Work Style:
- Data-driven and results-oriented
- Collaborative and cross-functional
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a proven track record of driving marketing success through data-driven decision-making and process optimization?
- Are you comfortable leading and managing a team, as well as collaborating with cross-functional stakeholders?
- Do you share EcoVadis' commitment to sustainability and guiding businesses toward a sustainable world?
ASSUMPTION: EcoVadis values candidates who are data-driven, collaborative, and adaptable, with a strong commitment to sustainability and making a positive impact.
⚠️ Potential Challenges
- Managing a team and cross-functional stakeholders in a fast-paced, growing organization
- Balancing strategic planning and hands-on implementation in a dynamic marketing environment
- Adapting to changes in the MarTech landscape and evolving business needs
- Ensuring compliance with GDPR, CCPA, and internal governance policies in a global organization
ASSUMPTION: These challenges are inherent in a senior leadership role in a growing, global organization, and successful candidates will have experience navigating similar challenges in previous roles.
📈 Similar Roles Comparison
- Compared to other Marketing Operations roles, this position offers a unique opportunity to shape and scale a growing function in a traditionally sales-led organization, with strong executive support and investment in marketing.
- In the broader sustainability industry, EcoVadis is a well-established company with a strong focus on data-driven decision-making and a commitment to guiding businesses toward sustainability.
- Career-wise, this role offers significant growth opportunities, both within the marketing department and the broader organization, as EcoVadis continues to expand and invest in its marketing function.
ASSUMPTION: This role is unique in its opportunity to shape and scale a growing marketing operations function in a traditionally sales-led organization, with strong executive support and investment in marketing.
📝 Sample Projects
- Developing and implementing a comprehensive lead scoring and routing system to improve lead quality and conversion
- Optimizing marketing attribution models to evaluate campaign performance and optimize spend allocation
- Streamlining workflows and system integrations to enhance marketing efficiency and effectiveness
ASSUMPTION: These sample projects are representative of the types of initiatives a Director of Marketing Operations might undertake in this role, with specific projects and priorities potentially varying based on the organization's needs and the candidate's expertise.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing operations function, and how can this role address them?
- How does this role collaborate with demand generation, revenue operations, and sales teams to ensure seamless execution, attribution, and performance tracking?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does EcoVadis support the professional development and growth of its marketing operations team members?
- What is the work-life balance like for this role, and how does EcoVadis support work-life balance for its employees?
ASSUMPTION: These questions are designed to help candidates better understand the role's responsibilities, priorities, and work environment, as well as EcoVadis' commitment to employee growth and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for this role and EcoVadis' mission.
- Prepare for the interview process by researching EcoVadis' industry, company culture, and specific interview questions.
- Follow up with the hiring team after your interview to express your interest in the role and reiterate your qualifications.
- If selected for the final interview, be prepared to discuss your approach to specific marketing operations challenges and your vision for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
