📌 Core Information
🔹 Job Title: Director of Marketing Operations and Analytics
🔹 Company: Semperis
🔹 Location: Addison, Texas (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Addison, Texas)
🚀 Job Overview
Key aspects of this role include:
- Leadership of a high-performing marketing operations team
- Strategic planning and execution of marketing tech stack and analytics
- Cross-functional collaboration with Sales Ops, BI, and Finance
- Budget management and investor reporting
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive marketing operations and analytics forward in a fast-growing cybersecurity company.
📋 Key Responsibilities
✅ Lead and develop a high-performing marketing operations team
✅ Own all aspects of marketing automation, campaign ops, and email operations
✅ Improve data quality, lead scoring models, and pipeline attribution
✅ Partner with BI team and Sales Ops to deliver insights and marketing performance reporting
✅ Drive strategic insight development, including multi-touch attribution, ROI analysis, and customer journey mapping
✅ Oversee the marketing technology stack and manage vendor relationships
✅ Serve as the marketing team’s primary finance partner to manage budget planning, forecasting, and investor reporting
✅ Lead and implement cross-functional marketing initiatives and special projects
✅ Build scalable systems and processes to enable a global marketing team to move faster and smarter
ASSUMPTION: This role requires a strong understanding of marketing operations, analytics, and data management to excel in these responsibilities.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing or relevant experience
Experience: 10+ years of experience in marketing operations, analytics, or marketing systems, ideally in B2B SaaS or cybersecurity
Required Skills:
- Proven experience managing global marketing tech stacks and automation systems
- Exceptional skills in data analysis, reporting, and marketing attribution
- Strong leadership experience managing teams and working cross-functionally
- Business acumen and comfort presenting to senior leadership and investors
- Experience partnering with Sales Ops, BI, and Finance to align go-to-market execution with revenue goals
- Forward thinking mindset, open to cutting edge tools and building efficiencies
- Scale Up or Startup experience and/or IPO experience
Preferred Skills:
- Experience with Marketo, 6sense, Wrike, and Cvent
ASSUMPTION: Candidates with a strong background in marketing operations, analytics, and leadership are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Director of Marketing Operations and Analytics in B2B SaaS or cybersecurity with 10+ years of experience in Addison, Texas)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Semperis operates in the cybersecurity industry, focusing on identity security and cyber resilience for hybrid environments. The cybersecurity market is expected to grow at a CAGR of 10.5% from 2020 to 2027, reaching $248.26 billion by 2023.
Company Size: Semperis has 501-1,000 employees, which means it offers a mid-sized company experience with opportunities for growth and collaboration. Employees can expect a structured yet agile work environment.
Founded: Semperis was founded in 2015 and has since grown to become a leader in AI-powered identity security and cyber resilience.
Company Description:
- Semperis focuses on creating an employee experience aligned with its vision of being a "Force for Good"
- The company is recognized as one of America’s Fastest-Growing Cybersecurity Companies on the Inc. 5000 List and a DUNS 100 top Start Up to work for
- Semperis hosts the award-winning Hybrid Identity Protection conference and podcast series and built the community hybrid Active Directory cyber defender tools, Purple Knight and Forest Druid
Company Specialties:
- Active Directory
- Disaster Recovery
- Identity and Access Management
- AD forest recovery
- Cybersecurity
- ITDR
- Hybrid Identity management
- Security Assessment
- Identity Threat Detection and Response
- Indicators of Compromise
- Indicators of Exposure
- Identity Security
Company Website: Semperis
ASSUMPTION: Semperis' focus on creating a positive employee experience and its recognition as a top place to work indicate a strong company culture.
📊 Role Analysis
Career Level: This role is at the senior leadership level, requiring a strategic mindset and extensive experience in marketing operations and analytics.
Reporting Structure: The Director of Marketing Operations and Analytics will report directly to the Chief Marketing Officer and oversee the marketing operations team.
Work Arrangement: This is a hybrid role, with employees expected to work on-site at the Addison, Texas office for a portion of the week.
Growth Opportunities:
- As Semperis continues to grow, there may be opportunities for the Director of Marketing Operations and Analytics to expand their team or take on additional responsibilities
- The company's focus on professional development may provide opportunities for the incumbent to gain new skills or advance their career
ASSUMPTION: The growth opportunities for this role will depend on Semperis' continued success and expansion.
🌍 Location & Work Environment
Office Type: Semperis' Addison, Texas office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): Addison, Texas
Geographic Context:
- Addison, Texas is a suburb of Dallas and offers a mix of urban and suburban living with a variety of amenities and attractions
- The Dallas-Fort Worth metro area has a strong job market and is home to many Fortune 500 companies
- Texas has no state income tax, which may be beneficial for some employees
Work Schedule: The work schedule for this role is full-time, with flexible work arrangements available. Employees can expect to work a standard 40-hour workweek with some flexibility for remote work.
ASSUMPTION: The work environment at Semperis' Addison, Texas office is designed to support collaboration and productivity, with a focus on employee well-being and comfort.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring manager and other team members
- Final interview with the Chief Marketing Officer
- Background check and offer extension
Key Assessment Areas:
- Candidates' understanding of marketing operations and analytics
- Leadership and management skills
- Strategic thinking and problem-solving abilities
- Cross-functional collaboration and communication skills
- Alignment with Semperis' company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of marketing operations, analytics, and data management in your application materials
- Showcase your leadership and management skills through examples of your past accomplishments
- Prepare for behavioral interview questions that focus on your problem-solving abilities and strategic thinking
- Research Semperis' company culture and values to ensure a strong fit
ATS Keywords: Marketing Operations, Analytics, Data Management, Marketing Automation, Campaign Operations, Email Operations, Budget Management, Cross-Functional Collaboration, Strategic Planning, Leadership, Marketing Attribution
ASSUMPTION: The interview process for this role will focus on assessing candidates' technical skills, leadership abilities, and cultural fit with Semperis.
🛠️ Tools & Technologies
- Marketo
- 6sense
- Wrike
- Cvent
- Salesforce
- Tableau
- Google Suite
ASSUMPTION: The tools and technologies listed are based on the job description and may be subject to change depending on the company's needs and the incumbent's skills.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with large datasets and using data to drive decision-making?
- Do you have experience managing teams and working cross-functionally?
- Are you open to learning new tools and technologies?
- Do you align with Semperis' company values and culture?
ASSUMPTION: Candidates who are a strong cultural fit with Semperis will be more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing a team remotely or in a hybrid work environment may present unique challenges
- Keeping up with the fast-paced nature of the cybersecurity industry and Semperis' growth may require continuous learning and adaptation
- Balancing the strategic planning and execution of marketing operations and analytics with day-to-day tasks may be challenging
- Collaborating effectively with cross-functional teams and stakeholders may require strong communication and project management skills
ASSUMPTION: The potential challenges listed are based on the role's requirements and may vary depending on the individual's skills and experiences.
📈 Similar Roles Comparison
- This role is similar to a Marketing Operations Manager or Director of Analytics in other B2B SaaS or cybersecurity companies, but with a greater emphasis on strategic planning and leadership
- The cybersecurity industry is unique in its focus on identity security and cyber resilience, which may require specific knowledge and skills
- This role has the potential to grow into a Chief Marketing Officer or other senior leadership position as Semperis continues to expand
ASSUMPTION: The comparison points listed are based on industry standards and may vary depending on the specific company and role.
📝 Sample Projects
- Developing and implementing a new marketing automation strategy to improve campaign performance and ROI
- Conducting a comprehensive data audit and cleaning to improve data quality and accuracy
- Building and optimizing a marketing attribution model to track and measure campaign performance across the funnel
- Managing a team to execute a global marketing campaign, including event planning, email marketing, and social media promotion
- Collaborating with cross-functional teams to develop and launch a new product or service
ASSUMPTION: The sample projects listed are based on the role's requirements and may vary depending on the company's specific needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for marketing operations and analytics, and how this role fits into that plan?
- How does the marketing team collaborate with other departments, such as Sales, Product, and Customer Success?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Semperis support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Semperis' careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving abilities and strategic thinking
- Research Semperis' company culture and values to ensure a strong fit
- Follow up with the hiring manager, Anna Taylor, Director of Global Recruiting, one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
