📌 Core Information
🔹 Job Title: Director of Marketing Operations
🔹 Company: EcoVadis
🔹 Location: Toronto, Ontario, Canada (with remote flexibility)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (from the office or from home)
🚀 Job Overview
Key aspects of this role include:
- Shaping and scaling a growing demand generation program in a traditionally sales-led organization
- Leading marketing technology, process optimization, and data-driven decision-making to improve pipeline efficiency and revenue impact
- Collaborating with demand generation, revenue operations, and sales teams to ensure seamless execution, attribution, and performance tracking
- Managing and optimizing the MarTech stack to support scalable execution
ASSUMPTION: This role requires a strategic thinker with a strong technical background to drive marketing operations and improve overall efficiency.
📋 Key Responsibilities
✅ Marketing technology & automation: Manage and optimize the MarTech stack (HubSpot, Salesforce, Pardot, Google Analytics, ZoomInfo, VWO, HighSpot) to support scalable execution.
✅ Process optimization: Streamline workflows and system integrations to enhance marketing efficiency and effectiveness.
✅ Lead scoring & lifecycle management: Implement and refine lead enrichment, scoring, compliance, and routing to improve lead quality and conversion.
✅ Marketing attribution & spend optimization: Own and refine attribution models (multi-touch, first/last touch, MMM) to evaluate campaign performance and optimize spend allocation.
✅ Data insights & reporting: Develop dashboards and reports to track pipeline impact, optimize investments, and inform strategy.
✅ Support ABM & intent-based targeting: Enable predictive analytics, database enrichment, and account-level engagement tracking to improve targeting and personalization.
✅ Compliance & data governance: Monitor lead accuracy, ensure seamless handoff to sales, and enforce GDPR, CCPA, and internal governance policies.
ASSUMPTION: The role requires a balance of technical expertise and strategic thinking to manage and optimize marketing operations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years in B2B Marketing Operations, including 5+ years in a team leadership role
Required Skills:
- Expertise in marketing automation (HubSpot, Marketo, Pardot, Salesforce)
- Strong SQL skills; Python or R is a plus
- Experience with Tableau, Looker Studio, and data visualization tools
- Knowledge of attribution modeling, segmentation, and machine learning applications in marketing
Preferred Skills:
- Experience with ABM and intent-based targeting
- Fluency in French or other languages
ASSUMPTION: Candidates should have a strong technical background and proven leadership skills to excel in this role.
💰 Compensation & Benefits
Salary Range: $165,000 - $185,000 OTE (On-Target Earnings)
Benefits:
- Support with all the necessary office and IT equipment
- Flexible working hours
- Wellness allowance for mental and physical wellbeing
- Access to professional mental health support
- Referral bonus policy
- Learning and development opportunities
- Sustainability events and community involvement
- Peer recognition program
- Employee-led resource groups
- Great 401K matching program
- Medical coverage benefits for you and your dependents (health, vision, and dental)
- Monthly allowance for electricity and internet
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The salary range is based on industry standards for a Director of Marketing Operations role with 10+ years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: EcoVadis is a leading provider of business sustainability ratings, helping companies analyze data and build sustainability scorecards to identify and mitigate environmental, social, and ethical risks.
Company Size: EcoVadis has 1,700+ employees worldwide, making it a large organization with significant resources and growth opportunities.
Founded: 2012 (13 years ago)
Company Description:
- EcoVadis guides companies toward a sustainable world by providing business sustainability ratings and actionable insights.
- Their solutions are backed by an international team of experts and powerful technology.
- EcoVadis works with over 95,000 businesses worldwide, including 150 of the Global Fortune 500.
Company Specialties:
- Business sustainability ratings
- Sustainability scorecards
- Risk mitigation
- Data analysis and insights
- Collaboration with global businesses
Company Website: https://ecovadis.com/
ASSUMPTION: EcoVadis is a well-established company with a strong focus on sustainability and data-driven decision-making.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Chief Marketing Officer.
Reporting Structure: The Director of Marketing Operations will lead a team of marketing operations professionals and collaborate with demand generation, revenue operations, and sales teams.
Work Arrangement: This is a hybrid role, with the option to work from the office or from home.
Growth Opportunities:
- As EcoVadis continues to grow, there may be opportunities for the Director of Marketing Operations to expand their team or take on additional responsibilities.
- With a strong performance record, the Director of Marketing Operations may have the opportunity to advance to a VP or C-level role in the future.
ASSUMPTION: This role offers significant growth potential within a large, established organization.
🌍 Location & Work Environment
Office Type: EcoVadis has a modern, collaborative office space in Toronto, Ontario, Canada.
Office Location(s): 4773 Yonge St, 5E, Toronto, Ontario M2N 0G2, CA
Geographic Context:
- Toronto is the capital city of Ontario and the largest city in Canada, with a diverse population and a thriving business ecosystem.
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities.
- Toronto has a humid continental climate, with warm summers and cold winters.
Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The work environment at EcoVadis is collaborative, data-driven, and focused on sustainability and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Technical skills and expertise in marketing automation and data analysis
- Leadership and team management abilities
- Strategic thinking and problem-solving skills
- Cultural fit and alignment with EcoVadis' mission and values
Application Tips:
- Highlight your relevant experience and achievements in marketing operations and data-driven decision-making.
- Tailor your resume and cover letter to emphasize your fit for this role and EcoVadis' mission.
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and strategic thinking skills.
ATS Keywords: Marketing Operations, Demand Generation, Revenue Operations, Sales Teams, Marketing Automation, Data-Driven Decision-Making, Attribution Modeling, Lead Scoring, Process Optimization
ASSUMPTION: The application process at EcoVadis is thorough and designed to assess candidates' technical skills, leadership abilities, and cultural fit.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Pardot
- Google Analytics
- ZoomInfo
- VWO
- HighSpot
- Tableau
- Looker Studio
- SQL
- Python
- R
ASSUMPTION: The tools and technologies listed are essential for the role and may be assessed during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Work smart, have fun, and make an impact
- Guide companies toward a sustainable world
- Collaborate and innovate
- Be accountable and take ownership
- Embrace diversity and inclusion
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
- Committed to sustainability and social responsibility
Self-Assessment Questions:
- How do you ensure seamless execution and attribution in a collaborative, data-driven environment?
- Can you provide an example of a time when you optimized marketing spend allocation using attribution models?
- How do you balance the need for process optimization with the need for flexibility and adaptability in a growing organization?
ASSUMPTION: Cultural fit is crucial for success at EcoVadis, and candidates should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing a growing team and workload in a fast-paced, evolving environment
- Balancing the need for data-driven decision-making with the need for agility and adaptability
- Ensuring seamless collaboration and communication with cross-functional teams
- Staying up-to-date with the latest marketing technologies and best practices
ASSUMPTION: These challenges are inherent in a senior leadership role within a growing, data-driven organization.
📈 Similar Roles Comparison
- Unlike traditional marketing operations roles, this position requires a strong focus on data-driven decision-making and collaboration with revenue operations and sales teams.
- EcoVadis' focus on sustainability and social responsibility sets it apart from other businesses in the industry.
- This role offers significant growth potential within a large, established organization, with opportunities to expand the team or take on additional responsibilities.
ASSUMPTION: This role is unique in its focus on data-driven decision-making, collaboration, and sustainability within a large, growing organization.
📝 Sample Projects
- Developing and implementing a multi-touch attribution model to optimize marketing spend allocation
- Streamlining lead scoring and lifecycle management processes to improve lead quality and conversion
- Collaborating with revenue operations and sales teams to ensure seamless execution and attribution tracking
ASSUMPTION: These sample projects are representative of the data-driven, collaborative nature of the role and the challenges faced by the Director of Marketing Operations.
❓ Key Questions to Ask During Interview
- How does EcoVadis support the professional development and growth of its marketing operations team members?
- Can you describe the current marketing technology stack and plans for future expansion or optimization?
- How does EcoVadis ensure seamless collaboration and communication between marketing, revenue operations, and sales teams?
- What are the most significant challenges facing the marketing operations team in the next 12-24 months, and how can this role address them?
- How does EcoVadis measure the success of its marketing operations and data-driven decision-making initiatives?
ASSUMPTION: These questions are designed to assess the organization's support for professional development, the current state of marketing technology, collaboration between teams, and the key challenges facing the marketing operations team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in marketing operations and data-driven decision-making.
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and strategic thinking skills.
- If selected for an interview, be prepared to discuss your approach to marketing technology, process optimization, and data-driven decision-making.
- Follow up with the hiring manager one week after your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
