📌 Core Information
🔹 Job Title: Director of Marketing Operations
🔹 Company: EcoVadis
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK (Canada, US)
🚀 Job Overview
Key aspects of this role include:
- Shaping and scaling a growing demand generation program in a traditionally sales-led organization
- Leading marketing technology, process optimization, and data-driven decision-making to improve pipeline efficiency and revenue impact
- Collaborating with demand generation, revenue operations, and sales teams to ensure seamless execution, attribution, and performance tracking
- Working in a profitable, scaled SaaS company with 1,700+ employees worldwide
ASSUMPTION: This role requires a strategic mindset and the ability to work cross-functionally to drive marketing excellence in a dynamic, growing environment.
📋 Key Responsibilities
✅ Marketing technology & automation - Manage and optimize the MarTech stack to support scalable execution
✅ Process optimization - Streamline workflows and system integrations to enhance marketing efficiency and effectiveness
✅ Lead scoring & lifecycle management - Implement and refine lead enrichment, scoring, compliance, and routing to improve lead quality and conversion
✅ Marketing attribution & spend optimization - Own and refine attribution models to evaluate campaign performance and optimize spend allocation
✅ Data insights & reporting - Develop dashboards and reports to track pipeline impact, optimize investments, and inform strategy
✅ Support ABM & intent-based targeting - Enable predictive analytics, database enrichment, and account-level engagement tracking to improve targeting and personalization
✅ Compliance & data governance - Monitor lead accuracy, ensure seamless handoff to sales, and enforce GDPR, CCPA, and internal governance policies
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years in B2B Marketing Operations, including 5+ years in a leadership role
Required Skills:
- Expertise in marketing automation (HubSpot, Marketo, Pardot, Salesforce)
- Strong SQL skills; Python or R is a plus
- Experience with Tableau, Looker Studio, and data visualization tools
- Knowledge of attribution modeling, segmentation, and machine learning applications in marketing
- Strategic communication and leadership abilities
Preferred Skills:
- Experience with specific tools mentioned in the job description (e.g., ZoomInfo, VWO, HighSpot)
- Familiarity with the SaaS industry
ASSUMPTION: A successful candidate will have a strong technical background, proven leadership skills, and a data-driven mindset.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 USD (Based on industry standards for a Director of Marketing Operations role with 10+ years of experience in Canada/US)
Benefits:
- Casual and friendly work environment
- International atmosphere
- GRSP and TFSA matching programs
- Health, wellness, and dental benefits
- Life, critical illness, accidental death, long-term, and short-term disability insurance
- Flexi-time
- Home office allowance program
- Work from home and work from anywhere policy
- Employee referral bonus policy
- Paid employee volunteer day
- Access to E-learning platform
- Virtual and in-person team-building events
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Canada/US. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: EcoVadis is a leading provider of business sustainability ratings, helping companies analyze data and build sustainability scorecards to identify environmental, social, and ethical risks
Company Size: EcoVadis has 1,700+ employees worldwide, providing a large and diverse work environment
Founded: 2012, with a mission to guide all companies toward a sustainable world
Company Description:
- EcoVadis is committed to guiding companies toward sustainability through data-driven insights
- The company offers solutions backed by an international team of experts and powerful technology
- EcoVadis' purpose is to make sustainability performance visible, comparable, and actionable
Company Specialties:
- Business sustainability ratings
- Data analysis and scorecards
- Risk identification and mitigation
- Sustainability performance improvement
Company Website: https://ecovadis.com/
ASSUMPTION: EcoVadis is a mission-driven company focused on sustainability, providing a unique work environment for professionals passionate about making a positive impact.
📊 Role Analysis
Career Level: This role is at the director level, reporting directly to the Chief Marketing Officer (CMO) and overseeing a team of marketing operations professionals
Reporting Structure: The Director of Marketing Operations will report to the CMO and manage a team of marketing operations specialists
Work Arrangement: This role offers a remote-friendly work arrangement, with the option to work from home or in the office
Growth Opportunities:
- Potential to shape and grow the marketing operations function in a dynamic, expanding organization
- Opportunities to collaborate with cross-functional teams and influence strategic decision-making
- Possibility to advance to a VP or C-level role as the company continues to grow
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: EcoVadis has a hybrid work environment, with both on-site and remote work options available
Office Location(s): Toronto, Ontario, Canada (with the option to work remotely from other locations in Canada or the US)
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry, offering a diverse range of cultural experiences and amenities
- The city has a humid continental climate, with warm summers and cold, snowy winters
- Toronto is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time (40 hours/week) with flexible scheduling and the option to work remotely
ASSUMPTION: The work environment at EcoVadis is collaborative, inclusive, and focused on driving sustainability through data-driven insights.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the CMO and other stakeholders
- Background check and offer extension
Key Assessment Areas:
- Technical skills and expertise in marketing automation and data analysis
- Leadership and team management abilities
- Strategic thinking and problem-solving skills
- Cultural fit and alignment with EcoVadis' mission and values
Application Tips:
- Highlight your relevant experience and achievements in marketing operations and data-driven decision-making
- Tailor your resume and cover letter to emphasize your fit for this role and EcoVadis' mission
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and strategic thinking skills
- Research EcoVadis' company culture and values to demonstrate your enthusiasm for the role and alignment with the organization
ATS Keywords: Marketing Operations, Demand Generation, Marketing Automation, Data-Driven Decision Making, Lead Scoring, Attribution Modeling, SQL, Python, R, Tableau, Looker Studio
ASSUMPTION: The application process at EcoVadis is designed to assess candidates' technical skills, leadership abilities, and cultural fit, with a focus on driving sustainability through data-driven insights.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Pardot
- Google Analytics
- ZoomInfo
- VWO
- HighSpot
- Tableau
- Looker Studio
- SQL
- Python
- R
ASSUMPTION: Familiarity with the mentioned tools and technologies is essential for success in this role, as they are used to manage and optimize marketing operations and data-driven decision-making.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Collaboration
- Innovation
- Impact
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Adaptable and responsive to change
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- How do you ensure the accuracy and integrity of data in marketing operations?
- Can you describe a time when you optimized a marketing process to improve efficiency and effectiveness?
- How do you collaborate with cross-functional teams to drive marketing success?
ASSUMPTION: Successful candidates will demonstrate a strong fit with EcoVadis' company values and work style, with a focus on data-driven decision-making, collaboration, and continuous improvement.
⚠️ Potential Challenges
- Managing a growing demand generation program in a traditionally sales-led organization
- Balancing strategic planning with hands-on execution and cross-functional collaboration
- Ensuring seamless execution, attribution, and performance tracking in a dynamic, growing environment
- Adapting to changes in the marketing landscape and evolving stakeholder needs
ASSUMPTION: These challenges require a strategic mindset, strong leadership skills, and the ability to adapt to change in a dynamic, growing environment.
📈 Similar Roles Comparison
- Unlike traditional marketing operations roles, this position requires a strong focus on demand generation and collaboration with sales teams
- EcoVadis' mission-driven focus on sustainability sets it apart from other companies in the industry
- Career progression in this role may involve advancing to a VP or C-level position as the company continues to grow
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing operations positions, with a focus on driving sustainability through data-driven insights.
📝 Sample Projects
- Developing and implementing a lead scoring model to improve lead quality and conversion
- Optimizing marketing attribution models to evaluate campaign performance and optimize spend allocation
- Streamlining workflows and system integrations to enhance marketing efficiency and effectiveness
ASSUMPTION: These sample projects illustrate the data-driven, strategic, and hands-on nature of the Director of Marketing Operations role at EcoVadis.
❓ Key Questions to Ask During Interview
- How does the CMO envision the marketing operations function evolving in the next 1-3 years?
- What are the key priorities for this role in the first 30-60-90 days?
- How does EcoVadis support the professional development and growth of its marketing operations team members?
- What is the company's approach to work-life balance and flexible scheduling?
- How does EcoVadis measure the success of its marketing operations function, and what key performance indicators (KPIs) are used?
ASSUMPTION: These questions help assess the strategic vision for the role, the company's commitment to professional development, and the work environment at EcoVadis.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and strategic thinking skills
- Research EcoVadis' company culture and values to demonstrate your enthusiasm for the role and alignment with the organization
- Follow up with the hiring team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
