Director of Marketing - Ostomy Care

📌 Core Information 🔹 Job Title: Director of Marketing - Ostomy Care 🔹 Company: Coloplast A/S 🔹 Location: Minneapolis, Minnesota, United States 🔹 Job Type: Hybrid (On-site/Hybrid) 🔹 Category: Marketing 🔹 Date Posted: June 25, 2025 🔹 Experience Level: 10+ years 🔹 Remote Status: On-site/Hybrid 🚀 Job Overview Key aspects of this role include: - Developing and implementing marketing strategies across all channels to drive revenue growth - Collaborating with global and US teams to execute strategic plans and initiatives - Managing a team of marketing professionals to deliver on key business objectives - Analyzing market data and financial statements to inform decision-making and strategy - Leveraging creative thinking and out-of-the-box ideas to promote healthcare products and services - Demonstrating strong leadership skills and the ability to execute strategic plans successfully ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and team leadership. The ideal candidate will have a proven track record in developing and executing successful marketing strategies in the healthcare industry. 📋 Key Responsibilities ✅ Strategic Planning and Execution: - Formulate marketing strategies across all channels to capture market insights and drive revenue growth - Identify growth opportunities and create marketing programs targeted at key customers to grow the US business - Collaborate with sales teams to develop and implement market development initiatives ✅ Portfolio Management: - Oversee full portfolio management for US Ostomy products, including portfolio analysis, pricing strategy, and channel pricing guidelines - Develop strategic and tactical plans to align with market shifts and trends, and maintain portfolio profitability ✅ New Product Launches: - Lead the development and execution of new product launches to promote new business opportunities, growth, and financial profitability ✅ Competitive Strategy: - Manage competitive strategies related to portfolio differentiation, competitive positioning, pricing, and market share growth ✅ Sales Training and Support: - Ownership of Sales Training initiatives to ensure comprehensive therapeutic area onboarding and ongoing support of the field tied to product, service, and evidence-focused initiatives ✅ KOL and HCP Initiatives: - Lead KOL and HCP-focused initiatives, including Advisory Boards and the Clinical Specialist teams, ensuring a strong connection between clinical evidence and commercial initiatives ✅ Team Leadership: - Lead the Ostomy Care Marketing team to deliver on key business objectives, driving high levels of engagement, urgency, and accountability ASSUMPTION: This role requires a strong understanding of the ostomy care market, competitive landscape, and customer needs. The ideal candidate will have experience leading marketing teams and driving revenue growth in a similar industry or role. 🎯 Required Qualifications Education: - BS/BA in Business or Marketing, MBA preferred Experience: - 7+ years of marketing experience, preferably in the healthcare field - 5+ years of leadership experience Required Skills: - Proven ability to analyze and interpret market data, financial statements, product sales & profitability data, and provide meaningful interpretation of the information - Demonstrated success in developing channel programs, selecting communications media, promoting healthcare products and/or services nationally/internationally to specific healthcare channels - Strong leadership skills with the ability to lead others to execute successfully - Excellent oral and written communication skills - Proficiency in Microsoft Word, Excel, and PowerPoint Preferred Skills: - Experience with healthcare regulations and compliance - Familiarity with the ostomy care market and customer needs - Knowledge of the competitive landscape in the ostomy care market ASSUMPTION: Candidates should have a strong background in marketing, with a focus on strategic planning, data analysis, and team leadership. Experience in the healthcare industry is preferred, but not required. 💰 Compensation & Benefits Salary Range: $188,000 - $283,000 per year Benefits: - Comprehensive medical, dental, and vision insurance plans - Company sponsored wellness programs and mental health resources - Paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents - 401(k) plan with company match that vests immediately - Financial planning services to help secure your future - Corporate discount programs for goods and services - Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events - Sustainability strategy that outlines the company's ambitions for running the company in a more sustainable way Working Hours: Full-time, 40 hours per week ASSUMPTION: The salary range provided is based on industry standards for a role of this level and experience. Actual compensation may vary based on factors such as skills, experience, and geographic location. 📌 Applicant Insights 🔍 Company Context Industry: Medical Device Manufacturing Company Size: Medium (1,001 - 10,000 employees) Founded: 1957, in Denmark Company Description: - Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs - Employing about 16,000 people and with products available in more than 143 countries, Coloplast is one of the world's leading medical device companies - Coloplast is constantly growing its business and exploring new ways to move forward Company Specialties: - Ostomy Care - Continence Care - Wound Care - Interventional Urology Company Website: Coloplast.com ASSUMPTION: Coloplast is a well-established company with a strong global presence and a commitment to innovation and growth in the medical device industry. 📊 Role Analysis Career Level: Senior Management Reporting Structure: Reports directly to the VP of Marketing Work Arrangement: Hybrid (2-3 days per week on-site, with the rest of the week working remotely) Growth Opportunities: - Potential to advance to a VP or higher-level marketing role within the company - Opportunities to work on high-impact projects and initiatives that drive business growth - Exposure to a diverse range of marketing functions and the chance to develop expertise in multiple areas ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and gain experience in various marketing functions. 🌍 Location & Work Environment Office Type: Hybrid (On-site/Hybrid) Office Location(s): Minneapolis, Minnesota, United States Geographic Context: - Minneapolis is located in the Midwestern United States, with a population of approximately 430,000 people - The city is known for its vibrant arts and culture scene, as well as its outdoor recreation opportunities - Minneapolis has a humid continental climate, with cold winters and warm summers Work Schedule: - The work schedule for this role is hybrid, with 2-3 days per week on-site and the rest of the week working remotely - The on-site workdays will be determined based on the needs of the team and the individual's role within the team ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between on-site collaboration and remote work, allowing employees to optimize their work environment based on their personal preferences and needs. 💼 Interview & Application Insights Typical Process: 1. Phone or video screening to assess cultural fit and basic qualifications 2. In-depth behavioral interviews to evaluate problem-solving skills, leadership style, and strategic thinking 3. Case study or presentation to assess analytical skills and strategic planning abilities 4. Final round interviews with key stakeholders, including the VP of Marketing and other senior leaders Key Assessment Areas: - Strategic thinking and planning - Data analysis and interpretation - Leadership and team management - Communication and presentation skills - Cultural fit and alignment with Coloplast's values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments - Research Coloplast's mission, values, and culture to demonstrate your fit with the company - Practice your case study or presentation to ensure a smooth delivery and clear communication of your ideas ATS Keywords: Marketing Strategy, Market Analysis, Product Commercialization, Portfolio Management, Sales Training, Leadership, Communication Skills, Financial Analysis, Creative Thinking, Strategic Planning, Competitive Analysis, Team Management, Project Management, Healthcare Marketing, Data Interpretation, Market Development ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit with Coloplast. Preparation and research are key to success in the interview process. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - CRM software (e.g., Salesforce, HubSpot) - Marketing automation tools (e.g., Marketo, Pardot) - Project management tools (e.g., Asana, Trello) - Data analysis tools (e.g., Tableau, Power BI) ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals in the industry. Proficiency in these tools is expected, and candidates should be prepared to demonstrate their skills in using these tools during the interview process. 👔 Cultural Fit Considerations Company Values: - Patient-centric - Quality-driven - Collaborative - Entrepreneurial - Responsible Work Style: - Coloplast values a work environment that fosters collaboration, innovation, and continuous learning - Employees are expected to be proactive, results-driven, and able to work effectively in a team setting - Coloplast encourages a healthy work-life balance and offers flexible work arrangements to support employees' personal and professional growth Self-Assessment Questions: 1. How do you align with Coloplast's value of being patient-centric, and how have you demonstrated this in your past roles? 2. Describe your experience working in a collaborative environment, and how have you contributed to a team's success? 3. How do you approach continuous learning and staying up-to-date with industry trends and best practices in marketing? ASSUMPTION: Coloplast values employees who are aligned with their company values and work style. Candidates should be prepared to demonstrate their fit with Coloplast's culture and values during the interview process. ⚠️ Potential Challenges 1. Market fluctuations: The ostomy care market can be volatile, with changes in customer needs, competitive landscape, and regulatory environment. The ideal candidate will be adaptable and able to pivot strategies as needed to respond to market changes. 2. Global coordination: This role requires close collaboration with global teams, which can present challenges in communication, time zones, and cultural differences. The ideal candidate will have experience working in a global matrix organization and be comfortable navigating complex stakeholder relationships. 3. Work-life balance: The hybrid work arrangement may present challenges in maintaining a healthy work-life balance. The ideal candidate will be able to manage their time effectively and prioritize their personal and professional responsibilities. ASSUMPTION: While this role presents several challenges, it also offers significant opportunities for growth and development. The ideal candidate will be proactive, adaptable, and able to navigate these challenges successfully. 📈 Similar Roles Comparison 1. Role differences: This role focuses on strategic planning and execution, while similar roles may emphasize tactical implementation or operational management. 2. Industry context: The ostomy care market is unique, with specific customer needs and regulatory requirements. Candidates should be prepared to demonstrate their understanding of the industry and its nuances. 3. Career path comparison: This role offers a clear path to advancement within the company, with opportunities to take on more senior-level marketing roles. Candidates should be prepared to discuss their long-term career goals and how this role fits into their overall career strategy. ASSUMPTION: While this role shares similarities with other marketing roles, it also has unique aspects that require specific skills and experiences. Candidates should be prepared to highlight their relevant skills and experiences during the interview process. 📝 Sample Projects 1. Product launch: Lead the successful launch of a new ostomy care product, including market research, competitive analysis, pricing strategy, and promotional planning. 2. Portfolio optimization: Conduct a comprehensive portfolio analysis and develop a strategic plan to optimize the ostomy care product portfolio, including SKU rationalization and pricing adjustments. 3. Market development: Develop and execute a market development initiative targeted at a specific customer segment, including market research, customer segmentation, and tailored marketing programs. ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the cross-functional collaboration required to drive business growth. Candidates should be prepared to discuss their experience with similar projects and the outcomes they achieved. ❓ Key Questions to Ask During Interview 1. Role responsibilities: What are the key priorities for this role in the first 30-60-90 days? 2. Team dynamics: How does this role fit into the overall marketing organization, and what is the team structure like? 3. Company culture: How does Coloplast support work-life balance, and what resources are available to employees to maintain a healthy work-life balance? 4. Professional development: What opportunities are there for professional growth and development within the company, and how does Coloplast support employees' career advancement? 5. Market trends: What are the key trends and challenges facing the ostomy care market, and how is Coloplast positioning itself to capitalize on these trends and overcome these challenges? ASSUMPTION: These questions are designed to provide insight into the role, the company culture, and the market landscape. Candidates should be prepared to ask thoughtful questions that demonstrate their interest in the role and their understanding of the industry. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the [Application URL](https://careers.coloplast.com/job/Minneapolis-Director-of-Marketing-Ostomy-Care-MN-55401/1217801201/) 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 3. Prepare for the phone or video screening by practicing common interview questions and researching Coloplast's mission, values, and culture 4. Practice your case study or presentation to ensure a smooth delivery and clear communication of your ideas 5. Follow up with the hiring manager or HR representative one week after your interview to express your interest in the role and ask about next steps in the interview process ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.