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Director of Paid Search

Uline
Full-time
On-site
Milwaukee, Wisconsin, United States
πŸ’Έ Paid Advertising (PPC, SEM)

πŸ“Œ Core Information

πŸ”Ή Job Title: Director of Paid Search

πŸ”Ή Company: Uline

πŸ”Ή Location: Pleasant Prairie, WI (Corporate Headquarters)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 28, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Overseeing a high-impact team driving customer acquisition and retention
  • Guiding analytics to power smart decisions across marketing channels
  • Collaborating with cross-channel teams to ensure cohesive messaging
  • Serving as a Uline contact with vendor partners

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing and paid search strategies.

πŸ“‹ Key Responsibilities

βœ… Lead digital marketing strategy and execution, balancing spend with long-term business growth

βœ… Oversee a team of Campaign Managers to ensure maximum performance

βœ… Guide testing initiatives, defining hypotheses, analyzing results, and shaping next steps

βœ… Partner with Operations and Analytics teams to deliver insights that inform merchandising, creative, and advertising efforts

βœ… Collaborate with cross-channel teams to evaluate performance and ensure cohesive messaging

βœ… Serve as a Uline contact with vendor partners including Google, Microsoft / Bing, Skai, etc.

ASSUMPTION: This role involves a high level of strategic thinking, team management, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, advertising, business, or a related field. MBA preferred.

Experience: Proven experience leading marketing or paid search teams.

Required Skills:

  • Proficient in web analytics, Google / Bing ad centers, and bidding tools such as Skai
  • Strong communication, organizational, and multi-tasking skills

Preferred Skills:

  • Experience with Skai or similar bidding platforms
  • Familiarity with Uline's product offerings and target audience

ASSUMPTION: Candidates with a strong background in digital marketing, paid search, and team leadership are most likely to succeed in this role.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Paid Search with 5-10 years of experience in the wholesale industry)

Benefits:

  • Complete health insurance coverage
  • 401(k) with 6% employer match
  • Multiple bonus programs
  • Paid holidays and generous paid time off
  • Tuition Assistance Program

Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Uline operates in the wholesale industry, specializing in shipping, industrial, and packaging materials.

Company Size: Uline has 5,001-10,000 employees, providing a large, established environment with ample growth opportunities.

Founded: 1980, with over four decades of experience in the industry.

Company Description:

  • North America’s leading distributor of shipping, packaging, and industrial supplies
  • Family-owned company committed to providing businesses with high-quality, in-stock products and exceptional customer service
  • Dedicated to fast, reliable delivery and legendary customer service

Company Specialties:

  • Shipping supplies
  • Janitorial products
  • Retail products
  • Material moving equipment
  • Plastic bags
  • Warehouse equipment
  • Industrial supplies
  • Shipping boxes

Company Website: http://www.uline.com

ASSUMPTION: Uline's extensive product offerings and established customer base provide a solid foundation for marketing efforts.

πŸ“Š Role Analysis

Career Level: This role is at the director level, reporting directly to the VP of Marketing.

Reporting Structure: The Director of Paid Search oversees a team of Campaign Managers and collaborates with cross-functional teams, including Operations, Analytics, and other marketing channels.

Work Arrangement: This role is on-site, with the opportunity for remote work on a case-by-case basis.

Growth Opportunities:

  • Potential to expand the team and take on additional responsibilities
  • Opportunities to collaborate with other marketing channels and gain a broader understanding of the marketing landscape
  • Possibility to advance to a VP or higher-level role within the marketing department

ASSUMPTION: This role offers significant growth potential within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Uline's headquarters is a modern, professional office environment with on-site amenities, including a cafΓ© and fitness center.

Office Location(s): 12575 Uline Drive, Pleasant Prairie, WI 53158

Geographic Context:

  • Pleasant Prairie is located in southeastern Wisconsin, approximately 30 minutes north of Chicago, IL
  • The area offers a mix of urban and suburban living, with easy access to outdoor recreation and cultural attractions
  • Uline's headquarters is conveniently located near major highways and offers on-site parking

Work Schedule: Full-time, Monday - Friday, with flexibility for remote work on a case-by-case basis

ASSUMPTION: Uline's headquarters provides a professional, collaborative work environment that supports productivity and employee engagement.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the HR department
  • In-depth interview with the hiring manager and/or other team members
  • Final interview with the VP of Marketing
  • Background check and reference check

Key Assessment Areas:

  • Digital marketing strategy and execution
  • Team leadership and management skills
  • Communication and presentation skills
  • Problem-solving and analytical skills

Application Tips:

  • Highlight your experience with digital marketing, paid search, and team leadership in your resume and cover letter
  • Prepare for behavioral interview questions that focus on your problem-solving, leadership, and communication skills
  • Research Uline's products, target audience, and marketing strategies to demonstrate your understanding of the company and role

ATS Keywords: Digital Marketing, Paid Search, Team Leadership, Web Analytics, Google Ads, Bing Ads, Bidding Tools, Marketing Strategy, Cross-Functional Collaboration

ASSUMPTION: Uline's application process is designed to assess candidates' skills and cultural fit, with a focus on digital marketing and leadership abilities.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • Bing Ads
  • Skai (or similar bidding platforms)
  • Web analytics tools (e.g., Google Analytics)
  • Project management tools (e.g., Asana, Trello)
  • Microsoft Office Suite

ASSUMPTION: Familiarity with industry-standard digital marketing tools and platforms is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer Focus
  • Integrity
  • Innovation
  • Teamwork
  • Accountability

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on continuous improvement
  • Adaptable and open to change

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you passionate about digital marketing and staying up-to-date with industry trends?
  • Do you have strong leadership skills and the ability to motivate and manage a team?

ASSUMPTION: Uline values candidates who align with their core values and can thrive in a collaborative, results-driven work environment.

⚠️ Potential Challenges

  • Managing a team remotely and ensuring maximum performance
  • Balancing short-term performance goals with long-term business growth
  • Keeping up with the rapidly evolving digital marketing landscape
  • Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong leadership, communication, and adaptability skills.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing director roles, this position focuses specifically on paid search strategies and tactics
  • Uline's extensive product offerings and established customer base provide a unique opportunity to drive growth through targeted marketing efforts
  • This role offers significant growth potential within the marketing department and the broader organization

ASSUMPTION: This role is unique in its focus on paid search strategies and offers a compelling opportunity for digital marketing professionals looking to advance their careers in a growing organization.

πŸ“ Sample Projects

  • Developing and executing a comprehensive paid search strategy to drive customer acquisition and retention
  • Conducting A/B tests to optimize ad copy, landing pages, and bidding strategies
  • Analyzing campaign performance data to inform merchandising, creative, and advertising efforts

ASSUMPTION: These projects are representative of the day-to-day responsibilities and strategic initiatives required for success in this role.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader marketing strategy for Uline?
  • What are the key priorities for the first 90 days in this role?
  • How does Uline support the professional development and growth of its marketing team members?
  • What is the expected timeline for reviewing and adjusting the paid search strategy?
  • How does Uline measure the success of its paid search campaigns, and how are these metrics communicated to stakeholders?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the broader marketing landscape.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your experience with digital marketing, paid search, and team leadership
  • Prepare for behavioral interview questions that focus on your problem-solving, leadership, and communication skills
  • Research Uline's products, target audience, and marketing strategies to demonstrate your understanding of the company and role
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.