📌 Core Information
🔹 Job Title: Director of Paid Search
🔹 Company: Uline
🔹 Location: Pleasant Prairie, WI (Corporate Headquarters)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing a high-impact team driving customer acquisition and retention
- Guiding analytics to power smart decisions across marketing channels
- Collaborating with cross-channel teams to ensure cohesive messaging
- Serving as a Uline contact with vendor partners
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing and paid search strategies.
📋 Key Responsibilities
✅ Lead digital marketing strategy and execution, balancing spend with long-term business growth
✅ Oversee a team of Campaign Managers to ensure maximum performance
✅ Guide testing initiatives, defining hypotheses, analyzing results, and shaping next steps
✅ Partner with Operations and Analytics teams to deliver insights that inform merchandising, creative, and advertising efforts
✅ Collaborate with cross-channel teams to evaluate performance and ensure cohesive messaging
✅ Serve as a Uline contact with vendor partners including Google, Microsoft / Bing, Skai, etc.
ASSUMPTION: This role involves a high level of strategic thinking, team management, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, advertising, business, or a related field. MBA preferred.
Experience: Proven experience leading marketing or paid search teams.
Required Skills:
- Proficient in web analytics, Google / Bing ad centers, and bidding tools such as Skai
- Strong communication, organizational, and multi-tasking skills
Preferred Skills:
- Experience with Skai or similar bidding platforms
- Familiarity with Uline's product offerings and target audience
ASSUMPTION: Candidates with a strong background in digital marketing, paid search, and team leadership are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Paid Search with 5-10 years of experience in the wholesale industry)
Benefits:
- Complete health insurance coverage
- 401(k) with 6% employer match
- Multiple bonus programs
- Paid holidays and generous paid time off
- Tuition Assistance Program
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Uline operates in the wholesale industry, specializing in shipping, industrial, and packaging materials.
Company Size: Uline has 5,001-10,000 employees, providing a large, established environment with ample growth opportunities.
Founded: 1980, with over four decades of experience in the industry.
Company Description:
- North America’s leading distributor of shipping, packaging, and industrial supplies
- Family-owned company committed to providing businesses with high-quality, in-stock products and exceptional customer service
- Dedicated to fast, reliable delivery and legendary customer service
Company Specialties:
- Shipping supplies
- Janitorial products
- Retail products
- Material moving equipment
- Plastic bags
- Warehouse equipment
- Industrial supplies
- Shipping boxes
Company Website: http://www.uline.com
ASSUMPTION: Uline's extensive product offerings and established customer base provide a solid foundation for marketing efforts.
📊 Role Analysis
Career Level: This role is at the director level, reporting directly to the VP of Marketing.
Reporting Structure: The Director of Paid Search oversees a team of Campaign Managers and collaborates with cross-functional teams, including Operations, Analytics, and other marketing channels.
Work Arrangement: This role is on-site, with the opportunity for remote work on a case-by-case basis.
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities
- Opportunities to collaborate with other marketing channels and gain a broader understanding of the marketing landscape
- Possibility to advance to a VP or higher-level role within the marketing department
ASSUMPTION: This role offers significant growth potential within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Uline's headquarters is a modern, professional office environment with on-site amenities, including a café and fitness center.
Office Location(s): 12575 Uline Drive, Pleasant Prairie, WI 53158
Geographic Context:
- Pleasant Prairie is located in southeastern Wisconsin, approximately 30 minutes north of Chicago, IL
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation and cultural attractions
- Uline's headquarters is conveniently located near major highways and offers on-site parking
Work Schedule: Full-time, Monday - Friday, with flexibility for remote work on a case-by-case basis
ASSUMPTION: Uline's headquarters provides a professional, collaborative work environment that supports productivity and employee engagement.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or other team members
- Final interview with the VP of Marketing
- Background check and reference check
Key Assessment Areas:
- Digital marketing strategy and execution
- Team leadership and management skills
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Highlight your experience with digital marketing, paid search, and team leadership in your resume and cover letter
- Prepare for behavioral interview questions that focus on your problem-solving, leadership, and communication skills
- Research Uline's products, target audience, and marketing strategies to demonstrate your understanding of the company and role
ATS Keywords: Digital Marketing, Paid Search, Team Leadership, Web Analytics, Google Ads, Bing Ads, Bidding Tools, Marketing Strategy, Cross-Functional Collaboration
ASSUMPTION: Uline's application process is designed to assess candidates' skills and cultural fit, with a focus on digital marketing and leadership abilities.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Skai (or similar bidding platforms)
- Web analytics tools (e.g., Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite
ASSUMPTION: Familiarity with industry-standard digital marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Innovation
- Teamwork
- Accountability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about digital marketing and staying up-to-date with industry trends?
- Do you have strong leadership skills and the ability to motivate and manage a team?
ASSUMPTION: Uline values candidates who align with their core values and can thrive in a collaborative, results-driven work environment.
⚠️ Potential Challenges
- Managing a team remotely and ensuring maximum performance
- Balancing short-term performance goals with long-term business growth
- Keeping up with the rapidly evolving digital marketing landscape
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and adaptability skills.
📈 Similar Roles Comparison
- Unlike other marketing director roles, this position focuses specifically on paid search strategies and tactics
- Uline's extensive product offerings and established customer base provide a unique opportunity to drive growth through targeted marketing efforts
- This role offers significant growth potential within the marketing department and the broader organization
ASSUMPTION: This role is unique in its focus on paid search strategies and offers a compelling opportunity for digital marketing professionals looking to advance their careers in a growing organization.
📝 Sample Projects
- Developing and executing a comprehensive paid search strategy to drive customer acquisition and retention
- Conducting A/B tests to optimize ad copy, landing pages, and bidding strategies
- Analyzing campaign performance data to inform merchandising, creative, and advertising efforts
ASSUMPTION: These projects are representative of the day-to-day responsibilities and strategic initiatives required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Uline?
- What are the key priorities for the first 90 days in this role?
- How does Uline support the professional development and growth of its marketing team members?
- What is the expected timeline for reviewing and adjusting the paid search strategy?
- How does Uline measure the success of its paid search campaigns, and how are these metrics communicated to stakeholders?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the broader marketing landscape.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with digital marketing, paid search, and team leadership
- Prepare for behavioral interview questions that focus on your problem-solving, leadership, and communication skills
- Research Uline's products, target audience, and marketing strategies to demonstrate your understanding of the company and role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
