🔹 **Job Title:** Director of Performance and Strategy, International Marketing
🔹 **Company:** Royal Caribbean Cruises Ltd
🔹 **Location:** Miami, Florida, United States
🔹 **Job Type:** On-site
🔹 **Category:** Travel Arrangements
🔹 **Date Posted:** April 25, 2025
**🚀 Job Overview**
Key aspects of this role include:
1. **Strategic Leadership:** Spearhead strategy, lead execution, and optimize international marketing programs for the Royal Caribbean brand.
2. **Team Management:** Oversee and develop a team of 7 highly motivated marketers to deliver international marketing roadmaps and priorities.
3. **Cross-Functional Collaboration:** Work with international teams and leadership to develop and execute action plans to drive international marketing KPIs.
4. **Media Investment:** Lead an internal media operations team and an external media agency to deliver international media investment.
5. **Change Management:** Adapt to the rapidly changing marketing landscape and manage resistance effectively.
**📋 Key Responsibilities**
- Spearhead strategy, lead execution, and optimize international marketing programs to deliver on key KPI targets.
- Develop clear go-to-market strategies for international markets and brand positioning for expansion.
- Leverage analytical and operational skills to improve marketing performance and execute tactical initiatives.
- Collaborate with various departments to ensure cohesive execution of marketing strategies and enhance the overall consumer journey.
- Lead an internal media operations team and an external media agency to deliver international media investment.
- Foster a collaborative team environment, encouraging ideas, discussions, and cross-team learning.
- Develop and own a clear and efficient process to intake daily customer marketing requests from international business leaders/partners.
- Own the collaboration and partner with all Marketing partners, Revenue Management, OBR partners, Call Center, and Sales to ensure holistic execution and consistent brand communications.
**🎯 Required Qualifications**
- Bachelor's degree in Marketing, Management, Communications, or a related field; Master's degree preferred.
- 10+ years of experience in digital marketing, media tracking, brand management, and data analytics, including team management.
- Proven ability to lead and develop high-performing teams, fostering a collaborative culture and effectively delegating responsibilities.
- Strong strategic mindset with the ability to translate vision into actionable plans that drive growth and operational efficiency in international markets.
- Strong analytical skills to interpret user and performance data, establish success metrics, and develop compelling narratives.
- Ability to multi-task and meet deadlines; detail-oriented and creative.
- Strong project management skills and proficiency in key computer applications (Excel, PowerPoint, Outlook).
- Familiarity with digital media practices, including tracking and tagging, and knowledge of marketing technology tools, such as Tealium and Adobe Marketing Cloud products.
**💰 Compensation & Benefits**
- **Salary Range:** $150,000 - $200,000 (Estimated based on industry standards for the role, experience level, and location)
- **Benefits:** Comprehensive benefits package, including health, dental, and vision insurance, 401(k) with company match, paid time off, and employee discounts on cruises.
- **Working Hours:** Full-time, 40 hours per week.
**📌 Applicant Insights**
**🔍 Company Context**
- **Industry:** Travel Arrangements
- **Company Size:** 10,001+ employees
- **Founded:** 1968
- **Company Description:** Royal Caribbean Group delivers unforgettable vacations to guests and builds the best ships, all while doing the right thing. The company cultivates a multicultural environment where employees feel they can be themselves and are empowered to become part of the fabric of the Group.
- **Company Specialties:** Cruise vacations, travel arrangements, and customer experiences.
**📊 Role Analysis**
- **Career Level:** Executive
- **Reporting Structure:** Reports directly to the VP, International Marketing.
- **Work Arrangement:** On-site, full-time, with a requirement to work on-site from Miami.
- **Growth Opportunities:** Potential to lead international marketing efforts, develop go-to-market strategies, and drive business growth in global markets.
**🌍 Location & Work Environment**
- **Office Type:** On-site, with a requirement to work on-site from Miami.
- **Office Location:** Royal Caribbean Group, 1050 Caribbean Way, Miami, Florida 33131, US
- **Geographic Context:** Miami, Florida, United States
- **Work Schedule:** Full-time, 40 hours per week, with flexibility to work additional hours as needed.
**💼 Interview & Application Insights**
- **Typical Process:** Phone or video screening, followed by multiple on-site interviews with stakeholders, including executive leadership and external partners.
- **Key Assessment Areas:** Strategic thinking, leadership skills, cultural fit, and adaptability to change.
- **Application Tips:**
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a dynamic, multicultural environment.
- Research the company's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the organization.
- **Company Values:** Make good choices, put people and communities first, operate the safest ships on the seas, protect the oceans we sail, and deliver the best vacation experiences responsibly.
- **Work Style:** Collaborative, innovative, and adaptable, with a strong focus on customer experience and data-driven decision making.
- **Self-Assessment Questions:**
- How do you ensure that your marketing strategies align with the company's commitment to sustainability and responsible tourism?
- Describe your experience working in a multicultural environment and how you have fostered inclusivity and diversity in your teams.
- How do you approach change management and leading teams through transitions while managing resistance effectively?
**⚠️ Potential Challenges**
- **Role-Specific Challenges:** Adapting to the rapidly changing marketing landscape, managing a large team, and balancing international marketing priorities.
- **Company-Specific Challenges:** Working in a large, global organization with diverse teams and stakeholders.
- **Location-Specific Challenges:** Living and working in Miami, Florida, with its unique cultural dynamics and cost of living.
**📈 Similar Roles Comparison**
- **Role Differentiation:** This role focuses on international marketing strategy and performance, while related positions may focus more on specific market segments, brand management, or tactical execution.
- **Industry-Specific Context:** The cruise industry is highly competitive and dynamic, with a strong focus on customer experience, personalization, and innovation.
- **Career Path Comparison:** This role can serve as a stepping stone to senior leadership positions within the company or provide valuable experience for transitioning to other industries.
**📝 Sample Projects**
- Developing and implementing a go-to-market strategy for a new international market, including market research, segmentation, and localization of marketing materials.
- Leading a team to optimize marketing performance across multiple channels, resulting in a 20% increase in customer engagement and a 15% increase in revenue.
- Collaborating with cross-functional teams to create a seamless customer journey from initial awareness to post-cruise follow-up, enhancing overall customer satisfaction and loyalty.
**❓ Key Questions to Ask During Interview**
- How does the company support the professional development and growth of its marketing team members?
- Can you describe a recent marketing campaign that was particularly successful, and what factors contributed to its success?
- How does the company measure and track the performance of its international marketing efforts, and what key metrics are most important to the organization?
- How does the company approach collaboration and information sharing between its international marketing teams and other departments, such as sales and revenue management?
- What are the most significant challenges facing the international marketing team in the coming year, and how does the company plan to address them?
**📌 Next Steps for Applicants**
To apply for this position:
1. Submit your application through [this link](https://jobs.royalcaribbeangroup.com/job/Miami-Director-of-Performance-and-Strategy%2C-International-Marketing-FL-33131/1285955400/).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a dynamic, multicultural environment.
4. Research the company's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the organization.
5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
