Director of PR & Events

📌 Core Information

🔹 Job Title: Director of PR & Events

🔹 Company: Book of the Month

🔹 Location: New York, NY

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and executing press initiatives to elevate the brand
• Developing and nurturing relationships with key industry players
• Conceptualizing and securing high-profile media placements
• Project managing and executing brand-building events at a high level of detail
• Working collaboratively with internal teams and external parties

ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on building relationships and generating meaningful press impressions.

📋 Key Responsibilities

✅ Lead and execute press initiatives that elevate the brand through culturally relevant and strategic media relations, earned coverage, and more.

✅ Develop and nurture relationships with key players in the lifestyle, fashion, media, entertainment, and book industries, including journalists, influencers, editors, publishers, authors, and agents.

✅ Conceptualize and secure high-profile media placements that elevate brand awareness.

✅ Create and tailor compelling press materials, such as pitches, media kits, profiles, and talking points, for various audiences.

✅ Ideate and develop opportunities that will raise awareness and achieve other business objectives.

✅ Act as the primary point of contact between the internal BOTM team and various external parties, providing seamless and effective coordination on projects.

✅ Conceptualize events that could generate meaningful press impressions and then actually make those events happen.

✅ Project manage and execute all aspects of brand building events at a very high level of detail.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with both internal teams and external parties.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 7+ years of experience in publicity, events, or special projects-related roles in entertainment, fashion, media, or consumer technology

Required Skills:

• Exceptional networking and relationship-building skills, with a strong existing network in culturally relevant industries
• Experience building brand equity through events and PR
• Strong project management skills
• Strong creative communication skillset both writing and speaking
• Comfortable using data to inform decision making
• Financial acumen required to execute within designated budgets
• A flair for details and hospitality
• Has a sense for what makes an activation distinctive, relevant, and successful

Preferred Skills:

• Experience working with a book club or publishing company
• Fluency in additional languages

ASSUMPTION: Candidates should have a proven track record in building brand equity through events and PR, with a strong focus on relationship-building and strategic thinking.

💰 Compensation & Benefits

Salary Range: $80,000 to $250,000 per year, depending on experience level

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous PTO and company holidays
• Flexible work arrangements
• Book club membership and other perks

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for event coverage as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final salary will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Book subscription and online retail

Company Size: Medium (51-200 employees)

Founded: 1926

Company Description:

• Book of the Month is an online book club that selects and delivers a new hardcover book to its members each month
• The company aims to bring the best new fiction forward and celebrate emerging authors
• Book of the Month has a strong focus on community and reader engagement

Company Specialties:

• Book subscription service
• Online retail
• Publishing
• Event planning

Company Website: app.bookofthemonth.com/join-our-team

ASSUMPTION: Book of the Month is a well-established company with a strong brand and a focus on innovation and reader engagement.

📊 Role Analysis

Career Level: Manager, Director, or VP level, depending on experience

Reporting Structure: This role reports directly to the Chief Marketing Officer

Work Arrangement: On-site, with flexibility for remote work as needed for event coverage

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to work on special projects and initiatives
• Chance to gain experience in a fast-paced, dynamic environment

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 34 W 27th St., Floor 10, New York, NY 10001

Geographic Context:

• New York City is a major hub for publishing, media, and entertainment
• The office is located in the Flatiron District, close to many cultural attractions and amenities
• The area is well-served by public transportation

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for event coverage as needed

ASSUMPTION: The office environment is collaborative and fast-paced, with a strong focus on creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth interview with the hiring manager and other team members
• Final interview with the Chief Marketing Officer

Key Assessment Areas:

• Cultural fit and alignment with company values
• Strategic thinking and creativity in PR and event planning
• Project management skills and attention to detail
• Relationship-building and networking abilities
• Communication skills, both written and verbal

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Be prepared to discuss specific examples of your PR and event planning experience
• Demonstrate your understanding of the book industry and Book of the Month's mission
• Showcase your creativity and strategic thinking in your responses to interview questions

ATS Keywords: Publicity, Events Management, Project Management, Networking, Relationship Building, Creative Communication, Brand Equity, Cultural Awareness, Media Relations, Press Coverage, Data-Driven Decision Making, Financial Acumen, Attention to Detail, Hospitality, Strategic Planning, Influencer Engagement

ASSUMPTION: The interview process is designed to assess the candidate's fit for the role and the company's culture, with a strong focus on strategic thinking and creativity.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Workspace
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Community and reader engagement
• Collaboration and teamwork
• Integrity and respect

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and data-informed
• Adaptable and flexible

Self-Assessment Questions:

• How do you approach building relationships with key industry players?
• Can you describe a time when you had to manage a complex event or project? How did you ensure its success?
• How do you stay up-to-date with industry trends and news?

ASSUMPTION: Book of the Month values candidates who are creative, collaborative, and results-driven, with a strong focus on community engagement and innovation.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with tight budgets and timelines
• Navigating a fast-paced and dynamic work environment
• Building and maintaining strong relationships with key industry players

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively under pressure.

📈 Similar Roles Comparison

• This role is unique in its focus on both PR and event planning for a book subscription service
• Similar roles in publishing or online retail may have a stronger focus on one aspect or the other
• Career path for this role may include progression to a leadership role within the marketing department

ASSUMPTION: This role offers a unique opportunity to gain experience in both PR and event planning for a book subscription service, with significant growth potential for the right candidate.

📝 Sample Projects

• Planning and executing a book launch event with high-profile authors and industry influencers
• Developing and implementing a strategic PR campaign to elevate brand awareness and drive membership growth
• Managing a team to produce a quarterly magazine featuring exclusive content and author interviews

ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of detail required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to PR and event planning, and how this role fits into that strategy?
• How does the marketing department collaborate with other departments, such as editorial and customer service?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What are the company's plans for expansion or growth in the next few years?

ASSUMPTION: These questions are designed to help the candidate understand the company's strategy, culture, and growth potential.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your PR and event planning experience to discuss during the interview
• Research the company and industry to demonstrate your understanding and enthusiasm
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.