📌 Core Information
🔹 Job Title: Director of Product Marketing
🔹 Company: Chime
🔹 Location: San Francisco, CA
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Financial Services
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Co-leading the Member Experience organization and defining the strategic direction of Chime’s member experience across the app
- Owning and evolving the end-to-end product marketing strategy across key pillars—app journeys, personalization, and member communications
- Building, mentoring, and scaling a high-performing PMM team
- Driving quarterly product roadmap alignment and delivering measurable impact on core growth and engagement KPIs
- Championing the voice of the member across the entire product and marketing ecosystem
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital consumer experiences in fintech or fast-paced tech environments.
📋 Key Responsibilities
✅ Co-lead the Member Experience organization in close partnership with Product, Engineering, and Lifecycle Marketing leaders to shape the strategic direction and execution of Chime’s member experience across the app
✅ Own and evolve the end-to-end product marketing strategy across key pillars—app journeys, personalization, and member communications—ensuring consistent, high-impact messaging and experience delivery
✅ Build, mentor, and scale a high-performing PMM team, starting with direct management of an L4 IC and a forthcoming new hire; instill a culture of ownership, experimentation, and continuous improvement
✅ Drive quarterly product roadmap alignment by deeply partnering with Product to influence prioritization, positioning, and integrated launch planning
✅ Deliver measurable impact on core growth and engagement KPIs, including feature adoption, Net Promoter Score (NPS), and member retention
✅ Champion the voice of the member across the entire product and marketing ecosystem, using insights to inform strategic decisions and elevate the member experience
✅ Influence stakeholders at all levels, translating data and market intelligence into compelling narratives that shape executive decisions and cross-functional priorities
ASSUMPTION: This role involves cross-functional collaboration and requires strong communication skills to influence stakeholders and drive alignment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10-15 years of progressively senior experience in product marketing, with a focus on digital consumer experiences in fintech or fast-paced tech environments
Required Skills:
- Proven track record of driving product marketing initiatives in B2C financial services, with demonstrable gains in member growth, engagement, or satisfaction
- Data-driven approach to storytelling and strategy, using performance metrics to continuously refine member messaging and product positioning
- Experience with tools like Tableau, Amplitude, or similar to uncover insights and translate them into product narratives and lifecycle strategies that resonate with app-based audiences
- Proven ability to build and scale high-impact marketing teams, providing mentorship, clear direction, and developmental support for ICs and emerging leaders
- Strong cross-functional collaboration skills, particularly with Product and Lifecycle Marketing, to shape seamless member journeys from discovery through retention
Preferred Skills:
- Experience in credit card or financial services product marketing
- Fluency in Spanish
ASSUMPTION: Candidates with experience in B2C financial services product marketing and a strong understanding of digital consumer experiences are likely to be the best fit for this role.
💰 Compensation & Benefits
Salary Range: $193,860 - $274,700 per year (base salary offered will be determined based on location, skills, qualifications, and experience)
Benefits:
- 401k match
- Medical, dental, and vision benefits
- Life and disability benefits
- Generous vacation policy and company-wide Chime Days
- Backup child, elder, and pet care
- Subsidized commuter benefit
- Annual wellness stipend
- Paid parental leave
- Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more
Working Hours: Full-time (40 hours per week), with a flexible hybrid work policy combining in-office days and remote work
ASSUMPTION: The salary range provided is based on the information given in the job description and is subject to change based on the candidate's location, skills, qualifications, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 2012
Company Description:
- Chime is a financial technology company focused on empowering everyday people to unlock their financial progress
- Offers user-friendly tools and intuitive platforms for banking, savings, credit building, and financial literacy
- Provides access to accounts with no overdraft fees, early direct deposit, credit building, and financial literacy resources
Company Specialties:
- Mobile banking
- Financial literacy
- Credit building
- Early direct deposit
Company Website: https://www.chime.com/
ASSUMPTION: Chime is a well-established fintech company with a strong focus on member-centric banking and financial empowerment.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Chief Marketing Officer
Reporting Structure: This role will have direct reports and will collaborate with cross-functional teams, including Product, Engineering, and Lifecycle Marketing
Work Arrangement: Hybrid, with a thoughtful hybrid work policy that combines in-office days and trips to team and company-wide events
Growth Opportunities:
- Potential to grow within the marketing organization or take on broader responsibilities as the company expands
- Opportunities to mentor and develop team members, contributing to the overall growth and success of the organization
ASSUMPTION: This role offers significant growth potential for both the individual and the team, as well as the opportunity to make a meaningful impact on the company's overall success.
🌍 Location & Work Environment
Office Type: Hybrid (onsite & remote)
Office Location(s): San Francisco, CA
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene and a high cost of living
- The city offers a diverse range of neighborhoods, cultural attractions, and outdoor activities
- Chime's offices are located in the heart of the city, providing easy access to public transportation and amenities
Work Schedule: Full-time (40 hours per week), with a flexible hybrid work policy combining in-office days and remote work
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on their personal preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Behavioral and skills-based interviews with the hiring manager and cross-functional stakeholders
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Cross-functional collaboration and communication skills
- Data-driven decision-making and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills in product marketing, digital consumer experiences, and financial services
- Prepare examples of your past successes in driving product marketing initiatives and improving member growth, engagement, or satisfaction
- Be ready to discuss your approach to data analysis and using performance metrics to refine member messaging and product positioning
ATS Keywords: Product Marketing, Digital Consumer Experiences, B2C Financial Services, Data Analysis, Team Building, Cross-Functional Collaboration, Personalization Strategies, Lifecycle Marketing
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and ability to drive measurable impact on core growth and engagement KPIs.
🛠️ Tools & Technologies
- Tableau
- Amplitude
- Asana or similar project management tools
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
ASSUMPTION: The tools and technologies listed are commonly used in product marketing and will be essential for the successful candidate to leverage in this role.
👔 Cultural Fit Considerations
Company Values:
- Member-centric
- Empowerment
- Innovation
- Integrity
- Collaboration
Work Style:
- Data-driven
- Strategic
- Collaborative
- Adaptable
- Results-oriented
Self-Assessment Questions:
- Do you have a proven track record of driving product marketing initiatives in B2C financial services, with demonstrable gains in member growth, engagement, or satisfaction?
- Are you comfortable using data to guide storytelling and strategy, and refining member messaging and product positioning based on performance metrics?
- Do you thrive in a collaborative, cross-functional environment and enjoy working with diverse teams to shape seamless member journeys from discovery through retention?
ASSUMPTION: Chime values candidates who are member-centric, strategic, data-driven, and collaborative, with a strong focus on delivering measurable results.
⚠️ Potential Challenges
- Managing a team remotely and ensuring consistent performance and engagement
- Balancing multiple priorities and stakeholders in a fast-paced, dynamic environment
- Adapting to changes in the market and competitive landscape
- Navigating a hybrid work environment and building strong relationships with team members both on-site and remotely
ASSUMPTION: These challenges require strong leadership, communication, and adaptability skills to overcome successfully.
📈 Similar Roles Comparison
- Compared to other Director of Product Marketing roles in fintech, this position offers a unique opportunity to co-lead a major organizational function and shape the strategic direction of Chime’s member experience across the app
- In the broader financial services industry, this role stands out for its focus on digital consumer experiences and member-centric design, reflecting Chime's innovative approach to banking
- Career-wise, this role offers significant growth potential, both for the individual and the team, as well as the opportunity to make a meaningful impact on the company's overall success
ASSUMPTION: This role offers a unique blend of strategic leadership, cross-functional collaboration, and data-driven decision-making, setting it apart from similar positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive product marketing strategy for Chime’s member experience platform, including app personalization, financial guidance, and communications
- Conducting market research and user testing to inform product positioning and messaging, and refining these elements based on performance metrics and user feedback
- Collaborating with cross-functional teams to launch new features and campaigns, and measuring their impact on core growth and engagement KPIs
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, as well as the opportunity to make a meaningful impact on Chime’s member experience and overall success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Member Experience organization, and how this role will fit into that structure?
- How does Chime approach cross-functional collaboration, and what specific examples can you provide of successful cross-functional initiatives?
- What are the biggest challenges facing the Member Experience team in the coming months, and how can this role help address them?
- How does Chime support the professional growth and development of its employees, particularly in leadership roles?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
ASSUMPTION: These questions will help the candidate better understand the team dynamics, company culture, and expectations for success in this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in product marketing, digital consumer experiences, and financial services
- Prepare examples of your past successes in driving product marketing initiatives and improving member growth, engagement, or satisfaction
- Be ready to discuss your approach to data analysis and using performance metrics to refine member messaging and product positioning
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
