📌 Core Information
🔹 Job Title: Director of Product Marketing
🔹 Company: ActiveFence
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: 2025-07-06
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Leading product marketing strategies for generative AI safety and security innovations
- Crafting compelling narratives for technical personas in Responsible AI and Trust and Safety organizations
- Conducting market research and competitive analysis to guide product positioning
- Driving successful product launches and adoption through go-to-market strategies
- Collaborating with cross-functional teams to align product vision and marketing strategies
ASSUMPTION: This role requires a strong background in product marketing, with a focus on technical audiences and AI-related technologies. Candidates should have experience in creating marketing content and public speaking.
📋 Key Responsibilities
✅ Develop and execute product marketing strategies for generative AI safety and security innovations
✅ Craft compelling stories for technical personas in Responsible AI and Trust and Safety organizations
✅ Conduct thorough market research and competitive analysis to guide product positioning
✅ Lead go-to-market strategies for successful product launches and adoption
✅ Empower Sales, Field, and Partners with enablement collateral and training materials
✅ Engage business and technical audiences as a spokesperson across various touch points
✅ Work closely with Product, Engineering, Sales, and other cross-functional teams to align product vision and marketing strategies
✅ Gain a deep understanding of customer needs and pain points to inform product positioning and marketing strategies
ASSUMPTION: The role involves a mix of strategic planning, content creation, and collaboration with various teams to drive product adoption and success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years in Product Marketing, with 1+ year of experience working with AI and/or Machine Learning technologies, and 1+ year of experience targeting engineering and technical product management audiences
Required Skills:
- Proven experience in product marketing, with a focus on technical audiences
- Strong storytelling and communication skills
- Experience in market research and competitive analysis
- Ability to develop and execute go-to-market strategies
- Proven experience in public speaking
- Ability to collaborate effectively with cross-functional teams
Preferred Skills:
- Experience in the AI or Trust & Safety industry
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong background in product marketing, with a focus on technical audiences and AI-related technologies. Experience in the AI or Trust & Safety industry is a plus.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 OTE (Range may vary based on experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is based on industry standards for a Director of Product Marketing role with the required experience level. Benefits may vary based on the company's policies and the candidate's location.
📌 Applicant Insights
🔍 Company Context
Industry: ActiveFence operates in the Software Development industry, focusing on UGC and AI Safety solutions to protect users and platforms from harmful content and disinformation.
Company Size: ActiveFence is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.
Founded: ActiveFence was founded in 2018, making it a relatively young and innovative company in the industry.
Company Description:
- ActiveFence is a mission-oriented company that proactively protects online users and platforms from harmful content, disinformation, and coordinated manipulation.
- The company provides a critical layer of defense against dangerous online activity by detecting and analyzing problematic content across multiple platforms.
- ActiveFence helps global platforms operate safely and responsibly in over 100 languages.
Company Specialties:
- UGC (User-Generated Content) Safety
- AI Safety
- Harmful Content Detection
- Moderation Platform
Company Website: activefence.com
ASSUMPTION: ActiveFence is a growing company with a strong focus on innovation and protecting online users and platforms from harmful content.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking and leadership in product marketing.
Reporting Structure: The Director of Product Marketing reports directly to the Chief Marketing Officer (CMO) and leads a team of product marketing managers.
Work Arrangement: This role is fully remote, allowing for flexible work arrangements and the ability to work from anywhere in the United States.
Growth Opportunities:
- Potential career progression into a Vice President of Product Marketing role
- Expanding the product marketing team and mentoring junior team members
- Gaining experience in a fast-growing, innovative company within the AI industry
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career in product marketing within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Fully Remote
Office Location(s): United States
Geographic Context:
- The United States offers a diverse range of cultural, recreational, and professional opportunities for remote workers.
- Candidates can enjoy a high quality of life and access to various resources, depending on their chosen location within the country.
Work Schedule: Full-time (40 hours/week) with flexible scheduling, allowing for a healthy work-life balance
ASSUMPTION: Working remotely from the United States provides candidates with the flexibility to choose their living environment and enjoy various cultural and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- Behavioral and technical interviews with the hiring manager and other team members
- Final interview with the CMO
- Background check and offer extension
Key Assessment Areas:
- Product marketing experience and expertise
- Storytelling and communication skills
- Market research and competitive analysis skills
- Go-to-market strategy development and execution
- Collaboration and teamwork skills
Application Tips:
- Tailor your resume and cover letter to highlight your product marketing experience, with a focus on technical audiences and AI-related technologies.
- Prepare examples of your go-to-market strategies, marketing content, and public speaking engagements.
- Research ActiveFence and the AI industry to demonstrate your understanding of the company and its mission.
ATS Keywords: Product Marketing, Generative AI, Content Moderation, Technical Marketing Content, Public Speaking, Market Research, Competitive Analysis, Go-to-Market Strategies, Sales Enablement, Customer Insights, Collaboration, Performance Tracking, Storytelling, Evangelism, Strategic Leadership
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's product marketing experience, skills, and cultural fit with ActiveFence.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
- AI and machine learning platforms (e.g., TensorFlow, PyTorch)
ASSUMPTION: The required tools and technologies for this role may vary depending on the candidate's specific responsibilities and the company's tech stack.
👔 Cultural Fit Considerations
Company Values:
- Protecting users and platforms from harmful content
- Innovation and continuous learning
- Collaboration and teamwork
- Integrity and transparency
Work Style:
- Dynamic and fast-paced work environment
- Cross-functional collaboration and teamwork
- Focus on results and performance
- Adaptability and flexibility
Self-Assessment Questions:
- Do you share ActiveFence's commitment to protecting online users and platforms from harmful content?
- Are you comfortable working in a dynamic and fast-paced work environment, with a focus on results and performance?
- Do you thrive in a collaborative and team-oriented work culture?
ASSUMPTION: ActiveFence values candidates who are passionate about protecting online users and platforms, thrive in dynamic work environments, and excel in collaborative settings.
⚠️ Potential Challenges
- Managing a remote team and ensuring effective communication and collaboration
- Keeping up with the fast-paced and ever-evolving AI industry
- Balancing strategic planning with day-to-day marketing tasks
- Adapting to the unique needs and pain points of various technical audiences
ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and effective communication skills to overcome.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses heavily on technical audiences and AI-related technologies.
- ActiveFence operates in the AI industry, which is characterized by rapid innovation and disruption.
- Career progression in this role may involve advancing to a Vice President of Product Marketing position or exploring other leadership opportunities within the company.
ASSUMPTION: This role offers a unique blend of product marketing and AI industry experience, with significant growth opportunities for the right candidate.
📝 Sample Projects
- Developing a go-to-market strategy for a new generative AI safety solution
- Creating marketing content and materials for a technical audience in the Responsible AI and Trust and Safety organizations
- Conducting market research and competitive analysis to inform product positioning and messaging
ASSUMPTION: These sample projects illustrate the strategic and creative nature of the Director of Product Marketing role at ActiveFence.
❓ Key Questions to Ask During Interview
- How does ActiveFence differentiate its generative AI safety and security solutions from competitors?
- Can you describe the team structure and how this role fits into the broader organization?
- How does ActiveFence foster a culture of innovation and continuous learning?
- What are the key performance indicators (KPIs) used to measure the success of product marketing initiatives at ActiveFence?
- How does ActiveFence support the work-life balance of its employees, particularly those working remotely?
ASSUMPTION: These interview questions are designed to provide insight into the company's product offerings, culture, and approach to performance measurement and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your product marketing experience, with a focus on technical audiences and AI-related technologies.
- Prepare examples of your go-to-market strategies, marketing content, and public speaking engagements.
- Research ActiveFence and the AI industry to demonstrate your understanding of the company and its mission.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
