📌 Core Information
🔹 Job Title: Director of Product, Partner, and Customer Marketing
🔹 Company: AssetWatch, Inc.
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Strategic product marketing leadership
- Cross-functional collaboration with sales, product, and revenue teams
- Customer engagement and advocacy programs
- Partner enablement and co-marketing strategies
- Analyst relations and industry influence
ASSUMPTION: This role requires a strong background in B2B SaaS product marketing, customer lifecycle management, and partner enablement. The ideal candidate will have experience leading cross-functional teams and driving strategic initiatives.
📋 Key Responsibilities
✅ Develop and execute go-to-market strategies for product launches, feature releases, and strategic initiatives
✅ Conduct competitive analysis and market research to inform product strategy, pricing, and differentiation
✅ Build and execute customer engagement programs to increase retention, expansion, and advocacy
✅ Collaborate with partners to develop co-marketing campaigns and enablement materials
✅ Manage relationships with industry analysts and coordinate briefings, MQ/Wave submissions, and ongoing engagement
✅ Create high-quality enablement assets and train internal and partner sales teams on product messaging and use cases
ASSUMPTION: This role requires a strong understanding of buyer journeys, persona development, and go-to-market planning. The ideal candidate will have experience with user conferences, Customer Advisory Boards (CABs), and analyst relations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-8 years of experience in product marketing or related roles in B2B SaaS, with 3+ years leading cross-functional marketing initiatives
Required Skills:
- Proven track record in product marketing, customer lifecycle management, and partner enablement
- Excellent storytelling, writing, and presentation skills
- Strong strategic thinker with an analytical, data-driven approach
- Proven leadership in cross-functional environments and experience influencing senior stakeholders
- Comfortable working in a fast-paced, high-growth environment with shifting priorities
- Passion for leveraging AI to efficiently and effectively scale teams and processes
- Experience in vertical SaaS or a technical industry
- Familiarity with tools like Salesforce and HubSpot
Preferred Skills:
- MBA or advanced degree in business or marketing
ASSUMPTION: This role requires a strong background in B2B SaaS product marketing, customer lifecycle management, and partner enablement. The ideal candidate will have experience leading cross-functional teams and driving strategic initiatives.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (based on industry standards for similar roles and experience levels)
Benefits:
- Competitive compensation package including stock options
- Flexible work schedule
- Comprehensive benefits including retirement plan match
- Unlimited PTO
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on industry standards for similar roles and experience levels. The benefits package is competitive and includes a comprehensive retirement plan match and unlimited PTO.
📌 Applicant Insights
🔍 Company Context
Industry: AssetWatch operates in the Automation Machinery Manufacturing industry, focusing on predictive maintenance and condition monitoring solutions for global manufacturers.
Company Size: AssetWatch is a mid-sized company with 51-200 employees, providing a dynamic and growing team environment.
Founded: AssetWatch was founded in 2014 and is headquartered in Westerville, Ohio, with additional locations in the United States and Ontario, Canada.
Company Description:
- AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience
- The company is devoted and capable, including world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance
- AssetWatch is a remote-first company that puts people at the center of everything they do, offering benefits and perks designed to support well-being, growth, and work-life balance
Company Specialties:
- Internet of Things (IoT)
- Industrial Automation
- Industrial Manufacturing
- Temperature Sensing
- Vibration Sensing
- IIoT
- Vibration Analysis
- Predictive Maintenance
- Industry 4.0
- Condition Monitoring
Company Website: AssetWatch
ASSUMPTION: AssetWatch is a well-established company in the predictive maintenance and condition monitoring industry, with a strong focus on customer success and employee well-being.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring 5-10 years of experience in product marketing or related fields.
Reporting Structure: The Director of Product, Partner, and Customer Marketing will report directly to the Chief Marketing Officer (CMO) or another senior marketing leader within the organization.
Work Arrangement: This role is remote solely, with core working hours required for collaboration with the distributed team.
Growth Opportunities:
- As a mid-sized company, AssetWatch offers opportunities for career growth and advancement within the marketing department and the organization as a whole
- The ideal candidate will have the opportunity to make a real impact every day and contribute to the company's continued success
ASSUMPTION: This role offers strong growth opportunities within a dynamic and growing team environment, with the potential for career advancement as the company continues to expand.
🌍 Location & Work Environment
Office Type: Remote-first, with a distributed team working across locations in the United States and Ontario, Canada
Office Location(s): 60 Collegeview Road, Westerville, Ohio 43081, US
Geographic Context:
- AssetWatch's headquarters is located in Westerville, Ohio, with additional offices in the United States and Ontario, Canada
- The company serves global manufacturers and has a remote-first work culture, allowing employees to work from various locations
Work Schedule: Full-time (40 hours per week), with core working hours required for collaboration with the distributed team
ASSUMPTION: AssetWatch's remote-first work environment offers flexibility and convenience for employees, with core working hours required for effective collaboration and communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interviews
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Customer lifecycle management and engagement strategies
- Partner enablement and co-marketing campaign development
- Analyst relations and industry influence
- Leadership and cross-functional team management
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and strategic approach to marketing challenges
- Research AssetWatch's industry and competitors to demonstrate your understanding of the market landscape
- Be prepared to discuss your experience with user conferences, Customer Advisory Boards (CABs), and analyst relations
ATS Keywords: Product Marketing, Customer Engagement, Partner Enablement, Analyst Relations, Strategic Thinking, B2B SaaS, Cross-Functional Leadership, Customer Lifecycle Management
ASSUMPTION: AssetWatch's interview process focuses on assessing candidates' strategic thinking, leadership skills, and relevant marketing experience. Demonstrating a strong understanding of the company's products and industry is essential for success.
🛠️ Tools & Technologies
- Salesforce
- HubSpot
- Marketo (or similar marketing automation platforms)
- Google Analytics
- Social media platforms (LinkedIn, Twitter, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: AssetWatch uses a variety of marketing automation, analytics, and project management tools to streamline workflows and improve efficiency. Familiarity with these tools is beneficial for candidates.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Work-life balance and employee well-being
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making and continuous learning
- Strong focus on customer success and employee growth
- Remote-first work culture with core working hours
Self-Assessment Questions:
- How do you align with AssetWatch's customer-centric approach and commitment to customer success?
- Describe your experience working in a dynamic, fast-paced environment and how you adapt to shifting priorities
- How do you leverage data and analytics to inform your marketing strategies and measure success?
ASSUMPTION: AssetWatch values candidates who demonstrate a strong alignment with their customer-centric approach, commitment to innovation, and ability to thrive in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- Working in a fast-paced, high-growth environment with shifting priorities
- Managing multiple stakeholders and cross-functional teams
- Balancing strategic planning with day-to-day tactical execution
- Adapting to a remote-first work culture with core working hours
- Keeping up with industry trends and competitor activities
ASSUMPTION: AssetWatch's fast-paced, high-growth environment can present challenges for candidates who struggle with adaptability, time management, or prioritization. Effective communication and collaboration skills are essential for success in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on both product marketing and customer lifecycle management, as well as partner enablement and analyst relations
- Compared to other product marketing roles, this position requires a broader range of skills and experience in customer engagement and partner enablement
- In terms of career path comparison, this role offers strong growth opportunities within a dynamic and growing team environment, with the potential for career advancement as the company continues to expand
ASSUMPTION: This role is distinct in its requirement for a strong background in both product marketing and customer lifecycle management, as well as partner enablement and analyst relations. Candidates should possess a unique blend of skills and experiences to succeed in this role.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including competitive analysis, market research, and messaging frameworks
- Building and managing a Customer Advisory Board (CAB) to gather customer insights and inform product roadmaps and strategy
- Creating and executing a partner enablement program, including co-marketing campaigns, sales assets, and partner communication plans
ASSUMPTION: These sample projects demonstrate the strategic and cross-functional nature of the Director of Product, Partner, and Customer Marketing role, requiring a strong understanding of market research, competitive analysis, and customer engagement strategies.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role will contribute to its success?
- How does the company support work-life balance and employee well-being, especially in a remote-first work environment?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company approach cross-functional collaboration and teamwork, especially with remote teams?
- What opportunities are there for professional growth and development within the marketing department and the organization as a whole?
ASSUMPTION: Asking these key questions will help candidates better understand the role's priorities, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and strategic approach to marketing challenges
- Research AssetWatch's industry and competitors to demonstrate your understanding of the market landscape
- Be prepared to discuss your experience with user conferences, Customer Advisory Boards (CABs), and analyst relations
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
