📌 Core Information
🔹 Job Title: Director of Product Marketing - East Coast
🔹 Company: Astrix Security
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Cybersecurity
🔹 Date Posted: June 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Owning Astrix’s messaging and positioning across all platforms
- Leading PR and analyst relations to strengthen market presence
- Developing and executing a content strategy aligned with business goals
- Partnering with Sales, Product, and Research to support pipeline growth and product adoption
- Translating technical cybersecurity concepts into clear, value-driven messaging
- Engaging with influencers, community, and conference audiences through public speaking and creative campaigns
- Analyzing feedback from various sources to continuously refine GTM strategies and drive inbound demand
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of cybersecurity to effectively lead product marketing efforts in a high-growth startup environment.
📋 Key Responsibilities
✅ Own Astrix’s messaging and positioning across all platforms — website, social, PR, and sales assets — ensuring consistency and clarity.
✅ Lead PR and analyst relations (e.g., Gartner, Forrester) to strengthen market presence and brand authority.
✅ Develop and execute a content strategy aligned with business goals: blogs, webinars, events, and thought leadership.
✅ Partner with Sales, Product, and Research to craft compelling narratives that support pipeline growth and product adoption.
✅ Translate technical cybersecurity concepts into clear, value-driven messaging across channels.
✅ Engage with influencers, community, and conference audiences through public speaking and creative campaigns.
✅ Analyze feedback from Gong, CRM, and market research to continuously refine GTM strategies and drive inbound demand.
ASSUMPTION: The ideal candidate will have experience working with cross-functional teams and be comfortable managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 6+ years in Product Marketing, with deep experience in cybersecurity and fast-paced tech environments
Required Skills:
- Proven track record in crafting and leading company-wide messaging, positioning, and content strategy
- Strong technical understanding of cybersecurity and the ability to translate complex concepts into clear value narratives
- Experience working with PR firms, analyst agencies (e.g., Gartner), and external stakeholders
- Exceptional storytelling and writing skills — strategic yet hands-on when needed
- Outstanding communication and presentation skills — including public speaking, webinars, and event presence
- Familiarity with tools like HubSpot, Salesforce, Google Analytics, and AI-powered content platforms; experience with AI/ML is a strong plus
Preferred Skills:
- Experience in a similar role within the cybersecurity industry
- Fluency in additional languages
ASSUMPTION: Candidates should possess a strong understanding of the cybersecurity landscape and be able to adapt to the fast-paced nature of a startup environment.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Director of Product Marketing role in the cybersecurity industry with 6+ years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Professional development opportunities
- Competitive vacation and sick leave policies
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Astrix Security operates in the competitive and rapidly evolving cybersecurity industry, focusing on securing non-human identities (NHIs) – a significant blindspot in identity and access management (IAM) security programs.
Company Size: Astrix Security is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment.
Founded: Astrix Security was founded in 2021, making it a relatively new player in the cybersecurity landscape.
Company Description:
- Astrix Security is the first platform purposely built to control and manage the lifecycle of non-human identities, helping enterprises control their NHI attack surface and prevent supply chain attacks.
- The platform provides continuous discovery, posture management, threat detection, and automatic remediation for non-human identities across business and engineering environments.
- Astrix Security has been recognized as an RSA Innovation Sandbox finalist and a 2023 Gartner Cool Vendor for Identity-first security.
Company Specialties:
- Non-human identity management
- Cybersecurity
- Identity and access management (IAM)
- Supply chain attack prevention
Company Website: astrix.security
ASSUMPTION: Astrix Security's focus on non-human identities sets it apart in the cybersecurity industry, presenting unique opportunities and challenges for employees.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the CEO or another C-level executive.
Reporting Structure: The Director of Product Marketing will likely have a team of product marketing managers and specialists reporting to them, with additional cross-functional collaboration with Sales, Product, and Research teams.
Work Arrangement: This role is remote-friendly, with flexible work hours and the option to work from home or in a hybrid arrangement.
Growth Opportunities:
- As Astrix Security continues to grow, there may be opportunities for the Director of Product Marketing to expand their team or take on additional responsibilities.
- With experience and success in this role, the Director of Product Marketing may have the opportunity to advance to a VP or C-level position within the company or the broader cybersecurity industry.
ASSUMPTION: The growth opportunities for this role will depend on the company's overall growth and the individual's performance and contributions.
🌍 Location & Work Environment
Office Type: Astrix Security operates a remote-first work environment, with no physical office locations.
Office Location(s): N/A
Geographic Context:
- As a remote-friendly company, Astrix Security employees can work from anywhere in the United States.
- The company's headquarters is in New York, NY, and it has a significant presence in the East Coast region.
- The cybersecurity industry is highly competitive and fast-paced, with a strong focus on innovation and continuous learning.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work and a results-driven approach to managing time and priorities.
ASSUMPTION: The remote work environment may require strong self-motivation, time management, and communication skills to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical interview with the CEO or another C-level executive
- Case study or project presentation
- Final interview with the CEO or another C-level executive
Key Assessment Areas:
- Technical knowledge of cybersecurity and product marketing
- Communication and presentation skills
- Strategic thinking and problem-solving abilities
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the case study or project presentation by demonstrating your understanding of Astrix Security's unique value proposition and the challenges facing the cybersecurity industry.
- Research Astrix Security's competitors and industry trends to showcase your knowledge and enthusiasm for the role.
ATS Keywords: Product Marketing, Cybersecurity, Messaging, Content Strategy, GTM Execution, PR, Analyst Relations, Storytelling, Communication, Presentation Skills, Sales Collaboration, Technical Understanding, Market Research, Influencer Engagement, AI/ML Familiarity, Webinars, Events
ASSUMPTION: The interview process for this role may be more competitive due to the company's growth and the high demand for skilled product marketing professionals in the cybersecurity industry.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Google Analytics
- AI-powered content platforms
- PR and analyst relations tools (e.g., Muck Rack, Agenday)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role may evolve as Astrix Security continues to grow and adopt new platforms to support its business needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Results-driven
- Adaptable and flexible
- Strong communication and teamwork skills
- Passionate about cybersecurity and continuous learning
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you possess strong communication and presentation skills, with the ability to translate complex technical concepts into clear, value-driven messaging?
- Are you passionate about the cybersecurity industry and committed to staying up-to-date with the latest trends and developments?
ASSUMPTION: Astrix Security values employees who are self-motivated, results-driven, and passionate about the cybersecurity industry, as well as those who can thrive in a remote work environment.
⚠️ Potential Challenges
- The fast-paced nature of the cybersecurity industry may require employees to adapt quickly to changes and new challenges.
- The remote work environment may present unique challenges, such as maintaining work-life balance and staying connected with colleagues.
- The competitive nature of the cybersecurity industry may require employees to continuously develop their skills and knowledge to stay ahead of the curve.
- The focus on non-human identities may present unique challenges in communicating the value of the platform to potential customers and partners.
ASSUMPTION: The potential challenges of this role will depend on the individual's ability to adapt to change, manage their time effectively, and stay up-to-date with the latest developments in the cybersecurity industry.
📈 Similar Roles Comparison
- Compared to similar roles in other cybersecurity companies, this role may offer more responsibility and autonomy, given Astrix Security's focus on non-human identities and its status as a relatively new player in the industry.
- In terms of industry-specific context, the cybersecurity industry is highly competitive and fast-paced, with a strong focus on innovation and continuous learning.
- Career path comparison: This role may offer opportunities for growth and advancement within Astrix Security or the broader cybersecurity industry, depending on the individual's performance and the company's overall growth.
ASSUMPTION: The comparison of this role to similar positions in the cybersecurity industry will depend on the individual company's size, focus, and overall growth prospects.
📝 Sample Projects
- Developing a comprehensive messaging framework for Astrix Security's platform, ensuring consistency and clarity across all channels and touchpoints.
- Leading a PR campaign to strengthen Astrix Security's market presence and brand authority, resulting in increased media coverage and analyst recognition.
- Executing a content strategy that drives inbound demand and supports pipeline growth, with a focus on thought leadership and customer-centric content.
ASSUMPTION: The sample projects for this role will depend on the individual's specific responsibilities and the company's overall business needs and priorities.
❓ Key Questions to Ask During Interview
- How does Astrix Security differentiate itself from other cybersecurity companies, particularly in terms of its focus on non-human identities?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Astrix Security support the professional development and growth of its employees, particularly in the product marketing function?
- What is the company's approach to remote work, and how does it support employees working remotely?
- How does Astrix Security engage with its customers and partners to ensure that its platform meets their evolving needs and expectations?
ASSUMPTION: The key questions to ask during the interview will depend on the individual's specific interests and priorities, as well as the company's overall business needs and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your technical knowledge of cybersecurity and product marketing, as well as your communication and presentation skills.
- Prepare for the case study or project presentation by demonstrating your understanding of Astrix Security's unique value proposition and the challenges facing the cybersecurity industry.
- Research Astrix Security's competitors and industry trends to showcase your knowledge and enthusiasm for the role.
- Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
