📌 Core Information
🔹 Job Title: Director of Product Marketing
🔹 Company: Lovepop
🔹 Location: USA Remote
🔹 Job Type: Full-time
🔹 Category: Retail
🔹 Date Posted: 2025-05-21
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Establishing and leading the product marketing function at Lovepop
- Driving scalable, strategic, and storytelling-driven go-to-market processes
- Setting and upholding the 'Awesome Bar' for all product creative
- Owning the end-to-end launch process, shaping positioning and messaging
- Driving alignment across design, creative, and marketing teams
ASSUMPTION: This role requires a balance of strategic thinking and operational execution, with a strong focus on creative quality and customer experience.
📋 Key Responsibilities
✅ Lead the go-to-market process by developing and operationalizing a cross-functional go-to-market process that brings clarity, structure, and accountability to product launches
✅ Set and uphold the Awesome Bar for world-class product creative by developing a creative strategy that aligns product design with compelling visuals, messaging, and narrative
✅ Own messaging strategy and product value propositions by establishing clear and differentiated product names, messaging, and value propositions that resonate with customers
✅ Deliver omni-channel campaigns by partnering with the Chief Marketing Officer to bring seasonal and evergreen campaign strategies to life
✅ Lead digital merchandising & site experience by owning the long-term strategy and execution for how products are presented and discovered on Lovepop.com
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of relevant product marketing or brand marketing experience, with a proven track record in go-to-market strategies, messaging, and creative execution across channels. Experience in direct-to-consumer, consumer products, or digitally native brands is required.
Required Skills:
- Exceptional creative standards and ability to set, communicate, and uphold a high standard of creative quality and consistency across multiple channels
- Strategic and operational strength, with the ability to set vision while also managing execution
- Ability to thrive in fast-paced, ambiguous environments and navigate shifting priorities
- Strong customer and brand-driven mindset, with the ability to turn insights into clear value propositions
- Strong communication and collaboration skills, with the ability to build trust across teams and facilitate alignment
Preferred Skills:
- Experience working closely with e-commerce or merchandising teams, especially around site experience, content strategy, or product discovery
ASSUMPTION: Candidates with a strong portfolio showcasing their creative and strategic work will have an advantage.
💰 Compensation & Benefits
Salary Range: $150,000 - $175,000 a year
Benefits:
- Competitive benefits package
- Opportunity to work in a fast-growing, mission-driven company
Working Hours: Full-time, remote work arrangement with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Lovepop operates in the retail industry, specializing in unique, laser-cut pop-up cards and gifts. The company is known for its innovative products and strong brand presence.
Company Size: Lovepop has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact.
Founded: Lovepop was founded in 2014 and has since grown to become one of the top 10 Shark Tank investments in lifetime revenue.
Company Description:
- Lovepop is on a mission to create one billion magical moments with unique, laser-cut pop-up cards and gifts
- The company combines art and engineering to stretch the boundaries of the imagination and create magical gifts that bring people together
- Lovepop believes that love is the foundation for a brighter world, and it grows when it is shared
Company Specialties:
- 3D Pop-up Cards
- Greeting cards
- Paper cards
- Laser cutting
- Kirigami
- Decor
- Gifting
- and Gifts
Company Website: https://www.lovepop.com/
ASSUMPTION: Lovepop's focus on creativity, innovation, and customer connection is reflected in its company culture and values.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Chief Marketing Officer.
Reporting Structure: The Director of Product Marketing will oversee the product marketing function and collaborate closely with design, creative, marketing, and e-commerce teams.
Work Arrangement: This is a remote, full-time position with flexible hours.
Growth Opportunities:
- As Lovepop continues to grow, there will be opportunities for the Director of Product Marketing to expand their team and take on more strategic responsibilities
- The company's focus on innovation and creativity provides ample opportunities for professional development and growth
ASSUMPTION: The Director of Product Marketing will play a critical role in shaping Lovepop's product marketing strategy and driving its growth.
🌍 Location & Work Environment
Office Type: Remote work arrangement with occasional in-person meetings and events
Office Location(s): Lovepop's headquarters is located in Boston, Massachusetts, but this role can be performed remotely from anywhere in the United States.
Geographic Context:
- Lovepop's remote work arrangement allows for a flexible work-life balance and the ability to work from anywhere in the United States
- The company's headquarters in Boston provides access to a vibrant and innovative business ecosystem
- Lovepop's strong brand presence and national awareness provide opportunities for applicants to work on high-impact projects with a wide reach
Work Schedule: Full-time, remote work arrangement with flexible hours
ASSUMPTION: Lovepop's remote work arrangement and flexible hours allow for a strong work-life balance and the ability to work from anywhere in the United States.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with cross-functional stakeholders
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Candidates' understanding of Lovepop's brand and products
- Candidates' strategic thinking and creative problem-solving skills
- Candidates' ability to collaborate and communicate effectively with cross-functional teams
- Candidates' alignment with Lovepop's values and company culture
Application Tips:
- Highlight relevant experience in product marketing, brand marketing, or a related field
- Demonstrate a strong portfolio showcasing creative and strategic work
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare thoughtful questions about Lovepop's products, brand, and company culture to ask during the interview
ATS Keywords: Product Marketing, Brand Marketing, Go-to-Market Strategies, Creative Execution, Customer Experience, Cross-Functional Collaboration, Messaging Strategy, Digital Merchandising, E-commerce
ASSUMPTION: Lovepop's interview process is designed to assess candidates' strategic thinking, creativity, and cultural fit, with a focus on their ability to drive growth and innovation in the product marketing function.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Jira)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Marketing automation tools (e.g., HubSpot, Marketo, Mailchimp)
- E-commerce platforms (e.g., Shopify, Magento, BigCommerce)
ASSUMPTION: Lovepop's use of tools and technologies is subject to change and may vary depending on the specific needs of the role and the company's growth.
👔 Cultural Fit Considerations
Company Values:
- Engineering: Curiosity to discover how the world works. Be Curious. Build Systems. Bring Vision.
- Hunger: Desire to take on more than is expected. Own the Outcome. Execute with focus and pace. Level up.
- Magic: Delivering unexpected experiences. Inspire with Positivity and Conviction. Bring Creativity. Nail the details. Communicate with Excellence.
- Connection: Building relationships with each other. Focus on the Customer. Develop and attract leaders. Care about People.
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional team structure
- Focus on creativity, innovation, and customer connection
Self-Assessment Questions:
- How do you align with Lovepop's values, particularly 'Magic' and 'Connection'?
- How do you approach setting and upholding high creative standards in a fast-paced environment?
- How do you balance strategic thinking with operational execution, and how do you ensure cross-functional alignment?
ASSUMPTION: Lovepop's company culture emphasizes creativity, innovation, and customer connection, with a strong focus on collaboration and cross-functional teamwork.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent creative quality across multiple channels
- Balancing strategic thinking with operational execution and cross-functional alignment
- Navigating shifting priorities and ambiguous environments
- Ensuring a strong customer focus and understanding of customer needs in a rapidly evolving retail landscape
ASSUMPTION: The Director of Product Marketing will need to be adaptable, resilient, and able to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a stronger emphasis on creative standards and omni-channel campaign delivery
- Lovepop's focus on innovation and customer connection sets it apart from more traditional retail companies
- This role offers the opportunity to drive strategic growth and innovation in a mid-sized, mission-driven company
ASSUMPTION: Applicants should consider their fit with Lovepop's company culture and values, as well as their ability to thrive in a fast-paced, dynamic work environment.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including positioning, messaging, and creative assets
- Leading a cross-functional team to reimagine Lovepop's digital merchandising strategy and site experience
- Partnering with the Chief Marketing Officer to deliver a seasonal campaign that drives customer engagement and revenue growth
ASSUMPTION: The Director of Product Marketing will have the opportunity to work on high-impact projects that drive growth and innovation in Lovepop's product marketing function.
❓ Key Questions to Ask During Interview
- How does Lovepop measure the success of its product marketing efforts, and how can I contribute to improving these metrics?
- Can you describe the team structure and dynamics within the product marketing function, and how does this role fit into the broader organization?
- How does Lovepop support the professional development and growth of its employees, particularly in the product marketing function?
- What are the biggest challenges facing Lovepop's product marketing efforts, and how can this role help address them?
- How does Lovepop approach cross-functional collaboration and alignment, particularly between product marketing, design, creative, and e-commerce teams?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their understanding of Lovepop's products, brand, and company culture, as well as their ability to drive strategic growth and innovation in the product marketing function.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare a portfolio or examples of your creative and strategic work, highlighting your ability to set and uphold high creative standards and drive cross-functional alignment
- Prepare thoughtful questions about Lovepop's products, brand, and company culture to ask during the interview
- Follow up with Lovepop's hiring team one week after submitting your application, and every two weeks thereafter until you receive a response
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
