📌 Core Information
🔹 Job Title: Director of Product Marketing
🔹 Company: Shelf
🔹 Location: Remote - NYC Metro Area with flexibility to meet onsite in Stamford, CT as needed
🔹 Job Type: Full-time
🔹 Category: Technology, Information and Internet
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving analyst relations and leading company positioning and messaging
- Collaborating with cross-functional teams to develop and execute strategic marketing initiatives
- Evangelizing Shelf's product and solutions through public speaking and writing
- Project managing all analyst relation tasks and communication to the executive team
- Leading Magic Quadrants, Forrester Waves, and IDC Industry Analysis
ASSUMPTION: This role requires a strong understanding of analyst relations, messaging, and positioning, as well as excellent communication and project management skills.
📋 Key Responsibilities
✅ Lead Shelf analyst relations strategy, including relationships with Gartner, Forrester, IDC, CB Insights, and others
✅ Conduct regular analyst briefings and project manage all analyst relation tasks and communication to the executive team
✅ Lead Magic Quadrants, Forrester Waves, and IDC Industry Analysis
✅ Drive messaging framework, including analyst decks, sales decks, website positioning, website messaging, personas-specific messaging, and key support assets
✅ Evangelize Shelf's product and solutions through public speaking and writing
✅ Collaborate closely with cross-functional teams, including product, sales, and marketing, to develop and execute strategic marketing initiatives that resonate with the target audience and drive business success
ASSUMPTION: This role requires a high level of creativity, adaptability, and the ability to work well under pressure.
🎯 Required Qualifications
Education: Bachelor's degree from a major school, MBA a plus
Experience: At least 5+ years of experience as a Product Marketer for B2B SaaS companies
Required Skills:
- Proven ability to identify and articulate the business value of innovative enterprise software
- Demonstrated communication and project management abilities
- Experience working with analysts, conducting briefings, and inquiries
- Experience writing product announcements, updates, and communicating new feature value to customers and prospects
- Experience public speaking in customer/prospect-facing meetings, webinars, and/or live events
Preferred Skills:
- Former founder, D1 athletics, military experience, and extracurricular clubs are highly valued
ASSUMPTION: Candidates with a proven track record in messaging and positioning projects and relevant assets to reference will be highly sought after.
💰 Compensation & Benefits
Salary Range: $170,000 - $200,000 per year
Benefits:
- Generous equity grant in the form of company stock options
- Comprehensive health and wellness packages
- Open PTO
Working Hours: Full-time, with flexibility to meet onsite in Stamford, CT as needed
ASSUMPTION: The salary range provided is based on industry standards for a Director of Product Marketing role with 5-10 years of experience in a B2B SaaS company.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Internet, focusing on enterprise content management, productivity, and collaboration
Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact
Founded: Not specified, but with a strong leadership team and high-velocity growth, Shelf is an established player in its market
Company Description:
- Shelf is the next generation knowledge platform that helps eliminate bad data in documents and files before they go into an LLM and become bad answers
- Shelf unlocks AI readiness by providing the core infrastructure that enables GenAI to be deployed at scale
- Shelf is partnered with major tech players like Microsoft, Salesforce, Snowflake, Databricks, and OpenAI
Company Specialties:
- Productivity
- Collaboration
- Content Management
- Enterprise Content Management
- Document Management
Company Website: https://shelf.io
ASSUMPTION: Shelf's focus on data quality and AI readiness positions it well for growth and success in the AI-driven enterprise market.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the executive team and collaborating with various departments
Reporting Structure: This role reports directly to the executive team and collaborates with product, sales, and marketing teams
Work Arrangement: Remote OK, with flexibility to meet onsite in Stamford, CT as needed
Growth Opportunities:
- As a growing company, Shelf offers ample opportunities for career advancement and impact
- This role has the potential to grow into a VP or C-level position as the company expands
- Shelf's high-velocity growth and ambitious hiring goals present numerous internal mobility opportunities
ASSUMPTION: Candidates with a strong growth mindset and a desire to make a significant impact in a fast-paced environment will thrive in this role.
🌍 Location & Work Environment
Office Type: Remote-first with an office in Stamford, CT
Office Location(s): Stamford, CT
Geographic Context:
- The NYC Metro Area offers a diverse and vibrant tech ecosystem with numerous networking opportunities
- Shelf's remote-friendly culture allows for flexibility and work-life balance
- The company's global presence provides opportunities for international collaboration and growth
Work Schedule: Full-time, with flexibility to meet onsite in Stamford, CT as needed
ASSUMPTION: Candidates comfortable working remotely and collaborating with a distributed team will excel in this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interviews with the hiring manager and relevant team members
- Final interview with the executive team
Key Assessment Areas:
- Analyst relations and messaging strategy
- Communication and presentation skills
- Project management and organizational skills
- Cultural fit and alignment with Shelf's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your messaging and positioning work, as well as any analyst relations experience
- Be ready to discuss your understanding of Shelf's products, market, and competition
ATS Keywords: Product Marketing, Analyst Relations, Messaging Framework, Public Speaking, Project Management, B2B SaaS, Collaboration, Growth Mindset, Creativity, Data Strategy, AI Readiness, Teamwork, Adaptability, Learning Agility, Accountability
ASSUMPTION: Shelf's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the company and the role.
🛠️ Tools & Technologies
- CRM (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, JIRA)
- Analyst relations platforms (e.g., ARInsights, ARchitect)
ASSUMPTION: Candidates should be comfortable using relevant marketing, project management, and analyst relations tools.
👔 Cultural Fit Considerations
Company Values:
- Quality: Focus on world-class quality in all aspects of work
- Momentum: Drive progress and continuous improvement
- Accountability: Take ownership and responsibility for results
- Hard Work: Embody a strong work ethic and commitment to the mission
- Learning Agility: Stay open, curious, and committed to continuous learning
- Adapt and Thrive: Embrace change and overcome challenges
- Win Together: Collaborate and prioritize the success of the team and the company
Work Style:
- Fast-paced and dynamic, with a focus on execution and results
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Adaptable and flexible, with a willingness to take on new challenges and responsibilities
Self-Assessment Questions:
- Do you consistently deliver high-quality work that exceeds expectations?
- Are you comfortable working in a fast-paced, dynamic environment and driving progress?
- Do you take ownership and responsibility for your work and its impact on the team and the company?
- Are you committed to continuous learning and staying up-to-date with industry trends and best practices?
- Do you thrive in a collaborative, team-oriented environment and prioritize the success of the team and the company?
ASSUMPTION: Candidates who align with Shelf's values and work style will be well-positioned for success in this role.
⚠️ Potential Challenges
- Balancing analyst relations and messaging responsibilities with cross-functional collaboration and project management
- Keeping up with the fast-paced nature of the AI and enterprise software markets
- Managing relationships with multiple analyst firms and stakeholders
- Adapting to a remote-friendly work environment and collaborating with a distributed team
ASSUMPTION: Candidates with strong project management, communication, and adaptability skills will be well-equipped to overcome these challenges.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position places a strong emphasis on analyst relations and messaging framework
- Shelf's focus on AI readiness and data quality sets it apart in the enterprise content management market
- This role offers significant growth potential and the opportunity to make a substantial impact on the company's success
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a comprehensive analyst relations strategy for Shelf's products and solutions
- Creating and refining Shelf's messaging framework, including analyst decks, sales decks, website positioning, and personas-specific messaging
- Leading Shelf's participation in Magic Quadrants, Forrester Waves, and IDC Industry Analysis, resulting in improved positioning and market recognition
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and their approach to driving success in these areas.
❓ Key Questions to Ask During Interview
- Can you describe the current analyst relations landscape for Shelf and the key priorities for this role?
- How does Shelf collaborate with cross-functional teams, and what are the expectations for this role in that regard?
- What are the most significant challenges facing Shelf in the coming year, and how can this role help address them?
- How does Shelf support the growth and development of its employees, and what opportunities are there for career advancement in this role?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: Candidates should use the interview process to gather information and assess their fit with the company, the role, and the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your messaging and positioning work, as well as any analyst relations experience
- Be ready to discuss your understanding of Shelf's products, market, and competition
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
