📌 Core Information
🔹 Job Title: Director of Product Marketing
🔹 Company: Relocity
🔹 Location: U.S. Remote
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading the marketing function and shaping product positioning, launches, and growth
- Crafting and executing comprehensive go-to-market strategies
- Collaborating with cross-functional teams to ensure consistent messaging and impact
- Conducting market research and competitive analysis to inform product strategy
- Building and scaling a high-performing product marketing team
ASSUMPTION: This role requires a strategic and hands-on leader with a strong background in B2B SaaS product marketing, ideally in HR technology or global mobility.
📋 Key Responsibilities
✅ Own and drive the company’s product marketing strategy, with a strong focus on positioning, messaging, and go-to-market execution
✅ Develop and refine product positioning and value propositions that resonate with buyer personas and end users
✅ Lead successful launches of new products and features in close collaboration with product, sales, and customer success teams
✅ Conduct in-depth competitive analysis and market research to inform product strategy and drive differentiation
✅ Create sales enablement materials and training to empower the go-to-market team with compelling messaging and tools
✅ Develop customer stories, case studies, and other content that showcases product impact and customer outcomes
✅ Measure and report on marketing performance across key metrics, using data-driven insights to optimize strategies and drive continuous improvement
✅ Build and scale a best-in-class product marketing function as the business evolves
✅ Own the development and validation of buyer and user personas through customer interviews, sales data, and usage
✅ Lead win/loss analysis and customer insight programs to refine positioning, inform product strategy, and identify market opportunities
ASSUMPTION: This role involves a high degree of collaboration and influence, requiring strong communication and leadership skills to drive alignment and impact across various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of B2B marketing experience, with at least 5+ years focused specifically on product marketing for SaaS products in HR technology
Required Skills:
- Proven track record of owning and executing successful product launches and go-to-market strategies
- Deep understanding of how to position complex, technical products in a way that is simple, strategic, and customer-centric
- Demonstrated ability to drive alignment across product, sales, and marketing teams
- Exceptional storytelling, communication, and writing skills
- Strong analytical and research skills with the ability to translate insights into strategic recommendations
- Highly organized and detail-oriented, with a bias toward action and results
- Experience working in fast-paced, high-growth SaaS environments
- Strong understanding of the global mobility industry and trends or HR tech solutions
Preferred Skills:
- Experience working with AI-driven platforms
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in marketing tools and software (e.g., CRM, marketing automation, analytics) is expected for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (AI-estimated based on experience level and industry standards for similar roles)
Benefits:
- Competitive compensation and equity
- Paid Time Off
- Paid Parental Leave
- Health, Dental, Vision, LTD Insurance, FSA/HSA
- 401K
- Remote Workplace
- Flexible Work Schedules
- Professional Development Opportunities
Working Hours: Full-time, with flexible scheduling and remote work options
ASSUMPTION: The salary range provided is an AI-estimate based on industry standards for similar roles. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Relocity operates in the Software Development industry, focusing on global talent mobility and HR technology solutions.
Company Size: Relocity is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment.
Founded: Relocity was founded in 2016 and has since grown to serve thousands of cities across the United States, Europe, and Asia.
Company Description:
- Relocity is the leading technology platform for global talent mobility, built to streamline every type of move, from lump sum to executive relocations.
- The company helps forward-thinking companies move their people with greater speed, personalization, and confidence, providing a centralized solution for visibility, compliance, and employee experience.
- Relocity's platform combines curated content, automation, and expert guidance to simplify every step of the relocation journey, offering a suite of integrated solutions: Relocity One, Guide, Advisor, and Concierge.
Company Specialties:
- Talent Mobility
- Global Mobility
- HR Tech
- Relocation
- Destination Service
- Rental Assistance
- Relocation Concierge Services
- Relocation Destination Consulting
- Machine Learning
- Settling-In Services
- Software as a Service
- Digital Onboarding
- Area Orientation
- Home Finding
- Candidate Services
- Intern Services
- School Search Services
- Work Tech
- HR Technology
- HR Services
Company Website: http://relocity.com/
ASSUMPTION: Relocity's focus on global mobility and HR technology positions it as a competitive and innovative player in the market, offering opportunities for growth and impact in the talent mobility space.
📊 Role Analysis
Career Level: This role is at the senior leadership level, reporting directly to the Chief Revenue Officer (CRO) and overseeing the product marketing function.
Reporting Structure: The Director of Product Marketing will have the opportunity to build and lead a high-performing product marketing team, with potential for further expansion as the business grows.
Work Arrangement: This role is remote-friendly, with flexible scheduling and the opportunity to work from various locations across the United States, Europe, and Asia.
Growth Opportunities:
- As the business evolves, there will be opportunities to expand the product marketing team and take on additional responsibilities.
- With a strong performance, the Director of Product Marketing may have the opportunity to take on broader leadership roles within the organization.
- Relocity's focus on innovation and growth provides ample opportunities for professional development and career advancement.
ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and career progression, as Relocity continues to grow and innovate in the global mobility space.
🌍 Location & Work Environment
Office Type: Remote-friendly, with the opportunity to work from various locations across the United States, Europe, and Asia.
Office Location(s): U.S. Remote
Geographic Context:
- Relocity serves thousands of cities across the United States, Europe, and Asia, providing a global perspective and diverse customer base.
- The company's remote-friendly work environment allows for a high degree of flexibility and work-life balance.
- Relocity's focus on global mobility enables employees to work with clients and colleagues from around the world, fostering a diverse and inclusive work environment.
Work Schedule: Full-time, with flexible scheduling and remote work options
ASSUMPTION: Relocity's remote-friendly work environment and global customer base provide unique opportunities for employees to work with diverse teams and clients, fostering a dynamic and inclusive work culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interviews with cross-functional stakeholders, including the CRO and potential team members
- Final round with senior leadership
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Cross-functional leadership and collaboration skills
- Communication and storytelling abilities
- Analytical and research skills
- Alignment with Relocity's mission, values, and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your product marketing experience, go-to-market strategies, and customer-centric approach.
- Prepare examples of your competitive analysis, market research, and successful product launches to showcase your skills and accomplishments.
- Demonstrate your understanding of Relocity's platform, global mobility industry, and HR technology trends in your application materials.
ATS Keywords: Product Marketing, Go-To-Market Strategy, Competitive Analysis, Market Research, Sales Enablement, Customer Stories, Global Mobility, HR Technology, B2B SaaS
ASSUMPTION: Relocity's interview process is designed to assess the candidate's strategic thinking, leadership, and cultural fit, with a focus on product marketing expertise and industry knowledge.
🛠️ Tools & Technologies
- CRM (e.g., Salesforce, HubSpot)
- Marketing Automation (e.g., Marketo, Pardot)
- Analytics (e.g., Google Analytics, Mixpanel)
- Project Management (e.g., Asana, Trello)
- Design (e.g., Canva, Adobe Creative Suite)
- Collaboration (e.g., Slack, Microsoft Teams)
ASSUMPTION: While not explicitly stated, proficiency in marketing tools and software is expected for this role, as well as familiarity with the global mobility industry and HR technology trends.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Relocity prioritizes the needs and experiences of its customers, ensuring its products and services meet their unique requirements.
- Innovative: The company fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and drive progress.
- Collaborative: Relocity values teamwork and cross-functional collaboration, with a focus on collective success and shared goals.
Work Style:
- Strategic: This role requires a strategic mindset, with the ability to develop and execute comprehensive go-to-market strategies and drive business growth.
- Data-driven: The Director of Product Marketing will use data and insights to inform decision-making, measure performance, and optimize strategies.
- Adaptable: With a fast-paced and evolving business, this role requires flexibility and the ability to pivot quickly in response to changing market conditions.
Self-Assessment Questions:
- How do your product marketing skills and experience align with Relocity's customer-centric approach and focus on global mobility?
- How do you approach competitive analysis and market research, and how have you used these insights to inform product strategy and drive differentiation in previous roles?
- How do you balance strategic thinking with data-driven decision-making, and how have you used this approach to optimize go-to-market strategies and drive business growth?
ASSUMPTION: Relocity's company values and work style emphasize customer-centricity, innovation, collaboration, strategic thinking, data-driven decision-making, and adaptability, making it an ideal fit for experienced product marketing professionals with a strong background in B2B SaaS and global mobility.
⚠️ Potential Challenges
- Balancing strategic thinking with tactical execution in a fast-paced, high-growth environment
- Managing and scaling a high-performing product marketing team
- Navigating a complex and evolving global mobility industry
- Adapting to changing market conditions and customer needs
ASSUMPTION: These challenges are inherent to a senior leadership role in a fast-paced, high-growth industry, and require a strategic, adaptable, and customer-centric approach to succeed.
📈 Similar Roles Comparison
- Unlike traditional HR technology roles, this position focuses specifically on global mobility, requiring a deep understanding of the unique challenges and opportunities in this market.
- Compared to other product marketing roles, this position offers a high degree of strategic influence and the opportunity to shape the company's go-to-market strategy and product positioning.
- Career progression in this role may lead to broader leadership opportunities within the organization, as Relocity continues to grow and expand its global mobility platform.
ASSUMPTION: This role offers a unique blend of strategic influence, global mobility focus, and career growth potential, setting it apart from other product marketing positions in the HR technology and global mobility spaces.
📝 Sample Projects
- Developing and executing a comprehensive go-to-market strategy for a new global mobility product feature, including competitive analysis, customer segmentation, and messaging framework
- Creating a sales enablement toolkit, including battle cards, customer success stories, and objection handling guides, to empower the go-to-market team with compelling messaging and tools
- Conducting a win/loss analysis and customer insight program to refine product positioning, inform product strategy, and identify market opportunities
ASSUMPTION: These sample projects illustrate the strategic, customer-centric, and data-driven approach required for success in this role, as well as the opportunity to drive meaningful business impact through product marketing.
❓ Key Questions to Ask During Interview
- How does Relocity differentiate its global mobility platform from competitors, and what are the key market trends shaping the industry?
- What is the current structure of the product marketing team, and how do you envision growing and scaling this function as the business evolves?
- How does Relocity support the professional development and career growth of its employees, particularly in the product marketing function?
- What are the most pressing business challenges facing Relocity in the global mobility market, and how can the Director of Product Marketing contribute to addressing these issues?
- How does Relocity foster a culture of collaboration and cross-functional teamwork, and what are some examples of successful cross-functional initiatives within the company?
ASSUMPTION: These questions are designed to assess the candidate's understanding of Relocity's business, market, and culture, as well as their ability to drive strategic impact and contribute to the company's growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your product marketing experience, go-to-market strategies, and customer-centric approach
- Prepare examples of your competitive analysis, market research, and successful product launches to showcase your skills and accomplishments
- Demonstrate your understanding of Relocity's platform, global mobility industry, and HR technology trends in your application materials
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
