Director of Product Marketing

📌 Core Information

🔹 Job Title: Director of Product Marketing

🔹 Company: Oura

🔹 Location: New York, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading a team of product marketers to launch and grow hardware and software experiences
• Developing crisp, compelling messaging and positioning for Oura's products
• Collaborating cross-functionally to shape product roadmaps and launch strategies
• Tracking market trends and customer needs to ensure Oura's positioning is differentiated and relevant

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to thrive in a fast-paced, cross-functional environment.

📋 Key Responsibilities

✅ Lead a team of product marketers responsible for launching, positioning, and growing Oura's hardware and software experiences

✅ Own the development of crisp, compelling messaging and positioning that translates complex technology into customer-first narratives

✅ Collaborate closely with product management, brand marketing, creative, retail, and comms to shape product roadmaps, launch strategies, and customer education

✅ Partner with sales and CX to ensure product stories land across all touchpoints

✅ Track market trends, customer needs, and competitive dynamics to ensure Oura's positioning is differentiated and relevant

ASSUMPTION: This role involves managing multiple projects and stakeholders, requiring strong organizational skills and the ability to maintain calm under pressure.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in product marketing, with at least 5 years working in hardware (consumer electronics, wearables, devices, etc.)

Required Skills:

• Exceptional communication skills, both written and verbal
• Strong visual communication skills: ability to build tight decks, clean slides, and memorable one-pagers
• Experience managing and mentoring a talented team of product marketers
• Highly organized and level-headed approach, even when juggling multiple moving pieces and stakeholders
• Deep understanding of the product lifecycle, from early research and positioning to post-launch growth
• Strong cross-functional instincts: ability to influence without authority and align stakeholders around shared outcomes

Preferred Skills:

• Experience working on both B2C and B2B2C products
• Comfort navigating ambiguous and evolving strategies in a scaling company
• Passion for health, wellness, or human performance

ASSUMPTION: Candidates with experience in the wearables or health tech industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $143,000 - $206,000 per year (based on location and experience level)

Benefits:

• Competitive salary and equity packages
• Health, dental, and vision insurance
• Mental health resources
• An Oura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and parental leave

Working Hours: Full-time position with flexible hours

ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the United States. Actual offers may vary based on the candidate's location and experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: 501-1,000 employees

Founded: 2013

Company Description:

• Oura is an award-winning and fast-growing startup that helps people track all stages of sleep and activity using the Oura Ring and connected app.
• The company is on a mission to empower every person to own their inner potential and is seeking talented individuals to join them on their journey.
• Oura is known for its skilled experts, creative culture, and commitment to learning and innovation.

Company Specialties:

• Consumer electronics
• Health technology
• Wearable technology
• Sleep monitoring
• Software development

Company Website: ouraring.com/whatsoura

ASSUMPTION: Oura's focus on health and wellness makes it an attractive option for candidates passionate about these areas.

📊 Role Analysis

Career Level: Senior-level role with potential for growth and impact

Reporting Structure: This role will lead a team of product marketers and collaborate with various departments, including product management, brand marketing, creative, retail, and comms.

Work Arrangement: Remote OK, with the option to work from Oura's offices in San Francisco, Helsinki, or Oulu

Growth Opportunities:

• Potential to grow and develop the product marketing team
• Opportunity to shape Oura's product roadmaps and launch strategies
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers a unique opportunity to lead a critical function at a fast-growing, mission-driven company.

🌍 Location & Work Environment

Office Type: Oura has offices in San Francisco, Helsinki, and Oulu, but this role can be performed remotely from anywhere in the United States.

Office Location(s): San Francisco, Helsinki, and Oulu

Geographic Context:

• New York, where the role is based, is a major hub for technology, marketing, and health industries.
• The remote nature of the role allows for flexibility and work-life balance.
• Oura's global presence provides opportunities for collaboration and learning across different cultures and time zones.

Work Schedule: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The remote nature of this role may require some overlap with Oura's global teams to ensure effective collaboration and communication.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the product marketing team
• Final interview with senior leadership

Key Assessment Areas:

• Communication and presentation skills
• Strategic thinking and problem-solving
• Cross-functional collaboration and stakeholder management
• Understanding of the product lifecycle and market trends

Application Tips:

• Highlight your experience in product marketing, with a focus on hardware and cross-functional collaboration.
• Include examples of your visual communication skills and ability to develop crisp, compelling messaging.
• Tailor your resume and cover letter to emphasize your fit with Oura's mission and company culture.

ATS Keywords: Product marketing, hardware, go-to-market strategy, customer insights, positioning, product storytelling, communication skills, visual communication, team management, cross-functional collaboration, market trends analysis, customer advocacy, product lifecycle understanding, B2C and B2B2C experience, health and wellness passion

ASSUMPTION: Oura's interview process may include assessments or case studies to evaluate the candidate's skills and fit for the role.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Jira, Trello)
• Design tools (e.g., Sketch, Figma, Adobe Creative Suite)
• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• Analytics tools (e.g., Google Analytics, Mixpanel, Amplitude)

ASSUMPTION: The specific tools and technologies used at Oura may vary depending on the team and role.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Integrity
• Creativity
• Collaboration
• Continuous learning

Work Style:

• Data-driven and strategic
• Cross-functional and collaborative
• Adaptable and flexible
• Results-oriented and accountable

Self-Assessment Questions:

• Do you thrive in fast-paced, cross-functional environments?
• Are you passionate about health, wellness, or human performance?
• Do you have a strong visual communication style, and can you translate complex ideas into simple, compelling narratives?

ASSUMPTION: Oura values candidates who are passionate about their mission, eager to learn, and committed to fostering a positive, inclusive work environment.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Balancing strategic thinking with day-to-day execution
• Navigating a fast-paced, evolving company culture
• Ensuring consistent messaging and positioning across multiple touchpoints

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position requires a deep understanding of hardware and wearables technology.
• Oura's focus on health and wellness sets it apart from other consumer electronics companies.
• This role offers the opportunity to grow and develop a team, as well as shape Oura's product roadmaps and launch strategies.

ASSUMPTION: Candidates with experience in similar roles at other consumer electronics or health tech companies may find this position to be a strong fit.

📝 Sample Projects

• Developing a go-to-market strategy for a new wearable device, including positioning, messaging, and launch plan
• Conducting customer research to identify market trends and inform product development and marketing strategies
• Collaborating with cross-functional teams to create compelling product narratives and launch campaigns

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Director of Product Marketing at Oura might work on, but the specific projects may vary depending on the company's priorities and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the current product roadmap and how this role will contribute to its development?
• How does Oura support the growth and development of its employees, particularly in this role?
• What is the company's approach to cross-functional collaboration, and how does this role fit into that structure?
• How does Oura measure the success of its product marketing efforts, and what metrics will this role be responsible for tracking?
• What is the company's long-term vision for this role and the product marketing team?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team they will be working with, as well as to assess the fit between the candidate's skills, experience, and career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.workable.com/view/wfg7EoL3TFe9HauEyBJhEa/remote-director-of-product-marketing-in-new-york-at-oura
• Tailor your resume and cover letter to highlight your experience in product marketing, with a focus on hardware and cross-functional collaboration.
• Prepare examples of your visual communication skills and ability to develop crisp, compelling messaging.
• Be ready to discuss your passion for health, wellness, or human performance, and how it aligns with Oura's mission.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.