Director of Product Marketing

📌 Core Information

🔹 Job Title: Director of Product Marketing

🔹 Company: The Tie

🔹 Location: New York, NY, USA (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Financial Services, Fintech, Crypto

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Owning product positioning, messaging, and go-to-market strategy for The Tie Terminal and APIs
• Educating the market on product capabilities and supporting sales with compelling collateral and campaigns
• Collaborating cross-functionally with product, sales, and design teams
• Operating in a fast-paced, dynamic environment with an AI-first marketing approach

ASSUMPTION: This role requires a strategic thinker with a strong background in product marketing and the crypto industry to drive market understanding and adoption of The Tie's offerings.

📋 Key Responsibilities

✅ Own product positioning and messaging by developing compelling frameworks and value propositions

✅ Drive go-to-market strategy by leading product launches and ensuring cross-functional alignment

✅ Develop and maintain marketing collateral, including website content, sales decks, and case studies

✅ Run and optimize campaigns by partnering with the marketing team and identifying high-impact opportunities

✅ Be the market expert by working closely with the product team and gathering feedback from sales

ASSUMPTION: This role requires a deep understanding of the crypto industry and the ability to translate complex technical concepts into clear, value-driven messages.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years in product marketing, preferably at a B2B SaaS or fintech company, with 2+ years in the crypto industry

Required Skills:

• Exceptional writing and storytelling skills
• Ability to translate complex technical concepts into clear messages
• Experience creating high-quality collateral for technical and business audiences
• Comfortable owning multiple projects in a fast-paced environment

Preferred Skills:

• Familiarity with common MarTech and web CMS tools (e.g., Webflow, HubSpot, Figma)
• Operating with an AI-first marketing approach

ASSUMPTION: Candidates with experience working directly with APIs, terminals, or data platforms may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (AI-estimated, based on experience level and industry standards for the role)

Benefits:

• Competitive compensation (salary, commission, and options)
• Flexible paid time off
• Flexible working hours
• Fast-paced and exciting work environment
• Strong teamwork-driven culture

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, Fintech, and Crypto. The Tie is a leading provider of information services for digital assets, operating across three core verticals: Institutional, Data Redistribution, and Corporate Access.

Company Size: 51-200 employees. As a mid-sized company, The Tie offers a dynamic work environment with ample opportunities for growth and impact.

Founded: 2017. The Tie has been providing information services for digital assets since its founding and has since grown to serve hundreds of institutional clients.

Company Description:

• Leading provider of information services for digital assets
• Operates across three core verticals: Institutional, Data Redistribution, and Corporate Access
• Serves hundreds of institutional clients, including hedge funds, VCs, market makers, asset managers, banks, and other market participants

Company Specialties:

• Cryptocurrency
• Financial Technology
• Financial Information
• Finance
• Data Analytics

Company Website: The Tie

ASSUMPTION: The Tie's focus on the crypto industry and its diverse range of services make it an attractive option for candidates interested in the fintech and crypto spaces.

📊 Role Analysis

Career Level: Mid to Senior-level role, reporting directly to the Chief Marketing Officer (CMO)

Reporting Structure: This role will work closely with the marketing, product, and sales teams, as well as other cross-functional stakeholders

Work Arrangement: Remote OK, with flexible working hours

Growth Opportunities:

• Potential to shape the company's product narrative and market positioning
• Opportunity to work closely with senior leadership and influence strategic decision-making
• Chance to grow within the marketing team as the company expands its offerings

ASSUMPTION: This role offers significant growth potential for the right candidate, as The Tie continues to expand its services and client base.

🌍 Location & Work Environment

Office Type: Remote OK, with the option to work from the company's New York office

Office Location(s): New York, NY, USA

Geographic Context:

• New York City is a major financial hub, with a thriving tech and startup scene
• The city offers a diverse range of cultural, entertainment, and dining options
• New York has a competitive job market, with many opportunities for professional growth

Work Schedule: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The remote work arrangement allows for greater flexibility and work-life balance, while the option to work from the New York office provides opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Initial screening call with the HR team
• Interview with the Chief Marketing Officer (CMO)
• Interview with the marketing team
• Final interview with the CEO
• Background check and offer extension

Key Assessment Areas:

• Industry knowledge and understanding of the crypto market
• Product marketing skills and experience
• Cross-functional collaboration and communication abilities
• Alignment with The Tie's company culture and values

Application Tips:

• Highlight your relevant experience in product marketing and the crypto industry
• Tailor your resume and cover letter to emphasize your skills and qualifications for this role
• Prepare examples of your past work that demonstrate your ability to translate complex technical concepts into clear, value-driven messages
• Follow up with the HR team after submitting your application to express your interest in the role

ATS Keywords: Product Marketing, B2B SaaS, Fintech, Crypto, APIs, Storytelling, Cross-Functional Collaboration, Technical Communication, Marketing Collateral, Campaign Optimization, Market Research, Customer Feedback, MarTech, Web CMS, AI-first Marketing

ASSUMPTION: The interview process for this role will focus on assessing the candidate's industry knowledge, product marketing skills, and cultural fit with The Tie's team and values.

🛠️ Tools & Technologies

• Common MarTech and web CMS tools (e.g., Webflow, HubSpot, Figma)
• AI-driven marketing tools and platforms
• Crypto-specific data and analytics tools

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's skills and the company's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Customer-centricity
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Cross-functional and collaborative
• Data-driven and strategic
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and developments in the crypto industry?
• Can you provide an example of a time when you successfully translated complex technical concepts into clear, value-driven messages for a non-technical audience?
• How do you approach working collaboratively with cross-functional teams to achieve shared goals?

ASSUMPTION: Candidates who demonstrate a strong understanding of The Tie's values and a compatible work style will be well-suited to this role.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the crypto industry may require adaptability and quick decision-making
• The need to balance multiple projects and priorities may demand strong time management and organizational skills
• The requirement to work closely with cross-functional teams may necessitate effective communication and collaboration abilities
• The competitive nature of the job market in New York may present challenges in attracting and retaining top talent

ASSUMPTION: Candidates who are comfortable working in a fast-paced environment and possess strong communication and collaboration skills will be well-equipped to overcome these challenges.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position offers a unique focus on the crypto industry and its rapidly evolving market
• Unlike many other fintech or crypto companies, The Tie operates across multiple verticals, providing diverse opportunities for growth and impact
• This role offers a mid to senior-level career opportunity, with the potential for significant growth and influence within the company

ASSUMPTION: Candidates who are interested in the crypto industry and seeking a role with a unique focus and significant growth potential will find this position appealing.

📝 Sample Projects

• Developing a comprehensive messaging framework for The Tie Terminal and APIs that resonates with institutional investors
• Creating a series of case studies that highlight the success of The Tie's clients and the value of its offerings
• Launching a targeted advertising campaign to raise awareness of The Tie's data redistribution services among potential partners

ASSUMPTION: The specific projects undertaken in this role will depend on the candidate's skills, the company's priorities, and the evolving needs of the market.

❓ Key Questions to Ask During Interview

• Can you describe the company's roadmap for expanding its offerings and entering new markets?
• How does the marketing team collaborate with the product and sales teams to ensure consistent messaging and positioning across all customer touchpoints?
• What are the most significant challenges facing The Tie in the coming year, and how can this role help address them?
• How does The Tie support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy equilibrium?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate the candidate's interest in the role and their commitment to understanding The Tie's business and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in product marketing and the crypto industry
• Prepare examples of your past work that showcase your ability to translate complex technical concepts into clear, value-driven messages
• Follow up with the HR team after submitting your application to express your interest in the role and inquire about the status of your application
• Prepare for your interviews by researching The Tie's business, values, and culture, and practicing your responses to common interview questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.