📌 Core Information
🔹 Job Title: Director of Product Marketing, Brand & Vision
🔹 Company: Cube Software
🔹 Location: New York, New York, United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Shaping Cube's market-facing narrative to elevate the entire company
- Partnering with sales, brand, content, and the CEO to bring the story to life in every market-facing motion
- Owning the product marketing narrative, from positioning and messaging to how it's expressed in collateral, launches, and campaigns
- Serving as the connective tissue between brand and product marketing, ensuring ideas flow both ways
- Translating founder insights and customer understanding into market-ready stories, campaigns, and frameworks
ASSUMPTION: This role requires a strong understanding of both brand and product marketing, as well as the ability to collaborate effectively with various teams to bring a cohesive narrative to life.
📋 Key Responsibilities
✅ Own our product marketing narrative, from positioning and messaging to how it's expressed in collateral, launches, and campaigns
✅ Serve as the connective tissue between brand and product marketing, ensuring ideas flow both ways—not just orders
✅ Act as a strategic partner to content and brand teams, helping them prioritize and reuse impactful ideas rather than churning out requests
✅ Translate founder insights and customer understanding into market-ready stories, campaigns, and frameworks
✅ Sit at the center of sales enablement, working closely with demand gen and field teams to ensure alignment across the funnel
✅ Build a feedback loop between content creation and campaign execution—keeping our ideas close to market
✅ Champion our buyer (especially the CFO) by asking the right questions, digging into pain points, and making sure everything we publish reflects the realities of their world
✅ Partner with the CEO, who acts as our chief product marketer, and scale that perspective across messaging, materials, and programs
ASSUMPTION: This role requires a high level of collaboration, strategic thinking, and the ability to translate complex ideas into compelling narratives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 5-10 years of experience in brand and product marketing, with a proven track record of success in a similar role
Required Skills:
- Proven experience in brand and product marketing
- Excellent storytelling and communication skills
- Strong collaboration and negotiation skills
- Ability to translate qualitative insight into scalable go-to-market assets
- Experience marketing to finance buyers or other complex B2B personas
- Comfortable embracing AI where it works, and knowing when to go beyond it
Preferred Skills:
- Experience in a fast-paced, startup environment
- A point of view on the evolving role of AI in content creation and messaging
ASSUMPTION: The ideal candidate will have a strong background in both brand and product marketing, with a proven ability to collaborate effectively with various teams to bring a cohesive narrative to life.
💰 Compensation & Benefits
Salary Range: $180,000 - $200,000 USD annually
Benefits:
- Flexible paid vacation and sick/mental health time
- Focus Fridays
- Stock options
- 100% covered employee medical, dental, and vision insurance options
- Free memberships to OneMedical, Teladoc, and Talkspace
- Up to 12 weeks of paid parental leave for primary caregivers
- Quarterly learning budget
Working Hours: 40 hours per week, with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is based on industry standards for a role of this level of responsibility and experience, as well as the company's size and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on Financial Planning & Analysis (FP&A) solutions
Company Size: 51-200 employees, which means a mid-sized company with opportunities for growth and impact
Founded: 2017, with a focus on helping companies hit their numbers without sacrificing their spreadsheets
Company Description:
- Cube is a cloud-based FP&A platform that helps companies hit their numbers without sacrificing their spreadsheets
- The company is backed by top-tier investors such as Battery Ventures and Mayfield
- Cube is guided by its company values to stay Nimble, keep its approach focused and Simple, create Joyful moments for itself and its customers, remember that it's all Human, and be as Impactful as it can
Company Specialties:
- Financial Planning & Analysis (FP&A) software
- Spreadsheet-native platform
- Cloud-based solutions
Company Website: https://www.cubesoftware.com/
ASSUMPTION: Cube Software is a growing company with a strong focus on innovation and customer success, making it an attractive place for professionals looking to make an impact in the FP&A software industry.
📊 Role Analysis
Career Level: Mid to Senior level, with the opportunity to grow and make a significant impact on the company's narrative and market presence
Reporting Structure: This role reports directly to the CEO and works closely with sales, brand, content, and other teams
Work Arrangement: Hybrid, with a flexible work schedule that allows for a healthy work-life balance
Growth Opportunities:
- As the company grows, there will be opportunities to expand the role and take on additional responsibilities
- The ability to shape the company's narrative and market presence provides a unique opportunity to make a lasting impact
- Working closely with the CEO offers the chance to learn from and grow with a seasoned leader
ASSUMPTION: This role offers a unique opportunity to shape the company's narrative and market presence, with significant growth potential as the company continues to expand.
🌍 Location & Work Environment
Office Type: Hybrid, with a focus on remote work and occasional in-person collaboration
Office Location(s): New York, New York
Geographic Context:
- New York City is a major hub for technology and finance, providing ample opportunities for networking and professional growth
- The city offers a diverse range of cultural, recreational, and dining options
- The hybrid work arrangement allows for a flexible work-life balance
Work Schedule: Flexible, with a focus on results and productivity rather than strict hours
ASSUMPTION: The hybrid work environment at Cube Software offers a flexible and collaborative setting that caters to a diverse range of work styles and preferences.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth interview with the CEO and other team members
- Final interview with the CEO and other stakeholders
Key Assessment Areas:
- Storytelling and communication skills
- Collaboration and negotiation skills
- Understanding of the finance sector and finance buyers
- Ability to translate qualitative insight into market-ready stories and campaigns
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in brand and product marketing, as well as your ability to collaborate effectively with various teams
- Prepare examples of your past work that demonstrate your storytelling and communication skills, as well as your ability to translate qualitative insight into market-ready stories and campaigns
- Be ready to discuss your understanding of the finance sector and finance buyers, as well as your ability to champion the buyer's perspective in your marketing strategies
ATS Keywords: Product Marketing, Brand Marketing, Content Creation, Sales Enablement, Storytelling, Collaboration, Market Research, Strategic Thinking, Customer Understanding, Campaign Execution, Positioning, Messaging, AI Utilization, Negotiation, Execution, Finance Marketing
ASSUMPTION: The interview process at Cube Software is designed to assess the candidate's ability to collaborate effectively with various teams, translate qualitative insight into market-ready stories and campaigns, and champion the buyer's perspective in marketing strategies.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Content creation and management tools (e.g., WordPress, Google Docs)
- Project management tools (e.g., Asana, Trello)
- AI-assisted content creation tools (e.g., Copy.ai, Frase)
ASSUMPTION: The ideal candidate will have experience with marketing automation, content creation, and project management tools, as well as a willingness to explore and leverage AI-assisted content creation tools.
👔 Cultural Fit Considerations
Company Values:
- Nimble: Staying agile and adaptable in a rapidly changing market
- Simple: Keeping the approach focused and easy to understand
- Joyful: Creating moments of joy for customers and employees
- Human: Remembering that we're all human, and treating each other with kindness and respect
- Impactful: Striving to make a meaningful difference in the lives of our customers and the broader market
Work Style:
- Collaborative: Working closely with various teams to bring a cohesive narrative to life
- Strategic: Thinking critically and creatively to solve complex problems
- Adaptable: Embracing change and adjusting to new circumstances as needed
Self-Assessment Questions:
- Do you align with Cube's company values, and how do they resonate with your personal values and work style?
- Are you comfortable working in a hybrid environment, and how do you prefer to collaborate with remote teams?
- How do you approach translating qualitative insight into market-ready stories and campaigns, and how do you ensure that your work reflects the realities of the buyer's world?
ASSUMPTION: The ideal candidate will have a strong alignment with Cube's company values, a collaborative work style, and a proven ability to translate qualitative insight into market-ready stories and campaigns.
⚠️ Potential Challenges
- Balancing the needs and perspectives of multiple teams, from brand and content to sales and the CEO
- Keeping up with the fast-paced, ever-evolving nature of the marketing landscape
- Managing the delicate balance between staying true to the company's narrative and adapting to market demands
- Ensuring that marketing strategies and campaigns resonate with a diverse range of finance buyers and personas
ASSUMPTION: The ideal candidate will be comfortable navigating complex, multifaceted challenges and balancing the needs and perspectives of multiple stakeholders.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a strong understanding of both brand and product marketing, as well as the ability to collaborate effectively with various teams to bring a cohesive narrative to life
- In the finance sector, this role requires a deep understanding of finance buyers and their pain points, as well as the ability to champion their perspective in marketing strategies and campaigns
- As a mid-sized company, Cube Software offers a unique opportunity to make a significant impact on the company's narrative and market presence, with significant growth potential as the company continues to expand
ASSUMPTION: This role offers a unique opportunity to shape the company's narrative and market presence, with significant growth potential as the company continues to expand.
📝 Sample Projects
- Developing a comprehensive brand guide that outlines the company's positioning, messaging, and visual identity
- Creating a series of customer success stories that highlight the real-world impact of Cube's FP&A platform on finance teams and businesses
- Launching a new product or feature, from initial positioning and messaging to launch campaign and post-launch follow-up
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to translate qualitative insight into market-ready stories and campaigns, as well as their ability to collaborate effectively with various teams to bring a cohesive narrative to life.
❓ Key Questions to Ask During Interview
- How does the CEO envision this role evolving as the company grows and expands its market presence?
- What are the biggest challenges facing the finance sector, and how can marketing strategies and campaigns help address them?
- How does the company approach AI-assisted content creation, and what role does it play in the marketing process?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how can the candidate help ensure a smooth transition into the position?
- How does the company support the professional growth and development of its employees, and what opportunities are available for the ideal candidate to grow and learn within the role?
ASSUMPTION: These key questions are designed to help the candidate better understand the role, the company, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Cube Software Careers page
- Tailor your resume and cover letter to highlight your relevant experience in brand and product marketing, as well as your ability to collaborate effectively with various teams
- Prepare examples of your past work that demonstrate your storytelling and communication skills, as well as your ability to translate qualitative insight into market-ready stories and campaigns
- Be ready to discuss your understanding of the finance sector and finance buyers, as well as your ability to champion the buyer's perspective in your marketing strategies
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
