Director of Product Marketing

📌 Core Information

🔹 Job Title: Director of Product Marketing

🔹 Company: Relay

🔹 Location: Boston, MA

🔹 Job Type: Full-Time

🔹 Category: Product Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading go-to-market strategies for new features and product launches
• Managing and developing a team of product marketers
• Building strong relationships with key stakeholders across the company
• Championing the voice of the customer in all product marketing initiatives
• Conducting market research and competitive analysis to inform product direction

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive product marketing success.

📋 Key Responsibilities

✅ Lead the go-to-market strategies for new features and product launches, managing a team of product marketers responsible for key product lines and features

✅ Hire, train, and develop a high-performing Product Marketing team; support team members’ growth and professional development

✅ Build a deep understanding of Relay’s customers and bring the voice of the customer into all product marketing initiatives

✅ Build strong relationships with key cross-functional stakeholders in product, sales, demand generation, enablement, customer success, and other key teams

✅ Champion product marketing (and our customers!) to the rest of the company and drive alignment for product and feature launches

✅ Inform and help develop the product roadmap by bringing core insights on customer pain points and jobs to be done

✅ Leverage customer knowledge to craft positioning and messaging that meaningfully resonates with our market and users

✅ Own Relay’s messaging and positioning, and make messaging improvements and updates where necessary

✅ Influence product direction by building and socializing deep insights into our market. Conduct comprehensive customer, market and competitive analysis that leverages both qualitative and quantitative data

✅ Own quarterly/annual planning, metrics and KPI reporting for product marketing

✅ Lead with influence, and be a player-coach to your team

ASSUMPTION: This role requires a balance of strategic thinking, team leadership, and hands-on execution to drive successful product marketing outcomes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 10+ years of experience in product marketing, with at least 5 years in a management role

Required Skills:

• Proven experience in leading go-to-market strategies for new features and product launches
• Strong team leadership and management skills

• Excellent communication and stakeholder management skills
• Proven ability to conduct market research and competitive analysis
• Strong analytical skills and data-driven decision-making

Preferred Skills:

• Previous experience working in fintech
• Previous experience working with small business customers

ASSUMPTION: Candidates with a strong background in product marketing, proven leadership skills, and relevant industry experience are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (based on industry standards for a Director of Product Marketing role with 10+ years of experience in the Boston area)

Benefits:

• Competitive salary and meaningful equity
• Comprehensive health benefits
• Flexible vacation and time off
• Parental leave with top-up
• Remote work environment
• Personal and professional growth opportunities
• Top-tier equipment
• Social connection events

Working Hours: Full-time, with flexible hours and occasional visits to the Toronto office for collaboration and team connection

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the Boston area. The benefits listed are based on the company's stated benefits in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech, focusing on small business banking and money management

Company Size: Mid-size (100-500 employees)

Founded: 2020

Company Description:

• Relay is a collaborative money management platform designed to increase the success rate of small businesses
• The company aims to be a growth enabler rather than a growth limiter for business owners
• Relay focuses on delivering a human-centric customer experience

Company Specialties:

• Small business banking
• Money management
• Collaborative financial tools

Company Website: relayfi.com

ASSUMPTION: Relay is a growing fintech company focused on serving the financial needs of small businesses. Understanding the company's mission and target market is crucial for success in this role.

📊 Role Analysis

Career Level: Mid-level to senior, with significant leadership responsibilities

Reporting Structure: This role reports directly to the COO and has a team of product marketers reporting to them

Work Arrangement: Primarily remote, with occasional visits to the Toronto office for collaboration and team connection

Growth Opportunities:

• Leading and expanding the Product Marketing team
• Gaining experience in fintech and small business banking
• Potential career progression into a VP or C-level role

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including team leadership, industry experience, and potential career progression.

🌍 Location & Work Environment

Office Type: Primarily remote, with an office in Toronto, Canada

Office Location(s): Toronto, Canada

Geographic Context:

• Boston, MA is a major tech hub with a thriving fintech industry
• The cost of living in Boston is relatively high compared to other US cities
• Boston has a diverse and skilled talent pool, with many experienced professionals in the fintech industry

Work Schedule: Full-time, with flexible hours and occasional visits to the Toronto office for collaboration and team connection

ASSUMPTION: The primarily remote work arrangement offers flexibility and work-life balance, while occasional office visits provide opportunities for in-person collaboration and team building.

💼 Interview & Application Insights

Typical Process:

• 45-minute Google Meets video call with a member of the Talent Team
• 60-minute Google Meets video call with the COO
• 45-minute Google Meets video call with a member of Relay’s Leadership team
• Take-home case study followed by a 1-hour presentation of your solution to the Marketing team

Key Assessment Areas:

• Strategic thinking and leadership skills
• Cross-functional collaboration and stakeholder management
• Market research and competitive analysis skills
• Ability to craft compelling messaging and positioning
• Alignment with Relay's mission and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your leadership, strategic thinking, and problem-solving skills
• Research Relay's mission, target market, and competition to demonstrate your understanding of the company and industry

ATS Keywords: Product Marketing, Go-to-Market Strategy, Team Leadership, Stakeholder Management, Market Research, Competitive Analysis, Messaging, Positioning, Product Launch, Data Analysis, Storytelling, Customer Engagement, Product Lifecycle Management, KPI Reporting

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, leadership, and cultural fit for the role. Demonstrating relevant experience and skills, as well as a strong understanding of the company and industry, will be crucial for success.

🛠️ Tools & Technologies

• Google Workspace (Google Meets, Google Docs, Google Sheets)
• Project management tools (e.g., Asana, Trello, JIRA)
• Marketing automation and analytics tools (e.g., HubSpot, Marketo, Google Analytics)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies required for this role are standard for product marketing and team management. Proficiency in these tools will be essential for success in the role.

👔 Cultural Fit Considerations

Company Values:

• Push relentlessly for reinvention
• Crave autonomy
• Own your work
• Treat comfort as a red flag
• Care about impact, not noise
• Energized by complexity and ambiguity
• Seek out feedback
• Here for more than a job

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Agile and adaptable
• Results-oriented and accountable
• Transparent and open communication

Self-Assessment Questions:

• Do you consistently push for reinvention and improvement in your work?
• Are you comfortable taking initiative and making decisions independently?
• Do you take ownership of your work and follow through on commitments?
• Do you seek out feedback and use it to improve your performance?
• Are you energized by complex problems and ambiguous situations?
• Do you prioritize impact over recognition in your work?
• Do you align with Relay's mission to help small businesses thrive?

ASSUMPTION: Understanding and aligning with Relay's company values and work style will be crucial for success in this role. Candidates should assess their fit with these cultural factors before applying.

⚠️ Potential Challenges

• Managing a team remotely, with occasional in-person collaboration
• Balancing strategic thinking and leadership with hands-on execution
• Navigating a fast-paced and evolving fintech industry
• Working with a diverse and sometimes challenging customer base (small business owners)

ASSUMPTION: These challenges require strong leadership, adaptability, and a customer-centric mindset to overcome.

📈 Similar Roles Comparison

• This role is unique in its focus on small business banking and money management within the fintech industry
• Compared to other product marketing roles, this position requires a strong understanding of small business customers and their financial needs
• Career progression in this role may differ from traditional product marketing paths, with opportunities in fintech and small business banking

ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions will be crucial for candidates to assess their fit and potential career growth.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new feature that improves small business cash flow
• Conducting customer research to understand the pain points and needs of small business owners
• Competitive analysis to identify gaps in the market and inform product development

ASSUMPTION: These sample projects illustrate the strategic, customer-centric, and analytical nature of the role's responsibilities.

❓ Key Questions to Ask During Interview

• How does Relay differentiate itself from other fintech companies serving small businesses?
• What are the biggest challenges facing small business owners today, and how does Relay address them?
• How does Relay support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Relay foster a culture of innovation and reinvention?

ASSUMPTION: Asking insightful questions during the interview process will help candidates understand the company's culture, priorities, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your leadership, strategic thinking, and problem-solving skills
• Research Relay's mission, target market, and competition to demonstrate your understanding of the company and industry
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.