Senior Associate Product Marketer

📌 Core Information

🔹 Job Title: Senior Associate Product Marketer

🔹 Company: AAA

🔹 Location: Phoenix, Arizona, United States

🔹 Job Type: Full-Time

🔹 Category: Consumer Services

🔹 Date Posted: May 28, 2025

🔹 Experience Level: Mid-Senior level (4-6 years of experience)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Owning the product P&L and managing key business KPIs to accomplish strategic goals
• Developing and executing annual marketing plans, including business analytics and communication strategies
• Monitoring competitor activities and managing marketing budgets
• Performing ad-hoc projects and guiding advertising agencies to execute communication plans
• Leveraging strategic leadership skills, general management experience, and strong communication skills

ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and cross-functional management to drive product growth and achieve targets.

📋 Key Responsibilities

✅ Own Product P&L and manage key business KPIs to accomplish strategic goals

✅ Develop and execute annual marketing plans, including business analytics, communication, digital, and social media plans

✅ Monitor competitor activities, including pricing, promotion, new product launches, and advertising

✅ Manage marketing budget, including budget tracker, POs, and invoicing

✅ Perform ad-hoc projects as needed to support the Product Marketing Manager

✅ Guide advertising agencies and production vendors to execute communication plans; assist in vendor negotiations and selection to control expenses; prepare materials with creative agencies

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive product success.

🎯 Required Qualifications

Education: College degree (MBA or Master's preferred)

Experience: 4-6 years of related work experience in retail or consumer packaged goods

Required Skills:

• Strategic leadership skills
• General management with P&L experience
• Proficient in financial and analytical thinking and analyses
• Effective communication, presentation, and negotiation skills
• Proven cross-functional manager, team influencer, and problem solver

Preferred Skills:

• Experience in the automotive or travel industry
• Bilingual or multilingual skills

ASSUMPTION: Candidates with relevant industry experience and a strong background in strategic planning, analytics, and cross-functional management will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for mid-senior level marketing roles in Phoenix, Arizona)

Benefits:

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program, and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for project demands

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the Phoenix, Arizona area. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: AAA is a nonprofit organization focused on consumer services, including transportation, automotive, travel, financial services, insurance, safety, advocacy, and discounts. They serve over 64 million members and aim to improve road safety and enhance member experiences.

Company Size: AAA has 5,001-10,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: AAA was founded in 1902 and has since grown to become a leading advocate for motorists and a provider of travel, insurance, financial, and automotive services.

Company Description:

• AAA offers a wide range of services, including roadside assistance, auto insurance, banking, and travel planning
• The organization is member-focused, striving to provide exceptional service and help members outsmart life's roadblocks
• AAA is committed to driving real change to improve road safety and enhance member experiences

Company Specialties:

• Transportation and automotive services
• Travel planning and discounts
• Financial services and insurance
• Safety and advocacy initiatives

Company Website: http://www.AAA.com

ASSUMPTION: AAA's extensive range of services and commitment to member satisfaction provide a diverse and engaging work environment for employees.

📊 Role Analysis

Career Level: Mid-Senior level (4-6 years of experience)

Reporting Structure: This role reports directly to the Product Marketing Manager and may oversee junior team members or external vendors

Work Arrangement: On-site, full-time position with some flexibility for project demands

Growth Opportunities:

• Potential advancement to a Product Marketing Manager role or other leadership positions within AAA
• Expanding skills and expertise through cross-functional projects and collaborations
• Access to AAA's tuition reimbursement program for professional development

ASSUMPTION: This role offers opportunities for career growth and skill development within AAA's diverse range of services and initiatives.

🌍 Location & Work Environment

Office Type: Corporate office environment with a collaborative and member-focused culture

Office Location(s): 1225 Freeport Pkwy, Coppell, TX 75019, US (headquarters); additional offices and remote work options may be available for this role

Geographic Context:

• Phoenix, Arizona, offers a warm, desert climate with abundant sunshine and a variety of outdoor recreational activities
• The city is known for its vibrant arts and culture scene, with numerous museums, theaters, and festivals
• Phoenix has a diverse and growing economy, with strong industries in healthcare, education, and technology

Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for project demands

ASSUMPTION: The Phoenix, Arizona, location offers a dynamic and engaging work environment with ample opportunities for professional growth and personal enrichment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess communication skills and cultural fit
• In-depth behavioral interviews to evaluate problem-solving skills, strategic thinking, and cross-functional management experience
• Case study or presentation to demonstrate marketing strategy development and execution
• Final interviews with key stakeholders, such as the Product Marketing Manager or other senior leaders

Key Assessment Areas:

• Strategic thinking and planning
• Analytical skills and data-driven decision-making
• Cross-functional management and team leadership
• Communication and presentation skills
• Problem-solving and adaptability

Application Tips:

• Highlight relevant industry experience and marketing achievements in your resume and cover letter
• Tailor your application materials to demonstrate your understanding of AAA's mission and member-focused culture
• Prepare for behavioral interviews by reflecting on your past experiences and developing concise, impactful examples
• Research AAA's services and initiatives to show your enthusiasm for the organization and its goals

ATS Keywords: Product P&L, marketing strategy, competitor analysis, budget management, cross-functional teamwork, member-focused, strategic leadership

ASSUMPTION: AAA's hiring process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on finding the best fit for both the organization and the individual.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
• Project management software (e.g., Asana, Trello, Jira)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)

ASSUMPTION: Familiarity with industry-standard marketing tools and software is essential for success in this role, and candidates should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Member-focused: AAA prioritizes the needs and satisfaction of its members
• Integrity: The organization upholds the highest ethical standards in all its operations
• Innovation: AAA encourages creativity and continuous improvement to drive progress
• Collaboration: AAA fosters a culture of teamwork and mutual respect among its employees

Work Style:

• Strategic: This role requires a strategic mindset and the ability to develop and execute long-term plans
• Analytical: Candidates should be comfortable working with data and using analytics to inform decision-making
• Adaptable: The ideal candidate will be able to adapt to changing priorities and demands
• Collaborative: This role involves working closely with cross-functional teams and external vendors to achieve goals

Self-Assessment Questions:

• How do you demonstrate a member-focused approach in your work?
• Can you provide an example of a time when you used data to inform a strategic decision?
• How do you adapt to changing priorities or unexpected challenges in your projects?
• Describe your experience working with cross-functional teams or external vendors to achieve shared goals

ASSUMPTION: AAA's member-focused culture and commitment to integrity, innovation, and collaboration make it an ideal fit for candidates who prioritize these values in their work.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Adapting to a dynamic and fast-paced work environment
• Balancing strategic planning with day-to-day tactical execution
• Working with diverse stakeholders, including internal teams, external vendors, and AAA members

ASSUMPTION: Candidates who are organized, adaptable, and effective communicators will be best equipped to navigate the potential challenges of this role.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on product marketing and requires a strong understanding of P&L management and KPI tracking
• AAA's nonprofit status and member-focused culture differentiate it from for-profit organizations and companies that prioritize shareholder value
• Career progression in this role may involve moving into leadership positions within AAA's marketing department or exploring opportunities in other areas of the organization

ASSUMPTION: Candidates should consider the unique aspects of this role and AAA's organizational culture when evaluating their fit for the position.

📝 Sample Projects

• Developing and executing a comprehensive marketing plan for a new AAA product or service offering
• Conducting competitive analysis and market research to inform strategic decision-making
• Managing a marketing budget and ensuring that spending aligns with strategic objectives and KPI targets

ASSUMPTION: These sample projects illustrate the strategic, analytical, and tactical aspects of the Senior Associate Product Marketer role at AAA.

❓ Key Questions to Ask During Interview

• How does this role contribute to AAA's overall mission and strategic goals?
• Can you describe the team structure and dynamics within the marketing department?
• How does AAA support the professional development and growth of its employees?
• What are the most pressing challenges facing the AAA product portfolio, and how can this role address them?
• How does AAA measure the success of its marketing initiatives, and how will this role be evaluated?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into AAA's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant industry experience and marketing achievements
• Prepare for behavioral interviews by reflecting on your past experiences and developing concise, impactful examples
• Research AAA's services and initiatives to show your enthusiasm for the organization and its goals
• Follow up with AAA's hiring team one week after submitting your application to confirm receipt and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.