📌 Core Information
🔹 Job Title: Director of Product Marketing, Information Governance
🔹 Company: Epiq
🔹 Location: USA - Arizona Remote Office
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 6-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Defining and refining messaging, value propositions, and go-to-market strategies for Epiq’s Information Governance services.
- Collaborating with various teams to execute marketing initiatives that drive pipeline and revenue globally.
- Partnering with business, sales, events, and service leaders to update, define, and refine messaging across all IG service lines.
- Conducting market research and analysis to identify trends, client needs, and competitive landscape.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Define marketing strategy and objectives that increase brand awareness, drive thought leadership, impact client growth, and support sales enablement.
✅ Produce impactful content that aligns technical concepts to jobs-to-be-done for various uses, including collateral, web content, sales presentations, infographics, webinars, email and content marketing campaigns, and social media.
✅ Develop and refine messaging frameworks, value propositions, and positioning that resonate with target personas and align with business goals.
✅ Conduct and manage demand and lead generation efforts, inclusive of tracking against success metrics.
✅ Collaborate with strategic partners, including Microsoft, to co-develop joint solution messaging, while continuously updating and refining materials to reflect product enhancements, product announcements, and evolving value propositions.
✅ Establish and execute a strategy for PR, content, and awards.
✅ Lead integrated marketing campaigns across digital and traditional channels to generate leads and nurture prospects through the funnel.
✅ Set KPIs, monitor and evaluate results, and report on ROI metrics.
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and analytical reporting to drive marketing success.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Business, or related field.
Experience: 6-10 years of B2B marketing experience with demonstrated ability to drive business growth through strategic campaigns and measurable outcomes. At least 2 years of professional experience in information governance and/or regulatory compliance.
Required Skills:
- Excellent communication skills, both written and oral; able to present complex concepts to a variety of audiences through multiple channels.
- Strong interpersonal skills; able to build relationships across the business and influence decision-making.
- Results-oriented, striving for quantifiable results that help the business succeed, with willingness to shift plans to meet and align to goals.
- Self-motivated with excellent multitasking capabilities, strong project management and prioritization skills, and the ability to make independent decisions.
- Creative and innovative, regularly sharing ideas and best practices, and looking for ways to improve current marketing efforts.
- Comfortable working in a remote environment with a dispersed team.
- Team player comfortable working in a distributed ownership environment, adapting to specific verbal guidelines, and driving projects to completion.
- Working knowledge of Salesforce or comparable software.
- Proficiency with Microsoft Office Suite and SFDC.
Preferred Skills:
- Experience with Microsoft Purview or Data Security Partners.
- Experience in marketing within the legal-tech or compliance-tech industry.
ASSUMPTION: Candidates with experience in information governance, regulatory compliance, or related fields will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $160,000 - $175,000 USD annually. May be eligible for an annual bonus.
Benefits:
- Click here to learn about Epiq's Benefits.
Working Hours: Full-time position with a flexible work arrangement.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Product Marketing role with the given experience level and location. The final salary will be determined based on several factors, including location-based market rate, abilities in relation to the job specification, performance during screening and interview, and pay parity with the wider team in the considered location.
📌 Applicant Insights
🔍 Company Context
Industry: Epiq operates in the legal industry, specializing in technology-enabled services for corporate counsel, law firms, and business professionals. They focus on streamlining legal department and business operations, class action and mass tort, eDiscovery, regulatory, compliance, restructuring, and bankruptcy matters.
Company Size: Epiq is a mid-sized company with 5,001-10,000 employees globally.
Founded: Epiq was founded in 1988 and is headquartered in New York, New York.
Company Description:
- Epiq takes on large-scale, increasingly complex tasks for corporate counsel, law firms, and business professionals with efficiency, clarity, and confidence.
- Clients rely on Epiq to streamline the administration of legal department and business operations, class action and mass tort, eDiscovery, regulatory, compliance, restructuring, and bankruptcy matters.
- Epiq subject-matter experts and technologies create efficiency through expertise and deliver confidence to high-performing clients around the world.
Company Specialties:
- eDiscovery
- Investigations
- Document Review
- Forensics & Collections
- Processing
- Document Prioritization
- Chapter 11
- Chapter 7 & 13
- AACER®
- Class Action
- Claims Management
- Balloting and Solicitation
- Disbursement
- Corporate Restructuring
- Bankruptcy
- Mass Tort
- Court reporting
- Legal Operations
- Business Transformation
- Operations Management
- Bankruptcy Data
- and Litigation Support
Company Website: http://www.epiqglobal.com
ASSUMPTION: Epiq's extensive range of services and global presence make it an attractive employer for marketing professionals seeking a dynamic and challenging work environment.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Chief Marketing Officer or a similar executive.
Reporting Structure: The Director of Product Marketing will oversee a team of product marketing managers and specialists, collaborating with various departments, including sales, business development, and product management.
Work Arrangement: This role offers a flexible, remote work arrangement with the option to work from Epiq's offices in various locations.
Growth Opportunities:
- Progression to a VP or SVP of Product Marketing role within Epiq's marketing organization.
- Expansion into other business units or regions within Epiq's global operations.
- Development of leadership and management skills through team mentoring and project management.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their impact and influence within the organization.
🌍 Location & Work Environment
Office Type: Epiq has multiple offices worldwide, with this role based in the USA - Arizona Remote Office.
Office Location(s): Epiq's global offices are located in the United States, Canada, Europe, Asia, and Australia.
Geographic Context:
- The USA - Arizona Remote Office allows for a flexible work arrangement, with the option to work from home or visit Epiq's Phoenix, Arizona office.
- Arizona is a state in the southwestern region of the United States, known for its desert landscape and warm climate.
- The Phoenix metropolitan area, where Epiq's Arizona office is located, is the fifth-most populous city in the United States.
Work Schedule: The work schedule for this role is flexible, with core hours between 9:00 AM and 5:00 PM EST. However, the role requires availability to collaborate with global teams and may occasionally require work outside of standard business hours.
ASSUMPTION: The remote work arrangement for this role offers a high degree of flexibility, allowing candidates to balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening with the Talent Acquisition Team to discuss the role, qualifications, and expectations.
- Behavioral and situational interviews with the hiring manager and/or other members of the marketing team to assess cultural fit and problem-solving skills.
- Final interviews with senior leadership to discuss the role's strategic fit and long-term potential.
- Background check and reference checks for the selected candidate.
Key Assessment Areas:
- Strategic thinking and planning skills.
- Communication and presentation skills.
- Collaboration and teamwork abilities.
- Analytical and problem-solving skills.
- Cultural fit and alignment with Epiq's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments.
- Research Epiq's company culture and values to demonstrate your understanding and alignment with the organization.
- Be prepared to discuss your marketing strategy and objectives for Epiq's Information Governance services during the interview process.
ATS Keywords: Product Marketing, Information Governance, B2B Marketing, Content Creation, Market Research, Campaign Management, Sales Enablement, Strategic Partnerships, Communication Skills, Project Management, Data Analysis, Creative Thinking, Relationship Building, Results-Oriented, Microsoft Office Suite, Salesforce
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic mindset, communication skills, and cultural fit within Epiq's marketing organization.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Salesforce
- Marketo or similar marketing automation platforms
- Google Analytics or similar web analytics tools
- Social media platforms (LinkedIn, Twitter, etc.)
ASSUMPTION: The tools and technologies listed are commonly used in marketing roles and may vary depending on Epiq's specific marketing technology stack.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Collaboration
- Innovation
- Client Focus
Work Style:
- Results-driven and focused on delivering measurable outcomes.
- Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork.
- Adaptable and comfortable working in a dynamic, fast-paced environment.
- Strategic and forward-thinking, with a focus on continuous improvement.
Self-Assessment Questions:
- How do you align with Epiq's core values, and how have you demonstrated these values in your previous roles?
- How do you approach working with remote teams and managing projects across different time zones?
- How do you balance strategic planning with day-to-day tactical execution, and how have you demonstrated this balance in your previous roles?
ASSUMPTION: Epiq's company culture emphasizes collaboration, innovation, and a strong focus on client success. Candidates who demonstrate these values and work styles will be well-suited to this role.
⚠️ Potential Challenges
- The remote work arrangement may present challenges in maintaining work-life balance and staying connected to the broader team.
- The role requires a strong understanding of information governance and regulatory compliance, which may present a learning curve for candidates without relevant experience.
- Epiq's global presence may require occasional travel for meetings, conferences, or client visits.
- The dynamic nature of the marketing landscape may necessitate quick adaptation to new tools, trends, and best practices.
ASSUMPTION: These challenges can be mitigated by effective time management, strong communication skills, and a proactive approach to personal and professional development.
📈 Similar Roles Comparison
- This role differs from other product marketing roles in its focus on information governance and regulatory compliance, requiring a strong understanding of these areas.
- Epiq's global presence and extensive service offerings provide a unique opportunity for candidates to work on a wide range of marketing initiatives and collaborate with diverse teams.
- Career progression in this role may involve expanding into other business units or regions within Epiq's global operations, offering significant growth potential.
ASSUMPTION: Candidates with experience in information governance, regulatory compliance, or related fields will find this role to be an attractive opportunity for growth and development within a dynamic and challenging work environment.
📝 Sample Projects
- Developing a comprehensive marketing strategy for Epiq's Information Governance services, including target audience segmentation, messaging frameworks, and value propositions.
- Creating a suite of impactful content assets, such as whitepapers, case studies, webinars, and email campaigns, to drive thought leadership and generate leads.
- Collaborating with Microsoft's product and marketing teams to co-develop joint solution messaging and refine materials to reflect product enhancements and evolving value propositions.
ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative nature of the Director of Product Marketing role at Epiq.
❓ Key Questions to Ask During Interview
- How does this role fit into Epiq's overall marketing strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the Information Governance services, and how can marketing efforts address these issues?
- How does Epiq support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Epiq foster a culture of innovation and continuous improvement within its marketing organization?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the organization, and your long-term career growth potential.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments.
- Research Epiq's company culture and values to demonstrate your understanding and alignment with the organization.
- Follow up with the Talent Acquisition Team one week after submitting your application to inquire about your application status.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
