Director of Product Marketing

📌 Core Information

🔹 Job Title: Director of Product Marketing

🔹 Company: Relay

🔹 Location: New York, New York, United States

🔹 Job Type: Full-Time

🔹 Category: Product Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading go-to-market strategies for new features and product launches
• Managing and developing a team of product marketers
• Building strong relationships with key stakeholders across the company
• Championing product marketing initiatives and driving alignment
• Informing product roadmaps with customer insights and market analysis

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of product marketing principles.

📋 Key Responsibilities

✅ Lead the go-to-market strategies for new features and product launches, managing a team of product marketers responsible for key product lines and features

✅ Hire, train, and develop a high-performing Product Marketing team; support team members’ growth and professional development

✅ Build a deep understanding of Relay’s customers and bring the voice of the customer into all product marketing initiatives

✅ Build strong relationships with key cross-functional stakeholders in product, sales, demand generation, enablement, customer success, and other key teams

✅ Champion product marketing (and our customers!) to the rest of the company and drive alignment for product and feature launches

✅ Inform and help develop the product roadmap by bringing core insights on customer pain points and jobs to be done

✅ Leverage customer knowledge to craft positioning and messaging that meaningfully resonates with our market and users

✅ Own Relay’s messaging and positioning, and make messaging improvements and updates where necessary

✅ Influence product direction by building and socializing deep insights into our market. Conduct comprehensive customer, market and competitive analysis that leverages both qualitative and quantitative data

✅ Own quarterly/annual planning, metrics and KPI reporting for product marketing

✅ Lead with influence, and be a player-coach to your team

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and strong leadership skills to drive product marketing initiatives and team success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 10+ years of experience in product marketing, with at least 5 years in a management role

Required Skills:

• Proven track record of launching products and understanding customer needs
• Excellent communication and presentation skills
• Strong analytical and project management skills
• Ability to work independently and in a team environment
• Familiarity with fintech and small business customers is a plus

Preferred Skills:

• Experience with small business customers
• Familiarity with Relay's products and services

ASSUMPTION: Candidates with a strong background in product marketing, management experience, and a proven track record of driving product launches and understanding customer needs will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $198,000 - $242,000 per year (based on industry standards for a Director of Product Marketing with 10+ years of experience in New York)

Benefits:

• Competitive salary and meaningful equity
• Comprehensive health benefits, including medical, dental, and vision coverage
• Flexible vacation and time off, with an additional week of office closure during the end-of-year holidays
• Parental leave with top-up for all full-time employees, regardless of location and parent status
• Remote work environment with occasional visits to the Toronto office for collaboration and team connection
• Personal and professional growth opportunities through ongoing feedback, mentorship, and coaching
• Top-tier equipment, including multiple screens and ergonomic seating
• Social connection through two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders

Working Hours: Full-time, with a flexible schedule and the ability to work remotely

ASSUMPTION: The salary range is based on industry standards for a Director of Product Marketing with 10+ years of experience in New York. Benefits are comprehensive and designed to support employees' well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech, focusing on small business banking and money management

Company Size: Mid-size (101-500 employees)

Founded: 2020

Company Description:

• Relay is a collaborative money management platform designed to increase the success rate of small businesses
• The company offers an all-in-one solution for employer SMBs and their finance function, both internal and external
• Relay's mission is to help small businesses be 'on the money' by providing a human-centric customer experience

Company Specialties:

• Small business banking
• Money management
• Collaborative finance solutions

Company Website: relayfi.com

ASSUMPTION: Relay is a mid-size fintech company focused on providing collaborative money management solutions for small businesses. The company's mission and values are centered around helping small businesses thrive.

📊 Role Analysis

Career Level: Senior-level role with significant strategic and leadership responsibilities

Reporting Structure: This role reports directly to the COO and is responsible for leading the Product Marketing team

Work Arrangement: Primarily remote with occasional visits to the Toronto office for collaboration and team connection

Growth Opportunities:

• Potential to grow the Product Marketing team and expand the role's influence within the company
• Opportunities to work on high-impact projects and drive significant business outcomes
• Possibility to transition into a more senior leadership role within the company as Relay continues to grow

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to build and lead a high-performing team, drive strategic initiatives, and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Primarily remote with occasional visits to the Toronto office

Office Location(s): Toronto, Canada

Geographic Context:

• The Toronto office is located in a vibrant, multicultural neighborhood with easy access to public transportation
• The city offers a high quality of life, with a wide range of cultural, recreational, and culinary experiences
• Toronto is the financial capital of Canada and a major hub for the fintech industry

Work Schedule: Full-time, with a flexible schedule and the ability to work remotely

ASSUMPTION: The primarily remote work arrangement offers candidates the flexibility to work from anywhere, with occasional visits to the Toronto office for collaboration and team connection. The city of Toronto provides a vibrant, multicultural work environment with a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Stage 1: A 45-minute Google Meets video call with a member of the Talent Team
• Stage 2: A 60-minute Google Meets video call with the COO
• Stage 3: A 45-minute Google Meets video call with a member of Relay’s Leadership team
• Stage 4: A take-home case study followed by a 1-hour presentation of your solution to our Marketing team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Customer understanding and market analysis skills
• Communication and presentation skills
• Cultural fit and alignment with Relay's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills
• Research Relay's products, mission, and values to demonstrate your enthusiasm for the role and alignment with the company's goals
• Practice your presentation skills and be prepared to discuss your approach to product marketing challenges and opportunities

ATS Keywords: Product Marketing, Director, Strategic Thinking, Leadership, Team Management, Customer Understanding, Market Analysis, Fintech, Small Business, Banking, Money Management

ASSUMPTION: The interview process is designed to assess candidates' strategic thinking, leadership, and cultural fit for the role of Director of Product Marketing at Relay. Candidates should be prepared to discuss their relevant experience, skills, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Google Workspace (Google Meets, Google Docs, Google Sheets)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Excel, SQL, Tableau)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: The tools and technologies required for this role are standard for product marketing professionals and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Push relentlessly for reinvention
• Crave autonomy
• Own your work
• Treat comfort as a red flag
• Care about impact, not noise
• Be energized by complexity and ambiguity
• Seek out feedback
• Be here for more than a job

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Agile and adaptable
• Results-oriented and accountable
• Transparent and open to feedback

Self-Assessment Questions:

• Do you push relentlessly for reinvention and seek out opportunities for growth and improvement?
• Are you comfortable working independently and taking initiative in a remote work environment?
• Do you take ownership of your work and strive for excellence in all that you do?
• Are you energized by complexity and ambiguity, and do you thrive in a dynamic, fast-paced environment?
• Do you actively seek out feedback and use it to improve your performance and drive better outcomes?

ASSUMPTION: Relay's company values and work style emphasize a culture of reinvention, autonomy, and ownership. Candidates should assess their alignment with these values and work style preferences to ensure a strong cultural fit.

⚠️ Potential Challenges

• The role requires a high level of strategic thinking and leadership, which may be challenging for candidates with less experience in product marketing or management
• The primarily remote work arrangement may present communication and collaboration challenges for some candidates
• The fast-paced, dynamic nature of the fintech industry may require candidates to adapt quickly to new tools, technologies, and market trends
• The competitive salary range and comprehensive benefits package may attract a high volume of applicants, increasing the competition for the role

ASSUMPTION: Candidates should be aware of the potential challenges associated with this role, including the high level of strategic thinking and leadership required, the primarily remote work arrangement, and the competitive salary range and benefits package.

📈 Similar Roles Comparison

• Compared to other Director of Product Marketing roles, this position offers a higher salary range and more comprehensive benefits package
• Relay's focus on small business banking and money management sets this role apart from other fintech product marketing positions, which may focus on consumer-facing products or enterprise solutions
• This role offers significant growth opportunities and the chance to make a meaningful impact on the company's success, which may be more limited in larger, more established fintech companies

ASSUMPTION: Candidates should consider the unique aspects of this role, including the higher salary range and benefits package, the focus on small business banking and money management, and the significant growth opportunities, when comparing it to similar roles in the fintech industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new feature or product launch, including market research, positioning, messaging, and pricing
• Conducting customer interviews and focus groups to gain insights into small business banking and money management needs and pain points
• Analyzing market trends and competitive landscape to inform product roadmaps and strategic decision-making
• Building and managing a high-performing team of product marketers, including hiring, onboarding, and professional development

ASSUMPTION: These sample projects represent the types of initiatives a Director of Product Marketing at Relay might work on, focusing on strategic thinking, customer understanding, and team leadership.

❓ Key Questions to Ask During Interview

• How does Relay differentiate its products and services from competitors in the small business banking and money management space?
• What are the key priorities for the Product Marketing team in the first 90 days, and how can I contribute to driving these initiatives forward?
• How does Relay support the professional growth and development of its employees, particularly in the Product Marketing team?
• What are the key challenges facing the small business banking and money management industry, and how is Relay positioned to address these challenges?
• How does Relay foster a culture of collaboration and cross-functional collaboration, particularly between the Product Marketing team and other departments?

ASSUMPTION: These key questions are designed to help candidates assess their fit for the role, understand the company's priorities and challenges, and demonstrate their strategic thinking and alignment with Relay's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills
• Research Relay's products, mission, and values to demonstrate your enthusiasm for the role and alignment with the company's goals
• Practice your presentation skills and be prepared to discuss your approach to product marketing challenges and opportunities
• Follow up with the Talent Team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.