🔹 Job Title: Director of Product Marketing
🔹 Company: Twin Health
🔹 Location: Remote, USA
🔹 Job Type: Full-time
🔹 Category: Health Care
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 7-10 years
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with diverse teams. A background in B2B2C product marketing, ideally within digital health or related fields, is essential for success in this role.
✅ Own the end-to-end strategy for messaging, positioning, and go-to-market execution for Twin Health's flagship programs
✅ Conduct market research and competitive analysis to translate clinical outcomes, product features, and differentiators into clear, impactful value propositions
✅ Craft compelling product narratives that resonate with prospects and clients across employers, brokers, and health plans
✅ Enable sales and client success teams with personas, battlecards, case study selections, and playbooks
✅ Partner with cross-functional teams to lead go-to-market planning and execution for new product launches, features, and campaigns
✅ Serve as a thought partner to the Product and Growth leadership teams, using market and client insights to shape roadmap prioritization and long-term positioning
ASSUMPTION: This role requires a strong understanding of the digital health landscape, competitive dynamics, and customer needs. The ideal candidate will be able to balance strategic thinking with tactical execution and thrive in a fast-paced, dynamic environment.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7-10 years in B2B2C product or partner marketing, ideally within digital health, health plans, or benefits platforms
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in B2B2C product marketing, particularly within the digital health or health care industries, will be best positioned to succeed in this role. Familiarity with health plans, benefits platforms, or employer-sponsored health programs is a plus but not required.
Salary Range: $200,000 - $230,000 annually
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range for this position is competitive with leading technology companies and reflects the high impact and cross-functional nature of the role. Benefits are designed to support the well-being and work-life balance of Twin Health employees.
Industry: Twin Health operates in the digital health and wellness space, focusing on metabolic health and chronic condition management
Company Size: Twin Health is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment
Founded: 2018, with a mission to empower people to reverse, prevent, and improve chronic metabolic diseases
Company Description:
Company Specialties:
Company Website: https://twinhealth.com/
ASSUMPTION: Twin Health's focus on metabolic health and chronic condition management sets it apart in the digital health landscape. The company's commitment to clinical care and personalized recommendations has driven its success and growth.
Career Level: This role is a senior-level position, reporting directly to the Chief Product Officer (CPO)
Reporting Structure: The Director of Product Marketing will oversee a team of product marketing managers and will collaborate closely with cross-functional teams, including Marketing, Analytics, Product Management, and Sales & Client Success
Work Arrangement: This is a remote-friendly position, with opportunities for relationship-building, cross-functional collaboration, and celebrations
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity to lead the product marketing function at a growing digital health company. The ideal candidate will be able to balance strategic thinking with tactical execution and thrive in a dynamic, cross-functional environment.
Office Type: Remote-friendly, with opportunities for in-person collaboration and team-building events
Office Location(s): Twin Health's headquarters is in Mountain View, California, but employees are welcome to work remotely from anywhere in the United States
Geographic Context:
Work Schedule: Full-time (40 hours per week), with opportunities for flexible scheduling and work-life balance
ASSUMPTION: Twin Health's remote-friendly work environment allows employees to balance their personal and professional lives while collaborating effectively with their teams.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Marketing, Go-to-Market Strategy, Market Research, Competitive Analysis, Cross-Functional Collaboration, Digital Health, Health Plans, Benefits Platforms
ASSUMPTION: Twin Health's interview process is designed to assess candidates' strategic thinking, communication skills, and ability to work effectively with cross-functional teams. The company values candidates who can balance strategic thinking with tactical execution and thrive in a dynamic, fast-paced environment.
ASSUMPTION: Twin Health uses a variety of marketing automation, CRM, and project management tools to support its product marketing efforts. Familiarity with these tools is not required but may be beneficial for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Twin Health's culture is built on a foundation of passion, talent, and trust. The ideal candidate will be able to demonstrate alignment with these values and thrive in a dynamic, cross-functional work environment.
ASSUMPTION: The Director of Product Marketing role at Twin Health presents unique challenges and opportunities for growth and impact. Candidates should be prepared to balance strategic thinking with tactical execution, work effectively with cross-functional teams, and adapt to a remote-friendly work environment.
ASSUMPTION: The Director of Product Marketing role at Twin Health is unique in its focus on metabolic health and chronic condition management. Candidates should be prepared to leverage their product marketing experience and adapt to the unique dynamics of the digital health landscape.
ASSUMPTION: The Director of Product Marketing role at Twin Health involves a wide range of projects, from market research and competitive analysis to go-to-market strategy and sales enablement. Candidates should be prepared to leverage their product marketing experience and adapt to the unique dynamics of the digital health landscape.
ASSUMPTION: The interview process for the Director of Product Marketing role at Twin Health is designed to assess candidates' strategic thinking, communication skills, and ability to work effectively with cross-functional teams. Candidates should be prepared to ask thoughtful questions about the company's unique dynamics and opportunities for growth and impact.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.