- Job Title: Director of Product Marketing, Glance AI
- Company: Glance AI
- Location: New York, United States
- Job Type: On-site
- Category: Product Marketing, Retail, E-commerce
- Date Posted: June 5, 2025
- Experience Level: 10+ years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing product marketing strategies for Glance AI's U.S. expansion
- Positioning Glance AI's AI Commerce platform to resonate with retail brands and consumers
- Collaborating with cross-functional teams to align messaging with partner needs and consumer expectations
- Driving go-to-market execution for new features, categories, and partnerships
*ASSUMPTION:* This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
- Develop Product Marketing Strategy: Craft and execute a comprehensive product marketing strategy for Glance AI, aligning with the company’s U.S. expansion goals and the VP of Business Development’s partnership initiatives.
- Position AI Commerce: Define and communicate the unique value proposition of Glance AI’s AI Commerce platform, highlighting predictive intelligence, neural visualization, and real-time orchestration to differentiate from competitors like Meta and Snapchat.
- Drive Go-to-Market Execution: Lead go-to-market plans for new features, categories (e.g., beauty, accessories, travel by 2025), and partnerships, ensuring seamless adoption by retail brands and consumers.
- Collaborate with Stakeholders: Partner with the VP of Business Development (Retail) and cross-functional teams (product, engineering, sales, marketing) to align messaging with partner needs and consumer expectations.
- Market Insights and Feedback: Conduct market research to understand consumer trends, retailer needs, and competitive dynamics, providing actionable insights to refine Glance AI’s offerings and messaging.
- Content and Campaigns: Oversee the creation of compelling marketing collateral, campaigns, and thought leadership content to drive awareness and adoption of Glance AI across retail ecosystems.
- Performance Metrics: Establish and track KPIs to measure the success of product marketing initiatives, providing data-driven insights to optimize strategies and report to leadership.
*ASSUMPTION:* This role involves a mix of strategic planning, cross-functional collaboration, and data-driven decision-making.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
- Experience: 10+ years of product marketing experience, with at least 5 years in a leadership role within the retail, e-commerce, or consumer technology sectors.
- Required Skills:
- Proven ability to develop and execute product marketing strategies that drive adoption, engagement, and revenue growth in retail or technology-driven markets.
- Strong understanding of retail and e-commerce trends, with experience in positioning innovative technologies (e.g., AI, personalization) to brands and consumers.
- Ability to translate complex technical concepts into compelling, customer-centric messaging.
- Exceptional interpersonal and cross-functional collaboration skills, with a track record of working with business development, product, and AI teams to achieve shared goals.
- Strong market analysis, consumer research, and data-driven decision-making skills.
- Outstanding written and verbal communication skills, with the ability to craft impactful narratives for diverse audiences, from retail partners to end consumers.
*ASSUMPTION:* Candidates should have a proven track record in product marketing and a deep understanding of retail trends and consumer behavior.
💰 Compensation & Benefits
- Salary Range: The base salary (fixed) pay range for this role would range from $174,032 USD to $275,550 USD (min to max of base salary pay range) for our offices located in California and New York. In addition, an InMobian may also receive variable pay in the form of an annual variable bonus or a quarterly variable bonus/sales incentive, as deemed per policy, in addition to fixed compensation.
- Benefits:
- Competitive salary and RSU grant (where applicable)
- High quality medical, dental, and vision insurance (including company-matched HSA)
- 401(k) company match
- Generous combination of vacation time, sick days, special occasion time, and company-wide holidays
- Substantial maternity and paternity leave benefits and compassionate work environment
- Flexible working hours to suit everyone
- Wellness stipend for a healthier you!
- Free lunch provided in our offices daily
- Pet friendly work environment and robust pet insurance policy - because we love our animals!
- LinkedIn Learning on demand for personal and professional development
- Employee Assistance Program
*ASSUMPTION:* The salary range provided is applicable for the offices located in California and New York. Benefits are subject to change and may vary based on the final location or region of the role.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development, specifically AI Commerce and Retail Technology
- Company Size: 1,001-5,000 employees
- Founded: 2019
- Company Description: Glance AI is a generative AI commerce platform that reimagines how people discover and shop for fashion and lifestyle products. Instead of relying on traditional search, Glance AI creates fully styled, hyper-personalized visual looks tailored to each user, making it feel like shopping with your own personal stylist. Powered by real-time catalog data and user behavior, it enables immersive, intent-driven commerce experiences across platforms. Whether it’s inspiring new styles, showcasing exclusive drops, or driving high-conversion journeys, Glance AI is building the next frontier of discovery-led commerce.
- Company Specialties: AI Commerce, Retail Technology, Personalized Shopping Experiences, Generative AI
*ASSUMPTION:* Glance AI is a fast-growing, innovative company at the intersection of AI and retail technology, with a strong focus on personalization and user experience.
📊 Role Analysis
- Career Level: Senior leadership role within the product marketing function
- Reporting Structure: This role reports directly to the VP of Business Development (Retail) and collaborates closely with cross-functional teams, including product, engineering, sales, and marketing.
- Work Arrangement: On-site, full-time role based in New York, with potential for remote work in the future.
- Growth Opportunities: As Glance AI continues to expand in the U.S. retail market, there will be opportunities for the Director of Product Marketing to grow within the organization, potentially taking on additional responsibilities or moving into a more senior leadership role.
*ASSUMPTION:* This role offers significant growth potential as Glance AI continues to expand its presence in the U.S. retail market.
🌍 Location & Work Environment
- Office Type: On-site, with a modern, collaborative work environment designed to foster creativity and productivity.
- Office Location(s): New York, United States
- Geographic Context: New York City offers a vibrant, multicultural environment with a strong retail industry presence, providing ample opportunities for networking and collaboration with industry professionals.
- Work Schedule: Standard full-time work schedule, with flexible hours to accommodate team meetings and collaboration across different time zones.
*ASSUMPTION:* The on-site work environment at Glance AI's New York office is designed to facilitate collaboration and innovation, with a strong focus on work-life balance.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission
2. Phone or video screening with the HR team
3. Virtual or in-person interview with the hiring manager and cross-functional team members
4. Final round interview with senior leadership
5. Background check and offer extension
- Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Ability to translate complex technical concepts into customer-centric messaging
- Cross-functional collaboration and communication skills
- Market research and data-driven decision-making abilities
- Cultural fit and alignment with Glance AI's values and mission
- Application Tips:
1. Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
2. Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work effectively with cross-functional teams.
3. Familiarize yourself with Glance AI's products, competitors, and the retail technology landscape to demonstrate your industry knowledge and enthusiasm for the role.
- ATS Keywords: Product marketing, retail, e-commerce, consumer technology, AI, personalization, go-to-market strategy, market research, data-driven decision making, cross-functional collaboration, communication skills
*ASSUMPTION:* The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit with Glance AI.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Jira)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- AI and machine learning platforms (e.g., TensorFlow, PyTorch)
*ASSUMPTION:* The specific tools and technologies required for this role may evolve as Glance AI continues to grow and adopt new technologies to support its product marketing efforts.
👔 Cultural Fit Considerations
- Company Values: Free yourself, dream big, chase your passion, embrace freedom with accountability, own your outcomes, believe in lifelong learning
- Work Style: Collaborative, innovative, data-driven, customer-centric, fast-paced, dynamic
- Self-Assessment Questions:
1. How do you align with Glance AI's core values, and how have you demonstrated these values in your previous roles?
2. How do you approach working with cross-functional teams, and what strategies have you used to ensure effective collaboration and communication?
3. How do you stay up-to-date with industry trends and adapt your marketing strategies to capitalize on emerging opportunities?
*ASSUMPTION:* Candidates who thrive in dynamic, collaborative environments and share Glance AI's core values will be well-suited to this role.
⚠️ Potential Challenges
- Balancing strategic planning with day-to-day execution and tactical tasks
- Managing multiple priorities and deadlines in a fast-paced, growing organization
- Collaborating effectively with cross-functional teams across different time zones
- Keeping up with the latest trends and innovations in AI, retail technology, and consumer behavior
- Navigating the complexities of the retail industry and building strong relationships with retail partners
*ASSUMPTION:* These challenges can be overcome with strong organizational skills, effective time management, and a proactive, solutions-oriented approach.
📈 Similar Roles Comparison
- Product Marketing Manager, Retail (Mid-size Company): This role may involve more tactical execution and less strategic planning than the Director of Product Marketing role at Glance AI. It may also have a narrower focus, working on a specific product or brand within a mid-size company.
- Senior Product Marketing Manager, E-commerce (Enterprise Company): This role might involve more cross-functional collaboration and require a broader understanding of enterprise-level e-commerce platforms. It may also have more resources and budget for marketing campaigns and initiatives compared to the Director of Product Marketing role at Glance AI.
- Head of Product Marketing, Startup (AI-driven Product): This role might involve more hands-on product development and require a deeper understanding of AI technologies. It may also have more responsibility for defining the product vision and roadmap, as opposed to executing on a predefined strategy at Glance AI.
*ASSUMPTION:* Each role has its unique aspects, and the ideal candidate will have experience relevant to the specific requirements and context of the role they are applying for.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new AI-driven feature, such as predictive styling or real-time personalized recommendations
- Launching a marketing campaign to promote Glance AI's AI Commerce platform at a major retail conference or industry event
- Conducting market research to understand consumer preferences and retailer needs, and using the insights to refine Glance AI's offerings and messaging
- Collaborating with the product and engineering teams to define the product roadmap and ensure alignment with market demands and consumer expectations
*ASSUMPTION:* These sample projects illustrate the strategic, cross-functional, and data-driven nature of the Director of Product Marketing role at Glance AI.
💡 Key Questions to Ask During Interview
1. How does Glance AI differentiate its AI Commerce platform from competitors like Meta and Snapchat, and what are the key value propositions for retail partners and consumers?
2. What are the primary challenges and opportunities in the U.S. retail market for AI-driven commerce platforms, and how is Glance AI positioned to capitalize on these trends?
3. How does Glance AI approach collaboration with retail partners, and what are the key priorities for building and maintaining strong relationships with these stakeholders?
4. What are the most important KPIs for measuring the success of Glance AI's product marketing initiatives, and how are these tracked and optimized over time?
5. How does Glance AI support the professional development and growth of its employees, and what opportunities exist for the Director of Product Marketing to grow within the organization?
*ASSUMPTION:* These questions are designed to provide insight into the strategic priorities, market dynamics, and growth opportunities for the Director of Product Marketing role at Glance AI.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://job-boards.greenhouse.io/glance/jobs/6930738).
2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, communication skills, and cross-functional collaboration abilities.
3. Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work effectively with cross-functional teams.
4. Familiarize yourself with Glance AI's products, competitors, and the retail technology landscape to demonstrate your industry knowledge and enthusiasm for the role.
5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
