📌 Core Information
🔹 Job Title: Director of Product Marketing - Resident Loyalty / Bilt Payment Center
🔹 Company: Bilt Rewards
🔹 Location: New York City, New York
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing product marketing strategies for Bilt's resident loyalty and Bilt Payment Center products
- Collaborating with cross-functional teams to bring products and benefits to life across various channels
- Communicating product value and benefits to customers and partners
- Analyzing campaign performance and iterating on strategy
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Own the B2B and B2C product marketing strategy for communicating to and through Real Estate partners
✅ Lead cross-functional workstreams to bring products and benefits to life across various channels
✅ Ensure impactful, relevant, and consistent messaging related to existing products across all always-on customer channels
✅ Create and maintain training and informational materials to educate and activate partners on new and existing benefits/product features
✅ Analyze campaign performance and use results to iterate on product marketing strategy
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7-10 years of marketing experience, with a focus on B2B and proptech
Required Skills:
- Proven experience with marketing tools across design, campaign management, data analytics, and marketing automation
- Strong copywriting and deck/asset creation skills
- Ability to understand complex products, customer needs, brand voice, and marketing channel mechanics
- Cross-functional coordination and strong interpersonal skills
- Organized and detail-oriented
- Ability to work quickly and efficiently in high-pressure situations
Preferred Skills:
- Experience in the proptech space
ASSUMPTION: Candidates with a strong background in B2B marketing and a proven track record of driving product adoption will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $130,000 - $165,000 per year
Benefits:
- Competitive salary with equity and performance bonus program
- Health insurance for you and your loved ones from day one
- 401k plan with match
- Commuter FSAs
- Unlimited PTO
- Exclusive employee-only Bilt Points
- Team events
Working Hours: Full-time (40 hours per week)
ASSUMPTION: Bilt offers a comprehensive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees
Founded: 2021
Company Description:
- Bilt is a housing and neighborhood commerce network that transforms spend into rewards and benefits for everyone involved
- The Bilt Alliance is a network of more than 4.5 million homes across the country that rewards residents on each residential payment and enables property managers to increase resident loyalty and cost savings
- Launched in June 2021, Bilt boasts one of the highest value rewards programs on the market today
Company Specialties:
- Rewards on rent and HOA payments
- Travel rewards and fitness classes
- Limited-edition and exclusive collections of art and home decor
- Ability to use Bilt Points for rent credits, toward a future down payment on a home, or toward eligible student loans
Company Website: www.bilt.com
ASSUMPTION: Bilt is a rapidly growing startup with a unique value proposition in the financial services industry.
📊 Role Analysis
Career Level: Managerial
Reporting Structure: This role reports directly to the Chief Marketing Officer
Work Arrangement: Remote OK, with the expectation of occasional travel for meetings and events
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to shape the product marketing function and make a significant impact on the company's success
ASSUMPTION: This role offers significant growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: Hybrid (occasional on-site work required)
Office Location(s): 31 Bond St, New York, NY 10012, US
Geographic Context:
- New York City is a major hub for the financial services industry
- The office is located in the trendy SoHo neighborhood, offering easy access to public transportation and nearby amenities
Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate remote work
ASSUMPTION: This role requires occasional on-site work, with the flexibility to work remotely for the majority of the time.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the Chief Marketing Officer
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cross-functional collaboration and leadership skills
- Cultural fit with the company's values and mission
Application Tips:
- Highlight your experience with B2B marketing and product marketing strategies
- Demonstrate your ability to work effectively with cross-functional teams
- Showcase your understanding of the financial services industry and Bilt's unique value proposition
ATS Keywords: B2B marketing, product marketing, cross-functional collaboration, financial services, proptech
ASSUMPTION: Bilt's hiring process is designed to assess candidates' strategic thinking, communication skills, and cultural fit with the company.
🛠️ Tools & Technologies
- Marketing tools: Figma, Braze, Segment, FullStory, Looker
- Project management tools: Asana, Trello, or similar
- Communication and collaboration tools: Slack, Microsoft Teams, or similar
ASSUMPTION: Bilt uses a variety of tools to streamline marketing processes and facilitate collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and resilient
Self-Assessment Questions:
- How do you approach working with cross-functional teams to bring products to life?
- Can you provide an example of a time when you had to pivot your marketing strategy based on new data or feedback?
- How do you ensure that your marketing messages are consistent and on-brand across various channels?
ASSUMPTION: Bilt values candidates who are customer-centric, innovative, collaborative, accountable, and inclusive, with a fast-paced and data-driven work style.
⚠️ Potential Challenges
- Working with multiple stakeholders, including real estate partners and residents
- Balancing B2B and B2C marketing responsibilities
- Keeping up with the fast-paced nature of the startup environment
- Occasional travel requirements
ASSUMPTION: This role presents unique challenges that require strong communication, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position requires a deeper understanding of both B2B and B2C marketing strategies
- Unlike other marketing roles, this position involves working closely with real estate partners and residents
- Career path comparison: This role offers significant growth potential and can lead to leadership positions as the company expands
ASSUMPTION: This role is unique in its focus on both B2B and B2C marketing strategies, with a strong emphasis on collaboration with real estate partners and residents.
📝 Sample Projects
- Developing a marketing campaign to launch a new resident benefit or product feature
- Creating a training program for real estate partners to educate them on new benefits and product features
- Analyzing campaign performance data to identify trends and optimize future marketing strategies
ASSUMPTION: These sample projects illustrate the strategic, tactical, and analytical aspects of the role.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of its marketing team members?
- Can you describe the company's approach to working with real estate partners and residents?
- How does the company measure the success of its marketing campaigns, and how often are these metrics reviewed?
- What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
- How does the company foster a culture of innovation and collaboration within its marketing team?
ASSUMPTION: These questions help assess the company's commitment to employee growth, marketing strategy, and cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your B2B marketing experience and strategic thinking skills
- Prepare examples of your marketing campaigns and their results to discuss during the interview
- Research Bilt's unique value proposition and be ready to discuss how your skills and experience align with the company's mission
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
