📌 Core Information
🔹 Job Title: Director of Product Marketing - UK Adobe Express B2B Lead
🔹 Company: Adobe
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the strategy and growth for Adobe Express for Business in the UK
- Defining and implementing tailored go-to-market strategies
- Collaborating with sales and marketing teams to enhance sales tools and optimize campaigns
- Representing the UK market within the global Adobe Express team
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B software product marketing and the UK market.
📋 Key Responsibilities
✅ Shape UK Strategy: Define and implement the go-to-market strategy for Adobe Express for Business in the UK, ensuring it aligns with global goals but is tailored for local success and growth.
✅ Develop UK Messaging: Craft and refine the core story and value of Adobe Express for the UK market, making sure our message connects with different business customers.
✅ Lead UK PMM Efforts: Guide investment choices and strategic projects for Express B2B in the UK, leading through collaboration and influence across teams.
✅ Partner for Growth: Work closely with UK sales, marketing, and go-to-market teams. Improve sales tools and approaches to help grow the business.
✅ Guide Demand Generation: Collaborate with marketing teams to create and optimize campaigns that build our sales pipeline in the UK.
✅ Understand the Market: Continuously research the UK market and competitors. Use these insights to find opportunities and adjust our plans.
✅ Create Key Content: Coordinate the development of materials that show the value and results customers get with Adobe Express.
✅ Analyze and Optimize: Track UK market trends, customer feedback, and business results. Use this data to improve our approach and ensure we meet our goals.
✅ Represent the UK Market: Share UK market needs and customer insights within the global Adobe Express team to help shape future product and strategy.
ASSUMPTION: This role requires a high level of strategic thinking, market understanding, and cross-functional collaboration to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: Extensive experience (10+ years) in B2B software product marketing, with a strong history of creating strategy and driving market growth, ideally including the UK market.
Required Skills:
- Leadership through influence, setting direction, and leading complex projects by working effectively across different teams
- Deep understanding of B2B sales, GTM strategy, and marketing technology, especially within the UK
- Strategic execution, success in creating, implementing, and refining effective go-to-market plans for software or SaaS products
- Sales partnership, experience working closely with sales and field teams to enable their success
- Relevant background, familiarity with creative workflows or marketing operations is helpful
- Relationship building, skill in building strong connections with senior leaders and partners
- Analytical skills, a data-informed approach to making decisions and measuring success
- Senior presence, experience acting as a senior representative for the market
Preferred Skills:
- Fluency in English
- Experience with Adobe products
ASSUMPTION: Strong leadership, strategic, and analytical skills are crucial for success in this role, along with a deep understanding of the UK market and B2B software product marketing.
💰 Compensation & Benefits
Salary Range: £120,000 - £160,000 per annum (Estimated based on market research and company size)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and paid holidays
- Employee stock purchase plan
- Tuition reimbursement and professional development opportunities
- Access to Adobe's creative software suite and other perks
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for the right candidate
ASSUMPTION: The salary range is estimated based on market research and similar roles at Adobe. Benefits are based on Adobe's standard benefits package for UK employees.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development. Adobe is a global leader in digital media and digital marketing solutions, empowering everyone from emerging artists to global brands to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results.
Company Size: 10,001+ employees. As a large organization, Adobe offers extensive resources, diverse teams, and global opportunities for growth.
Founded: 1982. Adobe has a rich history and established reputation in the software industry, with a strong focus on innovation and creativity.
Company Description:
- Adobe is the global leader in digital media and digital marketing solutions
- Our creative, marketing, and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results
- In short, Adobe is everywhere, and we’re changing the world through digital experiences
Company Specialties:
- Software
- Creative Cloud
- Digital Marketing
- Web Experience Management
- Digital Media
- Creative Suite
- Digital Publishing
- Photoshop
- Online Analytics
- Illustrator
- Touch Apps
- Acrobat
- Mobile Apps
- Social Marketing
- Web Marketing
- and Social Measurement
Company Website: http://www.adobe.com
ASSUMPTION: Adobe's extensive product suite and global presence provide ample opportunities for growth and innovation within this role.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the global Adobe Express team and collaborating with UK-based sales, marketing, and go-to-market teams.
Reporting Structure: This role reports to the global Adobe Express team and works closely with UK-based sales, marketing, and go-to-market teams.
Work Arrangement: On-site, full-time position based in London, with flexibility for the right candidate.
Growth Opportunities:
- Potential to expand the role's scope and impact as Adobe Express for Business grows in the UK market
- Opportunities to work on strategic projects and influence the global Adobe Express team
- Access to professional development and training opportunities within Adobe
ASSUMPTION: This role offers significant growth potential as Adobe Express for Business expands in the UK market and the successful candidate makes a strong impact on the team.
🌍 Location & Work Environment
Office Type: Adobe's London office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 345 Park Avenue, San Jose, CA 95110-2704, US (Global Headquarters); 801 N 34th St, Seattle, WA 98103, US; 201 Sussex St, Sydney, NSW 2000, AU; 112 Avenue Kleber, Paris, IdF 75116, FR; Georg-Brauchle-Ring 58, Munich, BY 80992, DE; 284 King St W, Toronto, ON M5V 1J2, CA; Bulevardul Timisoara 26Z, Bucharest, Bucharest 060941, RO; 1540 Broadway, New York, NY 10036, US; 3900 Adobe Way, Lehi, UT 84043, US; 601 Townsend St, San Francisco, CA 94103, US; 1250 53rd St, Emeryville, CA 94608, US
Geographic Context:
- London is a major global hub for technology, finance, and creative industries
- The city offers a vibrant culture, diverse communities, and excellent international connections
- Adobe's London office is centrally located, providing easy access to public transportation and amenities
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for the right candidate
ASSUMPTION: Adobe's London office provides a modern, collaborative work environment that supports productivity and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the global Adobe Express team and UK-based stakeholders
- Final decision and offer
Key Assessment Areas:
- Strategic thinking and market understanding
- Leadership skills and ability to influence cross-functional teams
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Adobe's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in B2B software product marketing and the UK market
- Be prepared to discuss your strategic approach to growing Adobe Express for Business in the UK
- Showcase your understanding of the UK market and competitive landscape
- Demonstrate your ability to lead through influence and collaborate effectively with cross-functional teams
ATS Keywords: B2B software product marketing, UK market growth, go-to-market strategy, sales partnership, demand generation, market research, content development, customer insights, strategic execution, collaboration, project management
ASSUMPTION: Adobe's hiring process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Adobe's creative software suite (Photoshop, Illustrator, etc.)
- Marketing automation and analytics tools (e.g., Marketo, Adobe Analytics)
- Project management and collaboration tools (e.g., Asana, JIRA, Microsoft Teams)
- Customer relationship management (CRM) software (e.g., Salesforce)
ASSUMPTION: Adobe provides its employees with access to its industry-leading creative software suite and other relevant tools for the role.
👔 Cultural Fit Considerations
Company Values:
- Genuine
- Exceptional
- Inclusive
- Growth-oriented
- Brave
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and creative
- Results-oriented and accountable
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you embody Adobe's values in your work?
- Describe a time when you had to adapt to significant market changes. How did you approach this challenge, and what was the outcome?
- Can you provide an example of a strategic initiative you led that required collaboration with multiple teams? What was the result?
ASSUMPTION: Adobe values a strong cultural fit and looks for candidates who align with its values and work style.
⚠️ Potential Challenges
- Navigating a large, global organization and influencing cross-functional teams
- Balancing strategic planning with day-to-day tactical execution
- Keeping up with the fast-paced, ever-evolving digital marketing landscape
- Managing competing priorities and stakeholders in a matrixed organization
ASSUMPTION: These challenges can be mitigated with strong leadership, strategic thinking, and effective communication skills.
📈 Similar Roles Comparison
- This role is unique in its focus on the UK market and Adobe Express for Business, but it shares similarities with other senior product marketing roles in the software industry
- Compared to other senior product marketing roles, this position offers a unique opportunity to shape the UK strategy for a rapidly growing product within Adobe's expansive portfolio
- Career progression may include moving into a global role within the Adobe Express team or taking on additional responsibilities within Adobe's UK organization
ASSUMPTION: This role offers a unique blend of strategic influence, market focus, and growth potential within Adobe's expansive product portfolio.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new Adobe Express feature or product offering in the UK market
- Conducting market research and competitive analysis to inform product positioning and messaging
- Creating and optimizing demand generation campaigns to drive adoption and revenue growth for Adobe Express for Business in the UK
ASSUMPTION: These sample projects illustrate the strategic, market-focused, and cross-functional nature of the role's responsibilities.
❓ Key Questions to Ask During Interview
- How does this role fit into the global Adobe Express team's strategy, and what are the key priorities for the first 90 days?
- What are the biggest challenges facing Adobe Express for Business in the UK market, and how can this role address them?
- How does Adobe support the professional development and growth of its product marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does this role collaborate with other teams within Adobe's UK organization, and what are the key stakeholders?
ASSUMPTION: These questions help candidates understand the role's strategic context, priorities, and expectations, as well as Adobe's approach to professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in B2B software product marketing and the UK market
- Prepare for your interview by researching Adobe's products, market position, and competitive landscape
- Be ready to discuss your strategic approach to growing Adobe Express for Business in the UK
- Follow up with the hiring manager within one week of your interview to reiterate your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
