📌 Core Information
🔹 Job Title: Director of Retail Marketing
🔹 Company: Hustler Hollywood
🔹 Location: Los Angeles, CA & Seattle, WA
🔹 Job Type: Full-Time
🔹 Category: Retail Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Los Angeles, CA & Seattle, WA)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing integrated marketing strategies to drive traffic and conversion across physical stores and digital platforms.
- Managing a cross-functional team to execute campaigns and ensure brand alignment across all touchpoints.
- Analyzing performance data to inform future marketing direction and optimize campaigns.
- Collaborating with various teams, including eCommerce, Buying, Retail Ops, and Creative, to ensure 360° brand alignment.
- Serving as a key liaison for partnerships, brand collaborations, and third-party media relationships.
ASSUMPTION: This role requires a strategic, data-driven marketer with experience in retail strategy and team management to lead the in-store and omni-channel marketing engine, driving customer engagement, foot traffic, and brand growth.
📋 Key Responsibilities
✅ Set Strategy & Drive Execution
- Lead the development and implementation of integrated marketing strategies that drive traffic and conversion in over 100 physical stores and across digital platforms.
- Guide campaign execution across paid media, in-store, influencer, and content channels in partnership with creative, social, and retail teams.
- Track trends and competitive activity to continually optimize our marketing mix.
- Develop programs to introduce HUSTLER Hollywood and Lovers to new audiences regionally and nationally.
✅ Own Omni-Channel Retail Marketing
- Create geo-targeted, seasonal campaigns and localized promotions that generate foot traffic and build community.
- Own the in-store experience—from window displays to visual merchandising and local events.
- Manage creative production and timelines across video, print, digital, and experiential assets.
✅ Lead With Data, Impact & Insight
- Manage marketing calendars, budgets, and KPIs to ensure efficiency, alignment, and growth.
- Evaluate campaign performance and consumer behavior data to inform future marketing direction.
- Ensure the brand story is consistent across all touchpoints—from email to endcap.
✅ Inspire, Lead & Collaborate
- Manage a cross-functional team of marketers, creatives, and external vendors to bring campaigns to life.
- Partner closely with eCommerce, Buying, Retail Ops, and Creative to ensure 360° brand alignment.
- Serve as a key liaison for partnerships, brand collaborations, and third-party media relationships.
ASSUMPTION: This role requires a strong understanding of retail customers, omni-channel journeys, and performance KPIs, as well as excellent communication and presentation skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or equivalent experience
Experience: 7+ years of progressive marketing experience, with at least 2 years focused on brick-and-mortar retail strategy
Required Skills:
- Proven experience with content strategy, production timelines, and creative execution
- Strong foundation in digital and traditional advertising—paid social, OOH, OTT, radio, retargeting
- Experience planning and executing in-store events and activations that drive in-store foot traffic
- Experience driving brand awareness and relevancy through strategic partnerships, large scale events, and collabs
- Disruptive and innovative mindset
- Excellent copywriting, communication, and presentation skills
- Deep understanding of retail customers, omni-channel journeys, and performance KPIs
Preferred Skills:
- Experience in adult, lingerie, or wellness retail
- Established influencer and affiliate marketing relationships
- Passion for culture, trends, and inclusive branding
- Comfortable representing the brand on-camera for social or live content
ASSUMPTION: Candidates with experience in adult, lingerie, or wellness retail, as well as established influencer and affiliate marketing relationships, may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000–$135,000 annually (based on experience, skills, and location)
Benefits:
- Comprehensive medical, dental, and vision coverage
- 401(k) with company match
- Paid holidays and generous PTO
- Employee discounts and brand perks
Working Hours: Full-time, hybrid role with occasional travel to stores, events, and production shoots. Key requirements include the ability to sit and work at a computer for extended periods, use of standard office and digital content equipment, ability to lift up to 20 lbs as needed, visual and auditory capacity for reviewing content and monitoring engagement, availability for occasional overnight travel and non-standard hours for events or shoots, and exposure to adult content due to the nature of the business.
ASSUMPTION: The salary range provided is based on industry standards for a Director of Retail Marketing role, considering the experience level and location requirements.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically adult, lingerie, and wellness products
Company Size: 501-1,000 employees
Founded: 1998
Company Description:
- Hustler Hollywood celebrates sexual freedom without apology, promoting sexual expression in an elevated, sophisticated shopping environment.
- The company believes in exploring diverse expressions of sexuality, leading to exciting experiences and a deeper understanding of oneself.
- Hustler Hollywood offers a high-end retail experience that empowers individuals to explore and enjoy their sexuality confidently.
Company Specialties:
- Retail marketing and brand management
- Sexual health, wellness, and lifestyle products
- Adult, lingerie, and apparel
- Accessories and more
Company Website: http://www.hustlercareers.com
ASSUMPTION: Hustler Hollywood is a well-established retailer with a strong brand presence in the adult, lingerie, and wellness products industry, focusing on providing a high-end retail experience that empowers individuals to explore and enjoy their sexuality confidently.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, leading the retail marketing engine for two iconic brands
Reporting Structure: This role reports directly to the Chief Marketing Officer and oversees a cross-functional team of marketers, creatives, and external vendors
Work Arrangement: Hybrid role with a mix of remote and in-person work, including occasional travel to stores, events, and production shoots
Growth Opportunities:
- Potential to grow within the marketing department or expand into other areas of the business
- Opportunity to make a significant impact on the brand's growth and success
- Chance to work with and learn from experienced professionals in the industry
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the brand's success and learn from experienced professionals in the industry.
🌍 Location & Work Environment
Office Type: Hybrid (remote and in-person work)
Office Location(s): Los Angeles, CA & Seattle, WA
Geographic Context:
- Los Angeles, CA: A major metropolitan area with a diverse population and a thriving entertainment industry
- Seattle, WA: A coastal city known for its tech industry, coffee culture, and outdoor activities
Work Schedule: Full-time, with occasional overnight travel and non-standard hours for events or shoots
ASSUMPTION: This hybrid role allows for flexibility in work arrangements, with a mix of remote and in-person work, including occasional travel to stores, events, and production shoots.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Chief Marketing Officer
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and execution
- Campaign planning and management
- Data analysis and interpretation
- Team leadership and collaboration
- Brand alignment and consistency
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, especially in retail strategy and team management
- Prepare examples of successful marketing campaigns you've led, focusing on strategy, execution, and results
- Demonstrate your understanding of the adult, lingerie, and wellness products industry and the unique aspects of the Hustler Hollywood brand
ATS Keywords: Retail Marketing, Director, Strategy, Campaign Execution, Team Management, Brand Awareness, Performance KPIs, Visual Merchandising, Community Building, Influencer Marketing, Communication Skills
ASSUMPTION: Applicants should focus on demonstrating their marketing strategy and execution skills, as well as their ability to lead a team and drive brand growth in a retail environment.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management software (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: This role requires proficiency in marketing automation, CRM, and project management tools, as well as familiarity with data analysis and visualization tools to track campaign performance and consumer behavior.
👔 Cultural Fit Considerations
Company Values:
- Celebrate sexual freedom without apology
- Promote sexual expression in an elevated, sophisticated shopping environment
- Empower individuals to explore and enjoy their sexuality confidently
Work Style:
- Collaborative and cross-functional team environment
- Data-driven and strategic approach to marketing
- Focus on continuous learning and improvement
- Comfortable working with adult, lingerie, and wellness products
Self-Assessment Questions:
- Do you align with the company's values of celebrating sexual freedom and empowering individuals to explore their sexuality?
- Are you comfortable working in a collaborative, cross-functional team environment and managing a team of marketers, creatives, and external vendors?
- Do you have a data-driven and strategic approach to marketing, with a strong foundation in digital and traditional advertising?
- Are you comfortable working with adult, lingerie, and wellness products and representing the brand on-camera for social or live content?
ASSUMPTION: Candidates who align with Hustler Hollywood's values, are comfortable working in a collaborative team environment, and have a strong background in data-driven marketing and retail strategy are likely to be a good fit for this role.
⚠️ Potential Challenges
- Working in a mature and sometimes controversial industry may not be suitable for all candidates
- Occasional overnight travel and non-standard hours for events or shoots may be required
- Exposure to adult content is a regular part of the role due to the nature of the business
- Managing a cross-functional team and collaborating with various departments may present unique challenges
ASSUMPTION: Candidates should carefully consider their comfort level working in a mature and sometimes controversial industry, as well as their ability to manage a cross-functional team and collaborate effectively with various departments.
📈 Similar Roles Comparison
- This role is unique in its focus on retail marketing strategy and execution for two iconic brands in the adult, lingerie, and wellness products industry
- Compared to other marketing director roles, this position offers a greater emphasis on retail strategy and team management, as well as the opportunity to work with a well-established brand with a strong presence in the industry
- Career path comparison: This role offers significant growth opportunities for the right candidate, with the potential to grow within the marketing department or expand into other areas of the business
ASSUMPTION: This role is unique in its focus on retail marketing strategy and execution for two iconic brands in the adult, lingerie, and wellness products industry, offering significant growth opportunities for the right candidate.
📝 Sample Projects
- Developing and executing a marketing campaign to introduce HUSTLER Hollywood and Lovers to new audiences regionally and nationally
- Planning and executing in-store events and activations that drive in-store foot traffic and build community
- Managing creative production and timelines across video, print, digital, and experiential assets to ensure brand consistency across all touchpoints
ASSUMPTION: These sample projects highlight the key responsibilities and required skills for the Director of Retail Marketing role at Hustler Hollywood, focusing on strategy, execution, and team management.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to marketing and how this role fits into the overall marketing strategy?
- How does the company support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
- What is the company's approach to working with external vendors and partners, and how does this role collaborate with them?
ASSUMPTION: These key questions help applicants better understand the company's marketing strategy, team dynamics, and expectations for the Director of Retail Marketing role, ensuring a strong fit and successful onboarding.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience, especially in retail strategy and team management
- Prepare examples of successful marketing campaigns you've led, focusing on strategy, execution, and results
- Demonstrate your understanding of the adult, lingerie, and wellness products industry and the unique aspects of the Hustler Hollywood brand
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
