📌 Core Information
🔹 Job Title: Director of Sales and Marketing
🔹 Company: Minor International
🔹 Location: Kuala Lumpur, Kuala Lumpur, Malaysia
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving hotel financial performance through innovative sales and marketing strategies
- Building and maintaining strong client relationships
- Attending domestic and international trade shows and events
- Leading and coaching the sales and marketing team
- Ensuring brand standards are met and brand image is consistent
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Develop and implement sales and marketing strategies to maximize hotel performance
✅ Build and maintain strong relationships with key clients and industry influencers
✅ Attend and represent the hotel at domestic and international trade shows and events
✅ Lead, coach, and inspire the sales and marketing team to achieve targets
✅ Monitor competitors' marketing activities and adjust strategies accordingly
✅ Oversee the implementation of marketing and PR strategies to meet changing market conditions
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or Commerce, with an MBA
Experience: Proven experience as a Director of Sales & Marketing in a luxury hotel brand, with a strong commercial/business acumen
Required Skills:
- Strategic sales and marketing experience
- Ability to analyze and interpret data
- Strong communication and leadership skills
- Ability to articulate a vision and translate it into reality
- Risk-taking ability
Preferred Skills:
- Fluency in additional languages
- Experience in the luxury hospitality industry
ASSUMPTION: Candidates with international experience and a proven track record in sales and marketing will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Director of Sales & Marketing role in Kuala Lumpur, the estimated salary range is MYR 250,000 - 350,000 per annum.
Benefits:
- Applicable for Malaysian citizens only
Working Hours: Full-time, with flexible hours as required by the role
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Minor International is a global hospitality leader with a network of over 560 hotels across six continents. They operate eight diverse hotel brands and a portfolio of related hospitality businesses.
Company Size: With over 10,000 employees, Minor International offers a large and diverse work environment.
Founded: Minor International was founded in 1978 and has since grown into a global hospitality leader.
Company Description:
- Minor International is a publicly-traded company with a strong focus on growth and innovation
- Their portfolio includes luxury, upscale, and midscale hotel brands, as well as related hospitality businesses
- They are committed to creating better brands, businesses, and partnerships by focusing on what matters most to their guests, team members, and partners
Company Specialties:
- Luxury and upscale hotel brands
- Midscale hotel brands
- Related hospitality businesses, including luxury residences, private jets, restaurants, and bars, spa and wellness, and river cruises and rail journeys
Company Website: http://www.minorhotels.com
ASSUMPTION: Working for a large, global company like Minor International offers opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Hotel General Manager.
Reporting Structure: The Director of Sales and Marketing will oversee the sales and marketing team and work closely with the Hotel General Manager and corporate office.
Work Arrangement: This role requires a full-time on-site presence, with flexible hours as needed to attend events and meet with clients.
Growth Opportunities:
- Potential to progress to a regional or global leadership role within the company
- Opportunities to work on special projects and initiatives
- Chance to gain experience in a diverse and global hospitality organization
ASSUMPTION: This role offers significant growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: The office is located in the Bangsar South district of Kuala Lumpur, offering a modern and professional work environment.
Office Location(s): 88 The PARQ Building, 12th Fl. Ratchadaphisek Road, Bangkok, Klongtoey 10110, TH
Geographic Context:
- Kuala Lumpur is a bustling, multicultural city with a vibrant business scene
- The Bangsar South district is a modern, upscale area with numerous amenities and attractions
- The city offers a mix of traditional and modern architecture, with a rich cultural heritage
Work Schedule: The work schedule is flexible, with a focus on results and performance rather than hours worked.
ASSUMPTION: The modern office environment and vibrant city location offer a dynamic and engaging work experience.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the Hotel General Manager and/or HR representative
- Final interview with senior leadership
Key Assessment Areas:
- Sales and marketing strategy development
- Leadership and team management skills
- Client relationship management
- Data analysis and interpretation
- Adaptability and resilience
Application Tips:
- Tailor your resume to highlight relevant sales and marketing experience and achievements
- Prepare a cover letter that demonstrates your understanding of the role and your fit with the company
- Research the company and industry to show your knowledge and enthusiasm
ATS Keywords: Sales strategy, marketing plan, client relationship, team leadership, data analysis, hotel performance, brand management, trade shows, event attendance, coaching, coaching skills, strategic planning, risk taking
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's strategic thinking, leadership skills, and sales and marketing experience.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Excel, Google Analytics)
- Presentation software (e.g., PowerPoint, Keynote)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferred platforms and the candidate's experience.
👔 Cultural Fit Considerations
Company Values:
- Passion for growth
- Entrepreneurial spirit
- Focus on what matters most
Work Style:
- Dynamic and fast-paced
- Results-driven
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you passionate about driving growth and innovation?
- Do you work well in a collaborative, team-oriented setting?
ASSUMPTION: Candidates who align with Minor International's values and work style will be well-suited to this role and the company culture.
⚠️ Potential Challenges
- Managing a diverse team with varying levels of experience and skills
- Balancing the demands of multiple stakeholders, including the Hotel General Manager, corporate office, and clients
- Adapting to changing market conditions and competitive pressures
- Managing a flexible work schedule that may require evenings and weekends
ASSUMPTION: These challenges can be overcome by strong leadership, effective communication, and a results-driven approach.
📈 Similar Roles Comparison
- This role is similar to a Director of Sales & Marketing in other luxury hotel brands, but may offer more opportunities for international travel and exposure to diverse markets
- Compared to similar roles in other industries, this role offers unique challenges and rewards related to the hospitality industry and luxury brand management
- Career progression may involve moving into regional or global leadership roles within the company
ASSUMPTION: Candidates with experience in similar roles in the hospitality industry will have a competitive advantage in this role.
📝 Sample Projects
- Developing and implementing a strategic sales and marketing plan to drive hotel performance
- Building and maintaining strong relationships with key clients and industry influencers
- Attending and representing the hotel at domestic and international trade shows and events
- Coaching and developing the sales and marketing team to achieve targets
ASSUMPTION: These projects are representative of the types of initiatives and tasks the Director of Sales and Marketing may be responsible for in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth strategy?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development of its employees?
- What are the most challenging aspects of this role, and how have previous incumbents addressed them?
- How does the company measure the success of this role?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates the candidate's interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your sales and marketing experience and achievements
- Prepare a cover letter that demonstrates your understanding of the role and your fit with the company
- Research the company and industry to show your knowledge and enthusiasm
- Follow up with the hiring manager or HR representative within one week of submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
