Director of Sales and Marketing

📌 Core Information

🔹 Job Title: Director of Sales and Marketing

🔹 Company: AccorHotel

🔹 Location: Pittsburgh, Pennsylvania, United States

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: 2025-05-27

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading sales and marketing strategies to achieve revenue objectives
• Coaching and directing sales teams to meet individual booking goals
• Administering bonus and incentive programs
• Analyzing market trends and adapting sales strategies
• Managing budgets and marketing plans to drive financial performance

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the hospitality industry.

📋 Key Responsibilities

✅ Establish sales quotas, calls, referrals, and revenue objectives for the sales team

✅ Lead the development and execution of sales strategies and action plans

✅ Administer bonus and incentive programs for the sales team

✅ Maintain open communication with national sales and corporate sales office colleagues

✅ Prepare weekly, monthly, quarterly, and annual reports to analyze hotel market position

✅ Identify opportunities to increase revenue streams and create value through innovation and change

✅ Prepare and administer the hotel's budget and marketing plan to achieve total hotel revenue goals

✅ Provide customer intelligence and evaluate market & economic trends to adapt sales strategies

✅ Ensure follow-up and actions plans to enhance guest satisfaction, EES, and RevPAR

✅ Demonstrate leadership in revenue management to achieve revenues and yields

✅ Coach leaders of revenue-generating departments in developing effective revenue strategies

✅ Hire and coach the property-based Sales and Marketing leadership team

✅ Support team in managing wages and controllable expenses

✅ Develop and lead a digital marketing plan with support of manager and agency

✅ Develop and lead public relations activities to coordinate sales and public relations campaigns

✅ Develop strong partnerships with local and external organizations to further brand awareness

✅ Take an active role in regional tourism organizations and participate in sales activities

ASSUMPTION: This role requires a high level of responsibility and autonomy, with a focus on driving revenue growth and enhancing guest satisfaction.

🎯 Required Qualifications

Education: Bachelor's degree in Hotel Management or related field preferred

Experience: Five years of hotel sales experience at a senior level required, with previous experience as DOSM an asset

Required Skills:

• Proven knowledge and experience in advertising and promotional activities
• Exceptional communication and interpersonal skills
• Strong leadership skills and experience coaching and directing teams
• Creative, effective, and passionate individual with a high level of professionalism
• Computer literacy in Microsoft programs, Opera, S&C/SFA experience, and administration skills
• Basic understanding of hotel accounting procedures

Preferred Skills:

• Fluency in additional languages

ASSUMPTION: Candidates with a strong background in hotel sales and marketing, as well as proven leadership skills, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Director of Sales and Marketing role in the hospitality industry in Pittsburgh)

Benefits:

• Competitive salary and flexible benefit plans
• Opportunity for commissions
• Employee rates at Luxe Accor properties in North and Central America
• Learning programs through our Academies
• Opportunity to develop your talent and grow within our property and across the world!
• Ability to make a difference through our Corporate Social Responsibility activities like Planet21 and Employee Wellbeing initiatives

Working Hours: Full-time, with flexible scheduling to accommodate business needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and location. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, with a focus on luxury and upscale hotels and resorts. The company is known for its commitment to sustainability and corporate social responsibility.

Company Size: AccorHotel is a large company with over 10,000 employees worldwide. This size allows for ample opportunities for growth and development within the organization.

Founded: AccorHotel was founded in 1967 and has since grown to become one of the largest hotel chains in the world, with a presence in over 100 countries.

Company Description:

• AccorHotel is a global leader in the hospitality industry, offering a wide range of hotel brands and services to meet the needs of all travelers
• The company is committed to sustainability and social responsibility, with initiatives such as Planet21 and Employee Wellbeing
• AccorHotel offers competitive compensation and benefits packages, as well as opportunities for growth and development within the organization

Company Specialties:

• Luxury and upscale hotels and resorts
• Sustainability and corporate social responsibility
• Global hospitality services and brands

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's large size and global presence offer applicants a wide range of career opportunities and the chance to work with a diverse and international team.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of responsibility and autonomy.

Reporting Structure: The Director of Sales and Marketing reports directly to the General Manager of the hotel.

Work Arrangement: This role is on-site, with flexible scheduling to accommodate business needs.

Growth Opportunities:

• Opportunities to develop talent and grow within the property and across the world
• Potential to advance to a regional or corporate role within the organization
• Chance to gain experience in a variety of aspects of hotel management and operations

ASSUMPTION: This role offers significant opportunities for growth and development within the organization, as well as the chance to gain experience in a variety of aspects of hotel management and operations.

🌍 Location & Work Environment

Office Type: On-site, with flexible scheduling to accommodate business needs

Office Location(s): Pittsburgh, Pennsylvania, United States

Geographic Context:

• Pittsburgh is a mid-sized city with a diverse economy and a strong cultural scene
• The hotel is located in the heart of Pittsburgh's business, cultural, and retail hub
• The city offers a range of housing options and a high quality of life

Work Schedule: Full-time, with flexible scheduling to accommodate business needs

ASSUMPTION: The on-site work arrangement allows for close collaboration with the hotel's leadership team and provides opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the General Manager and/or other members of the leadership team
• Final interview with the Regional Director of Sales and Marketing
• Background check and reference check

Key Assessment Areas:

• Sales and marketing experience and strategies
• Leadership and management skills
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with AccorHotel's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your sales and leadership experiences
• Research AccorHotel's company culture and values to demonstrate your cultural fit
• Be prepared to discuss your strategies for driving revenue growth and enhancing guest satisfaction

ATS Keywords: Sales strategy, revenue growth, guest satisfaction, leadership, marketing, hotel operations, team management, coaching, advertising, promotional activities, budget management, market analysis

ASSUMPTION: The interview process for this role will focus on assessing the candidate's sales and leadership skills, as well as their cultural fit with AccorHotel's values and company culture.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Opera hotel management software
• S&C/SFA sales force automation software
• Social media platforms (LinkedIn, Facebook, Instagram)
• Customer relationship management (CRM) software

ASSUMPTION: The tools and technologies required for this role are standard for the hospitality industry and can be learned with relative ease.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Diversity
• Spirit of Conquest

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving revenue growth
• Adaptable and responsive to changing market conditions
• Customer-focused and committed to enhancing guest satisfaction

Self-Assessment Questions:

• How do you demonstrate AccorHotel's values in your daily work?
• Can you provide an example of a time when you had to adapt to changing market conditions to achieve revenue growth?
• How do you approach coaching and developing your team members to achieve their full potential?

ASSUMPTION: AccorHotel values a diverse and inclusive work environment, and candidates who can demonstrate their alignment with the company's values and commitment to diversity will be most successful in this role.

⚠️ Potential Challenges

• Managing a team of sales and marketing professionals with varying levels of experience and expertise
• Adapting to changing market conditions and competitive pressures
• Balancing the need for revenue growth with the need to maintain high levels of guest satisfaction
• Managing a budget and marketing plan to achieve total hotel revenue goals

ASSUMPTION: The challenges associated with this role are typical for a senior-level sales and marketing position in the hospitality industry and can be effectively managed by a strong and experienced leader.

📈 Similar Roles Comparison

• Compared to other Director of Sales and Marketing roles in the hospitality industry, this role offers a competitive salary and benefits package, as well as opportunities for growth and development within the organization
• AccorHotel's focus on sustainability and corporate social responsibility sets it apart from other hospitality companies
• This role offers the opportunity to work with a diverse and international team, with a wide range of career paths and opportunities for advancement

ASSUMPTION: Candidates who are interested in a career in the hospitality industry and are looking for a role that offers growth and development opportunities, as well as a focus on sustainability and social responsibility, will be well-suited to this role.

📝 Sample Projects

• Developing and executing a sales and marketing strategy to achieve revenue growth for the hotel
• Coaching and developing a team of sales and marketing professionals to achieve their full potential
• Managing a budget and marketing plan to achieve total hotel revenue goals
• Analyzing market trends and adapting sales strategies to meet changing customer needs
• Developing and leading public relations activities to coordinate sales and public relations campaigns

ASSUMPTION: The sample projects listed are representative of the types of projects that a Director of Sales and Marketing might be expected to undertake in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall strategy of the hotel and the AccorHotel brand?
• What opportunities are there for growth and development within the organization?
• How does AccorHotel support work-life balance for its employees?
• What are the key challenges facing the hotel and the AccorHotel brand in the current market landscape?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in and understanding of the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your sales and leadership experiences
• Research AccorHotel's company culture and values to demonstrate your cultural fit
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.