📌 Core Information
🔹 Job Title: Global Marketing Director, Primary Hips
🔹 Company: Smith+Nephew
🔹 Location: Pittsburgh, PA (with additional offices in Andover, MA, and Memphis, TN)
🔹 Job Type: Full-Time
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid (40% travel required)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global marketing strategies for the Primary Hips franchise
- Leading multiple franchise teams and fostering a collaborative team culture
- Ensuring product launch execution and driving global product planning
- Conducting market research and assessing market trends
- Building and maintaining strong relationships with key opinion leaders (KOLs) and customers
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the medical technology industry.
📋 Key Responsibilities
✅ Develop and execute global marketing strategies for the Primary Hips franchise
✅ Lead multiple franchise teams and foster a collaborative team culture
✅ Ensure product launch execution and drive global product planning
✅ Conduct market research and assess market trends
✅ Build and maintain strong relationships with KOLs and customers
✅ Manage franchise marketing team and develop talent within the group
✅ Oversee development and implementation of enabling technologies such as 3D pre-operative planning
✅ Drive personalized care solutions that help surgeons plan procedures and predict patient outcomes
✅ Collaborate with Robotics and Enabling Technologies team to launch new hip robotics delivery systems
✅ Define high-level strategy for the global hips franchise
✅ Drive global product planning, annual expense budgeting, and forecasting
✅ Allocate franchise resources effectively
✅ Conduct market research and develop clinical and publication strategy planning
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree, preferably in a business or engineering discipline
Experience: 7+ years of professional experience in orthopedic/medical technology field, with upstream product management experience
Required Skills:
- Proven ability to position, message, and negotiate product requirements with engineering teams
- Experience in developing business cases, return on investment, and key performance indicators for new products
- Direct team management experience
- Strong understanding of surgeon needs and clinical workflows
- Proven track record of cross-functional leadership
- Global marketing experience
- Excellent analytical skills
- Ability to manage multiple projects with shifting priorities
- Intellectual curiosity and self-motivation
Preferred Skills:
- Experience with surgical enabling technologies and/or robotics
ASSUMPTION: Candidates should have a strong background in product management within the medical technology industry and be comfortable working in clinical settings.
💰 Compensation & Benefits
Salary Range: $158,000 - $195,000 USD annually
Benefits:
- 401K Matching Program
- 401k Plus Program
- Discounted Stock Options
- Tuition Reimbursement
- Flexible Personal/Vacation Time Off
- Paid Holidays
- Flex Holidays
- Paid Community Service Day
- Medical, Dental, and Vision coverage
- Health Savings Account (Employer Contribution of $500+ annually)
- Employee Assistance Program
- Parental Leave
- Fertility and Adoption Assistance Program
Working Hours: Full-time, with approximately 40% travel required (domestic and international)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles within the medical technology sector.
📌 Applicant Insights
🔍 Company Context
Industry: Smith+Nephew operates in the medical equipment manufacturing industry, focusing on healthcare, medical supplies, and medical devices.
Company Size: Smith+Nephew is a large, global organization with over 10,000 employees worldwide.
Founded: 1856, in London, England
Company Description:
- Smith+Nephew designs and manufactures medical technology that takes the limits off living.
- The company supports healthcare professionals to return their patients to health and mobility, helping them to perform at their fullest potential.
- Smith+Nephew offers competitive salaries and progressive benefits, with a culture focused on Care, Collaboration, and Courage.
Company Specialties:
- Orthopedic reconstruction
- Sports medicine
- Robotics
- ENT
- Trauma
- Wound care
- Negative Pressure Wound Therapy
- Ligament Repair
- Exudate Management
Company Website: Smith+Nephew
ASSUMPTION: Smith+Nephew's extensive experience and global presence make it an attractive employer in the medical technology industry.
📊 Role Analysis
Career Level: This role is a senior leadership position within the global marketing function of a large, multinational corporation.
Reporting Structure: The Global Marketing Director, Primary Hips, reports directly to the Vice President, Global Marketing - Hips.
Work Arrangement: This role follows a hybrid work model, with approximately 40% travel required (domestic and international).
Growth Opportunities:
- Potential to expand responsibilities and influence across the broader hips franchise and other functional areas
- Opportunities to develop leadership skills and mentor team members
- Possibility to transition into other senior leadership roles within the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the global hips franchise.
🌍 Location & Work Environment
Office Type: Smith+Nephew's offices are modern, collaborative workspaces designed to facilitate productivity and innovation.
Office Location(s): Pittsburgh, PA (primary); Andover, MA; Memphis, TN
Geographic Context:
- Pittsburgh, PA: A vibrant, mid-sized city with a strong healthcare industry and a lower cost of living compared to other major metropolitan areas
- Andover, MA: A suburban town near Boston, MA, with easy access to the city's amenities and cultural attractions
- Memphis, TN: A diverse, mid-sized city with a rich history and a growing tech industry
Work Schedule: Full-time, with approximately 40% travel required (domestic and international)
ASSUMPTION: The hybrid work model and travel requirements allow for flexibility and the opportunity to work remotely when needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-depth phone or video interview with the hiring manager
- On-site or virtual interview with additional team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Industry knowledge and understanding of the medical technology landscape
- Cross-functional collaboration and project management skills
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the medical technology industry and Smith+Nephew's products
- Prepare for behavioral interview questions that focus on your leadership, strategic planning, and problem-solving skills
- Research Smith+Nephew's company culture and values to ensure a strong fit
ATS Keywords: Global Marketing, Product Management, Orthopedics, Medical Technology, Strategic Planning, Team Leadership, Cross-Functional Collaboration, Robotics, Enabling Technologies
ASSUMPTION: The interview process will focus on assessing your strategic thinking, leadership skills, and industry knowledge, as well as your cultural fit with Smith+Nephew.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, JIRA)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency in these tools is expected, as they are commonly used in marketing and product management roles within the medical technology industry.
👔 Cultural Fit Considerations
Company Values:
- Care: We prioritize the well-being of our employees, customers, and patients above all else
- Collaboration: We work together to achieve our shared purpose of Life Unlimited
- Courage: We have the confidence to take bold action and innovate
Work Style:
- Smith+Nephew fosters a collaborative and inclusive work environment
- The company encourages open communication, active listening, and continuous learning
- Smith+Nephew values diversity, equity, and inclusion, and strives to create an environment where everyone can thrive
Self-Assessment Questions:
- Do you share Smith+Nephew's commitment to prioritizing the well-being of employees, customers, and patients?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have the confidence to take bold action and innovate in your role?
ASSUMPTION: Candidates who align with Smith+Nephew's values and work style will be most successful in this role.
⚠️ Potential Challenges
- The role requires a high degree of strategic thinking and leadership, which can be challenging for candidates without extensive experience in product management within the medical technology industry
- The hybrid work model and travel requirements may not be suitable for candidates who prefer a more traditional, on-site work environment
- The role involves managing multiple franchise teams and fostering a collaborative team culture, which can be challenging for candidates without strong leadership and team management skills
- The role requires a strong understanding of the medical technology landscape and market trends, which can be challenging for candidates without industry-specific experience
ASSUMPTION: These challenges can be mitigated by candidates with strong leadership skills, relevant industry experience, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Compared to other senior marketing roles within the medical technology industry, this role places a greater emphasis on product management and strategic planning
- Unlike other roles in the industry, this role requires a strong understanding of surgical enabling technologies and robotics
- Career paths for this role may lead to other senior leadership positions within the organization, offering significant growth potential
ASSUMPTION: Candidates should consider their long-term career goals and the potential for growth within the organization when evaluating this role.
📝 Sample Projects
- Developing and executing a global marketing strategy for the launch of a new hip robotics delivery system
- Conducting market research and assessing market trends to inform product development and positioning
- Building and maintaining strong relationships with key opinion leaders and customers to drive product adoption and market share
- Overseeing the development and implementation of enabling technologies such as 3D pre-operative planning
- Driving personalized care solutions that help surgeons plan procedures and predict patient outcomes
ASSUMPTION: These projects demonstrate the strategic and leadership aspects of the role, as well as the need for a strong understanding of the medical technology landscape and market trends.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader hips franchise and the company's overall strategy?
- What are the most significant challenges facing the hips franchise, and how can this role address them?
- How does Smith+Nephew support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: These questions will help you better understand the role's expectations, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership, strategic planning, and problem-solving skills
- Research Smith+Nephew's company culture and values to ensure a strong fit
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
